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How, When and Why to Rebrand Your Business | Ep. #147
In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele.
Time Stamped Show Notes:
00:27 – Today’s topic: How, When and Why to Rebrand Your Business
00:36 – Moz (formerly known as SEO Moz) took the “SEO” out of their name to show they were branching out in other fields
01:01 – There’s a lot to…
The skinny
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