Course Launch Strategy
You’ve already done the hard work of writing a book. Now imagine turning that manuscript into an online course your readers can watch, practice, and revisit at their own pace. A smart course launch strategy starts well before you announce a launch date. It connects your book’s ideas to a clear student outcome—and gives you time to shape the learning experience around real people.
First, decide who the course is for and what they’ll be able to do by the end. A book may cover a broad subject, but a course works best when it promises a focused result. For example, instead of “learn everything…
The skinny
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