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Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

The 50-Dollar Logo That Built a Billion-Dollar Brand

In the very first episode of Marketing Made Simple, Lucas and Luna unpack the strange story of how a $50 logo, commissioned from a freelance designer in 2009, became the cornerstone of a billion-dollar brand identity. They trace the journey from a scrappy Craigslist hire to global recognition, exploring what early-stage founders get wrong about branding and why consistency beats cleverness every time. Along the way, they drop concrete lessons on color psychology, the 'rule of three' in visual identity, and why a terrible logo can actually be a good starting point. No fluff, no…

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