Sell It: Why You Cannot Say The Number, And The Four Moves That Fix It
You picked your one thing. You built the ugly version. And then somebody asks what it costs and you hear a voice come out of your mouth that you do not recognise.
This episode is about why that happens to people over 50 in particular, and it is not a confidence problem. Forty years of your working life, somebody else set the number and told you what you were worth. You were very good at being worth it. Nobody ever handed you the pen.
Inside: the UCLA experiment that showed social rejection running through the same circuitry as physical pain, why Vanessa Bohns' research at Cornell says you are…
The skinny
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