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Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend

Why Your Brain Treats Sunk Costs as Non-Negotiable

Why do we keep pouring money into a failing project, a bad movie, or a miserable gym membership? In this episode of Behavioral Economics with Fexingo, Lucas and Luna dissect the sunk cost fallacy — the cognitive bias that makes us throw good money after bad. Through the lens of the Concorde supersonic jet, a joint venture that cost the British and French governments over one point seven billion pounds and never turned a profit, they explore why governments, corporations, and individuals all fall into the same trap. Lucas breaks down the psychology: we hate admitting loss, so we convince…

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