Latest / Sales Game Changers | Tips from Successful Sales Leaders
Why Becoming a Technical Expert is Critical for Sales Success in a Challenging Market with Supporting Strategies Chief Evangelist Steve Schultz
This is episode 275.
Read the complete transcript on The Sales Game Changers Podcast website.
STEVE'S TIP TO EMERGING SALES LEADERS: "I never think of what I'm doing as selling even though I'm a sales professional and all I do is sell. I always approach sales from a technical perspective, when I worked for IBM I approached it as a technical expert. I'm a technical expert around bookkeeping now so I know what questions to ask them about how they pay their people and how they pay their bills. When they're sitting there, they're thinking, "This doesn't sound like a sales call." Become a…
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