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How Spending Half a Billion Dollars on Marketing Won't Solve Your Problems | Ep. #1413
In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
[00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
[01:43] The value…
The skinny
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