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Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026
What happens when the biggest moments of an artist’s career happen back-to-back?
UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella.
JBeau breaks down the logistics of preparing a Super Bowl halftime show in the middle of a stadium tour, what an agent actually does during a moment that big, and how Karol G’s team built a touring strategy around Coachella.
A look at the planning, pressure, and decisions behind the moments everybody else gets to watch.
For artists, managers, agents, and anyone trying to…
The skinny
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