Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Case Study Drove 2000 B2B Leads in 30 Days
In this episode of Content Marketing with Fexingo, Lucas and Luna explore how one B2B software company turned a single customer case study into over 2,000 qualified leads in just 30 days. They break down the exact strategy: identifying the right customer story, structuring the case study for maximum credibility, using multi-channel distribution (email, LinkedIn, blog, and paid social), and following up with a targeted nurture sequence. Lucas shares specific numbers—like how a 1,200-word case study with a 90-second video snippet achieved a 12% conversion rate on LinkedIn—and explains why this…
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