Latest / The Scene Projects / Andres Prilloltensky from Noovox on Media, Connection, and Creativity

Transcript

Andres Prilloltensky from Noovox on Media, Connection, and Creativity · The Scene Projects

• 0:12
  Welcome in to another exciting episode of Real Biz.
• 0:14
  I am your host, Bubba Starts, and with me today is the founder of NuVolks, Andres Priotenski.
• 0:20
  Andres, welcome to the show.
• 0:23
  Good to be here.
• 0:24
  Thanks for having me, Bubba.
• 0:26
  Yeah.
• 0:27
  An absolute pleasure, man.
• 0:29
  I I love the platform that you're, working on.
• 0:32
  Obviously, it's built.
• 0:33
  It's launched now, which is a a huge, huge step, but I'm sure you're always gonna be
• 0:39
  refining it as we go along too.
• 0:41
  We're gonna talk a lot of LinkedIn today.
• 0:44
  We're gonna talk about how business owners, can use that to elevate themselves through the
• 0:50
  noise.
• 0:51
  But before we do that, I'd like to get a a little bit of your backstory and kinda how,
• 0:56
  NewVolks came to be, and then we'll pick up the conversation from there.
• 1:00
  Amazing.
• 1:01
  So so myself, I have been I have been in the start up scene for the last fifteen years.
• 1:08
  A little bit of masochist.
• 1:10
  I love early stage.
• 1:12
  Nuvox, actually, it's my first time founding a start up, but it's actually my sixth project.
• 1:19
  All the time on on go to market positions from top of the funnel to late in the funnel, from a
• 1:28
  growth in marketing to sales, business development, and customer success.
• 1:33
  A little bit before Novox, I I was in a different company that, unfortunately, we we
• 1:41
  were it closed.
• 1:44
  And thinking about how to do and looking for business opportunities, I started to talk with
• 1:49
  a lot of different people, a lot of different executives.
• 1:53
  And and one of the the suggestions that I received is for me to start writing content and
• 2:00
  to show my experience out there.
• 2:02
  And while it's a great suggestion, I found it very, very hard for me to to speak and how to
• 2:09
  write and how to ideate and and and also didn't have time.
• 2:13
  And talking with a lot of different colleagues, they all surfaced the same problems.
• 2:18
  And I said, oh, okay.
• 2:19
  Maybe that's the idea that I need to start developing.
• 2:23
  And it started from a very small project developing a tool for executives to start
• 2:28
  writing content on on on LinkedIn to build their own personal brand.
• 2:34
  And soon very soon after we started it, the idea blew up, and companies started to see how,
• 2:43
  how can this be actually a growth channel for the whole company, not just for the executive
• 2:48
  or the individual.
• 2:50
  And that got us to to the official release, two months ago with very different companies from
• 2:59
  very different industries and verticals and growing.
• 3:05
  Exciting.
• 3:06
  A lot of, stuff still in the road map, getting a lot of different feedback, generally good
• 3:13
  feedback, but also things to improve, and that's what we are doing right now.
• 3:18
  Yeah.
• 3:20
  The the media landscape, especially in the social media world, has changed so much, and
• 3:26
  it's no longer about just brands telling the story.
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  It's the story of the people inside of the brand.
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  And especially your founders or CEOs, we want to know more.
• 3:39
  And people want to, you know, kinda peek behind the curtain.
• 3:43
  And especially to grow if you're in the b two b world, you have to trust who you're working
• 3:48
  with.
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  In an age of you know, there's a lot of BS out there on the Internet, Andres, and I think
• 3:54
  we're both well aware of that.
• 3:57
  It can become very hard for, especially people who have, you know, existed in that c suite
• 4:04
  level to maybe be a little bit vulnerable or to be able to even, you know, to put onto paper
• 4:11
  their experience and all the things that they have to share with the world and to even know
• 4:17
  how to build a brand, a personal brand, not just the company.
• 4:23
  Exactly.
• 4:24
  The the these kind of people, they have so much experience and so much let's say, they bled in
• 4:31
  the trenches so for so long that sharing that stories out there and sharing that kind of of a
• 4:43
  of perspective, they indeed think that that it's very vulnerable, and they don't want to
• 4:49
  show any weakness out there.
• 4:50
  But it's actually a thing that develops trust from potential buyers, from potential
• 4:56
  investors, from potential talent that they they can attract to work in the company.
• 5:02
  As you were saying, today brands people don't buy from brand.
• 5:08
  They buy from the people that is leading that brand.
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  If I want to purchase something on a b to b, the first thing that I'm doing is I'm going to
• 5:16
  look who works there, what's their opinion.
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  And and if there is no people talking talking within the company about it or sharing their
• 5:28
  own personal thoughts, For me, it's a it's a deal breaker.
• 5:32
  I will probably continue searching for a different solution that I maybe developed.
• 5:38
  And if we go a little bit further, most of the people of the b to b buyers, they already
• 5:44
  decided about which solution they want to purchase or acquire or subscribe to way before
• 5:52
  they even engage with sales.
• 5:54
  And a very big part of it, they don't even engage with sales.
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  They just jump over that obstacle.
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  They go directly to their platform.
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  They register by themselves.
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  And and so you need to start building trust way, way, way on top of the funnel for the
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  pipeline to be rich enough for you to bring revenues and for the business not to miss any
• 6:17
  opportunity.
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  It's a win win situation.
• 6:19
  Giving the people a microphone or a way for them to express themselves, the companies are
• 6:27
  only going to gain from that.
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  And we can talk about as well about paid campaigns that are super expensive, customer
• 6:36
  acquisition costs skyrocketing, the ROI is is super low.
• 6:41
  It takes a lot of months even if it's possible to to to bring back the money spended.
• 6:49
  Companies need to search for new organic growth channels.
• 6:54
  Yeah.
• 6:54
  Well and then those the the or the ones that have organic success, you can then put money
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  behind because you've you've found what works and what's connecting.
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  And that's really what people want.
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  They they want to deal with other humans.
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  In this age of AI now and so much content being out there, a changing world in the ads world on
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  social media as well with more and more people competing in that space and competing for that
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  attention, that the more real you can be and the more you can share those personal very
• 7:27
  human stories, the the quicker you're going to connect with people.
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  And I I think the brands and the the people who are doing that, the founders or CEOs or or
• 7:38
  whatever that are doing that well are having massive success, and a a lot of people are
• 7:44
  trying to play catch up.
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  And I feel like that's where your company with NewVolks is really helping those people that
• 7:51
  are are just I don't wanna say clueless.
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  They know that they need to be on social media.
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  They know what they need to do, but they really struggle when they sit down, behind the
• 8:01
  computer or on their phone to start typing or or speaking and are just completely lost in
• 8:07
  that.
• 8:09
  Exactly.
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  And and this is a strategy that is for the long term.
• 8:12
  So perhaps part of those plans that they make, they start very, very strong.
• 8:19
  They have a lot of content for them to speak on the first ten weeks, but this is not a quick
• 8:27
  game.
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  This is a long term play that you need to be consistent, be authentic, and it's very hard to
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  have a lot of different content or to ideate or how to write it about in an ongoing phase.
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  Because if you stop, then you need to start again very late, and you need to start building
• 8:47
  that trust once again.
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  You need to be consistent.
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  And it's not a matter of every day, not at all, but you need to be out there all the time step
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  by step.
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  And it's very hard to bring the people to write content, within their own responsibilities
• 9:03
  within the company.
• 9:06
  Yes.
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  And you can't just, like, flood the market one month and then disappear for an entire season
• 9:13
  and expect to come back and to have anything there.
• 9:16
  To reference, I I love the garden.
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  I I I love growing things.
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  My flowers are finally starting to grow here in my garden in South Dakota as the season, starts
• 9:28
  to change.
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  And you can't just ignore the garden for a month and come back and expect it to be
• 9:34
  flourishing.
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  It it just doesn't work like that.
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  You have to be watering it, and you have to be tending it, and you have to, you know, throw
• 9:41
  some fertilizer in there occasionally and to offer value.
• 9:45
  And in a world where it seems like every course out there in the business world especially is
• 9:50
  $10,000 and, you know, conferences to go to and networking events can be extremely expensive as
• 9:57
  it gets more and more expensive to travel.
• 10:00
  We have the ability with platforms like LinkedIn to connect with each other from the
• 10:05
  comfort of our home or our office or, you know, really anywhere.
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  Right?
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  While you're waiting in the airport for that next flight to be able to connect and to share
• 10:15
  a little bit of wisdom and to give out into that wider world.
• 10:19
  And I think people really react to that more than someone trying to consistently sell to
• 10:26
  them.
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  It's not about the sell anymore, and now it's more about, well, what can you give me?
• 10:31
  What what piece can you offer to me that's going to change my life?
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  Because now I want to buy from you.
• 10:38
  You don't have to sell me at all.
• 10:41
  Exactly.
• 10:42
  It's a it's a as you said, it's a it's a matter of caring about it, writing about it.
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  They not you don't need to create academic articles all the time.
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  One thought, it can be a very good post.
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  Can even go viral.
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  K?
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  Just with one thing, but it needs to be steady.
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  Don't expect for every for every plant to give you a lot of flowers.
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  Maybe you will get flowers from only one plant, but you need to get to that plant, and you need
• 11:19
  to create that kind of things.
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  And and and people are a very, very versatile versatile machine.
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  Okay?
• 11:29
  We don't we are not only on one direction.
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  We own we don't think only about one thing.
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  We have a lot of different perspectives.
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  On one call, maybe I will say something about one specific topic.
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  On a different call with a different person, I will say something different from a very
• 11:46
  different perspective.
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  So so you need to show that out there.
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  And and that looseness maybe, that scrappiness, that's what's going to bring you a trust.
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  I don't want something perfect.
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  I want something that I can trust.
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  Exactly.
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  And sometimes it has nothing to do with your business or that experience in your life.
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  Sometimes it may be a piece of maybe parenting advice or relationship and your experience in
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  that that attracts people to you.
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  And it really only takes that one post sometimes or that one article for someone to be
• 12:27
  all in and to go, I I understand this person.
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  I I can relate to this person.
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  And in this digital age that we're living in, that small connection is massive right now.
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  Exactly.
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  And and and one of the examples that I have is that you can write a post about whatever, even
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  about barbecue or about your kids.
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  If somebody there is a lot of different silent listeners.
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  They only read.
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  They will not give you a like.
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  They will not give you a comment, but they will click on the post, and they will start reading
• 13:01
  all of your content.
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  So your content out there lives forever.
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  For me to go and buy an article now in a in a in a PR, a wire, or something like that, which
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  is super, super expensive, it dies after forty eight hours, if I'm lucky, because it dies
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  earlier.
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  But the shit the thoughts that I'm sharing, the the the ideas that I'm sharing or the opinions
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  that I'm sharing on LinkedIn, or it can be x.
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  It can be it can be other social networks.
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  It lives there forever.
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  And especially now with the algorithm of LinkedIn, that it doesn't it doesn't serve for
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  for what's hot right now.
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  It doesn't show me what what somebody wrote about it five minutes ago.
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  It can show me content that somebody wrote three weeks ago, two months ago.
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  So if you are not there sharing your thoughts, you are just not going to be branded.
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  You are not going to appear on on on people's radar, missing a lot of different opportunities
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  and money, probably, because we are talking about a professional social network.
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  So you're leaving a lot of money on the table.
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  Maybe this is a great point in the conversation to talk about, the nuts and bolts of Nuvox and
• 14:21
  to have you explain how your platform works and and how it integrates with LinkedIn and what
• 14:28
  it's all about.
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  So I'll kinda just open the floor to you, and and you can start wherever you want to.
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  Sounds good.
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  So so as I was saying at the beginning, we started from the executive, but then the the
• 14:40
  companies develop their own appetite for for Nuvox.
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  So what we created is basically a a two phase platform.
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  One of one of the sites is a copilot, very smart product to give the to the executives or
• 14:58
  to the subject matter experts for them to use, to share their ideas.
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  We help them with with three main topics.
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  Okay?
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  One of them is the the time.
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  Within less than five minutes, you have a ready to go post with a very, very authentic
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  perspective reading in the way that you would have written it.
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  The second part is the part of ideation.
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  We bring very, very deep psychology analysis also on your background, but also on what you
• 15:31
  like, giving and building topics that are trending or re are related to your business
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  goals, giving you all the time fit for you to write about.
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  K?
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  There is no problem of ideation.
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  And the third leg, on on that aspect is that we analyze a lot of different content from very
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  different types of people all the time to be ahead of what's working right now on LinkedIn.
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  What's the right structure for, for for that person to write for his own unique audience?
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  And and on that aspect as well, so so we have some kind of a small partnership with LinkedIn,
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  still small but growing, in which we are capable of attracting all of the data of each
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  post that is being posted by the by the individual, analyzing that, and the system is a
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  learning system.
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  So it becomes better and better and better all the time related to business goals.
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  And the other side of the system is a system that works with big companies in which the
• 16:41
  marketing team, the social media team, the brand and team can see that strategy align all
• 16:49
  of the individuals that have access to Nuvox within one umbrella, justifying the this
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  thought leadership strategy is a grow channel for the whole company.
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  Because, eventually, if you have a lot of different people talking about very different
• 17:07
  aspects and and and you said, So we basically give them a tool with a lot of different
• 17:12
  business processes that are not being break, with very smart AI, but still keeping
• 17:20
  authenticity for the users and for the content.
• 17:23
  We are not AI slob generating content.
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  That's not what we are, talking about here.
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  We are attracting the thought or the that specific opinion from the individual for him to
• 17:35
  post in the best practice.
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  And I think the business kind of enterprise level at that is really a game changer because,
• 17:45
  like you said, you're going to go in and with the way the LinkedIn platform is where you can
• 17:49
  go to the company and see everyone in that.
• 17:52
  If you have a very coordinated, you know, message across the board from everyone, it's
• 17:59
  going to elevate the trust for the company, not just for, you know, a director or or in that.
• 18:06
  If you have everyone going different directions, it starts to get a little cloudy of
• 18:10
  what the message of the company is.
• 18:13
  And because LinkedIn isn't necessarily a, yes.
• 18:17
  It is a social network, but it's very focused on the business side.
• 18:21
  Most people aren't using it to share pictures of their cat.
• 18:23
  Right?
• 18:24
  So some are, and no offense to those that are.
• 18:27
  You would be surprised.
• 18:30
  Yeah.
• 18:30
  But yeah.
• 18:30
  I mean, for someone whose cat makes an appearance regularly on this podcast, she was
• 18:36
  just trying to make a guest appearance now, and I had to shoo her away.
• 18:40
  I I understand.
• 18:41
  But, if you're using the platform to grow your business, to connect with other businesses and
• 18:49
  to make money, right, to to you know, at least attract new deals and new clients, then you
• 18:55
  want to have a a plan.
• 18:58
  And I think that the business side and that level of your company is really incredible and
• 19:06
  very forward thinking.
• 19:07
  I I I don't see that a lot in the wider, world.
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  And and, honestly, I've I've never seen a company like yours and a platform like yours
• 19:17
  that you've built.
• 19:18
  You're truly one of a kind.
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  I'm sure there will be many copycats, coming along as you become more and more successful.
• 19:26
  But I I feel like you're smart enough and your team is forward thinking enough to be always
• 19:32
  ahead of that curve.
• 19:35
  Exactly.
• 19:35
  We are trying to give the company a way in in way they can deliver their own strategic
• 19:41
  messaging plan without breaking the authenticity of the employees or the
• 19:46
  executives.
• 19:46
  And if you if you want to look at it from from from a very unique perspective is that there is
• 19:53
  this strategy that is called employee advocacy today.
• 19:56
  The problem there is that it's a very generic message, being spread by one social media
• 20:02
  manager in the company, and it lacks the the the personal, perspective and the authentic
• 20:08
  from each individual as they that they want to share.
• 20:11
  So in some kind of a sense, we bring that business process to that part, creating what we
• 20:17
  call leadership advocacy in which one specific message or one specific brief of the social
• 20:25
  media manager can help the individuals or the executives within the company just bring their
• 20:30
  own perspective to to that specific brief without breaking the company guidelines.
• 20:36
  And and in very big companies, public companies, having those safe guardrails or
• 20:44
  brand guidelines, it's very important.
• 20:46
  So we bring that business process as well for the company in which the individuals that are
• 20:52
  within the company using Nuvox are we are going to block in some kind of a sense post that can
• 21:00
  do ham that they can damage to the company itself, and you want to avoid that.
• 21:06
  You don't want companies to to be with bad perspective or with bad sentiment out from a
• 21:13
  one post that wasn't really noticed or wasn't through the business approvals.
• 21:18
  And we reduce the amount of hands that need to touch that business approval.
• 21:22
  It's basically a ping pong within two persons.
• 21:26
  One one, one flick of the of the of the bat, and that's it.
• 21:32
  The system writes it.
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  The user has approved it.
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  The social media manager can see it, and it's okay.
• 21:39
  Hit publish.
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  That's it.
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  No heavy lifting.
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  No nothing to be break.
• 21:43
  Everybody can focus on their own perspective and work.
• 21:48
  And and we try to facilitate, things through the system, not to bring workloads.
• 21:54
  The system is super easy to to work with.
• 21:58
  Making simple.
• 21:59
  I like simplicity, eventually.
• 22:02
  No.
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  And speaking from experience, it is very simple to use.
• 22:06
  I actually just created a post, using the platform right before we jumped on today.
• 22:11
  It took me less than two minutes.
• 22:13
  Now I had already done a lot of the, you know, the the prequalifications.
• 22:19
  Right?
• 22:19
  It knows who I am, and I've used the platform before to do that.
• 22:23
  So, yes, there is a little bit of time that it takes, but that's what creates the unique
• 22:27
  experience and the unique voice, of of the individual and of the post.
• 22:33
  But once that's done, the use is extremely simple, and they're ready to go.
• 22:39
  I have a new post to put on my LinkedIn as soon as we're done recording this episode today.
• 22:44
  And for me, that is massive.
• 22:47
  Right?
• 22:47
  I have a ton of I have a ton of, video content.
• 22:51
  Right?
• 22:52
  Andres, and you know this from from having talked to me before.
• 22:55
  I'm in front of this camera forty, fifty hours a week.
• 22:59
  Right?
• 22:59
  I have no lack of that video content.
• 23:02
  But when it comes to the written word, I don't wanna always have the time or know what I want
• 23:09
  to say to put that out there.
• 23:11
  And because you have different users, like you said, some people aren't going to watch a
• 23:17
  video.
• 23:18
  They only want to read a post than to have something that's going to do them.
• 23:22
  So you really have to be putting out different types of content out there.
• 23:27
  You know, I would suggest that you have, you know, different content for that.
• 23:31
  You need to have video content, but you should
• 23:33
  have Definitely.
• 23:33
  Some in-depth posts and articles that you're writing as well to put out there for people to
• 23:39
  to elevate that trust.
• 23:42
  Totally.
• 23:42
  I I completely agree with that statement.
• 23:45
  It goes hand in hand.
• 23:47
  Video content is super important.
• 23:49
  You need to amplify it with reading content in and and vice versa.
• 23:54
  You need to have reading content and to amplify it through video and through image because you
• 24:00
  have very different type of people today consuming very different types of of media or
• 24:05
  and content.
• 24:08
  You have very different generations today in LinkedIn.
• 24:10
  Each one of them interacts very different, and and and that's what we try to to bring.
• 24:16
  You with podcast where where with the business show and meet through new box to people.
• 24:24
  And in this way, we are helping companies and people grow with, with authentic content, not
• 24:34
  being BS content generated by a lot of different agencies just to keep one one one
• 24:42
  different mess one specific message, and and it only helps.
• 24:48
  It only shows value.
• 24:49
  I can tell you that I wasn't somebody that used to write a lot on on LinkedIn.
• 24:54
  Nothing at all, basically.
• 24:56
  And from the moment I started, I have only seen good stuff out of it.
• 25:01
  It's a leap of faith.
• 25:02
  It's a really leap of faith that you that once you do it, things starts to click very, very
• 25:09
  fast.
• 25:11
  I I can attest to that myself.
• 25:13
  When we turned the calendar over into 2026, I think I had a 100 connections maybe on
• 25:19
  LinkedIn.
• 25:20
  I was very new to the platform.
• 25:22
  I didn't know how to use it.
• 25:24
  I didn't know how its algorithm worked and how the network worked with its, you know, you
• 25:29
  know, first, secondary, and tertiary connections and and how to grow my network in
• 25:35
  there.
• 25:36
  And when I figured that out, I I 10 x'd my my connections in a few short months.
• 25:43
  Now reaching out into that business world, growing this platform.
• 25:48
  But, I'm getting a master class in business and small business and big business and and
• 25:54
  everything from these connections.
• 25:56
  And it's only making me a better business man, but it's also making me a better person because
• 26:02
  I'm gaining through those experiences.
• 26:04
  And it's really, you called it a blue ocean earlier, and right now, it's shimmering for me.
• 26:11
  And I think people that get in and start to use and to use NewVolks to do that and to build
• 26:17
  that community and to attract those new people, I think it's gonna be a massive game changer
• 26:23
  for a lot of people.
• 26:24
  Andres, I would love to know your vision for the next, you know, let's say, twelve to twenty
• 26:30
  four months of new Vogue and where you guys are going.
• 26:36
  So we are going into the area of influence and reputation management, which is helping
• 26:41
  companies and and individuals create their own influence out there, but also how to keep it
• 26:46
  live with their own monitoring on the sentiment being spoke about them, trying to find more
• 26:52
  unique and individual opportunities that are there waiting.
• 26:57
  Maybe they are not going to reach out to the the individual itself, but helping make make
• 27:02
  that connections, build, a massive pool of business opportunities through the companies
• 27:09
  and and people using Nuvox, itself and and and helping get out there into LinkedIn itself, the
• 27:18
  community aspect of it, how can we help each other?
• 27:22
  There is is for me, I want to see much more people writing their own perspective, their own
• 27:28
  thoughts, and and I want to help as many people as possible.
• 27:33
  That's what I want.
• 27:34
  I don't want to for anybody to miss an opportunity if if the problem was for net for
• 27:42
  not being out there.
• 27:43
  I want them to be out there on the radar of everybody.
• 27:49
  Because I myself lost opportunities because I wasn't out there.
• 27:53
  They took somebody or they they they approached to somebody with a business opportunity that
• 27:59
  maybe I am a better individual or better filter or a better match for it, but I wasn't out
• 28:07
  there.
• 28:08
  So how can they going to reach me if I am not trying to to to make those connections?
• 28:16
  Talk about being vulnerable, Andres, and sharing, you know, some of the mistakes that
• 28:21
  we've made, but being able to solve those problems.
• 28:26
  And now to solve them not just for yourself, but others, I I think is an awesome mission.
• 28:32
  I love the alignment that you have, to help others.
• 28:37
  I think that perfectly aligns with what I've I've always had a vision for this show.
• 28:42
  You know?
• 28:42
  Coming from the music world, we were always about, you know, building a platform for our
• 28:47
  artists with the scene projects and and growing, but also helping them outside of just,
• 28:54
  simple, you know, visibility.
• 28:56
  Right?
• 28:56
  How can we help you in all facets?
• 28:59
  And and I love that that's what you're doing, in the business world and especially on
• 29:04
  LinkedIn with new folks.
• 29:06
  Andres, beautiful conversation, man.
• 29:08
  Loved spending some time with you.
• 29:09
  I am.
• 29:09
  Why don't you tell everybody how they can find you online and how they can become part of the
• 29:14
  NuVolks family?
• 29:16
  So that's a very easy stop.
• 29:17
  They can search my name on on LinkedIn itself.
• 29:20
  And if they want to register and try this the Nuvox by by themselves, very easy link URL,
• 29:28
  nuvox, noovox.com.
• 29:32
  Start writing.
• 29:33
  Start being out there.
• 29:34
  Start showing yourself out there.
• 29:37
  Andres, thank you so much for your time today, and thank you for being part of the scene.
• 29:42
  Thank you, Baba.
• 29:43
  I'm I'm happy to have this opportunity, and speak soon.