Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Educational Email Sequence Your Journey Map Forgets
Most customer journey maps treat post-purchase emails as a single 'onboarding' touchpoint. But each message in a drip sequence serves a different purpose—and missing that granularity costs you engagement, loyalty, and even returns. In this episode, Lucas and Luna dissect the post-purchase educational email sequence using a real DTC eyewear brand example. They show how mapping the third email in a five-part series can shave 15% off return rates, why open-rate drop-off between email two and three signals a content mismatch, and how to use click-through data to personalize the rest of…
The skinny
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