261: Why PhonePe bet on UPI when everyone chose wallets | Sameer Nigam | Unstarted
Sameer Nigam, founder and CEO of PhonePe, joins Unstarted for a candid conversation on building a company that now serves over 700 million users.
From a middle-class naval family to a failed music startup (Mind360), an acquisition by Flipkart, and the founding of PhonePe, Sameer breaks down the thinking behind his "asymmetric bets," why he chose UPI when the entire market was chasing wallets, and how the Big Billion Day payments collapse revealed the problem he'd spend the next decade solving.
He also opens up on his 31-year partnership with co-founder Rahul Chari, why he embraces regulators…
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