Latest / Omni Talk Retail / AI Commerce Surges, Amazon Sues Perplexity & We Are Over And Out On Target 10-4 | Fast Five

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AI Commerce Surges, Amazon Sues Perplexity & We Are Over And Out On Target 10-4 | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
• 0:14
  towards
• 0:15
  their
• 0:15
  maximum
• 0:15
  potential.
• 0:16
  CRG
• 0:17
  brings
• 0:17
  the
• 0:17
  experience,
• 0:18
  tools
• 0:18
  and
• 0:18
  operator
• 0:19
  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  right
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
• 0:36
  Miracle,
• 0:36
  you
• 0:36
  can
• 0:37
  unlock
• 0:37
  more
• 0:37
  products,
• 0:38
  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
• 0:57
  drive
• 0:58
  sales,
• 0:58
  reduce
• 0:59
  waste
• 0:59
  and
• 0:59
  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
  fluff,
• 1:02
  just
• 1:03
  action.
• 1:03
  Help
• 1:04
  your
• 1:04
  managers
• 1:04
  focus
• 1:05
  on
• 1:05
  what
• 1:05
  matters
• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
  see
• 1:08
  Intelligent
• 1:09
  management
• 1:09
  in
• 1:10
  motion
• 1:10
  and
• 1:10
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:15
  seamless,
• 1:16
  adaptable
• 1:16
  network.
• 1:17
  Infios
• 1:18
  helps
• 1:18
  you
• 1:18
  stay
• 1:18
  ahead
• 1:19
  from
• 1:19
  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
• 1:22
  To
• 1:22
  learn
• 1:22
  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
• 1:25
  finally,
• 1:26
  Ocampo
• 1:26
  Capital
• 1:27
  Ocampo
• 1:28
  Capital
• 1:28
  is
• 1:28
  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
• 1:29
  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:41
  you
• 1:41
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalk's
• 1:43
  Retail
• 1:44
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:45
  in
• 1:45
  the
• 1:45
  top
• 1:45
  10%
• 1:45
  of
• 1:46
  all
• 1:46
  podcasts
• 1:46
  globally
• 1:47
  and
• 1:47
  currently
• 1:47
  the
• 1:47
  only
• 1:48
  retail
• 1:48
  podcast
• 1:48
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:49
  100
• 1:50
  of
• 1:50
  all
• 1:50
  business
• 1:50
  podcasts
• 1:51
  on
• 1:51
  Apple
• 1:52
  Podcasts.
• 1:53
  The
• 1:53
  Retail
• 1:53
  Fast
• 1:54
  five
• 1:54
  is
• 1:54
  the
• 1:54
  podcast
• 1:54
  that
• 1:54
  we
• 1:55
  hope
• 1:55
  makes
• 1:55
  you
• 1:55
  feel
• 1:55
  a
• 1:56
  little
• 1:56
  smarter,
• 1:56
  but
• 1:57
  most
• 1:57
  importantly,
• 1:57
  a
• 1:58
  little
• 1:58
  happier
• 1:58
  each
• 1:58
  week
• 1:59
  too.
• 1:59
  And
• 1:59
  the
• 1:59
  Fast
• 2:00
  5
• 2:00
  is
• 2:00
  just
• 2:00
  one
• 2:00
  of
• 2:00
  the
• 2:01
  many
• 2:01
  great
• 2:01
  podcasts
• 2:02
  you
• 2:02
  can
• 2:02
  find
• 2:02
  from
• 2:02
  the
• 2:02
  Omnitalk
• 2:03
  Retail
• 2:03
  Podcast
• 2:04
  Network
• 2:05
  alongside
• 2:05
  our
• 2:05
  Retail
• 2:05
  Daily
• 2:06
  Minute,
• 2:06
  which
• 2:06
  brings
• 2:06
  you
• 2:07
  a
• 2:07
  curated
• 2:07
  selection
• 2:07
  of
• 2:08
  the
• 2:08
  most
• 2:08
  important
• 2:08
  retail
• 2:09
  headlines
• 2:09
  every
• 2:09
  morning
• 2:10
  and
• 2:10
  our
• 2:11
  Retail
• 2:11
  Technology
• 2:11
  Spotlight
• 2:12
  series
• 2:12
  which
• 2:12
  goes
• 2:13
  deep
• 2:13
  each
• 2:13
  week
• 2:13
  on
• 2:14
  the
• 2:14
  latest
• 2:14
  retail
• 2:14
  technology
• 2:15
  Trends.
• 2:16
  It
• 2:16
  is
• 2:17
  November
• 2:17
  12,
• 2:18
  2025.
• 2:19
  I'm
• 2:19
  one
• 2:19
  of
• 2:19
  your
• 2:19
  hosts,
• 2:20
  Anne
• 2:20
  Mazinga.
• 2:20
  And
• 2:21
  I'm
• 2:21
  Chris
• 2:21
  Walton
• 2:22
  and
• 2:22
  we
• 2:22
  are.
• 2:23
  Here
• 2:23
  once
• 2:23
  again
• 2:23
  to
• 2:23
  discuss
• 2:24
  all
• 2:24
  the
• 2:24
  top
• 2:24
  headlines
• 2:25
  from
• 2:25
  the
• 2:25
  past
• 2:25
  week
• 2:26
  making
• 2:26
  waves
• 2:27
  in
• 2:27
  the
• 2:27
  world
• 2:27
  of
• 2:27
  omnichannel
• 2:28
  retailing.
• 2:29
  And
• 2:29
  joining
• 2:30
  us
• 2:30
  today
• 2:30
  for
• 2:30
  their
• 2:31
  regularly
• 2:31
  scheduled
• 2:32
  monthly
• 2:32
  appearance
• 2:32
  is
• 2:33
  the
• 2:33
  AM
• 2:33
  Consumer
• 2:34
  and
• 2:34
  Retail
• 2:34
  Group's
• 2:35
  Managing
• 2:36
  Wakas
• 2:37
  Khan
• 2:38
  and
• 2:38
  Director
• 2:39
  Kelly
• 2:39
  Carey.
• 2:40
  Welcome
• 2:41
  to
• 2:41
  both
• 2:41
  of
• 2:41
  You.
• 2:42
  We're
• 2:43
  so
• 2:43
  excited
• 2:43
  to
• 2:43
  have
• 2:43
  you.
• 2:44
  Kelly,
• 2:44
  I
• 2:44
  want
• 2:44
  to
• 2:45
  start
• 2:45
  with
• 2:45
  you
• 2:45
  first.
• 2:46
  For
• 2:46
  those
• 2:46
  meeting
• 2:47
  you
• 2:47
  for
• 2:47
  the
• 2:47
  first
• 2:48
  time,
• 2:48
  will
• 2:48
  you
• 2:48
  please
• 2:49
  share
• 2:49
  with
• 2:49
  the
• 2:49
  audience
• 2:50
  a
• 2:50
  bit
• 2:50
  of
• 2:51
  your
• 2:51
  background
• 2:51
  and
• 2:52
  a
• 2:52
  bit
• 2:52
  about
• 2:52
  A
• 2:52
  and
• 2:52
  M.
• 2:53
  Kelly.
• 2:53
  Carey,
• 2:53
  I
• 2:54
  am
• 2:54
  a
• 2:54
  director
• 2:54
  with
• 2:55
  the
• 2:55
  Consumer
• 2:55
  and
• 2:55
  Retail
• 2:56
  Group
• 2:56
  at
• 2:56
  A
• 2:57
  and
• 2:57
  M.
• 2:57
  I've
• 2:58
  been
• 2:58
  consulting
• 2:59
  with
• 2:59
  the
• 2:59
  team
• 2:59
  for
• 3:00
  about
• 3:00
  seven
• 3:00
  years
• 3:01
  and
• 3:01
  really
• 3:02
  have
• 3:02
  focused
• 3:03
  my
• 3:03
  time
• 3:03
  on
• 3:04
  all
• 3:04
  things
• 3:05
  consumer,
• 3:05
  packaged
• 3:06
  goods,
• 3:06
  beauty,
• 3:07
  helping
• 3:08
  teams
• 3:08
  think
• 3:09
  about
• 3:09
  growth,
• 3:09
  strategy
• 3:10
  and
• 3:10
  implementation.
• 3:11
  And
• 3:11
  I
• 3:11
  think
• 3:12
  that's
• 3:12
  kind
• 3:12
  of
• 3:12
  a
• 3:12
  nice
• 3:12
  summary
• 3:13
  of
• 3:13
  A
• 3:14
  and
• 3:14
  M
• 3:14
  CRG
• 3:14
  as
• 3:15
  a
• 3:15
  whole.
• 3:15
  We
• 3:15
  really
• 3:15
  like
• 3:16
  to
• 3:16
  help
• 3:17
  our
• 3:17
  clients
• 3:18
  work
• 3:18
  end
• 3:18
  to
• 3:19
  end.
• 3:19
  So
• 3:19
  whether
• 3:20
  you're
• 3:20
  thinking
• 3:20
  about
• 3:21
  growth
• 3:21
  or
• 3:21
  thinking
• 3:22
  about
• 3:22
  how
• 3:22
  to
• 3:22
  optimize
• 3:23
  costs,
• 3:24
  doing
• 3:24
  a
• 3:24
  giant
• 3:24
  transformation
• 3:25
  program,
• 3:26
  we're
• 3:27
  really
• 3:27
  there
• 3:27
  to
• 3:27
  help
• 3:27
  you
• 3:29
  look
• 3:29
  at
• 3:29
  all
• 3:29
  sides
• 3:30
  of
• 3:30
  the
• 3:31
  problem
• 3:31
  and
• 3:31
  come
• 3:32
  out
• 3:32
  stronger.
• 3:32
  So
• 3:33
  excited
• 3:33
  to
• 3:34
  be
• 3:34
  here
• 3:34
  today
• 3:34
  and
• 3:34
  talk
• 3:35
  about
• 3:35
  the
• 3:36
  headlines
• 3:36
  with
• 3:36
  you
• 3:36
  guys.
• 3:37
  Kelly,
• 3:37
  this
• 3:38
  is
• 3:38
  not
• 3:38
  your
• 3:38
  first
• 3:38
  time
• 3:39
  on
• 3:39
  the
• 3:39
  show.
• 3:39
  Like,
• 3:39
  how
• 3:39
  many
• 3:39
  times
• 3:40
  have
• 3:40
  you
• 3:40
  been
• 3:40
  on
• 3:40
  or
• 3:40
  have
• 3:40
  you
• 3:41
  been
• 3:41
  on
• 3:41
  so
• 3:41
  many
• 3:41
  times
• 3:41
  that
• 3:42
  you've
• 3:42
  lost
• 3:42
  count?
• 3:42
  I'm
• 3:43
  curious.
• 3:43
  Yeah,
• 3:44
  this
• 3:44
  is
• 3:44
  either
• 3:45
  going
• 3:45
  to
• 3:45
  be
• 3:45
  three
• 3:46
  or
• 3:46
  four,
• 3:46
  I
• 3:47
  think.
• 3:47
  So,
• 3:48
  you
• 3:49
  know,
• 3:49
  I've
• 3:49
  got
• 3:49
  my,
• 3:49
  my
• 3:50
  little
• 3:50
  elevator
• 3:50
  pitch
• 3:51
  intro.
• 3:51
  I've,
• 3:52
  I'm
• 3:52
  practiced.
• 3:53
  Yeah,
• 3:54
  it's,
• 3:54
  it's
• 3:54
  an
• 3:54
  elusive
• 3:55
  club
• 3:55
  once
• 3:55
  you
• 3:55
  get
• 3:55
  to
• 3:56
  that.
• 3:56
  Five
• 3:56
  timers.
• 3:57
  So,
• 3:57
  yeah,
• 3:57
  there's,
• 3:57
  there's
• 3:58
  people
• 3:58
  that
• 3:58
  have
• 3:59
  been
• 3:59
  in
• 3:59
  it,
• 3:59
  but,
• 4:00
  but,
• 4:00
  but
• 4:00
  in
• 4:01
  on
• 4:01
  the
• 4:01
  opposite
• 4:02
  side
• 4:02
  of
• 4:02
  things.
• 4:02
  We've
• 4:02
  got
• 4:02
  a
• 4:02
  first
• 4:03
  timer
• 4:03
  now,
• 4:03
  too.
• 4:03
  Wakashi.
• 4:05
  Yes.
• 4:05
  Thank
• 4:06
  you.
• 4:06
  I
• 4:06
  am
• 4:07
  a
• 4:07
  debutante,
• 4:07
  as
• 4:08
  I
• 4:08
  would.
• 4:08
  Like
• 4:08
  to
• 4:09
  say.
• 4:11
  So
• 4:11
  it's
• 4:12
  very
• 4:12
  happy
• 4:12
  to
• 4:13
  be
• 4:13
  here.
• 4:13
  I'm
• 4:13
  a
• 4:13
  managing
• 4:14
  director
• 4:15
  at
• 4:15
  the
• 4:16
  CIG
• 4:16
  team.
• 4:17
  I'm
• 4:17
  actually
• 4:18
  relatively
• 4:19
  new
• 4:19
  to
• 4:20
  A
• 4:20
  and
• 4:20
  M,
• 4:21
  but
• 4:21
  I've
• 4:21
  been
• 4:21
  in
• 4:21
  the
• 4:21
  consulting
• 4:22
  business
• 4:22
  for
• 4:22
  a
• 4:22
  long
• 4:23
  time.
• 4:25
  My
• 4:25
  topic
• 4:26
  of
• 4:26
  interest
• 4:27
  is
• 4:27
  technology
• 4:28
  all
• 4:28
  in
• 4:28
  all
• 4:28
  its
• 4:29
  incarnations.
• 4:30
  So
• 4:31
  I
• 4:31
  know
• 4:31
  we
• 4:31
  have
• 4:32
  some
• 4:32
  AI
• 4:33
  topics
• 4:33
  today,
• 4:33
  but
• 4:36
  it's
• 4:36
  a
• 4:36
  fun
• 4:36
  topic.
• 4:36
  It's
• 4:37
  a
• 4:37
  fun
• 4:37
  time
• 4:37
  to
• 4:37
  be
• 4:37
  in
• 4:38
  technology.
• 4:38
  I
• 4:38
  think
• 4:39
  it's
• 4:39
  an
• 4:39
  exciting
• 4:40
  space
• 4:40
  as
• 4:41
  well.
• 4:41
  So
• 4:41
  we'll
• 4:42
  have
• 4:42
  some
• 4:42
  interesting
• 4:43
  conversations.
• 4:44
  I
• 4:44
  think
• 4:44
  retailers
• 4:45
  are
• 4:45
  in
• 4:46
  for
• 4:46
  one
• 4:46
  hell
• 4:47
  of
• 4:47
  a
• 4:47
  ride
• 4:47
  for
• 4:47
  the
• 4:47
  next
• 4:47
  few
• 4:48
  years.
• 4:48
  So
• 4:48
  happy
• 4:49
  to
• 4:49
  be
• 4:49
  here.
• 4:50
  Yes.
• 4:50
  Well,
• 4:50
  we're
• 4:51
  so
• 4:51
  excited
• 4:51
  to
• 4:51
  have
• 4:52
  you.
• 4:52
  Thank
• 4:52
  you
• 4:53
  for
• 4:53
  joining
• 4:53
  us
• 4:53
  for
• 4:53
  your
• 4:54
  first
• 4:54
  time.
• 4:55
  And
• 4:55
  now
• 4:55
  before
• 4:55
  we
• 4:56
  get
• 4:56
  in,
• 4:56
  so
• 4:56
  there's
• 4:57
  been
• 4:57
  a
• 4:57
  lot
• 4:57
  of
• 4:57
  debate,
• 4:58
  Chris,
• 4:58
  since
• 4:58
  our
• 4:59
  last
• 4:59
  podcast
• 5:00
  last
• 5:00
  week,
• 5:00
  I've
• 5:01
  been
• 5:01
  getting
• 5:01
  a
• 5:01
  lot
• 5:01
  of
• 5:01
  flack
• 5:02
  about
• 5:02
  Neo
• 5:02
  the
• 5:03
  Robot.
• 5:03
  Have
• 5:03
  you
• 5:03
  really?
• 5:03
  I
• 5:04
  haven't
• 5:04
  heard
• 5:04
  a
• 5:04
  single
• 5:05
  thing.
• 5:05
  You
• 5:05
  have?
• 5:05
  What,
• 5:06
  what
• 5:06
  is.
• 5:06
  Well,
• 5:07
  I
• 5:07
  mean,
• 5:07
  I
• 5:08
  Mean
• 5:08
  people
• 5:08
  are,
• 5:09
  are.
• 5:09
  Well,
• 5:10
  they're
• 5:10
  mostly
• 5:10
  in
• 5:10
  agreement,
• 5:11
  but
• 5:11
  they're
• 5:11
  like,
• 5:11
  whoa,
• 5:12
  you
• 5:12
  were
• 5:12
  really
• 5:12
  fearful.
• 5:13
  But
• 5:13
  I'm,
• 5:14
  I'm
• 5:14
  here
• 5:14
  to
• 5:14
  double
• 5:15
  down
• 5:15
  on
• 5:15
  my
• 5:15
  fear
• 5:16
  because
• 5:16
  there
• 5:17
  are
• 5:17
  some
• 5:17
  crazy
• 5:17
  reels
• 5:18
  out
• 5:18
  there
• 5:18
  going
• 5:19
  on.
• 5:19
  Chad
• 5:19
  Luska
• 5:20
  from
• 5:20
  the
• 5:20
  A
• 5:21
  and
• 5:21
  M
• 5:21
  community
• 5:21
  or
• 5:22
  A
• 5:22
  and
• 5:22
  M
• 5:23
  consumer
• 5:23
  and
• 5:23
  retail
• 5:23
  group
• 5:24
  sent
• 5:24
  over
• 5:24
  one
• 5:25
  that
• 5:25
  we
• 5:25
  have
• 5:26
  to
• 5:26
  check
• 5:26
  out.
• 5:26
  I
• 5:26
  might
• 5:27
  have
• 5:27
  to
• 5:27
  post
• 5:27
  that
• 5:27
  in
• 5:28
  in
• 5:28
  the
• 5:29
  subtext
• 5:29
  for
• 5:29
  from
• 5:29
  today's
• 5:30
  podcast.
• 5:30
  But
• 5:31
  I
• 5:31
  want
• 5:31
  to
• 5:31
  ask
• 5:32
  now
• 5:32
  that
• 5:32
  we
• 5:32
  have
• 5:32
  two
• 5:33
  people
• 5:34
  from
• 5:34
  A
• 5:34
  and
• 5:34
  M
• 5:35
  who
• 5:35
  see
• 5:35
  all
• 5:35
  kinds
• 5:36
  of
• 5:36
  things
• 5:36
  in
• 5:36
  all
• 5:37
  the
• 5:37
  work
• 5:37
  they
• 5:37
  do
• 5:37
  with
• 5:37
  their
• 5:37
  clients,
• 5:38
  Kelly
• 5:39
  and
• 5:39
  Bakash,
• 5:40
  what
• 5:40
  are
• 5:40
  you
• 5:40
  seeing
• 5:41
  and
• 5:42
  what
• 5:42
  are
• 5:42
  your
• 5:42
  thoughts
• 5:42
  about
• 5:43
  Neo
• 5:43
  the
• 5:43
  robot?
• 5:44
  Are
• 5:44
  you
• 5:44
  in
• 5:45
  or
• 5:45
  are
• 5:45
  you
• 5:45
  out?
• 5:46
  Kelly,
• 5:46
  I'm
• 5:46
  going
• 5:46
  to
• 5:46
  you
• 5:47
  first.
• 5:47
  I
• 5:48
  am
• 5:48
  out
• 5:49
  on
• 5:49
  Neo.
• 5:50
  In
• 5:51
  on
• 5:51
  where
• 5:52
  in
• 5:53
  home
• 5:54
  made
• 5:55
  services
• 5:55
  could
• 5:56
  go,
• 5:57
  oh,
• 5:57
  wow,
• 5:58
  okay.
• 5:58
  Neo
• 5:59
  is
• 5:59
  terrifying.
• 6:01
  Jump
• 6:01
  scare.
• 6:01
  When
• 6:02
  I
• 6:02
  opened
• 6:02
  the
• 6:02
  Neo
• 6:03
  website,
• 6:06
  however,
• 6:06
  you
• 6:07
  know,
• 6:07
  there
• 6:07
  was
• 6:07
  a
• 6:08
  Disney
• 6:08
  Channel
• 6:08
  movie
• 6:09
  called
• 6:09
  Smart
• 6:10
  House
• 6:10
  way
• 6:10
  back
• 6:11
  in
• 6:11
  the
• 6:11
  day
• 6:11
  where
• 6:12
  like
• 6:12
  there's
• 6:13
  dishes
• 6:13
  on
• 6:13
  the
• 6:13
  counter
• 6:14
  and
• 6:14
  the
• 6:14
  home
• 6:15
  just
• 6:15
  like
• 6:15
  absorbs
• 6:15
  it
• 6:16
  into
• 6:16
  the
• 6:16
  table.
• 6:17
  So
• 6:17
  that
• 6:17
  was
• 6:17
  always
• 6:18
  very
• 6:18
  aspirational.
• 6:19
  I
• 6:20
  think
• 6:20
  in
• 6:20
  the
• 6:20
  future,
• 6:21
  future
• 6:21
  Neos
• 6:22
  could
• 6:22
  be
• 6:22
  better.
• 6:23
  So
• 6:23
  the,
• 6:24
  so
• 6:24
  the
• 6:24
  humanoid
• 6:25
  component
• 6:25
  is
• 6:25
  what
• 6:25
  is
• 6:26
  really
• 6:26
  wrong.
• 6:26
  Like
• 6:26
  you're
• 6:27
  fine
• 6:27
  with
• 6:27
  like
• 6:27
  the
• 6:28
  robots
• 6:28
  doing
• 6:29
  your
• 6:29
  lawn
• 6:29
  and
• 6:30
  like
• 6:30
  a
• 6:30
  dishwashing
• 6:30
  robot.
• 6:31
  It's
• 6:31
  just
• 6:31
  the
• 6:32
  fact
• 6:32
  that
• 6:32
  it's
• 6:32
  like
• 6:33
  in
• 6:33
  a
• 6:33
  human
• 6:33
  form
• 6:35
  with
• 6:35
  its
• 6:35
  arms.
• 6:36
  Yes.
• 6:37
  Wakash,
• 6:38
  what
• 6:38
  about
• 6:38
  you?
• 6:38
  You're
• 6:39
  the
• 6:39
  technology
• 6:40
  minded
• 6:41
  expert
• 6:41
  here.
• 6:42
  What,
• 6:42
  what
• 6:43
  do
• 6:43
  you
• 6:43
  think
• 6:43
  of
• 6:43
  Neo,
• 6:44
  the
• 6:44
  humanoid
• 6:44
  robot?
• 6:45
  So
• 6:46
  I'm
• 6:47
  actually
• 6:47
  cautiously
• 6:48
  optimistic.
• 6:50
  So
• 6:51
  I
• 6:51
  would
• 6:51
  say
• 6:51
  that
• 6:52
  certainly
• 6:52
  I'm
• 6:53
  all
• 6:53
  for
• 6:53
  robots
• 6:53
  doing
• 6:54
  my
• 6:54
  lawn
• 6:54
  and
• 6:55
  I
• 6:55
  see
• 6:55
  my
• 6:56
  lawn
• 6:57
  care
• 6:57
  bill
• 6:57
  and
• 6:57
  I'm
• 6:57
  like,
• 6:58
  okay,
• 6:58
  this
• 6:58
  has
• 6:58
  to
• 6:58
  be
• 6:59
  a
• 6:59
  better
• 6:59
  way
• 6:59
  of
• 6:59
  doing
• 6:59
  this.
• 7:01
  However,
• 7:02
  I
• 7:02
  was
• 7:03
  a
• 7:03
  little
• 7:03
  freaked
• 7:03
  out
• 7:03
  by
• 7:03
  the
• 7:04
  fact
• 7:04
  that
• 7:04
  there's
• 7:04
  a
• 7:05
  dude
• 7:05
  watching
• 7:05
  me
• 7:06
  on
• 7:06
  the
• 7:06
  other
• 7:06
  side
• 7:07
  of
• 7:07
  Neo
• 7:09
  and
• 7:09
  it's
• 7:09
  in
• 7:09
  my
• 7:09
  house.
• 7:10
  So
• 7:10
  the
• 7:11
  whole
• 7:11
  privacy
• 7:11
  angle
• 7:12
  kind
• 7:12
  of
• 7:12
  freaks
• 7:13
  me
• 7:13
  out
• 7:13
  a
• 7:13
  little
• 7:13
  bit.
• 7:15
  So
• 7:15
  I
• 7:16
  would
• 7:16
  say
• 7:16
  the
• 7:16
  humanoid
• 7:16
  aspect
• 7:17
  is
• 7:17
  okay.
• 7:18
  I
• 7:18
  think
• 7:19
  the
• 7:19
  service
• 7:20
  that
• 7:20
  it
• 7:20
  performs
• 7:21
  a
• 7:21
  robot
• 7:22
  performance
• 7:22
  general,
• 7:22
  I'm
• 7:23
  definitely
• 7:23
  in.
• 7:25
  I
• 7:25
  think
• 7:25
  it's
• 7:26
  just
• 7:26
  that
• 7:26
  remote
• 7:26
  control
• 7:27
  human
• 7:27
  is,
• 7:27
  is
• 7:28
  a
• 7:28
  little
• 7:28
  freaky
• 7:29
  right
• 7:29
  now.
• 7:29
  So
• 7:29
  I
• 7:30
  would
• 7:30
  say
• 7:30
  I
• 7:30
  am
• 7:31
  out
• 7:31
  for
• 7:31
  the
• 7:32
  time
• 7:32
  being,
• 7:33
  but
• 7:33
  I
• 7:33
  will
• 7:33
  be
• 7:33
  in
• 7:34
  on
• 7:34
  the
• 7:34
  long
• 7:34
  term.
• 7:35
  Fair
• 7:35
  enough.
• 7:36
  I'm
• 7:36
  so
• 7:36
  Chris,
• 7:36
  I
• 7:37
  have
• 7:37
  no
• 7:37
  support
• 7:37
  here.
• 7:38
  This
• 7:38
  is.
• 7:38
  No,
• 7:38
  you
• 7:39
  don't.
• 7:39
  Pro,
• 7:40
  Pro
• 7:40
  Neo.
• 7:41
  I'm
• 7:41
  just
• 7:42
  going
• 7:42
  to
• 7:42
  be
• 7:42
  the
• 7:42
  only
• 7:42
  one
• 7:42
  still
• 7:43
  doing
• 7:43
  my
• 7:43
  own
• 7:43
  lawn
• 7:44
  care
• 7:44
  and
• 7:44
  dishes.
• 7:45
  Yeah.
• 7:45
  And
• 7:46
  laundry
• 7:46
  and
• 7:46
  cleaning
• 7:47
  the
• 7:47
  toilets
• 7:47
  because
• 7:48
  that
• 7:48
  was
• 7:48
  actually
• 7:48
  the
• 7:48
  selling
• 7:49
  point
• 7:49
  for
• 7:49
  me.
• 7:49
  But
• 7:49
  like.
• 7:50
  Yeah,
• 7:50
  I
• 7:50
  mean,
• 7:50
  I
• 7:50
  think
• 7:50
  Kelly's
• 7:51
  right
• 7:51
  though.
• 7:51
  Like,
• 7:51
  there's
• 7:51
  a
• 7:51
  middle
• 7:52
  ground
• 7:52
  between
• 7:52
  room
• 7:53
  and
• 7:54
  humanoid
• 7:54
  robot
• 7:55
  that
• 7:55
  looks
• 7:55
  like
• 7:55
  it
• 7:55
  just
• 7:55
  got
• 7:56
  out
• 7:56
  of
• 7:56
  a
• 7:56
  fencing
• 7:56
  tournament,
• 7:57
  you
• 7:57
  know?
• 7:59
  Right.
• 7:59
  So.
• 7:59
  So
• 8:00
  yes,
• 8:00
  there's
• 8:00
  a
• 8:00
  middle
• 8:00
  ground
• 8:01
  somewhere
• 8:01
  here
• 8:01
  where
• 8:01
  I
• 8:01
  think
• 8:02
  we
• 8:02
  could
• 8:02
  all
• 8:02
  be
• 8:02
  happy
• 8:03
  and
• 8:03
  hopefully
• 8:03
  have
• 8:03
  less
• 8:03
  housework
• 8:04
  to
• 8:04
  do.
• 8:04
  Not
• 8:04
  to
• 8:05
  make
• 8:05
  it
• 8:05
  any
• 8:05
  more
• 8:06
  awkward,
• 8:07
  I
• 8:07
  have
• 8:08
  a.
• 8:08
  I'm
• 8:09
  an
• 8:09
  adopter
• 8:10
  of
• 8:11
  Japanese
• 8:11
  toilets.
• 8:12
  I
• 8:12
  mean,
• 8:12
  I
• 8:12
  don't
• 8:12
  know
• 8:12
  what
• 8:12
  else
• 8:13
  to
• 8:13
  say.
• 8:14
  It's
• 8:15
  magical,
• 8:15
  in
• 8:15
  my
• 8:15
  opinion.
• 8:16
  And
• 8:18
  oh
• 8:18
  yes,
• 8:18
  yes,
• 8:19
  it
• 8:19
  does
• 8:19
  everything,
• 8:20
  so.
• 8:21
  Oh
• 8:21
  wow.
• 8:21
  I
• 8:22
  didn't
• 8:22
  even
• 8:22
  know
• 8:22
  that
• 8:22
  existed.
• 8:23
  It's
• 8:23
  not
• 8:23
  as
• 8:23
  robotic,
• 8:24
  of
• 8:24
  course,
• 8:24
  but
• 8:25
  I
• 8:25
  think
• 8:25
  that
• 8:25
  these
• 8:26
  guys
• 8:26
  just
• 8:26
  can
• 8:26
  help.
• 8:27
  Yeah,
• 8:27
  there's
• 8:27
  a
• 8:27
  middle
• 8:27
  ground.
• 8:28
  There's
• 8:28
  a
• 8:28
  middle
• 8:28
  ground.
• 8:28
  All
• 8:29
  right,
• 8:29
  well,
• 8:29
  I
• 8:30
  think
• 8:30
  we
• 8:30
  should
• 8:30
  get
• 8:30
  to
• 8:30
  the
• 8:30
  headlines.
• 8:31
  After
• 8:31
  that
• 8:31
  fun
• 8:32
  icebreaker
• 8:33
  conversation
• 8:34
  and
• 8:34
  this
• 8:34
  week's
• 8:34
  Fast
• 8:35
  5,
• 8:35
  we've
• 8:36
  got
• 8:36
  news
• 8:36
  on
• 8:36
  Amazon
• 8:37
  suing
• 8:38
  Perplexity
• 8:39
  Bath
• 8:39
  and
• 8:39
  Body
• 8:40
  Works,
• 8:40
  new
• 8:41
  scent
• 8:41
  campaign,
• 8:42
  Target's
• 8:43
  new
• 8:43
  104
• 8:44
  customer
• 8:44
  service
• 8:45
  policy,
• 8:45
  Dollar
• 8:46
  General's
• 8:46
  appointment
• 8:47
  of
• 8:47
  a
• 8:47
  new
• 8:47
  AI
• 8:48
  executive.
• 8:48
  And
• 8:48
  of
• 8:49
  course
• 8:49
  producer
• 8:49
  Ella
• 8:50
  will
• 8:50
  stop
• 8:50
  by
• 8:51
  once
• 8:51
  again
• 8:52
  at
• 8:52
  the
• 8:52
  end
• 8:52
  of
• 8:52
  today's
• 8:52
  show
• 8:53
  to
• 8:53
  tell
• 8:53
  us
• 8:53
  which
• 8:53
  headline
• 8:54
  won
• 8:55
  the
• 8:55
  week.
• 8:55
  But
• 8:55
  we
• 8:55
  begin
• 8:56
  today
• 8:56
  with
• 8:56
  big
• 8:56
  news
• 8:57
  surrounding
• 8:57
  generative
• 8:58
  AI
• 8:58
  commerce
• 8:59
  from
• 8:59
  Adobe
• 9:00
  ANN
• 9:00
  headline
• 9:01
  number
• 9:01
  one.
• 9:02
  US
• 9:02
  consumers
• 9:03
  spent
• 9:03
  $88.7
• 9:05
  billion
• 9:05
  online
• 9:06
  in
• 9:06
  the
• 9:06
  month
• 9:06
  of
• 9:07
  October,
• 9:07
  up
• 9:07
  8.2%
• 9:08
  year
• 9:09
  over
• 9:09
  year,
• 9:09
  according
• 9:10
  to
• 9:10
  Adobe's
• 9:11
  new
• 9:11
  Adobe
• 9:11
  Analytics
• 9:12
  E
• 9:12
  commerce
• 9:12
  data
• 9:13
  for
• 9:13
  October.
• 9:14
  Mobile
• 9:15
  drove
• 9:15
  the
• 9:15
  majority
• 9:16
  of
• 9:16
  the
• 9:16
  online
• 9:16
  spend
• 9:17
  with
• 9:17
  a
• 9:17
  51.4%
• 9:19
  share,
• 9:20
  $45.6
• 9:21
  billion,
• 9:21
  up
• 9:22
  11.6%
• 9:24
  year
• 9:24
  over
• 9:24
  year
• 9:25
  compared
• 9:25
  to
• 9:26
  desktop
• 9:26
  shopping
• 9:27
  and
• 9:27
  most
• 9:27
  surprisingly,
• 9:28
  generative
• 9:29
  AI
• 9:29
  traffic.
• 9:30
  This
• 9:30
  is
• 9:30
  the
• 9:30
  one
• 9:30
  to
• 9:30
  pay
• 9:30
  attention
• 9:31
  to,
• 9:31
  folks.
• 9:31
  Generative
• 9:32
  AI
• 9:32
  traffic
• 9:33
  to
• 9:33
  retail
• 9:33
  sites
• 9:34
  hit
• 9:34
  a
• 9:34
  major
• 9:34
  inflection
• 9:35
  point
• 9:36
  now
• 9:36
  converting
• 9:37
  16%
• 9:38
  better
• 9:39
  than
• 9:39
  non
• 9:39
  AI
• 9:40
  traffic
• 9:40
  sources
• 9:41
  in
• 9:41
  October
• 9:41
  of
• 9:41
  2025.
• 9:43
  This
• 9:43
  marks
• 9:43
  a
• 9:43
  dramatic
• 9:44
  reversal
• 9:44
  from
• 9:45
  just
• 9:45
  three
• 9:46
  months
• 9:46
  earlier
• 9:46
  when
• 9:47
  AI
• 9:47
  traffic
• 9:47
  converted
• 9:48
  9%
• 9:49
  worse
• 9:49
  than
• 9:50
  than
• 9:50
  traditional
• 9:50
  channels.
• 9:51
  The
• 9:51
  data,
• 9:51
  which
• 9:52
  analyzes
• 9:52
  over
• 9:52
  1
• 9:53
  trillion
• 9:53
  U.S.
• 9:54
  retail
• 9:54
  sites,
• 9:55
  shows
• 9:55
  AI
• 9:55
  traffic
• 9:56
  increased
• 9:57
  1200%
• 9:59
  year
• 9:59
  over
• 9:59
  year
• 9:59
  in
• 9:59
  October.
• 10:00
  And
• 10:00
  shoppers
• 10:01
  arriving
• 10:01
  from
• 10:01
  AI
• 10:02
  sources
• 10:02
  are
• 10:02
  now
• 10:02
  13.6%
• 10:04
  more
• 10:04
  engaged,
• 10:05
  spending
• 10:05
  44%
• 10:07
  longer
• 10:07
  on
• 10:07
  sites,
• 10:08
  and
• 10:08
  with
• 10:09
  31%
• 10:10
  lower
• 10:11
  bounce
• 10:11
  rates.
• 10:12
  Kelly,
• 10:12
  we're
• 10:12
  going
• 10:12
  to
• 10:12
  go
• 10:12
  to
• 10:13
  you
• 10:13
  first
• 10:13
  on
• 10:13
  this
• 10:13
  one.
• 10:14
  What
• 10:15
  should
• 10:15
  the
• 10:15
  retail
• 10:16
  and
• 10:16
  CPG
• 10:16
  executives
• 10:17
  listening
• 10:17
  make
• 10:17
  of
• 10:18
  Adobe's
• 10:18
  reported
• 10:18
  higher
• 10:19
  conversion
• 10:19
  statistics
• 10:20
  from
• 10:20
  all
• 10:21
  of
• 10:21
  those
• 10:21
  people
• 10:21
  who
• 10:22
  shopped
• 10:22
  via
• 10:22
  generative
• 10:23
  AI
• 10:23
  in
• 10:24
  October?
• 10:25
  Massive
• 10:25
  change.
• 10:26
  Yeah,
• 10:27
  huge
• 10:27
  change.
• 10:28
  And
• 10:28
  great
• 10:28
  question.
• 10:29
  And
• 10:30
  I
• 10:30
  think
• 10:30
  that
• 10:31
  this
• 10:31
  is,
• 10:32
  if
• 10:32
  anything,
• 10:34
  the
• 10:34
  sign
• 10:34
  that
• 10:35
  executives
• 10:36
  are
• 10:36
  waiting
• 10:37
  for
• 10:37
  to
• 10:38
  start
• 10:39
  planning
• 10:39
  for
• 10:40
  an
• 10:41
  agentic
• 10:41
  omnichannel
• 10:42
  experience,
• 10:43
  if
• 10:43
  they
• 10:43
  haven't
• 10:44
  already.
• 10:45
  When
• 10:46
  I
• 10:46
  heard
• 10:46
  about
• 10:46
  this
• 10:46
  headline,
• 10:47
  I
• 10:47
  was
• 10:48
  not
• 10:48
  surprised.
• 10:49
  The
• 10:49
  magnitude
• 10:50
  of
• 10:50
  growth
• 10:50
  was
• 10:50
  certainly
• 10:51
  shocking,
• 10:53
  but
• 10:53
  also
• 10:53
  we've
• 10:53
  been
• 10:53
  seeing
• 10:54
  so
• 10:54
  many
• 10:55
  signs
• 10:55
  that
• 10:55
  this
• 10:55
  was
• 10:56
  coming
• 10:57
  both
• 10:57
  on
• 10:58
  the
• 10:58
  consumer
• 10:58
  side
• 10:59
  and
• 10:59
  on
• 11:00
  the
• 11:00
  industry
• 11:00
  leaders.
• 11:01
  So,
• 11:01
  you
• 11:02
  know,
• 11:02
  back
• 11:02
  in
• 11:02
  the
• 11:02
  spring,
• 11:03
  our
• 11:04
  consumer
• 11:04
  sentiment
• 11:05
  survey
• 11:05
  that
• 11:05
  we
• 11:06
  run
• 11:06
  at
• 11:06
  CRG
• 11:07
  was
• 11:07
  already
• 11:08
  starting
• 11:08
  to
• 11:08
  show
• 11:08
  that
• 11:09
  24%
• 11:10
  of
• 11:10
  consumers
• 11:11
  are
• 11:11
  strongly
• 11:12
  influenced
• 11:12
  by
• 11:12
  AI
• 11:13
  purchases.
• 11:14
  You've
• 11:15
  had
• 11:15
  Walmart,
• 11:17
  Sam's,
• 11:18
  brands
• 11:19
  like
• 11:19
  Skims,
• 11:20
  Glossier,
• 11:20
  all
• 11:20
  these
• 11:21
  companies
• 11:21
  starting
• 11:21
  to
• 11:22
  partner
• 11:22
  with
• 11:22
  ChatGPT
• 11:23
  platform
• 11:24
  platform
• 11:24
  over
• 11:24
  the
• 11:25
  summer.
• 11:25
  So
• 11:25
  there's
• 11:26
  just
• 11:26
  been
• 11:26
  such
• 11:27
  a
• 11:27
  move
• 11:27
  to
• 11:28
  partner
• 11:28
  with
• 11:29
  these
• 11:29
  AI
• 11:30
  platforms
• 11:31
  and
• 11:31
  start
• 11:31
  to
• 11:31
  figure
• 11:32
  out
• 11:32
  how
• 11:32
  you
• 11:32
  can
• 11:33
  have
• 11:33
  that
• 11:33
  seamless
• 11:34
  shopping
• 11:34
  experience
• 11:34
  that,
• 11:36
  you
• 11:36
  know,
• 11:36
  it
• 11:37
  seems
• 11:37
  to
• 11:37
  have
• 11:37
  clicked
• 11:38
  and
• 11:38
  now's
• 11:39
  really
• 11:39
  the
• 11:39
  time
• 11:39
  where
• 11:40
  people
• 11:40
  need
• 11:40
  to
• 11:40
  figure
• 11:41
  out
• 11:41
  how
• 11:42
  to
• 11:42
  make
• 11:42
  that
• 11:42
  work
• 11:42
  for
• 11:42
  them.
• 11:44
  And
• 11:44
  also
• 11:45
  from
• 11:45
  a
• 11:45
  consumer
• 11:46
  angle,
• 11:46
  I
• 11:46
  think
• 11:47
  it
• 11:47
  makes
• 11:47
  sense
• 11:47
  too.
• 11:47
  You
• 11:48
  know,
• 11:49
  digital
• 11:49
  shopping
• 11:50
  can
• 11:50
  be
• 11:50
  so
• 11:50
  overwhelming.
• 11:51
  There's
• 11:51
  so
• 11:52
  many
• 11:52
  options,
• 11:52
  assortments
• 11:53
  are
• 11:53
  huge.
• 11:54
  So
• 11:54
  to
• 11:54
  be
• 11:55
  able
• 11:55
  to
• 11:55
  just
• 11:55
  type
• 11:55
  in,
• 11:56
  you
• 11:56
  know,
• 11:56
  here's
• 11:57
  exactly
• 11:57
  what
• 11:57
  I'm
• 11:57
  looking
• 11:57
  for.
• 11:58
  And
• 11:59
  have
• 11:59
  ChatGPT
• 12:00
  send
• 12:00
  you
• 12:01
  three
• 12:01
  links
• 12:02
  and
• 12:02
  that
• 12:02
  directs
• 12:03
  you
• 12:03
  right
• 12:03
  to
• 12:03
  the
• 12:03
  site.
• 12:04
  It's
• 12:05
  so
• 12:05
  easy.
• 12:05
  So
• 12:05
  I'm
• 12:06
  not
• 12:06
  surprised
• 12:06
  conversion
• 12:07
  has
• 12:07
  skyrocketed.
• 12:08
  Yeah,
• 12:09
  it's
• 12:09
  really
• 12:09
  giving
• 12:10
  consumers
• 12:10
  like
• 12:11
  online
• 12:12
  the
• 12:12
  ability
• 12:12
  to
• 12:13
  get
• 12:13
  the
• 12:13
  service
• 12:13
  that
• 12:14
  they
• 12:14
  would
• 12:14
  in
• 12:14
  some
• 12:15
  of
• 12:15
  the
• 12:15
  or
• 12:15
  the
• 12:15
  specialty
• 12:16
  service
• 12:16
  they
• 12:16
  would
• 12:16
  be
• 12:17
  getting
• 12:17
  in
• 12:17
  some
• 12:17
  of
• 12:17
  those
• 12:17
  retailers
• 12:18
  too.
• 12:19
  You
• 12:19
  know,
• 12:19
  all
• 12:20
  the
• 12:20
  confidence
• 12:20
  that
• 12:21
  ChatGPT
• 12:21
  is
• 12:22
  able
• 12:22
  to
• 12:22
  provide
• 12:22
  them
• 12:23
  in
• 12:23
  why
• 12:24
  and
• 12:24
  how
• 12:24
  it
• 12:24
  narrowed
• 12:25
  down
• 12:25
  those
• 12:25
  three
• 12:25
  options
• 12:27
  Totally.
• 12:28
  Waqas,
• 12:29
  what
• 12:29
  do
• 12:29
  you
• 12:29
  think
• 12:29
  from
• 12:30
  a
• 12:30
  digital
• 12:30
  perspective?
• 12:31
  You
• 12:32
  spent
• 12:32
  a
• 12:32
  lot
• 12:32
  of
• 12:32
  time
• 12:32
  in
• 12:33
  digital
• 12:34
  commerce.
• 12:35
  How
• 12:35
  does
• 12:36
  these
• 12:36
  stats,
• 12:37
  how
• 12:37
  do
• 12:37
  they
• 12:37
  impact
• 12:37
  your
• 12:38
  thoughts
• 12:38
  about
• 12:38
  how
• 12:39
  retailers
• 12:39
  and
• 12:39
  CPG
• 12:40
  should
• 12:40
  be
• 12:40
  thinking
• 12:40
  about
• 12:41
  the
• 12:41
  future
• 12:41
  of
• 12:41
  shopping
• 12:42
  online.
• 12:43
  Yeah,
• 12:44
  so
• 12:44
  I
• 12:44
  think
• 12:45
  we,
• 12:45
  you
• 12:45
  know,
• 12:46
  even
• 12:46
  in
• 12:47
  one
• 12:47
  of
• 12:47
  our
• 12:47
  lunch
• 12:47
  and
• 12:48
  recently
• 12:48
  we
• 12:48
  had
• 12:49
  a,
• 12:49
  we
• 12:49
  had
• 12:49
  a
• 12:49
  company
• 12:50
  founder
• 12:50
  who
• 12:51
  came
• 12:51
  and
• 12:51
  talked
• 12:51
  to
• 12:51
  us
• 12:52
  about
• 12:53
  what
• 12:53
  technology
• 12:53
  sits
• 12:54
  behind.
• 12:56
  Some.
• 12:56
  Of
• 12:56
  the
• 12:56
  one
• 12:57
  click
• 12:57
  buying
• 12:57
  that
• 12:57
  we
• 12:58
  see
• 12:58
  and
• 12:58
  some
• 12:58
  of
• 12:58
  the
• 12:58
  agentic
• 12:59
  buying
• 12:59
  that
• 12:59
  we
• 12:59
  see.
• 13:01
  There
• 13:01
  is
• 13:02
  a,
• 13:02
  the
• 13:03
  current
• 13:03
  environment,
• 13:03
  even
• 13:04
  online
• 13:04
  is
• 13:05
  full
• 13:05
  of
• 13:05
  friction.
• 13:06
  So
• 13:06
  there
• 13:06
  is
• 13:06
  even.
• 13:06
  You
• 13:07
  have
• 13:07
  to
• 13:07
  go
• 13:07
  from
• 13:07
  one
• 13:07
  click
• 13:08
  to
• 13:08
  another
• 13:08
  to
• 13:08
  another
• 13:08
  to
• 13:09
  another
• 13:09
  if
• 13:09
  you
• 13:09
  have
• 13:09
  a
• 13:09
  profile
• 13:10
  set
• 13:10
  up.
• 13:12
  And
• 13:12
  what
• 13:12
  you'll
• 13:12
  start
• 13:13
  to
• 13:13
  see
• 13:13
  is
• 13:14
  that
• 13:14
  even
• 13:14
  the
• 13:14
  large
• 13:15
  platform
• 13:15
  like
• 13:15
  Amazon,
• 13:16
  their
• 13:17
  homepage
• 13:17
  is
• 13:17
  cluttered
• 13:18
  with
• 13:18
  recommendations.
• 13:19
  It's
• 13:20
  hard
• 13:20
  to
• 13:20
  tell
• 13:20
  what
• 13:21
  is
• 13:22
  sponsored,
• 13:22
  what
• 13:22
  is
• 13:22
  not
• 13:23
  sponsored.
• 13:23
  There's
• 13:24
  A
• 13:24
  thing
• 13:24
  called
• 13:24
  relevance.
• 13:25
  You
• 13:25
  know,
• 13:25
  how
• 13:26
  does
• 13:26
  relevance
• 13:26
  get
• 13:27
  decided?
• 13:28
  You
• 13:28
  can
• 13:28
  imagine
• 13:29
  that
• 13:29
  for
• 13:29
  a
• 13:29
  buyer
• 13:30
  who
• 13:31
  wants
• 13:31
  something
• 13:32
  maybe
• 13:32
  sorted
• 13:33
  by
• 13:33
  price,
• 13:34
  you
• 13:34
  know,
• 13:34
  it's
• 13:34
  hard
• 13:35
  to
• 13:35
  decipher,
• 13:36
  you
• 13:36
  know,
• 13:37
  where
• 13:37
  to
• 13:37
  go.
• 13:38
  Now
• 13:39
  the
• 13:39
  agent
• 13:40
  kind
• 13:41
  of
• 13:41
  declutters
• 13:41
  all
• 13:41
  that
• 13:42
  for
• 13:42
  you.
• 13:42
  And
• 13:44
  now
• 13:45
  you
• 13:45
  can,
• 13:45
  you
• 13:45
  know,
• 13:45
  in
• 13:46
  our
• 13:46
  next
• 13:46
  question
• 13:46
  we'll
• 13:46
  come
• 13:47
  to
• 13:47
  it
• 13:47
  with
• 13:48
  the
• 13:48
  perplexity
• 13:48
  discussion.
• 13:49
  It
• 13:50
  declutters
• 13:50
  all
• 13:50
  that
• 13:51
  for
• 13:51
  you.
• 13:51
  So
• 13:51
  I
• 13:51
  can
• 13:52
  see
• 13:52
  and
• 13:53
  you
• 13:53
  get
• 13:53
  the
• 13:54
  answer
• 13:54
  that
• 13:54
  you
• 13:54
  need.
• 13:55
  It's
• 13:55
  like
• 13:55
  the
• 13:55
  old
• 13:56
  Google
• 13:56
  times,
• 13:56
  right,
• 13:56
  where
• 13:57
  you
• 13:57
  know,
• 13:57
  you
• 13:57
  get
• 13:57
  one
• 13:58
  answer
• 13:58
  and
• 13:58
  it's,
• 13:58
  it's
• 13:59
  just
• 13:59
  so
• 13:59
  spot
• 13:59
  on
• 14:00
  that
• 14:00
  you
• 14:01
  don't
• 14:01
  want
• 14:01
  to
• 14:01
  go
• 14:01
  anywhere
• 14:01
  else.
• 14:02
  So,
• 14:02
  so
• 14:03
  I
• 14:03
  can
• 14:03
  see
• 14:03
  the,
• 14:04
  the
• 14:04
  conversion
• 14:05
  and,
• 14:05
  and
• 14:05
  I
• 14:05
  think
• 14:06
  there's
• 14:06
  much
• 14:06
  to
• 14:06
  learn
• 14:08
  and,
• 14:08
  and
• 14:09
  I
• 14:09
  think,
• 14:09
  I
• 14:10
  think
• 14:10
  this,
• 14:10
  this
• 14:11
  is
• 14:11
  like,
• 14:11
  you
• 14:11
  cannot
• 14:11
  unring
• 14:12
  this
• 14:12
  bell.
• 14:12
  This,
• 14:13
  this
• 14:13
  has
• 14:13
  happened.
• 14:14
  I
• 14:14
  think
• 14:14
  we
• 14:14
  have
• 14:14
  to
• 14:15
  adapt
• 14:16
  and,
• 14:16
  and,
• 14:17
  and
• 14:17
  retailers
• 14:17
  will
• 14:18
  have
• 14:18
  to
• 14:18
  learn
• 14:18
  to,
• 14:18
  to
• 14:19
  work
• 14:19
  with
• 14:20
  generative
• 14:20
  engine
• 14:21
  optimization
• 14:21
  and
• 14:21
  many
• 14:22
  other
• 14:22
  similar
• 14:24
  situations.
• 14:25
  Yeah,
• 14:26
  Waqas,
• 14:27
  you
• 14:27
  bring
• 14:27
  up
• 14:27
  a
• 14:27
  really
• 14:27
  good
• 14:27
  point
• 14:28
  too.
• 14:28
  There's
• 14:28
  a
• 14:28
  headline
• 14:29
  that
• 14:29
  we
• 14:29
  covered
• 14:29
  in
• 14:30
  the
• 14:30
  Retail
• 14:30
  Daily
• 14:30
  minute
• 14:31
  this
• 14:31
  week
• 14:31
  talking
• 14:32
  about
• 14:32
  a
• 14:32
  company
• 14:33
  called
• 14:33
  Constructor
• 14:34
  that's
• 14:34
  going
• 14:35
  in
• 14:35
  and
• 14:35
  they're
• 14:36
  actually
• 14:36
  helping.
• 14:36
  So
• 14:37
  once
• 14:37
  the
• 14:37
  generative
• 14:38
  agent
• 14:38
  of
• 14:38
  your
• 14:39
  choice
• 14:39
  has
• 14:39
  gotten
• 14:39
  you
• 14:39
  to
• 14:40
  the
• 14:40
  page,
• 14:40
  they're
• 14:41
  able
• 14:41
  to
• 14:41
  help
• 14:41
  retailers
• 14:42
  kind
• 14:42
  of
• 14:42
  deploy
• 14:43
  some
• 14:43
  technology
• 14:44
  so
• 14:44
  that
• 14:44
  you
• 14:45
  can
• 14:45
  continue
• 14:45
  that
• 14:46
  conversation
• 14:46
  with
• 14:47
  an
• 14:47
  agent
• 14:47
  versus
• 14:48
  going
• 14:48
  to
• 14:48
  the
• 14:49
  Glossier
• 14:49
  site
• 14:50
  like
• 14:50
  you
• 14:50
  mentioned,
• 14:50
  Kelly,
• 14:51
  and
• 14:51
  then
• 14:51
  having
• 14:52
  a
• 14:52
  conversation
• 14:52
  with
• 14:52
  their
• 14:53
  agent.
• 14:54
  And
• 14:54
  so
• 14:54
  I,
• 14:54
  I
• 14:54
  think
• 14:55
  that's
• 14:55
  going
• 14:55
  to
• 14:55
  be
• 14:55
  an
• 14:55
  interesting
• 14:56
  component
• 14:56
  to
• 14:56
  this
• 14:57
  discussion
• 14:57
  too
• 14:57
  is
• 14:58
  how,
• 14:59
  you
• 14:59
  know,
• 14:59
  behaviors
• 15:00
  are
• 15:00
  changing.
• 15:01
  So
• 15:01
  once
• 15:01
  I
• 15:01
  get
• 15:02
  perplexity
• 15:03
  directs
• 15:03
  me
• 15:03
  to
• 15:03
  that
• 15:04
  page
• 15:04
  on
• 15:05
  Glossier.
• 15:05
  Now
• 15:06
  I
• 15:06
  have
• 15:06
  an
• 15:06
  agent
• 15:06
  that
• 15:06
  I
• 15:07
  can
• 15:07
  start
• 15:07
  to
• 15:07
  interact
• 15:07
  with
• 15:08
  with
• 15:08
  this
• 15:08
  Constructor
• 15:09
  technology
• 15:09
  that
• 15:09
  is
• 15:10
  going
• 15:10
  to
• 15:10
  help
• 15:10
  me
• 15:10
  solve
• 15:11
  other
• 15:11
  problems
• 15:12
  about
• 15:12
  that,
• 15:13
  that
• 15:13
  product
• 15:14
  at
• 15:14
  the
• 15:14
  PDP
• 15:15
  level.
• 15:16
  So
• 15:16
  I
• 15:16
  think
• 15:17
  there's
• 15:17
  a
• 15:17
  lot
• 15:17
  that
• 15:17
  the
• 15:18
  retailers
• 15:18
  and
• 15:18
  CPGs
• 15:19
  listening
• 15:20
  need
• 15:20
  to
• 15:20
  think
• 15:20
  about
• 15:20
  when
• 15:20
  it
• 15:20
  comes
• 15:21
  to
• 15:22
  how
• 15:22
  they're
• 15:22
  preparing
• 15:22
  their
• 15:23
  own
• 15:23
  sites
• 15:24
  for
• 15:24
  some
• 15:25
  of
• 15:25
  that,
• 15:25
  who
• 15:25
  they're
• 15:25
  partnering
• 15:26
  with
• 15:26
  to
• 15:26
  help
• 15:26
  support,
• 15:27
  you
• 15:27
  know,
• 15:28
  continuing
• 15:28
  that
• 15:28
  experience
• 15:29
  for
• 15:29
  consumers.
• 15:30
  And
• 15:30
  then,
• 15:31
  you
• 15:31
  know,
• 15:31
  how,
• 15:32
  how
• 15:32
  they're
• 15:33
  kind
• 15:33
  of
• 15:33
  rethinking
• 15:34
  this
• 15:34
  whole
• 15:35
  consumer
• 15:35
  journey
• 15:36
  to
• 15:36
  your
• 15:36
  point,
• 15:36
  because
• 15:37
  this
• 15:37
  is,
• 15:37
  isn't
• 15:38
  something
• 15:38
  you
• 15:38
  can
• 15:38
  go
• 15:39
  back
• 15:39
  on.
• 15:39
  This
• 15:39
  is,
• 15:39
  this
• 15:40
  is
• 15:40
  the
• 15:40
  only
• 15:40
  forward
• 15:41
  motion
• 15:41
  at
• 15:41
  this
• 15:41
  point.
• 15:43
  Chris,
• 15:43
  close
• 15:44
  us
• 15:44
  out
• 15:44
  here
• 15:44
  with
• 15:44
  your
• 15:45
  thoughts
• 15:45
  though.
• 15:45
  What
• 15:45
  do
• 15:46
  you
• 15:46
  think
• 15:46
  that,
• 15:46
  that
• 15:47
  you
• 15:47
  would
• 15:47
  tell
• 15:47
  the,
• 15:48
  the
• 15:48
  retail
• 15:49
  and
• 15:49
  CPG
• 15:49
  executives
• 15:50
  listening
• 15:50
  about
• 15:50
  this?
• 15:52
  Yeah,
• 15:52
  I
• 15:52
  think,
• 15:52
  I
• 15:53
  mean,
• 15:53
  I
• 15:53
  don't
• 15:53
  have
• 15:53
  much
• 15:53
  to
• 15:54
  add.
• 15:54
  I
• 15:54
  Think
• 15:54
  the
• 15:54
  train
• 15:54
  left
• 15:55
  the
• 15:55
  station.
• 15:55
  I'm
• 15:55
  really
• 15:56
  excited
• 15:56
  actually
• 15:56
  to
• 15:56
  talk
• 15:56
  about
• 15:57
  headline
• 15:57
  number
• 15:57
  two
• 15:57
  in
• 15:58
  terms
• 15:58
  of
• 15:58
  what
• 15:58
  is
• 15:58
  Amazon's
• 15:59
  response
• 15:59
  to
• 16:00
  whether
• 16:00
  or
• 16:00
  not
• 16:00
  they
• 16:00
  want
• 16:00
  to
• 16:00
  get
• 16:00
  on
• 16:01
  the
• 16:01
  train
• 16:01
  or
• 16:01
  not.
• 16:02
  But
• 16:02
  you
• 16:02
  know,
• 16:03
  the
• 16:03
  experts
• 16:03
  we've
• 16:03
  been
• 16:03
  talking
• 16:04
  to
• 16:04
  have
• 16:04
  predicted
• 16:04
  this.
• 16:04
  We
• 16:04
  had
• 16:05
  David
• 16:05
  Dorff
• 16:05
  on
• 16:05
  the
• 16:05
  show
• 16:06
  a
• 16:06
  few
• 16:06
  months
• 16:06
  ago.
• 16:06
  He
• 16:07
  said
• 16:07
  that
• 16:07
  the
• 16:07
  holiday
• 16:07
  season
• 16:08
  would
• 16:08
  be
• 16:08
  the
• 16:09
  inflection
• 16:09
  point.
• 16:10
  It
• 16:10
  turns
• 16:10
  out
• 16:10
  that
• 16:10
  he
• 16:11
  was
• 16:11
  correct
• 16:11
  in
• 16:12
  doing
• 16:12
  that.
• 16:12
  So
• 16:12
  stick
• 16:12
  with
• 16:13
  us.
• 16:13
  You'll
• 16:13
  hear
• 16:13
  all
• 16:13
  this
• 16:14
  in
• 16:14
  advance
• 16:14
  if
• 16:15
  you're
• 16:15
  an
• 16:15
  avid
• 16:16
  listener.
• 16:17
  So
• 16:17
  we've
• 16:17
  crossed
• 16:17
  the
• 16:17
  chasm.
• 16:18
  It's
• 16:18
  no
• 16:18
  going
• 16:18
  back.
• 16:18
  And
• 16:19
  you
• 16:19
  know,
• 16:19
  if
• 16:19
  you
• 16:19
  step
• 16:20
  back
• 16:20
  every,
• 16:21
  every
• 16:21
  30
• 16:21
  years,
• 16:22
  there's
• 16:22
  a
• 16:22
  big
• 16:22
  innovation
• 16:23
  in
• 16:23
  retail
• 16:23
  and
• 16:24
  AI
• 16:24
  is
• 16:24
  that
• 16:25
  innovation.
• 16:25
  It's
• 16:25
  the
• 16:26
  game
• 16:26
  changer.
• 16:26
  It
• 16:26
  was
• 16:26
  E
• 16:26
  Commerce
• 16:27
  in
• 16:27
  the
• 16:27
  90s,
• 16:27
  now
• 16:28
  it's
• 16:28
  AI
• 16:28
  and
• 16:29
  you
• 16:29
  can
• 16:29
  go
• 16:29
  back
• 16:29
  through
• 16:29
  history.
• 16:30
  The
• 16:30
  pattern's
• 16:30
  there.
• 16:31
  So.
• 16:31
  So
• 16:32
  yeah,
• 16:32
  I.
• 16:33
  There's
• 16:33
  no
• 16:33
  turning
• 16:33
  back
• 16:34
  at
• 16:34
  this
• 16:34
  point.
• 16:34
  Which
• 16:34
  brings
• 16:35
  me
• 16:35
  to
• 16:35
  the
• 16:36
  next
• 16:36
  headline,
• 16:37
  which
• 16:37
  is.
• 16:37
  Which
• 16:38
  is
• 16:38
  headline
• 16:38
  number
• 16:39
  two.
• 16:39
  Amazon
• 16:40
  is
• 16:40
  suing
• 16:41
  Perplexity
• 16:42
  over
• 16:42
  its
• 16:42
  agentic
• 16:43
  shopping
• 16:43
  tool.
• 16:44
  Wow.
• 16:44
  Okay.
• 16:45
  That's
• 16:45
  the
• 16:45
  response.
• 16:46
  According
• 16:46
  to
• 16:47
  Reuters,
• 16:47
  Amazon
• 16:48
  sued
• 16:48
  Perplexity
• 16:48
  AI
• 16:49
  last
• 16:49
  Tuesday
• 16:49
  over
• 16:50
  the
• 16:50
  startup's
• 16:50
  agentic
• 16:51
  shopping
• 16:51
  feature,
• 16:52
  which
• 16:52
  uses
• 16:53
  automation
• 16:53
  to
• 16:53
  place
• 16:53
  orders
• 16:54
  for
• 16:54
  users,
• 16:54
  saying
• 16:54
  it
• 16:55
  covertly
• 16:55
  covertly
• 16:56
  accessed
• 16:57
  Amazon
• 16:57
  customer
• 16:58
  accounts
• 16:58
  and
• 16:59
  disguised
• 16:59
  automated
• 17:00
  activity
• 17:00
  as
• 17:00
  human
• 17:01
  browsing.
• 17:02
  In
• 17:02
  the
• 17:02
  complaint,
• 17:03
  Amazon
• 17:03
  accused
• 17:04
  Perplexity's
• 17:05
  Comet
• 17:05
  AI
• 17:06
  agent
• 17:06
  of
• 17:07
  degrading
• 17:07
  customers
• 17:08
  shopping
• 17:08
  experiences
• 17:10
  and
• 17:10
  interfering
• 17:10
  with
• 17:10
  its
• 17:11
  ability
• 17:11
  to
• 17:11
  ensure
• 17:11
  customers
• 17:12
  who
• 17:12
  use
• 17:12
  the
• 17:12
  agent
• 17:13
  benefit
• 17:14
  from
• 17:14
  the
• 17:14
  tailored
• 17:14
  shopping
• 17:15
  experience
• 17:15
  Amazon
• 17:16
  curated
• 17:16
  over
• 17:17
  decades.
• 17:18
  Based
• 17:18
  on
• 17:19
  what
• 17:19
  Wakas
• 17:19
  said,
• 17:19
  I'm
• 17:19
  curious
• 17:20
  what
• 17:20
  he
• 17:20
  thinks
• 17:20
  about
• 17:20
  Amazon's
• 17:21
  quality
• 17:21
  of
• 17:22
  curation.
• 17:23
  Third
• 17:23
  party
• 17:23
  apps
• 17:23
  making
• 17:24
  purchases
• 17:24
  for
• 17:25
  users
• 17:25
  should
• 17:25
  operate
• 17:26
  openly
• 17:26
  and
• 17:26
  respect
• 17:27
  businesses
• 17:27
  decisions
• 17:28
  on
• 17:28
  whether
• 17:28
  to
• 17:29
  participate.
• 17:29
  Amazon
• 17:30
  said
• 17:30
  in
• 17:30
  a
• 17:30
  statement.
• 17:31
  Waqas
• 17:32
  is
• 17:32
  Amazon
• 17:33
  taking
• 17:33
  the
• 17:33
  right
• 17:34
  approach
• 17:34
  ensuing
• 17:35
  perplexity
• 17:35
  and
• 17:36
  attempting
• 17:36
  to
• 17:36
  thwart
• 17:37
  unauthorized
• 17:38
  bots
• 17:38
  from
• 17:39
  scraping
• 17:39
  its
• 17:40
  site.
• 17:40
  So
• 17:41
  I
• 17:41
  think
• 17:41
  this
• 17:42
  is,
• 17:42
  this
• 17:42
  is
• 17:42
  just
• 17:43
  the
• 17:43
  first
• 17:44
  salvo
• 17:45
  in
• 17:45
  a
• 17:46
  long
• 17:46
  series
• 17:47
  of
• 17:48
  legal
• 17:48
  and
• 17:49
  otherwise
• 17:50
  challenges
• 17:50
  that
• 17:50
  I
• 17:50
  think
• 17:51
  that
• 17:51
  are
• 17:51
  bound
• 17:51
  to
• 17:51
  come
• 17:52
  up.
• 17:53
  I
• 17:53
  think
• 17:55
  if
• 17:55
  you
• 17:55
  look
• 17:55
  at
• 17:55
  Perplexity's
• 17:56
  answer
• 17:57
  to
• 17:57
  this,
• 17:57
  I
• 17:57
  think
• 17:57
  it
• 17:57
  sheds
• 17:58
  some
• 17:58
  light
• 17:58
  on
• 17:59
  their
• 17:59
  point
• 17:59
  of
• 17:59
  view.
• 18:00
  But
• 18:00
  I
• 18:01
  do
• 18:01
  believe
• 18:01
  that
• 18:01
  new
• 18:02
  technologies,
• 18:02
  when
• 18:02
  they
• 18:03
  come
• 18:03
  in,
• 18:03
  they
• 18:03
  do
• 18:04
  push
• 18:04
  the
• 18:04
  limits.
• 18:05
  Perplexity
• 18:06
  has
• 18:06
  faced
• 18:07
  some
• 18:07
  challenges
• 18:07
  from
• 18:08
  the
• 18:08
  likes
• 18:08
  of
• 18:08
  Cloudflare
• 18:09
  in
• 18:10
  a
• 18:10
  prior
• 18:10
  lawsuit,
• 18:12
  but
• 18:12
  the
• 18:12
  idea
• 18:12
  really
• 18:13
  is
• 18:13
  that
• 18:14
  the
• 18:15
  engagement
• 18:15
  model
• 18:16
  of
• 18:17
  the
• 18:17
  consumer
• 18:17
  is
• 18:17
  changing.
• 18:19
  Now
• 18:19
  Amazon
• 18:20
  on
• 18:20
  the
• 18:20
  other
• 18:20
  side,
• 18:20
  exactly
• 18:21
  as
• 18:21
  we
• 18:21
  said
• 18:22
  earlier,
• 18:22
  I
• 18:22
  think,
• 18:23
  and
• 18:23
  you
• 18:23
  were
• 18:24
  saying
• 18:24
  that
• 18:24
  Amazon
• 18:25
  has
• 18:25
  a
• 18:25
  Rufus
• 18:28
  agent
• 18:29
  of
• 18:29
  Its
• 18:29
  own.
• 18:29
  Now
• 18:30
  my
• 18:30
  agent
• 18:30
  goes
• 18:31
  to
• 18:31
  talk
• 18:31
  to
• 18:31
  your
• 18:31
  agent
• 18:32
  and
• 18:32
  then
• 18:32
  the
• 18:33
  agents
• 18:33
  get
• 18:33
  together
• 18:33
  and
• 18:34
  figure
• 18:34
  this
• 18:34
  thing
• 18:34
  out.
• 18:35
  There
• 18:35
  are.
• 18:36
  It's
• 18:36
  a
• 18:37
  very
• 18:37
  cluttered
• 18:37
  space.
• 18:38
  You
• 18:38
  want
• 18:39
  the
• 18:39
  customer
• 18:39
  to
• 18:40
  have
• 18:40
  as
• 18:41
  seamless
• 18:42
  an
• 18:42
  experience
• 18:42
  as
• 18:42
  possible.
• 18:43
  Right
• 18:43
  now,
• 18:44
  it's
• 18:45
  full
• 18:45
  of
• 18:45
  friction.
• 18:45
  You
• 18:46
  know,
• 18:46
  you
• 18:46
  have
• 18:46
  to
• 18:47
  think
• 18:47
  of
• 18:47
  advertising.
• 18:48
  So
• 18:48
  there
• 18:48
  is,
• 18:49
  you
• 18:49
  know,
• 18:49
  you
• 18:49
  click
• 18:49
  on
• 18:49
  an
• 18:50
  ad
• 18:50
  and
• 18:50
  you
• 18:50
  have
• 18:50
  to
• 18:51
  go
• 18:51
  to
• 18:51
  the
• 18:51
  advertiser's
• 18:52
  website
• 18:52
  and
• 18:52
  then
• 18:52
  place
• 18:53
  another
• 18:53
  order.
• 18:53
  If
• 18:54
  you
• 18:54
  don't
• 18:54
  have
• 18:54
  a
• 18:54
  profile
• 18:54
  set
• 18:55
  up,
• 18:55
  it's
• 18:56
  a
• 18:56
  mess.
• 18:57
  Now
• 18:57
  for
• 18:58
  Amazon,
• 18:58
  it's
• 18:59
  actually
• 19:00
  a
• 19:00
  problem
• 19:01
  in
• 19:01
  multiple
• 19:01
  ways.
• 19:01
  One
• 19:02
  is
• 19:02
  they've
• 19:03
  certainly
• 19:04
  developed
• 19:04
  a
• 19:04
  very
• 19:05
  large
• 19:05
  multibillion
• 19:06
  dollar
• 19:06
  ad
• 19:06
  business.
• 19:06
  And
• 19:07
  that
• 19:07
  ad
• 19:07
  business
• 19:07
  relies
• 19:08
  on
• 19:08
  them
• 19:09
  to
• 19:09
  be
• 19:09
  able
• 19:09
  to
• 19:09
  sort
• 19:10
  of,
• 19:10
  you
• 19:10
  know,
• 19:10
  provide
• 19:11
  you
• 19:11
  recommendations
• 19:12
  and
• 19:12
  offer
• 19:12
  you
• 19:12
  certain
• 19:13
  products
• 19:13
  at
• 19:13
  a
• 19:13
  certain
• 19:14
  placement.
• 19:14
  It's
• 19:14
  just
• 19:14
  like
• 19:15
  shelf
• 19:15
  placement,
• 19:15
  right?
• 19:16
  So
• 19:17
  this
• 19:17
  directly
• 19:18
  threatens
• 19:18
  that
• 19:18
  business.
• 19:19
  And
• 19:19
  I
• 19:19
  can
• 19:19
  understand
• 19:20
  that
• 19:20
  they're
• 19:20
  trying
• 19:20
  to
• 19:21
  make
• 19:21
  sure
• 19:21
  that
• 19:22
  it's
• 19:23
  done
• 19:23
  on
• 19:23
  their
• 19:23
  terms.
• 19:24
  On
• 19:24
  the
• 19:24
  other
• 19:25
  side,
• 19:25
  what
• 19:26
  you'll
• 19:26
  also
• 19:26
  see
• 19:26
  is
• 19:27
  that
• 19:27
  there
• 19:27
  is
• 19:27
  a
• 19:27
  multitude
• 19:28
  of
• 19:28
  protocols
• 19:29
  out
• 19:29
  there.
• 19:30
  OpenAI
• 19:31
  has
• 19:31
  its
• 19:31
  own
• 19:31
  protocol.
• 19:32
  Google
• 19:32
  has
• 19:32
  its
• 19:32
  own
• 19:33
  shopping
• 19:33
  protocol.
• 19:34
  There
• 19:35
  is
• 19:36
  shopping
• 19:36
  protocols
• 19:37
  from
• 19:39
  Visa,
• 19:39
  from
• 19:39
  MasterCard.
• 19:40
  There
• 19:41
  are
• 19:41
  so
• 19:41
  many
• 19:41
  of
• 19:42
  these
• 19:42
  protocols
• 19:42
  out
• 19:42
  there
• 19:43
  that
• 19:43
  you
• 19:43
  don't
• 19:43
  know
• 19:43
  how
• 19:44
  to
• 19:44
  interact.
• 19:44
  So
• 19:44
  even
• 19:45
  as
• 19:45
  a
• 19:46
  retailer,
• 19:46
  it's
• 19:47
  a
• 19:47
  mess
• 19:47
  for
• 19:47
  you
• 19:47
  to
• 19:48
  manage.
• 19:48
  What
• 19:49
  kind
• 19:49
  of
• 19:49
  MCP
• 19:50
  server
• 19:50
  do
• 19:50
  you
• 19:50
  install?
• 19:51
  How
• 19:51
  do
• 19:51
  you
• 19:51
  navigate
• 19:52
  all
• 19:52
  this?
• 19:52
  Do
• 19:52
  you
• 19:53
  keep
• 19:53
  updating
• 19:53
  your
• 19:54
  software
• 19:54
  all
• 19:54
  the
• 19:54
  time
• 19:54
  to
• 19:54
  accommodate
• 19:55
  every
• 19:55
  new
• 19:55
  protocol
• 19:56
  that
• 19:56
  comes
• 19:56
  out?
• 19:57
  So
• 19:57
  it's,
• 19:58
  it's
• 19:58
  a
• 19:58
  difficult
• 19:58
  space
• 19:59
  to
• 19:59
  operate.
• 20:00
  I
• 20:00
  think
• 20:01
  Amazon's
• 20:02
  position
• 20:02
  is
• 20:03
  a
• 20:03
  bit
• 20:03
  defensive,
• 20:03
  to
• 20:03
  be
• 20:04
  honest.
• 20:05
  If
• 20:05
  I'm
• 20:05
  a
• 20:06
  consumer,
• 20:06
  an
• 20:07
  agent
• 20:07
  that
• 20:07
  I
• 20:08
  use
• 20:08
  is
• 20:09
  representing
• 20:10
  me.
• 20:10
  If
• 20:10
  I
• 20:10
  give
• 20:11
  the
• 20:11
  agent
• 20:11
  the
• 20:11
  right
• 20:11
  authorizations,
• 20:12
  the
• 20:13
  right
• 20:13
  passwords
• 20:14
  and
• 20:14
  everything
• 20:14
  else,
• 20:15
  I
• 20:15
  would
• 20:16
  expect
• 20:16
  that
• 20:16
  agent
• 20:16
  to
• 20:17
  go
• 20:17
  and
• 20:17
  purchase
• 20:17
  on
• 20:17
  my
• 20:17
  behalf.
• 20:18
  I
• 20:18
  can
• 20:19
  have
• 20:19
  five
• 20:19
  things
• 20:19
  open
• 20:20
  on,
• 20:20
  on,
• 20:21
  on
• 20:21
  my
• 20:21
  website.
• 20:22
  Amazon
• 20:23
  has
• 20:23
  had
• 20:25
  some
• 20:26
  challenges
• 20:26
  where
• 20:27
  sellers
• 20:27
  who
• 20:27
  are
• 20:27
  selling
• 20:28
  on
• 20:28
  Amazon
• 20:28
  got
• 20:29
  sort
• 20:29
  of
• 20:29
  replicated
• 20:30
  through
• 20:30
  a
• 20:30
  product
• 20:31
  that
• 20:31
  Amazon
• 20:31
  put
• 20:32
  out
• 20:32
  that
• 20:32
  looked
• 20:32
  very
• 20:33
  similar
• 20:33
  and
• 20:33
  felt
• 20:33
  very
• 20:33
  similar
• 20:34
  to
• 20:34
  them.
• 20:35
  So
• 20:35
  even,
• 20:36
  even
• 20:36
  sellers
• 20:36
  have
• 20:37
  had
• 20:37
  some
• 20:37
  mixed
• 20:37
  experiences
• 20:38
  in
• 20:38
  the
• 20:38
  past.
• 20:39
  So
• 20:39
  this
• 20:40
  is
• 20:40
  a
• 20:40
  messy
• 20:40
  space.
• 20:41
  I
• 20:41
  think
• 20:42
  eventually
• 20:43
  this
• 20:43
  will
• 20:43
  settle
• 20:43
  down.
• 20:44
  I
• 20:44
  think
• 20:44
  there
• 20:45
  will
• 20:45
  be
• 20:45
  some
• 20:45
  agreement
• 20:46
  that
• 20:46
  will
• 20:47
  be
• 20:47
  reached
• 20:47
  between
• 20:47
  the
• 20:48
  entities.
• 20:49
  For
• 20:49
  now,
• 20:49
  Perplexity
• 20:50
  is
• 20:50
  taking
• 20:50
  a
• 20:50
  very
• 20:51
  hard
• 20:51
  position.
• 20:51
  They've
• 20:52
  used
• 20:52
  words
• 20:52
  like,
• 20:53
  Amazon
• 20:53
  is
• 20:54
  bullying
• 20:54
  us.
• 20:55
  They've
• 20:55
  used
• 20:56
  some
• 20:56
  challenging
• 20:57
  words
• 20:57
  there.
• 20:58
  So
• 20:59
  I
• 20:59
  think
• 21:00
  it's
• 21:00
  a
• 21:00
  start
• 21:00
  of
• 21:01
  a
• 21:02
  long
• 21:02
  exchange
• 21:03
  that
• 21:03
  we
• 21:03
  can
• 21:03
  expect.
• 21:06
  I
• 21:06
  would
• 21:06
  imagine
• 21:08
  that
• 21:08
  there
• 21:09
  are
• 21:09
  saner
• 21:09
  minds
• 21:10
  on
• 21:10
  the
• 21:10
  other
• 21:10
  side
• 21:10
  who
• 21:10
  are
• 21:10
  Trying
• 21:11
  to
• 21:11
  get
• 21:11
  to
• 21:11
  an
• 21:11
  agreement,
• 21:12
  but
• 21:12
  I
• 21:12
  think
• 21:12
  it's
• 21:13
  a
• 21:13
  discussion
• 21:13
  of
• 21:13
  protocols.
• 21:14
  I
• 21:14
  think,
• 21:14
  think
• 21:14
  it'll
• 21:15
  get
• 21:15
  settled,
• 21:15
  but
• 21:15
  it
• 21:16
  will
• 21:16
  be
• 21:16
  messy
• 21:16
  until
• 21:16
  it
• 21:17
  gets
• 21:17
  settled.
• 21:18
  Yeah.
• 21:18
  It's
• 21:18
  interesting.
• 21:18
  Interesting.
• 21:19
  And
• 21:19
  I,
• 21:20
  as
• 21:20
  I
• 21:21
  think
• 21:21
  about
• 21:21
  this
• 21:21
  and
• 21:21
  Kelly,
• 21:22
  I'm
• 21:22
  gonna
• 21:22
  go
• 21:22
  to
• 21:22
  New
• 21:22
  next
• 21:22
  and
• 21:23
  I'm
• 21:23
  guessing
• 21:23
  what
• 21:23
  costs,
• 21:23
  you're
• 21:23
  gonna
• 21:24
  want
• 21:24
  to
• 21:24
  come
• 21:24
  back
• 21:24
  in
• 21:24
  too,
• 21:24
  after
• 21:25
  I
• 21:25
  say
• 21:25
  what
• 21:25
  I'm
• 21:25
  about
• 21:25
  to
• 21:25
  say.
• 21:25
  But
• 21:26
  I
• 21:26
  think
• 21:26
  what
• 21:26
  I.
• 21:26
  What
• 21:26
  boils
• 21:27
  down
• 21:27
  to.
• 21:27
  We
• 21:27
  didn't
• 21:27
  even
• 21:27
  talk
• 21:28
  about
• 21:28
  the
• 21:28
  advertising
• 21:28
  implications
• 21:29
  in
• 21:29
  the
• 21:29
  first
• 21:29
  headline.
• 21:30
  Right.
• 21:30
  The
• 21:30
  advertisers
• 21:31
  are
• 21:31
  gonna
• 21:31
  want
• 21:31
  to
• 21:31
  go
• 21:32
  where
• 21:32
  they're
• 21:33
  converting
• 21:33
  the
• 21:33
  highest.
• 21:33
  Right.
• 21:34
  And
• 21:34
  so
• 21:34
  that's
• 21:34
  a
• 21:35
  big
• 21:35
  play
• 21:35
  here.
• 21:35
  And
• 21:36
  the
• 21:36
  term
• 21:36
  that
• 21:36
  I
• 21:36
  use
• 21:37
  that
• 21:37
  I
• 21:37
  keep
• 21:37
  coming
• 21:37
  back
• 21:37
  to
• 21:38
  is
• 21:38
  first
• 21:38
  product
• 21:38
  search.
• 21:39
  That's
• 21:39
  what's,
• 21:40
  that's
• 21:40
  what
• 21:40
  the
• 21:40
  battle
• 21:41
  is
• 21:41
  here
• 21:41
  for.
• 21:41
  Right.
• 21:42
  Ultimately,
• 21:42
  it's
• 21:42
  like,
• 21:43
  who
• 21:43
  gets
• 21:43
  that,
• 21:43
  that
• 21:44
  first
• 21:44
  search
• 21:44
  from
• 21:45
  the
• 21:45
  consumer?
• 21:45
  And
• 21:46
  Amazon
• 21:46
  has
• 21:47
  always
• 21:47
  gotten
• 21:47
  that.
• 21:47
  Now
• 21:48
  OpenAI
• 21:48
  is
• 21:48
  going
• 21:49
  after
• 21:49
  that.
• 21:49
  So.
• 21:49
  So
• 21:50
  the
• 21:50
  question
• 21:50
  I
• 21:50
  have
• 21:50
  for
• 21:50
  you,
• 21:51
  Kelly,
• 21:51
  is
• 21:51
  kind
• 21:51
  of,
• 21:52
  you
• 21:53
  know,
• 21:53
  if
• 21:53
  you
• 21:53
  look
• 21:53
  at
• 21:53
  the
• 21:54
  approach
• 21:54
  Amazon
• 21:55
  is
• 21:55
  actually
• 21:55
  taking
• 21:55
  here,
• 21:56
  it's
• 21:56
  kind
• 21:56
  of
• 21:56
  funny
• 21:57
  because
• 21:57
  it
• 21:57
  feels
• 21:57
  like
• 21:58
  they're
• 21:58
  now
• 21:58
  back
• 21:58
  in
• 21:59
  1990,
• 22:00
  playing
• 22:00
  the
• 22:00
  role
• 22:00
  of
• 22:01
  the
• 22:01
  incumbent
• 22:02
  retailer
• 22:02
  who
• 22:03
  now
• 22:03
  has
• 22:03
  the
• 22:03
  threat
• 22:04
  of
• 22:04
  E
• 22:04
  commerce,
• 22:05
  and
• 22:05
  they
• 22:05
  have
• 22:05
  to
• 22:05
  decide
• 22:06
  what
• 22:06
  to
• 22:06
  do.
• 22:07
  So
• 22:07
  they
• 22:07
  can,
• 22:07
  they
• 22:08
  can.
• 22:08
  They're.
• 22:08
  And
• 22:08
  they're
• 22:09
  trying,
• 22:09
  they're
• 22:09
  trying
• 22:09
  to
• 22:10
  fight
• 22:10
  the
• 22:10
  change
• 22:11
  that's
• 22:11
  coming
• 22:11
  and
• 22:12
  trying
• 22:12
  to
• 22:12
  flex
• 22:12
  their
• 22:13
  power
• 22:13
  legally
• 22:14
  to
• 22:14
  stop
• 22:15
  it.
• 22:15
  And
• 22:15
  so
• 22:16
  you
• 22:16
  start
• 22:16
  to
• 22:17
  play
• 22:17
  this
• 22:17
  out,
• 22:17
  who
• 22:18
  stands
• 22:18
  to
• 22:18
  lose
• 22:18
  the
• 22:19
  most
• 22:19
  from
• 22:19
  this
• 22:20
  activity?
• 22:20
  It's
• 22:21
  a
• 22:21
  hundred
• 22:21
  percent.
• 22:21
  It's
• 22:22
  Amazon.
• 22:22
  It's
• 22:23
  search
• 22:23
  has
• 22:23
  never
• 22:23
  been
• 22:24
  the
• 22:24
  bread
• 22:24
  and
• 22:24
  butter
• 22:24
  of
• 22:24
  Walmart.
• 22:25
  They've
• 22:25
  just
• 22:25
  plugged
• 22:26
  into
• 22:26
  OpenAI
• 22:27
  and
• 22:27
  ChatGPT.
• 22:28
  They've
• 22:28
  always
• 22:28
  been
• 22:29
  third
• 22:29
  banana,
• 22:30
  but
• 22:30
  they
• 22:30
  sell
• 22:30
  all
• 22:31
  the
• 22:31
  same
• 22:31
  stuff
• 22:31
  Walmart
• 22:32
  does.
• 22:32
  So
• 22:32
  for
• 22:32
  them,
• 22:33
  there's
• 22:33
  no
• 22:34
  loss
• 22:34
  to
• 22:34
  doing
• 22:34
  that.
• 22:35
  And
• 22:35
  all
• 22:35
  it
• 22:35
  does
• 22:35
  is
• 22:35
  hurt
• 22:36
  the
• 22:36
  first
• 22:36
  product
• 22:36
  search
• 22:37
  business
• 22:37
  of
• 22:37
  Amazon.
• 22:38
  So
• 22:38
  if
• 22:38
  I'm
• 22:39
  Amazon,
• 22:39
  I
• 22:39
  can
• 22:40
  see
• 22:40
  the
• 22:40
  rationale
• 22:41
  of
• 22:41
  trying
• 22:41
  to
• 22:41
  dig
• 22:41
  in
• 22:42
  and
• 22:42
  fight,
• 22:43
  but
• 22:43
  I
• 22:43
  don't
• 22:43
  like
• 22:44
  how
• 22:44
  this
• 22:44
  story
• 22:44
  concludes
• 22:45
  because
• 22:45
  I
• 22:45
  think
• 22:45
  you're
• 22:46
  just
• 22:46
  trying
• 22:46
  to
• 22:46
  push
• 22:46
  water
• 22:47
  uphill.
• 22:47
  But,
• 22:47
  Kelly,
• 22:48
  what
• 22:48
  do
• 22:48
  you
• 22:48
  think
• 22:48
  about
• 22:48
  that?
• 22:49
  It's
• 22:49
  a
• 22:49
  great
• 22:50
  point,
• 22:50
  Chris.
• 22:51
  You
• 22:51
  know,
• 22:53
  they
• 22:54
  have,
• 22:54
  they
• 22:54
  have
• 22:55
  a
• 22:55
  lot
• 22:55
  to
• 22:55
  lose
• 22:56
  in
• 22:56
  this
• 22:56
  in
• 22:56
  the
• 22:56
  end.
• 22:57
  Like,
• 22:57
  if
• 22:57
  they
• 22:57
  end
• 22:58
  up
• 22:59
  winning
• 23:00
  this
• 23:00
  fight,
• 23:00
  it's,
• 23:01
  it's
• 23:01
  going
• 23:02
  to
• 23:02
  push
• 23:02
  back
• 23:03
  the
• 23:04
  progress
• 23:04
  that
• 23:04
  they're
• 23:05
  making
• 23:05
  on
• 23:05
  search
• 23:06
  and,
• 23:06
  and
• 23:06
  slow
• 23:06
  down
• 23:07
  that
• 23:07
  innovation
• 23:07
  engine,
• 23:08
  which
• 23:09
  honestly
• 23:10
  has
• 23:10
  been
• 23:11
  their
• 23:11
  bread
• 23:12
  and
• 23:12
  butter
• 23:12
  for
• 23:12
  so
• 23:12
  long.
• 23:13
  So
• 23:14
  when
• 23:14
  competitors
• 23:15
  Enter
• 23:15
  the
• 23:15
  space.
• 23:15
  It
• 23:15
  often
• 23:16
  has
• 23:16
  inspired
• 23:17
  them
• 23:17
  to
• 23:17
  do
• 23:17
  more
• 23:18
  and
• 23:18
  grow.
• 23:18
  And
• 23:19
  if
• 23:19
  they're
• 23:19
  going
• 23:19
  to
• 23:19
  slow
• 23:20
  that
• 23:20
  down,
• 23:20
  I
• 23:20
  don't
• 23:21
  think
• 23:21
  it's
• 23:21
  going
• 23:21
  to
• 23:21
  work
• 23:21
  out
• 23:22
  in
• 23:22
  their
• 23:22
  favor.
• 23:23
  Yeah,
• 23:24
  right.
• 23:24
  Okay.
• 23:24
  All
• 23:25
  right,
• 23:25
  so
• 23:25
  there's
• 23:26
  something
• 23:26
  there.
• 23:26
  What
• 23:26
  cost?
• 23:26
  What
• 23:27
  do
• 23:27
  you
• 23:27
  think?
• 23:27
  Yeah,
• 23:28
  I
• 23:28
  mean,
• 23:28
  I
• 23:28
  think,
• 23:29
  you
• 23:30
  know,
• 23:31
  this
• 23:31
  is
• 23:31
  the,
• 23:32
  you
• 23:32
  know,
• 23:32
  you
• 23:32
  said
• 23:32
  it
• 23:32
  like
• 23:33
  it's
• 23:33
  a
• 23:33
  classic
• 23:33
  technology,
• 23:34
  new
• 23:35
  technology
• 23:35
  disruption
• 23:36
  that's
• 23:36
  happening
• 23:36
  here.
• 23:37
  And
• 23:37
  Amazon
• 23:38
  in
• 23:38
  this
• 23:38
  case
• 23:39
  is
• 23:39
  the
• 23:39
  incumbent.
• 23:40
  So
• 23:40
  I
• 23:41
  think
• 23:41
  the
• 23:42
  answer
• 23:42
  really
• 23:42
  is
• 23:43
  that
• 23:43
  at
• 23:44
  some
• 23:44
  point
• 23:46
  the
• 23:46
  consumer
• 23:46
  demand
• 23:47
  is
• 23:47
  just
• 23:47
  not
• 23:47
  going
• 23:47
  to
• 23:47
  stop.
• 23:49
  They
• 23:49
  will
• 23:49
  vote
• 23:50
  with
• 23:50
  their
• 23:50
  feets
• 23:51
  and
• 23:51
  clicks
• 23:53
  and
• 23:53
  eventually
• 23:53
  they
• 23:53
  will
• 23:54
  see
• 23:54
  that
• 23:55
  it's
• 23:55
  going
• 23:55
  to
• 23:56
  be
• 23:56
  a
• 23:56
  challenge
• 23:56
  for
• 23:56
  them.
• 23:57
  So
• 23:57
  I
• 23:58
  think
• 23:59
  this
• 23:59
  seems
• 23:59
  like
• 23:59
  a
• 24:00
  knee
• 24:00
  jerk
• 24:00
  reaction
• 24:01
  or
• 24:02
  it
• 24:02
  may
• 24:02
  be
• 24:02
  a
• 24:02
  negotiation
• 24:03
  position
• 24:04
  so
• 24:04
  they
• 24:04
  want
• 24:04
  to
• 24:05
  come
• 24:05
  to
• 24:05
  a
• 24:05
  settlement.
• 24:06
  And
• 24:06
  so,
• 24:07
  you
• 24:07
  know,
• 24:08
  many
• 24:08
  years
• 24:09
  ago
• 24:09
  I
• 24:09
  was
• 24:09
  negotiating
• 24:09
  with
• 24:10
  a
• 24:10
  software
• 24:10
  company
• 24:10
  and
• 24:11
  they
• 24:11
  came
• 24:11
  to
• 24:11
  us
• 24:11
  with
• 24:11
  $100
• 24:12
  million
• 24:12
  lawsuit
• 24:13
  to
• 24:13
  start
• 24:13
  the
• 24:13
  negotiation.
• 24:15
  So
• 24:15
  you
• 24:15
  can
• 24:15
  see
• 24:16
  that
• 24:16
  sometimes
• 24:16
  these
• 24:17
  actions
• 24:17
  are
• 24:17
  taken
• 24:17
  just
• 24:18
  to
• 24:18
  set
• 24:18
  it
• 24:18
  up
• 24:19
  as
• 24:20
  a
• 24:20
  play
• 24:21
  to
• 24:21
  come
• 24:21
  to
• 24:21
  a
• 24:21
  settlement
• 24:22
  that
• 24:22
  brings
• 24:23
  both
• 24:23
  parties
• 24:23
  together.
• 24:24
  Even
• 24:25
  the
• 24:25
  perplexity
• 24:25
  CEO
• 24:26
  statement,
• 24:27
  although
• 24:28
  he
• 24:28
  starts
• 24:28
  a
• 24:28
  bit
• 24:28
  provocatively,
• 24:29
  but
• 24:29
  he
• 24:29
  ends
• 24:30
  the
• 24:30
  statement
• 24:30
  with
• 24:31
  a
• 24:31
  bit
• 24:31
  more
• 24:31
  conciliatory
• 24:32
  note
• 24:33
  that
• 24:33
  we
• 24:33
  want
• 24:33
  to
• 24:33
  talk
• 24:34
  and
• 24:34
  let's
• 24:34
  come
• 24:34
  to
• 24:34
  an
• 24:34
  agreement.
• 24:35
  I
• 24:35
  think
• 24:35
  that's
• 24:35
  where
• 24:36
  this
• 24:36
  will
• 24:36
  head.
• 24:37
  Yeah.
• 24:37
  And
• 24:37
  let's
• 24:38
  also
• 24:38
  not
• 24:38
  forget
• 24:38
  that
• 24:39
  Amazon
• 24:39
  is
• 24:39
  invested
• 24:40
  in
• 24:40
  one
• 24:40
  of
• 24:40
  the
• 24:40
  big
• 24:40
  competitors,
• 24:41
  which
• 24:41
  is
• 24:41
  anthropic
• 24:42
  too.
• 24:42
  And
• 24:42
  so
• 24:43
  if
• 24:43
  anthropic
• 24:43
  can
• 24:43
  take
• 24:44
  over,
• 24:44
  then
• 24:44
  they
• 24:44
  still
• 24:45
  win
• 24:45
  or
• 24:45
  protect
• 24:46
  themselves
• 24:46
  in
• 24:46
  here,
• 24:47
  but
• 24:47
  yet
• 24:47
  shut
• 24:47
  out
• 24:48
  their
• 24:48
  competition
• 24:48
  from
• 24:49
  giving
• 24:49
  them
• 24:49
  access
• 24:49
  to
• 24:49
  the
• 24:50
  biggest
• 24:50
  e
• 24:50
  commerce
• 24:51
  marketplace
• 24:51
  in
• 24:51
  particular
• 24:52
  in
• 24:52
  the
• 24:52
  United
• 24:52
  States.
• 24:53
  And
• 24:53
  what
• 24:53
  do
• 24:54
  you
• 24:54
  think
• 24:54
  here,
• 24:54
  final
• 24:54
  word?
• 24:55
  I
• 24:55
  think
• 24:56
  that's
• 24:56
  the
• 24:57
  anthropic
• 24:58
  point
• 24:58
  is
• 24:58
  a
• 24:58
  really
• 24:58
  good
• 24:59
  one,
• 24:59
  Chris.
• 24:59
  And
• 24:59
  I
• 24:59
  think
• 25:00
  when
• 25:00
  I
• 25:00
  heard
• 25:00
  this
• 25:00
  headline,
• 25:01
  I
• 25:01
  think
• 25:02
  the
• 25:02
  lawsuit
• 25:02
  is
• 25:02
  a
• 25:03
  temporary
• 25:04
  stop,
• 25:04
  stop
• 25:05
  gap
• 25:05
  for
• 25:06
  Amazon.
• 25:06
  And
• 25:07
  what
• 25:07
  I
• 25:07
  would
• 25:07
  really
• 25:07
  be
• 25:08
  focused
• 25:08
  on
• 25:08
  if
• 25:08
  I
• 25:08
  was
• 25:09
  Amazon
• 25:09
  is
• 25:09
  getting
• 25:09
  back
• 25:10
  like
• 25:10
  Amazon
• 25:11
  has
• 25:11
  to
• 25:11
  go
• 25:11
  to
• 25:11
  day
• 25:12
  one.
• 25:12
  Their
• 25:12
  famous
• 25:12
  saying
• 25:13
  like
• 25:13
  you,
• 25:13
  how
• 25:14
  are
• 25:14
  you
• 25:14
  going
• 25:14
  to
• 25:14
  rethink
• 25:14
  the
• 25:15
  challenges
• 25:15
  that
• 25:15
  are
• 25:15
  upon
• 25:16
  you
• 25:16
  with
• 25:16
  these
• 25:16
  new
• 25:17
  behaviors
• 25:17
  from
• 25:18
  consumers,
• 25:18
  searching,
• 25:19
  using
• 25:19
  these
• 25:20
  agents.
• 25:20
  And
• 25:21
  if
• 25:21
  I
• 25:21
  were
• 25:21
  Amazon,
• 25:22
  I
• 25:22
  would
• 25:22
  be
• 25:22
  looking
• 25:22
  at
• 25:22
  pushing
• 25:23
  by
• 25:23
  with
• 25:23
  prime
• 25:23
  with
• 25:24
  more
• 25:24
  agents
• 25:25
  like
• 25:25
  you
• 25:25
  know
• 25:25
  that
• 25:26
  I'm
• 25:26
  a
• 25:26
  prime
• 25:26
  member.
• 25:26
  So
• 25:27
  if
• 25:27
  you're
• 25:27
  serving
• 25:27
  me
• 25:28
  up
• 25:28
  content
• 25:28
  and
• 25:28
  you're
• 25:29
  saying
• 25:29
  I
• 25:29
  should
• 25:29
  buy
• 25:29
  this,
• 25:30
  this
• 25:30
  product
• 25:30
  and
• 25:31
  Amazon
• 25:31
  sells
• 25:31
  it,
• 25:32
  or
• 25:32
  you
• 25:32
  know,
• 25:33
  Nespresso
• 25:34
  sells
• 25:34
  it,
• 25:34
  push
• 25:35
  me
• 25:35
  to
• 25:35
  Amazon
• 25:36
  because
• 25:36
  I
• 25:36
  can
• 25:36
  get
• 25:36
  it
• 25:36
  in
• 25:37
  two,
• 25:37
  like
• 25:37
  two
• 25:38
  days
• 25:38
  or
• 25:38
  get
• 25:38
  it
• 25:38
  faster
• 25:39
  or
• 25:39
  get,
• 25:39
  you
• 25:39
  know,
• 25:39
  have
• 25:40
  free
• 25:40
  shipping.
• 25:40
  Like,
• 25:40
  there's,
• 25:41
  there's
• 25:41
  advantages
• 25:42
  that
• 25:42
  I
• 25:42
  think
• 25:42
  Amazon
• 25:43
  should
• 25:43
  be
• 25:43
  working
• 25:43
  on
• 25:44
  both
• 25:44
  from
• 25:45
  like
• 25:46
  an
• 25:46
  infrastructure
• 25:47
  perspective
• 25:47
  to
• 25:47
  make
• 25:48
  this
• 25:48
  simpler
• 25:48
  and
• 25:48
  to
• 25:49
  continue
• 25:49
  to
• 25:49
  push
• 25:49
  people
• 25:50
  to
• 25:50
  Amazon.
• 25:50
  And
• 25:51
  the
• 25:51
  second
• 25:51
  thing
• 25:51
  I
• 25:51
  would
• 25:51
  say
• 25:52
  is
• 25:52
  what,
• 25:52
  you
• 25:52
  know,
• 25:52
  Wayne
• 25:52
  Purboo
• 25:53
  and
• 25:53
  Julie
• 25:53
  Hallock,
• 25:54
  who
• 25:54
  were
• 25:54
  on
• 25:54
  the
• 25:55
  podcast
• 25:55
  just
• 25:55
  last
• 25:56
  week,
• 25:56
  were
• 25:56
  talking
• 25:56
  about
• 25:57
  and
• 25:57
  I
• 25:57
  can
• 25:58
  see
• 25:58
  why
• 25:58
  Amazon
• 25:58
  is
• 25:59
  pushing
• 25:59
  shoppable
• 26:00
  video
• 26:00
  and
• 26:00
  helping
• 26:01
  provide
• 26:01
  content
• 26:02
  so
• 26:02
  that
• 26:02
  those
• 26:03
  Amazon
• 26:03
  products
• 26:03
  are
• 26:04
  showing
• 26:04
  up
• 26:04
  more
• 26:05
  frequently
• 26:05
  and
• 26:06
  more
• 26:06
  consistently
• 26:07
  with
• 26:07
  more
• 26:08
  data
• 26:08
  in
• 26:08
  those
• 26:09
  large
• 26:09
  language
• 26:09
  searches.
• 26:10
  So
• 26:10
  that's
• 26:10
  where
• 26:10
  I'd
• 26:11
  be
• 26:11
  pushing
• 26:11
  the
• 26:11
  gas
• 26:11
  right
• 26:12
  now,
• 26:13
  not
• 26:13
  on,
• 26:14
  on
• 26:14
  lawsuits.
• 26:15
  Because
• 26:15
  I
• 26:15
  think
• 26:15
  like
• 26:15
  you
• 26:15
  guys
• 26:16
  have
• 26:16
  all
• 26:16
  said,
• 26:16
  I
• 26:16
  think
• 26:17
  you're,
• 26:17
  you're
• 26:17
  really,
• 26:18
  you're
• 26:18
  really
• 26:18
  fighting
• 26:19
  a
• 26:19
  battle
• 26:20
  of
• 26:20
  pushing
• 26:20
  water
• 26:20
  uphill
• 26:21
  and
• 26:21
  it's
• 26:21
  not
• 26:21
  gonna,
• 26:22
  it's
• 26:22
  not
• 26:22
  going
• 26:22
  back
• 26:23
  in
• 26:23
  the
• 26:23
  bottle.
• 26:23
  So,
• 26:24
  so
• 26:24
  yeah,
• 26:25
  I
• 26:25
  think,
• 26:25
  I
• 26:26
  think
• 26:26
  that's
• 26:26
  where
• 26:27
  my
• 26:27
  approach
• 26:28
  would
• 26:28
  be
• 26:28
  if
• 26:28
  I
• 26:28
  was
• 26:29
  Amazon
• 26:29
  right
• 26:29
  now.
• 26:30
  All
• 26:30
  right,
• 26:31
  let's
• 26:31
  move
• 26:31
  on
• 26:31
  to
• 26:32
  headline
• 26:32
  number
• 26:32
  three.
• 26:33
  Bath
• 26:34
  and
• 26:34
  Body
• 26:34
  Works,
• 26:35
  known
• 26:35
  for
• 26:35
  its
• 26:35
  signature
• 26:36
  holiday
• 26:36
  sense,
• 26:37
  will
• 26:37
  be
• 26:37
  bringing
• 26:37
  its
• 26:38
  smells
• 26:38
  to
• 26:38
  train
• 26:39
  stations,
• 26:39
  movie
• 26:40
  theaters
• 26:40
  and
• 26:41
  interactive
• 26:41
  kiosks
• 26:42
  inside
• 26:42
  of
• 26:42
  malls
• 26:43
  as
• 26:43
  part
• 26:43
  of
• 26:43
  its
• 26:43
  new
• 26:44
  holiday
• 26:44
  campaign.
• 26:45
  According
• 26:45
  to
• 26:45
  retail
• 26:46
  wire,
• 26:46
  Bath
• 26:47
  and
• 26:47
  Body
• 26:47
  Works
• 26:47
  becomes
• 26:47
  the
• 26:48
  first
• 26:48
  brand
• 26:48
  ever
• 26:48
  to
• 26:49
  scent
• 26:49
  New
• 26:49
  York
• 26:49
  City's
• 26:50
  Grand
• 26:50
  Central
• 26:50
  Terminal.
• 26:51
  With
• 26:51
  commuters
• 26:52
  encountering
• 26:53
  the
• 26:53
  aroma
• 26:53
  of
• 26:53
  fresh
• 26:54
  balsam,
• 26:54
  one
• 26:55
  of
• 26:55
  the
• 26:55
  chains
• 26:56
  three
• 26:57
  signature
• 26:57
  holiday
• 26:58
  scents
• 26:58
  in
• 26:59
  New
• 26:59
  York,
• 26:59
  Los
• 26:59
  Angeles
• 27:00
  and
• 27:00
  Chicago.
• 27:00
  The
• 27:01
  fresh
• 27:01
  balsam
• 27:01
  fragrance
• 27:02
  will
• 27:02
  also
• 27:02
  be
• 27:02
  pumped
• 27:03
  into
• 27:03
  select
• 27:03
  theaters
• 27:04
  as
• 27:04
  movie
• 27:04
  theater
• 27:04
  goers
• 27:05
  watch
• 27:05
  the
• 27:05
  brand's
• 27:06
  new
• 27:06
  holiday
• 27:06
  ad
• 27:07
  spot.
• 27:08
  Interactive
• 27:08
  kiosks
• 27:09
  will
• 27:09
  also
• 27:09
  pop
• 27:10
  up
• 27:10
  in
• 27:10
  46
• 27:11
  high
• 27:11
  traffic
• 27:12
  malls,
• 27:12
  inviting
• 27:12
  shoppers
• 27:13
  to
• 27:13
  explore
• 27:14
  all
• 27:14
  three
• 27:14
  of
• 27:14
  Bath
• 27:15
  and
• 27:15
  Body
• 27:15
  Works
• 27:15
  holiday
• 27:16
  scents.
• 27:16
  Kelly,
• 27:17
  our
• 27:18
  beauty
• 27:18
  expert
• 27:19
  on
• 27:19
  the
• 27:19
  podcast,
• 27:21
  what
• 27:21
  do
• 27:21
  you
• 27:21
  think
• 27:21
  here?
• 27:22
  Bath
• 27:22
  and
• 27:23
  Body
• 27:23
  Works
• 27:23
  new
• 27:23
  scented
• 27:24
  holiday
• 27:25
  campaigns.
• 27:26
  What
• 27:26
  do
• 27:26
  you
• 27:26
  think
• 27:26
  about
• 27:27
  those
• 27:27
  and
• 27:27
  do
• 27:28
  they
• 27:28
  pass
• 27:28
  your
• 27:28
  smell
• 27:29
  test
• 27:29
  for
• 27:29
  good
• 27:30
  holiday
• 27:30
  marketing?
• 27:32
  Awesome.
• 27:34
  I'm
• 27:34
  gonna
• 27:35
  say
• 27:36
  I
• 27:36
  know
• 27:36
  next
• 27:37
  month
• 27:37
  is
• 27:37
  your
• 27:37
  guys
• 27:39
  best
• 27:39
  of
• 27:40
  the
• 27:40
  year
• 27:41
  podcast,
• 27:43
  but
• 27:43
  this
• 27:44
  definitely
• 27:44
  passed
• 27:45
  the
• 27:45
  smell
• 27:45
  test
• 27:45
  for
• 27:45
  me.
• 27:46
  I
• 27:46
  think
• 27:46
  this
• 27:46
  is
• 27:46
  my
• 27:46
  favorite
• 27:47
  marketing
• 27:47
  campaign
• 27:48
  of
• 27:48
  the
• 27:49
  year
• 27:49
  so
• 27:49
  far.
• 27:49
  What.
• 27:53
  I
• 27:53
  am
• 27:54
  all
• 27:54
  about
• 27:54
  this.
• 27:56
  So
• 27:57
  a
• 27:57
  couple
• 27:57
  of
• 27:57
  reasons
• 27:57
  why
• 27:58
  I
• 27:58
  love
• 27:58
  this.
• 27:59
  First,
• 27:59
  I
• 27:59
  think
• 28:00
  it
• 28:00
  is
• 28:00
  such
• 28:00
  a
• 28:01
  genius
• 28:01
  way
• 28:01
  to
• 28:01
  create
• 28:02
  brand
• 28:02
  awareness
• 28:03
  especially
• 28:04
  for
• 28:04
  Bath
• 28:04
  and
• 28:04
  Body
• 28:05
  Works
• 28:06
  for
• 28:06
  the
• 28:06
  fact
• 28:07
  that
• 28:07
  we
• 28:07
  are
• 28:07
  living
• 28:07
  in
• 28:08
  a
• 28:08
  fragrance
• 28:08
  market
• 28:08
  right
• 28:09
  now.
• 28:10
  Fragrance
• 28:10
  is
• 28:11
  is
• 28:11
  top
• 28:11
  growing
• 28:12
  category
• 28:12
  in
• 28:13
  beauty
• 28:14
  and
• 28:14
  it's
• 28:15
  a
• 28:15
  barbell
• 28:15
  market.
• 28:15
  So
• 28:16
  you
• 28:16
  have
• 28:16
  a
• 28:16
  ton
• 28:16
  of
• 28:16
  growth
• 28:16
  in
• 28:17
  ultra
• 28:17
  luxe
• 28:18
  and
• 28:18
  premium.
• 28:19
  But
• 28:19
  actually
• 28:19
  the
• 28:20
  Bath
• 28:20
  and
• 28:20
  Body
• 28:21
  Works
• 28:21
  math
• 28:21
  segment
• 28:22
  is
• 28:22
  also
• 28:22
  doing
• 28:23
  really
• 28:23
  well.
• 28:23
  Like
• 28:24
  yeah,
• 28:24
  Myths
• 28:25
  are
• 28:25
  taking
• 28:25
  off.
• 28:25
  That
• 28:26
  category
• 28:26
  is
• 28:26
  doing
• 28:27
  awesome.
• 28:28
  But
• 28:29
  I
• 28:29
  personally
• 28:29
  haven't
• 28:30
  shopped
• 28:30
  at
• 28:31
  Bath
• 28:31
  and
• 28:31
  Body
• 28:31
  Works
• 28:32
  since
• 28:32
  I
• 28:32
  was
• 28:32
  in
• 28:32
  like
• 28:32
  middle
• 28:33
  school
• 28:33
  and
• 28:34
  buying
• 28:34
  the
• 28:34
  cherry
• 28:35
  blossom
• 28:36
  sent
• 28:36
  by
• 28:36
  like
• 28:36
  the
• 28:37
  boatload.
• 28:38
  So
• 28:39
  I
• 28:39
  think
• 28:39
  you
• 28:39
  have,
• 28:39
  you
• 28:40
  know,
• 28:40
  they're
• 28:40
  in
• 28:40
  the
• 28:40
  right
• 28:40
  space,
• 28:41
  but
• 28:41
  maybe
• 28:42
  they've
• 28:42
  lost
• 28:42
  some
• 28:42
  of
• 28:42
  that
• 28:43
  awareness.
• 28:44
  So
• 28:44
  I
• 28:44
  just
• 28:45
  think
• 28:45
  that
• 28:46
  using
• 28:46
  that
• 28:47
  actual
• 28:48
  product,
• 28:48
  the
• 28:49
  scent
• 28:49
  that
• 28:50
  people
• 28:50
  are
• 28:50
  going
• 28:50
  to
• 28:51
  buy
• 28:51
  in
• 28:51
  a
• 28:52
  marketing
• 28:52
  campaign
• 28:53
  in
• 28:54
  these
• 28:54
  high
• 28:54
  traffic
• 28:55
  locations
• 28:56
  that
• 28:57
  have
• 28:57
  this
• 28:57
  holiday
• 28:58
  heritage
• 28:59
  at
• 28:59
  the
• 29:00
  right
• 29:00
  time
• 29:01
  for
• 29:01
  holiday
• 29:02
  is
• 29:03
  an
• 29:03
  opportunity,
• 29:03
  an
• 29:03
  awesome
• 29:04
  idea.
• 29:04
  You
• 29:05
  know,
• 29:05
  everyone's
• 29:05
  getting
• 29:05
  ready
• 29:06
  to
• 29:06
  stack
• 29:06
  up
• 29:06
  on
• 29:06
  those
• 29:07
  holiday
• 29:07
  candles.
• 29:08
  Like,
• 29:09
  it
• 29:09
  just,
• 29:09
  it
• 29:09
  hits
• 29:10
  timing,
• 29:11
  it
• 29:11
  hits
• 29:11
  awareness.
• 29:12
  I
• 29:12
  think
• 29:13
  they're
• 29:13
  gonna
• 29:13
  get
• 29:14
  traffic
• 29:15
  downstream
• 29:16
  to
• 29:16
  site
• 29:16
  and
• 29:17
  store.
• 29:18
  I
• 29:18
  love
• 29:18
  the
• 29:19
  Grand
• 29:19
  Central
• 29:19
  location
• 29:20
  choice.
• 29:21
  I
• 29:21
  love
• 29:21
  it.
• 29:22
  Okay,
• 29:23
  Kelly,
• 29:23
  I
• 29:23
  have
• 29:23
  a
• 29:23
  follow
• 29:24
  up
• 29:24
  question
• 29:24
  for
• 29:24
  you.
• 29:24
  Yes.
• 29:25
  Okay.
• 29:26
  Do
• 29:26
  you
• 29:27
  feel
• 29:27
  now
• 29:27
  Grand
• 29:28
  Central
• 29:28
  Station
• 29:29
  not
• 29:29
  always
• 29:29
  the
• 29:30
  best
• 29:30
  smelling
• 29:30
  place
• 29:31
  on
• 29:31
  the
• 29:31
  planet?
• 29:31
  I
• 29:32
  can
• 29:32
  attest
• 29:32
  to
• 29:32
  that
• 29:33
  personally.
• 29:34
  Balsam
• 29:35
  for
• 29:35
  probably
• 29:36
  better,
• 29:36
  but
• 29:37
  probably
• 29:37
  better
• 29:37
  than
• 29:38
  what
• 29:38
  the
• 29:38
  alternative
• 29:39
  is.
• 29:41
  But
• 29:41
  do
• 29:41
  you,
• 29:42
  how
• 29:42
  do
• 29:42
  you
• 29:42
  think
• 29:42
  though,
• 29:43
  consumers
• 29:43
  are
• 29:44
  going
• 29:44
  to
• 29:44
  respond
• 29:44
  to
• 29:45
  this
• 29:45
  being
• 29:45
  piped
• 29:46
  in
• 29:46
  versus
• 29:46
  like
• 29:47
  opting
• 29:47
  in?
• 29:47
  Does
• 29:48
  that
• 29:48
  have
• 29:48
  any
• 29:48
  sort
• 29:49
  of
• 29:49
  like,
• 29:50
  I
• 29:51
  don't
• 29:51
  know,
• 29:51
  does
• 29:51
  that
• 29:52
  change
• 29:52
  your
• 29:52
  opinions
• 29:53
  on
• 29:53
  this?
• 29:53
  Like
• 29:54
  if
• 29:54
  I'm
• 29:54
  in
• 29:54
  a
• 29:54
  movie
• 29:55
  theater
• 29:55
  and
• 29:55
  now
• 29:55
  it's
• 29:55
  being
• 29:56
  like,
• 29:56
  pop,
• 29:57
  just
• 29:58
  thrown
• 29:58
  into
• 29:58
  my
• 29:59
  experience,
• 29:59
  you're
• 29:59
  not
• 30:00
  giving
• 30:00
  them
• 30:00
  the
• 30:00
  option
• 30:01
  to
• 30:01
  elect
• 30:01
  into
• 30:02
  that.
• 30:02
  Like
• 30:02
  some
• 30:02
  of
• 30:02
  the
• 30:03
  kiosks
• 30:03
  are
• 30:03
  like,
• 30:03
  how
• 30:04
  do
• 30:04
  you.
• 30:04
  What
• 30:04
  are
• 30:04
  your
• 30:04
  thoughts
• 30:04
  about
• 30:05
  that?
• 30:05
  Yeah,
• 30:05
  movie
• 30:06
  theater
• 30:06
  is
• 30:07
  maybe
• 30:07
  a
• 30:07
  little
• 30:07
  bit
• 30:08
  more
• 30:08
  of
• 30:08
  an
• 30:08
  odd
• 30:08
  choice
• 30:09
  because
• 30:09
  that
• 30:10
  is
• 30:10
  really
• 30:10
  like,
• 30:11
  you
• 30:11
  know,
• 30:12
  not
• 30:12
  a
• 30:12
  place
• 30:12
  you
• 30:12
  go
• 30:13
  intending
• 30:13
  to
• 30:14
  have
• 30:14
  this
• 30:14
  fragrance
• 30:15
  thrust
• 30:16
  upon
• 30:16
  you.
• 30:17
  Again,
• 30:18
  if
• 30:18
  you're
• 30:18
  going
• 30:18
  to
• 30:18
  like
• 30:19
  a
• 30:19
  Christmas
• 30:19
  showing,
• 30:20
  like,
• 30:20
  oh,
• 30:20
  let's
• 30:20
  go
• 30:20
  see
• 30:21
  White
• 30:21
  Christmas
• 30:22
  Replay.
• 30:23
  Maybe
• 30:24
  not
• 30:24
  like
• 30:24
  the
• 30:25
  new
• 30:25
  Running
• 30:25
  man
• 30:26
  movie,
• 30:27
  but
• 30:28
  I
• 30:28
  think
• 30:28
  Grand
• 30:29
  Central.
• 30:32
  I.
• 30:32
  Don'T
• 30:32
  have
• 30:32
  a
• 30:32
  big
• 30:32
  issue
• 30:32
  with
• 30:33
  the
• 30:33
  often
• 30:33
  in
• 30:33
  a
• 30:34
  place
• 30:34
  like
• 30:34
  Grand
• 30:34
  Central
• 30:35
  where
• 30:35
  you
• 30:35
  likely
• 30:36
  have
• 30:36
  a
• 30:36
  lot
• 30:36
  of
• 30:37
  holiday
• 30:38
  decor
• 30:38
  going
• 30:39
  up
• 30:39
  and
• 30:39
  there's,
• 30:40
  you
• 30:40
  know,
• 30:40
  it's
• 30:41
  New
• 30:41
  York
• 30:41
  at
• 30:42
  the
• 30:42
  holiday
• 30:42
  season.
• 30:43
  Yeah.
• 30:44
  And
• 30:44
  I
• 30:44
  think
• 30:44
  there
• 30:45
  are
• 30:45
  a
• 30:45
  lot
• 30:45
  of
• 30:45
  brands
• 30:45
  who've
• 30:45
  been
• 30:46
  doing
• 30:46
  that
• 30:46
  for
• 30:46
  a
• 30:46
  long
• 30:47
  time,
• 30:47
  granted,
• 30:47
  in
• 30:48
  their
• 30:48
  four
• 30:48
  wall
• 30:49
  box.
• 30:49
  So
• 30:49
  there
• 30:49
  is
• 30:50
  an
• 30:50
  often
• 30:51
  you're
• 30:51
  going
• 30:51
  into
• 30:52
  store.
• 30:53
  Right.
• 30:53
  You
• 30:53
  can
• 30:54
  leave
• 30:54
  there.
• 30:55
  Yes.
• 30:55
  Okay.
• 30:56
  That's
• 30:56
  good.
• 30:56
  That's
• 30:56
  good.
• 30:57
  That's
• 30:57
  good.
• 30:57
  Clarifier.
• 30:58
  Chris,
• 30:58
  what
• 30:58
  do
• 30:58
  you
• 30:59
  think
• 30:59
  about
• 30:59
  this?
• 31:01
  I
• 31:01
  mean,
• 31:01
  I
• 31:01
  just,
• 31:02
  I
• 31:02
  just
• 31:02
  think
• 31:02
  it's
• 31:02
  smart
• 31:02
  marketing.
• 31:03
  You
• 31:03
  know,
• 31:03
  the
• 31:03
  fact
• 31:03
  that
• 31:03
  we're
• 31:04
  all
• 31:04
  talking
• 31:04
  about
• 31:04
  it
• 31:04
  means
• 31:05
  it's
• 31:05
  probably
• 31:05
  good.
• 31:06
  I'm
• 31:06
  surprised
• 31:06
  that
• 31:07
  Kelly
• 31:07
  thinks
• 31:07
  It's
• 31:07
  like
• 31:07
  the
• 31:08
  best
• 31:08
  marketing
• 31:08
  effort
• 31:08
  of
• 31:09
  the
• 31:09
  year,
• 31:09
  you
• 31:09
  know,
• 31:10
  for
• 31:10
  me.
• 31:10
  I
• 31:10
  got
• 31:10
  to
• 31:10
  give
• 31:10
  that.
• 31:11
  I
• 31:11
  got
• 31:11
  to
• 31:11
  give
• 31:11
  a
• 31:11
  shout
• 31:11
  out
• 31:11
  to
• 31:12
  Pizza
• 31:12
  Hut.
• 31:12
  Did
• 31:12
  you
• 31:12
  see
• 31:12
  what
• 31:13
  Pizza
• 31:13
  Hut
• 31:13
  did
• 31:13
  last
• 31:13
  week?
• 31:14
  The
• 31:14
  Six
• 31:15
  Campaign?
• 31:16
  November
• 31:16
  6th
• 31:17
  and
• 31:17
  7th,
• 31:17
  you
• 31:17
  get
• 31:18
  Buffalo
• 31:18
  wings
• 31:18
  for
• 31:18
  67
• 31:19
  cents.
• 31:20
  So
• 31:20
  I'm
• 31:20
  just
• 31:20
  saying
• 31:20
  that
• 31:20
  mainly
• 31:21
  because
• 31:21
  my
• 31:21
  kids
• 31:21
  are
• 31:22
  gonna
• 31:22
  love
• 31:22
  that.
• 31:22
  I'm
• 31:22
  talking
• 31:23
  about
• 31:23
  that.
• 31:23
  But
• 31:23
  that's
• 31:24
  my
• 31:24
  winner.
• 31:24
  But,
• 31:24
  yeah,
• 31:24
  I
• 31:24
  mean,
• 31:25
  from
• 31:25
  a
• 31:25
  marketing
• 31:25
  standpoint,
• 31:26
  and
• 31:26
  you
• 31:26
  know,
• 31:27
  I
• 31:27
  think
• 31:27
  it's
• 31:27
  smart.
• 31:27
  It's
• 31:28
  getting
• 31:28
  us
• 31:28
  talking
• 31:28
  about
• 31:28
  it,
• 31:29
  it's
• 31:29
  getting
• 31:29
  people
• 31:29
  talking
• 31:29
  about
• 31:29
  it.
• 31:30
  And
• 31:30
  Kelly's
• 31:31
  point,
• 31:31
  too,
• 31:31
  you
• 31:31
  can
• 31:31
  hit
• 31:32
  high
• 31:32
  traffic
• 31:32
  locations
• 31:33
  with
• 31:33
  sense,
• 31:34
  which
• 31:34
  is
• 31:34
  at
• 31:34
  least
• 31:34
  going
• 31:35
  to
• 31:35
  create
• 31:35
  some
• 31:35
  awareness,
• 31:36
  hopefully
• 31:37
  more
• 31:37
  so
• 31:37
  than,
• 31:38
  you
• 31:38
  know,
• 31:39
  than
• 31:39
  usual
• 31:40
  for.
• 31:40
  For
• 31:40
  the
• 31:41
  brand.
• 31:41
  So,
• 31:41
  yeah,
• 31:42
  I
• 31:42
  like
• 31:42
  it.
• 31:42
  Well,
• 31:42
  cast,
• 31:43
  what
• 31:43
  are
• 31:43
  your
• 31:43
  thoughts
• 31:43
  here?
• 31:44
  I
• 31:44
  would
• 31:44
  defer
• 31:45
  to
• 31:45
  Kelly
• 31:46
  on
• 31:46
  this
• 31:46
  one.
• 31:46
  I
• 31:46
  have
• 31:47
  no
• 31:47
  opinions.
• 31:50
  I
• 31:50
  would.
• 31:50
  I
• 31:50
  mean,
• 31:51
  I
• 31:51
  go
• 31:52
  through
• 31:52
  Grand
• 31:53
  Central
• 31:53
  Station
• 31:53
  every
• 31:53
  day
• 31:54
  when
• 31:54
  I
• 31:55
  going
• 31:55
  into
• 31:55
  the
• 31:55
  city,
• 31:55
  so
• 31:59
  that
• 31:59
  part
• 31:59
  doesn't
• 32:00
  sound
• 32:00
  too
• 32:00
  bad.
• 32:00
  I
• 32:01
  think
• 32:01
  the
• 32:01
  theater
• 32:02
  part,
• 32:02
  I
• 32:02
  agree.
• 32:02
  I
• 32:03
  think
• 32:03
  it's
• 32:03
  a
• 32:03
  little.
• 32:04
  Yeah,
• 32:04
  it
• 32:04
  may
• 32:05
  be
• 32:05
  a
• 32:05
  little
• 32:05
  much.
• 32:06
  All
• 32:06
  right,
• 32:06
  headline
• 32:07
  number
• 32:07
  four.
• 32:07
  This
• 32:07
  is
• 32:08
  my
• 32:08
  kind
• 32:08
  of
• 32:08
  the
• 32:08
  one
• 32:09
  that
• 32:09
  hits
• 32:09
  closest
• 32:09
  to
• 32:09
  home
• 32:10
  for
• 32:10
  Anna
• 32:10
  and
• 32:10
  I
• 32:10
  today.
• 32:11
  Target
• 32:11
  has
• 32:11
  instituted
• 32:12
  a
• 32:12
  new
• 32:12
  policy
• 32:13
  that
• 32:13
  requires
• 32:13
  employees
• 32:14
  who
• 32:14
  are
• 32:14
  within
• 32:15
  10ft
• 32:15
  of
• 32:15
  customers
• 32:16
  to
• 32:17
  smile,
• 32:17
  make
• 32:18
  eye
• 32:18
  contact,
• 32:19
  wave,
• 32:19
  and
• 32:20
  use
• 32:20
  friendly,
• 32:21
  approachable,
• 32:21
  and
• 32:21
  welcoming
• 32:22
  body
• 32:23
  language.
• 32:24
  Huh.
• 32:24
  I
• 32:25
  didn't
• 32:25
  even
• 32:25
  think
• 32:25
  about
• 32:26
  that
• 32:26
  until
• 32:26
  just
• 32:26
  now.
• 32:27
  According
• 32:27
  to
• 32:27
  USA
• 32:28
  Today,
• 32:28
  if
• 32:28
  staff
• 32:29
  members
• 32:29
  are
• 32:29
  within
• 32:29
  4ft
• 32:30
  of
• 32:30
  customers,
• 32:31
  they
• 32:31
  must
• 32:31
  personally
• 32:31
  greet
• 32:32
  guests,
• 32:32
  smile,
• 32:32
  and
• 32:32
  indicate
• 32:33
  a
• 32:33
  warm,
• 32:33
  helpful
• 32:33
  interaction.
• 32:34
  The
• 32:34
  requirements
• 32:35
  are
• 32:35
  part
• 32:35
  of
• 32:35
  a
• 32:35
  program
• 32:36
  called
• 32:36
  Ten
• 32:36
  four.
• 32:37
  The
• 32:37
  program
• 32:38
  is
• 32:38
  one
• 32:38
  way
• 32:38
  Target
• 32:39
  is
• 32:39
  trying
• 32:39
  to
• 32:39
  elevate
• 32:39
  the
• 32:40
  shopping
• 32:40
  experience.
• 32:40
  The
• 32:40
  company
• 32:41
  did
• 32:41
  not
• 32:41
  say,
• 32:41
  however,
• 32:42
  when
• 32:42
  the
• 32:42
  policy
• 32:42
  will
• 32:42
  go
• 32:43
  into
• 32:43
  effect
• 32:43
  or
• 32:44
  whether
• 32:44
  employees
• 32:44
  will
• 32:45
  be
• 32:45
  reprimanded
• 32:46
  if
• 32:46
  they
• 32:46
  don't
• 32:46
  abide
• 32:47
  by
• 32:47
  the
• 32:48
  policy.
• 32:48
  All
• 32:48
  right,
• 32:48
  Kelly,
• 32:49
  are
• 32:49
  you
• 32:50
  10
• 32:50
  for
• 32:51
  good
• 32:51
  buddy
• 32:51
  or
• 32:52
  10
• 32:52
  for
• 32:52
  over
• 32:52
  and
• 32:53
  out
• 32:53
  on
• 32:53
  Target's
• 32:54
  new
• 32:54
  in
• 32:54
  store
• 32:54
  service
• 32:55
  policy?
• 32:56
  I
• 32:56
  think
• 32:56
  I'm
• 32:56
  over
• 32:57
  and
• 32:57
  out
• 32:57
  on
• 32:57
  this
• 32:58
  one.
• 32:58
  Thank
• 32:59
  you.
• 33:00
  I
• 33:00
  am
• 33:00
  actually
• 33:00
  going
• 33:01
  to
• 33:01
  say
• 33:01
  I'm
• 33:01
  firmly
• 33:02
  over
• 33:02
  and
• 33:02
  out
• 33:02
  on
• 33:02
  this.
• 33:03
  Firmly
• 33:03
  over
• 33:03
  and
• 33:04
  out.
• 33:04
  Wow.
• 33:04
  Okay.
• 33:05
  Yeah,
• 33:05
  I
• 33:05
  was
• 33:05
  not
• 33:05
  expecting
• 33:06
  that.
• 33:06
  All
• 33:06
  right,
• 33:06
  why?
• 33:07
  Obviously,
• 33:08
  I
• 33:08
  encourage
• 33:09
  all
• 33:09
  store
• 33:10
  associates
• 33:10
  to
• 33:10
  be
• 33:11
  friendly
• 33:11
  and
• 33:11
  helpful.
• 33:12
  So
• 33:13
  it's
• 33:13
  not
• 33:13
  that
• 33:13
  I'm
• 33:14
  anti
• 33:14
  being
• 33:15
  friendly
• 33:15
  and
• 33:15
  helpful,
• 33:16
  but
• 33:16
  it
• 33:16
  just,
• 33:17
  it
• 33:17
  feels
• 33:17
  very
• 33:18
  forced
• 33:18
  and
• 33:18
  performative
• 33:19
  to
• 33:20
  have
• 33:20
  this,
• 33:20
  like,
• 33:21
  measured
• 33:21
  distance
• 33:22
  rule
• 33:23
  of
• 33:23
  interaction.
• 33:24
  And
• 33:25
  I
• 33:25
  think
• 33:25
  for
• 33:25
  Target
• 33:26
  too,
• 33:27
  when.
• 33:27
  When
• 33:28
  people
• 33:28
  go
• 33:28
  into
• 33:28
  a
• 33:28
  Target,
• 33:29
  they're
• 33:29
  not
• 33:29
  looking
• 33:29
  for
• 33:30
  this
• 33:30
  boutique
• 33:31
  guided
• 33:32
  shopping
• 33:32
  experience.
• 33:33
  You
• 33:33
  know,
• 33:33
  you're
• 33:34
  you're
• 33:34
  either
• 33:34
  going
• 33:35
  in
• 33:35
  on
• 33:36
  a
• 33:36
  mission
• 33:36
  and
• 33:36
  you
• 33:36
  want
• 33:36
  to
• 33:37
  do
• 33:37
  your
• 33:37
  shopping
• 33:37
  and
• 33:38
  get
• 33:38
  out,
• 33:38
  or
• 33:39
  you
• 33:39
  are
• 33:40
  browsing.
• 33:40
  But
• 33:41
  like
• 33:41
  it's,
• 33:42
  it's
• 33:42
  that
• 33:42
  treasure
• 33:43
  hunt.
• 33:43
  You
• 33:43
  want
• 33:43
  to
• 33:43
  explore
• 33:44
  and,
• 33:44
  and
• 33:45
  find
• 33:45
  things
• 33:45
  on
• 33:45
  your
• 33:46
  own
• 33:46
  time.
• 33:46
  I,
• 33:47
  I
• 33:47
  feel
• 33:47
  that
• 33:47
  having
• 33:48
  someone
• 33:48
  kind
• 33:48
  of
• 33:49
  in
• 33:49
  your
• 33:49
  face
• 33:49
  and
• 33:50
  guiding
• 33:51
  you
• 33:51
  through
• 33:51
  the
• 33:51
  store
• 33:51
  is,
• 33:52
  is
• 33:52
  not
• 33:52
  the
• 33:52
  model
• 33:53
  that
• 33:53
  they've
• 33:53
  been
• 33:53
  so
• 33:54
  successful
• 33:54
  with.
• 33:54
  So
• 33:55
  it
• 33:55
  feels
• 33:55
  very
• 33:55
  awkward
• 33:56
  to
• 33:56
  me.
• 33:57
  Wow.
• 33:57
  Interesting.
• 33:58
  Wow.
• 33:58
  How
• 33:58
  the
• 33:58
  brand
• 33:58
  has
• 33:59
  changed
• 33:59
  too.
• 33:59
  If
• 33:59
  you
• 34:00
  step
• 34:00
  back
• 34:00
  and
• 34:00
  think
• 34:00
  about
• 34:01
  what
• 34:01
  Kelly
• 34:01
  just
• 34:01
  said.
• 34:01
  All
• 34:01
  right,
• 34:02
  and
• 34:02
  what
• 34:02
  do
• 34:02
  you
• 34:02
  think?
• 34:02
  Do
• 34:02
  you
• 34:03
  agree
• 34:03
  with
• 34:03
  Kelly?
• 34:03
  Do
• 34:04
  you,
• 34:04
  Are
• 34:04
  you,
• 34:04
  are
• 34:04
  you
• 34:05
  ten?
• 34:05
  Four
• 34:06
  over
• 34:06
  and
• 34:06
  out.
• 34:06
  Are
• 34:06
  you
• 34:06
  ten
• 34:07
  for
• 34:07
  Good
• 34:07
  Buddy
• 34:07
  on
• 34:08
  this
• 34:08
  one?
• 34:08
  I,
• 34:09
  I
• 34:09
  don't
• 34:10
  know
• 34:10
  which,
• 34:11
  which
• 34:11
  place
• 34:11
  I
• 34:12
  land.
• 34:12
  I
• 34:12
  think
• 34:13
  I'm,
• 34:13
  I'm
• 34:14
  more
• 34:14
  10
• 34:14
  for
• 34:15
  a
• 34:15
  good
• 34:15
  Buddy
• 34:15
  on
• 34:15
  it
• 34:16
  because
• 34:16
  I
• 34:16
  have
• 34:16
  a
• 34:17
  15
• 34:17
  year
• 34:17
  old
• 34:18
  entering
• 34:18
  the
• 34:18
  job
• 34:18
  market
• 34:19
  and
• 34:20
  they
• 34:21
  need
• 34:21
  explicit
• 34:22
  direction
• 34:23
  on
• 34:23
  what
• 34:24
  to
• 34:24
  do
• 34:24
  in
• 34:25
  a
• 34:25
  store.
• 34:25
  Like
• 34:26
  more
• 34:26
  so
• 34:27
  than
• 34:27
  I
• 34:27
  can
• 34:27
  explain.
• 34:28
  So
• 34:28
  I
• 34:29
  think
• 34:29
  if
• 34:29
  you
• 34:29
  are,
• 34:29
  if
• 34:30
  you
• 34:30
  do
• 34:30
  have
• 34:30
  a
• 34:31
  policy
• 34:31
  that
• 34:31
  you
• 34:31
  want
• 34:32
  to
• 34:32
  enact,
• 34:32
  like
• 34:32
  many
• 34:33
  retailers
• 34:33
  do,
• 34:34
  you
• 34:34
  need
• 34:34
  to
• 34:35
  be
• 34:35
  very
• 34:35
  specific
• 34:36
  on
• 34:36
  what
• 34:36
  your
• 34:36
  expectations
• 34:37
  are.
• 34:38
  And
• 34:38
  I,
• 34:38
  and
• 34:39
  I
• 34:39
  think
• 34:39
  that
• 34:39
  it's
• 34:39
  coming
• 34:39
  at
• 34:40
  a
• 34:40
  time,
• 34:40
  especially
• 34:40
  during
• 34:41
  the
• 34:41
  holidays,
• 34:41
  where
• 34:41
  people
• 34:41
  do
• 34:42
  need
• 34:42
  more
• 34:42
  assistance
• 34:43
  than
• 34:43
  normal
• 34:44
  or
• 34:44
  throughout
• 34:45
  the
• 34:45
  rest
• 34:45
  of
• 34:45
  the
• 34:45
  year
• 34:46
  with
• 34:46
  finding
• 34:46
  products
• 34:47
  or
• 34:47
  trying
• 34:47
  to
• 34:47
  get
• 34:48
  a
• 34:48
  lot
• 34:48
  of
• 34:48
  things
• 34:48
  accomplished
• 34:49
  while
• 34:49
  they're
• 34:50
  at
• 34:50
  your
• 34:50
  store.
• 34:51
  And
• 34:51
  second,
• 34:51
  I
• 34:51
  would
• 34:52
  say
• 34:52
  it
• 34:52
  does
• 34:53
  feel
• 34:53
  in
• 34:53
  my,
• 34:53
  you
• 34:54
  know,
• 34:54
  anecdotally,
• 34:54
  in
• 34:55
  my
• 34:55
  experience
• 34:55
  being
• 34:55
  in
• 34:56
  a
• 34:56
  Target,
• 34:56
  that
• 34:56
  a
• 34:57
  lot
• 34:57
  of
• 34:57
  the
• 34:57
  people
• 34:57
  that
• 34:57
  you
• 34:58
  see
• 34:58
  are
• 34:58
  very
• 34:59
  focused
• 34:59
  on
• 34:59
  fulfilling
• 35:00
  those
• 35:00
  curbside
• 35:01
  orders
• 35:01
  and
• 35:01
  so
• 35:01
  they're
• 35:01
  driving
• 35:02
  the
• 35:02
  car.
• 35:02
  Like
• 35:02
  that
• 35:03
  seems
• 35:03
  to
• 35:03
  be
• 35:03
  the
• 35:03
  focus
• 35:04
  of
• 35:04
  the
• 35:04
  employees
• 35:04
  that
• 35:05
  I
• 35:05
  see
• 35:05
  in
• 35:05
  the
• 35:05
  store.
• 35:06
  So
• 35:06
  I
• 35:06
  do
• 35:07
  think
• 35:07
  it
• 35:07
  would
• 35:07
  be
• 35:07
  helpful
• 35:08
  to
• 35:08
  remind
• 35:08
  them
• 35:09
  that
• 35:09
  you're
• 35:09
  also
• 35:10
  serving
• 35:10
  the
• 35:10
  customer
• 35:11
  that's
• 35:11
  standing
• 35:11
  right
• 35:11
  next
• 35:12
  to
• 35:12
  you
• 35:12
  as
• 35:12
  you're
• 35:12
  grabbing
• 35:13
  those
• 35:13
  groceries
• 35:13
  off
• 35:13
  the
• 35:14
  shelf
• 35:14
  and
• 35:14
  putting
• 35:14
  them
• 35:14
  in
• 35:15
  that
• 35:15
  cart.
• 35:15
  So
• 35:16
  I'm
• 35:16
  not
• 35:16
  opposed
• 35:17
  to
• 35:17
  it.
• 35:17
  I
• 35:17
  think
• 35:17
  that
• 35:17
  the
• 35:18
  media
• 35:18
  is
• 35:18
  kind
• 35:18
  of
• 35:18
  taking
• 35:19
  this
• 35:19
  off
• 35:19
  as
• 35:19
  like
• 35:20
  Target.
• 35:20
  How
• 35:20
  dare
• 35:20
  you.
• 35:21
  Because,
• 35:21
  you
• 35:21
  know,
• 35:22
  you're
• 35:22
  not
• 35:23
  building
• 35:23
  morale
• 35:23
  and
• 35:23
  this
• 35:24
  is
• 35:24
  being
• 35:24
  very
• 35:25
  specific.
• 35:25
  But
• 35:26
  in
• 35:26
  this
• 35:27
  job
• 35:27
  market,
• 35:27
  with
• 35:27
  the
• 35:28
  types
• 35:28
  of
• 35:28
  people
• 35:28
  that
• 35:28
  are
• 35:28
  starting
• 35:29
  their
• 35:29
  careers
• 35:29
  at
• 35:29
  a
• 35:30
  retailer,
• 35:30
  mass
• 35:30
  retailer,
• 35:31
  like
• 35:31
  a
• 35:31
  Target,
• 35:31
  I'm,
• 35:32
  I'm
• 35:32
  not
• 35:32
  against
• 35:32
  giving
• 35:33
  very
• 35:33
  direct
• 35:34
  instruction
• 35:34
  of
• 35:35
  what
• 35:35
  the
• 35:35
  expectation
• 35:36
  is
• 35:36
  of
• 35:36
  you,
• 35:36
  of
• 35:36
  an
• 35:36
  employee,
• 35:37
  but.
• 35:38
  Let
• 35:38
  me
• 35:38
  put
• 35:38
  you
• 35:39
  there.
• 35:39
  That
• 35:39
  could
• 35:39
  be
• 35:39
  me.
• 35:40
  Yeah,
• 35:40
  yeah.
• 35:40
  Do
• 35:40
  you,
• 35:40
  but
• 35:41
  do
• 35:41
  you
• 35:41
  think
• 35:41
  this
• 35:41
  is
• 35:41
  explicit
• 35:42
  instruction?
• 35:43
  Do
• 35:43
  you
• 35:43
  think
• 35:43
  the,
• 35:43
  the
• 35:44
  10
• 35:44
  and
• 35:44
  4ft
• 35:45
  parameters
• 35:46
  are
• 35:46
  explicit
• 35:47
  or
• 35:47
  are
• 35:47
  those
• 35:47
  actually
• 35:47
  more
• 35:48
  confusing
• 35:48
  in
• 35:49
  the
• 35:49
  long
• 35:49
  run,
• 35:49
  when
• 35:50
  you
• 35:50
  get
• 35:50
  right
• 35:50
  down
• 35:50
  to
• 35:50
  it.
• 35:51
  I
• 35:52
  mean,
• 35:52
  I,
• 35:53
  again,
• 35:53
  like,
• 35:54
  I'm
• 35:54
  dealing
• 35:55
  with
• 35:55
  a
• 35:55
  15
• 35:55
  year
• 35:55
  old
• 35:56
  who,
• 35:56
  yes,
• 35:56
  I
• 35:56
  would
• 35:57
  need
• 35:57
  to
• 35:57
  show
• 35:57
  him.
• 35:58
  This
• 35:58
  is
• 35:58
  10ft,
• 35:59
  this
• 35:59
  is
• 36:00
  4ft.
• 36:01
  This
• 36:01
  is
• 36:01
  what
• 36:01
  you
• 36:01
  need
• 36:01
  to
• 36:02
  do
• 36:02
  in
• 36:02
  X,
• 36:03
  Y
• 36:03
  and
• 36:03
  Z
• 36:03
  scenarios.
• 36:04
  And,
• 36:05
  and
• 36:05
  again,
• 36:05
  like
• 36:06
  I,
• 36:06
  the
• 36:06
  job
• 36:06
  market's
• 36:07
  tough
• 36:07
  right
• 36:07
  now.
• 36:08
  It's
• 36:08
  hard
• 36:08
  to
• 36:08
  get
• 36:08
  labor
• 36:09
  that
• 36:09
  can
• 36:10
  work
• 36:10
  in
• 36:10
  your
• 36:10
  stores
• 36:10
  that
• 36:11
  are
• 36:11
  invested
• 36:11
  in
• 36:12
  doing
• 36:12
  this.
• 36:12
  So
• 36:13
  I
• 36:13
  guess
• 36:14
  I
• 36:14
  think
• 36:14
  it
• 36:14
  depends
• 36:15
  on
• 36:15
  the
• 36:15
  training.
• 36:15
  Chris,
• 36:16
  to
• 36:16
  be
• 36:16
  honest.
• 36:16
  Like,
• 36:17
  I
• 36:17
  think
• 36:17
  if.
• 36:18
  Is
• 36:18
  that
• 36:18
  a
• 36:18
  one
• 36:18
  time
• 36:19
  thing
• 36:19
  or
• 36:19
  are
• 36:19
  they,
• 36:20
  you
• 36:20
  know,
• 36:20
  they're
• 36:20
  not
• 36:20
  going
• 36:20
  to
• 36:20
  have
• 36:21
  you
• 36:21
  pull
• 36:21
  the
• 36:21
  tape
• 36:21
  measure
• 36:22
  out
• 36:22
  from
• 36:22
  people
• 36:22
  and
• 36:23
  walk
• 36:23
  through
• 36:23
  the
• 36:23
  store.
• 36:24
  So
• 36:25
  I
• 36:25
  guess
• 36:25
  that's
• 36:26
  my
• 36:26
  question.
• 36:27
  It's,
• 36:27
  you
• 36:27
  know,
• 36:27
  how
• 36:27
  are
• 36:27
  they
• 36:28
  going
• 36:28
  to
• 36:28
  follow
• 36:28
  through
• 36:28
  with
• 36:28
  it
• 36:29
  then?
• 36:29
  And
• 36:29
  what,
• 36:29
  you
• 36:29
  know,
• 36:30
  how.
• 36:30
  I
• 36:31
  don't
• 36:31
  know.
• 36:31
  Yeah.
• 36:31
  And
• 36:31
  how
• 36:31
  do
• 36:31
  you
• 36:32
  monitor
• 36:32
  it?
• 36:32
  You
• 36:32
  know,
• 36:32
  if
• 36:32
  you
• 36:33
  don't
• 36:33
  see
• 36:33
  somebody
• 36:33
  doing
• 36:33
  it,
• 36:33
  like,
• 36:34
  is
• 36:34
  the
• 36:34
  guy
• 36:34
  like,
• 36:34
  well,
• 36:34
  he
• 36:34
  was,
• 36:35
  he
• 36:35
  was
• 36:35
  in
• 36:35
  11ft
• 36:36
  of
• 36:36
  me.
• 36:36
  He
• 36:36
  was,
• 36:36
  you
• 36:36
  know,
• 36:37
  he
• 36:37
  was
• 36:37
  15ft
• 36:38
  away
• 36:38
  from
• 36:38
  me.
• 36:38
  I'm
• 36:38
  not
• 36:38
  expected
• 36:39
  to
• 36:39
  do
• 36:39
  it
• 36:39
  when
• 36:39
  I'm
• 36:39
  doing
• 36:40
  that.
• 36:40
  Right.
• 36:40
  Yeah,
• 36:41
  right.
• 36:41
  That's
• 36:41
  why,
• 36:41
  that's
• 36:42
  a
• 36:42
  good
• 36:42
  point.
• 36:42
  I
• 36:43
  think
• 36:43
  there's
• 36:43
  a
• 36:43
  lot
• 36:43
  of
• 36:44
  worms.
• 36:44
  You
• 36:44
  know,
• 36:45
  this
• 36:45
  opens
• 36:45
  a
• 36:45
  big
• 36:45
  can
• 36:45
  of
• 36:45
  worms
• 36:46
  like
• 36:46
  this,
• 36:46
  this.
• 36:46
  I'm
• 36:47
  with
• 36:47
  Kelly,
• 36:47
  man,
• 36:47
  I'm
• 36:48
  over
• 36:48
  and
• 36:48
  out
• 36:48
  on
• 36:48
  this.
• 36:49
  And
• 36:49
  I'm
• 36:49
  a
• 36:49
  former
• 36:49
  store
• 36:50
  manager
• 36:50
  so
• 36:50
  I,
• 36:50
  I
• 36:51
  hired,
• 36:51
  I
• 36:51
  hired
• 36:52
  like,
• 36:52
  like
• 36:52
  thousands
• 36:53
  of
• 36:53
  these
• 36:53
  people.
• 36:53
  I
• 36:53
  oversaw
• 36:54
  thousands
• 36:55
  of
• 36:55
  employees
• 36:55
  across
• 36:56
  the
• 36:56
  Target
• 36:56
  store
• 36:57
  base.
• 36:57
  And
• 36:57
  so,
• 36:58
  you
• 36:58
  know,
• 36:58
  when
• 36:58
  I
• 36:58
  step
• 36:58
  back
• 36:59
  from
• 36:59
  it,
• 37:00
  I
• 37:00
  think
• 37:00
  it's
• 37:00
  crazy
• 37:01
  that
• 37:01
  when
• 37:01
  I
• 37:01
  was
• 37:01
  there
• 37:02
  it
• 37:02
  was
• 37:02
  culturally
• 37:03
  accepted.
• 37:03
  Culturally
• 37:04
  accepted
• 37:04
  that
• 37:04
  if
• 37:04
  you
• 37:05
  cross
• 37:05
  paths
• 37:05
  with
• 37:06
  a
• 37:06
  guest,
• 37:06
  we
• 37:07
  didn't
• 37:07
  even
• 37:07
  have
• 37:07
  to
• 37:07
  train
• 37:07
  them.
• 37:08
  It's
• 37:08
  just
• 37:08
  like
• 37:08
  the
• 37:09
  way
• 37:09
  it
• 37:09
  was
• 37:09
  expected
• 37:10
  that
• 37:10
  it
• 37:10
  be
• 37:10
  done.
• 37:11
  And
• 37:11
  this
• 37:11
  is
• 37:11
  why
• 37:11
  I
• 37:12
  made
• 37:12
  the
• 37:12
  point
• 37:12
  with
• 37:12
  Kelly.
• 37:12
  Like,
• 37:13
  look
• 37:13
  how
• 37:13
  far
• 37:13
  things
• 37:13
  have
• 37:13
  come
• 37:13
  in
• 37:14
  10
• 37:14
  years.
• 37:14
  It
• 37:14
  was
• 37:15
  expected
• 37:15
  that
• 37:15
  we
• 37:15
  would
• 37:15
  ask,
• 37:16
  can
• 37:16
  I
• 37:16
  help
• 37:17
  you
• 37:17
  find
• 37:17
  something?
• 37:18
  There
• 37:18
  was
• 37:18
  no
• 37:18
  ambiguity,
• 37:19
  no
• 37:20
  rules
• 37:20
  about
• 37:20
  footage,
• 37:21
  just
• 37:21
  the
• 37:21
  expectation
• 37:22
  that
• 37:22
  was
• 37:22
  culturally
• 37:23
  accepted.
• 37:24
  And
• 37:24
  this
• 37:24
  new
• 37:25
  concept
• 37:25
  like
• 37:26
  that,
• 37:26
  it
• 37:26
  feels
• 37:26
  like,
• 37:27
  here's
• 37:27
  the
• 37:27
  other
• 37:27
  point
• 37:27
  about
• 37:28
  this
• 37:28
  that
• 37:28
  I
• 37:28
  think
• 37:28
  is
• 37:28
  important.
• 37:29
  It
• 37:29
  feels
• 37:30
  like
• 37:30
  such
• 37:30
  an
• 37:30
  operator
• 37:31
  mentality
• 37:31
  of
• 37:32
  how
• 37:32
  you
• 37:32
  would
• 37:32
  try
• 37:32
  to
• 37:33
  solve
• 37:33
  this
• 37:33
  problem,
• 37:33
  which
• 37:34
  their
• 37:34
  new
• 37:34
  CEO
• 37:35
  is
• 37:35
  an
• 37:35
  operator,
• 37:36
  he's
• 37:36
  not
• 37:36
  a
• 37:36
  service
• 37:37
  person,
• 37:37
  he's
• 37:37
  not
• 37:37
  spent
• 37:38
  time
• 37:38
  in
• 37:38
  the
• 37:38
  stores.
• 37:39
  And
• 37:39
  so
• 37:39
  like,
• 37:40
  okay,
• 37:40
  10ft.
• 37:41
  But
• 37:41
  like,
• 37:41
  yeah,
• 37:41
  like
• 37:41
  how
• 37:41
  am
• 37:42
  I
• 37:42
  going
• 37:42
  to
• 37:42
  police
• 37:42
  that?
• 37:42
  Like
• 37:43
  now,
• 37:43
  you
• 37:43
  know,
• 37:43
  what's
• 37:43
  the
• 37:43
  parameters?
• 37:44
  I'm
• 37:44
  going
• 37:44
  to
• 37:44
  do
• 37:44
  that.
• 37:45
  So
• 37:45
  I
• 37:45
  just
• 37:45
  don't
• 37:45
  get
• 37:45
  it.
• 37:46
  It.
• 37:47
  And
• 37:47
  it
• 37:47
  tells
• 37:47
  me,
• 37:48
  more
• 37:48
  importantly,
• 37:48
  the
• 37:49
  other
• 37:49
  reason
• 37:49
  I
• 37:49
  don't
• 37:49
  like
• 37:49
  it.
• 37:50
  It's.
• 37:50
  Or
• 37:51
  the
• 37:51
  other
• 37:51
  thing
• 37:51
  I
• 37:52
  don't
• 37:52
  like
• 37:52
  about
• 37:52
  it
• 37:52
  is
• 37:52
  it
• 37:53
  tells
• 37:53
  me
• 37:53
  that
• 37:53
  the
• 37:53
  culture
• 37:54
  is
• 37:54
  going
• 37:54
  to
• 37:54
  be
• 37:54
  very,
• 37:55
  very
• 37:55
  hard
• 37:55
  to
• 37:55
  get
• 37:56
  back
• 37:56
  in
• 37:56
  the
• 37:57
  stores,
• 37:57
  because
• 37:57
  why
• 37:58
  would
• 37:58
  you
• 37:58
  need
• 37:58
  to
• 37:58
  reinvent
• 37:58
  the
• 37:59
  wheel
• 37:59
  in
• 37:59
  the
• 37:59
  first
• 37:59
  place
• 37:59
  if
• 38:00
  it.
• 38:00
  If
• 38:00
  it
• 38:00
  had
• 38:00
  just
• 38:01
  continued
• 38:01
  the
• 38:01
  way
• 38:01
  it
• 38:01
  was?
• 38:02
  But
• 38:02
  all
• 38:02
  that
• 38:03
  left
• 38:03
  during
• 38:03
  the
• 38:03
  pandemic?
• 38:04
  And
• 38:04
  so,
• 38:04
  like,
• 38:05
  I'm
• 38:05
  just
• 38:05
  like,
• 38:05
  why
• 38:05
  can't
• 38:06
  you
• 38:06
  just
• 38:06
  go
• 38:06
  back
• 38:06
  to
• 38:06
  the
• 38:06
  practice
• 38:07
  that
• 38:07
  you
• 38:07
  had
• 38:07
  to
• 38:08
  begin
• 38:08
  with?
• 38:08
  Like,
• 38:09
  what's
• 38:09
  so
• 38:09
  hard
• 38:09
  about
• 38:09
  that?
• 38:10
  Why.
• 38:10
  Why
• 38:10
  is
• 38:11
  that
• 38:11
  gone?
• 38:13
  And
• 38:13
  why
• 38:13
  do
• 38:13
  you
• 38:13
  have
• 38:13
  to
• 38:13
  do
• 38:13
  this?
• 38:14
  So
• 38:14
  that
• 38:14
  tells
• 38:15
  me
• 38:15
  that
• 38:15
  there's
• 38:15
  more
• 38:15
  broken
• 38:16
  here,
• 38:16
  and
• 38:17
  I
• 38:17
  think
• 38:17
  it's
• 38:17
  just
• 38:17
  going
• 38:17
  to
• 38:17
  cause
• 38:18
  more
• 38:18
  confusion
• 38:18
  and
• 38:18
  aggravation
• 38:19
  in
• 38:19
  the
• 38:19
  long
• 38:19
  run.
• 38:20
  But
• 38:20
  wakas,
• 38:21
  what
• 38:21
  do
• 38:21
  you
• 38:21
  say
• 38:21
  here?
• 38:21
  So
• 38:21
  we're
• 38:22
  kind
• 38:22
  of.
• 38:22
  We're.
• 38:23
  We
• 38:23
  kind
• 38:23
  of
• 38:23
  got
• 38:23
  a
• 38:24
  split
• 38:24
  decision
• 38:24
  going
• 38:24
  on.
• 38:25
  On
• 38:25
  this
• 38:25
  one.
• 38:25
  Are
• 38:25
  you
• 38:25
  good?
• 38:26
  Are
• 38:26
  you
• 38:27
  over
• 38:27
  and
• 38:27
  out
• 38:27
  or
• 38:28
  good
• 38:28
  buddy?
• 38:28
  On
• 38:28
  this
• 38:29
  one,
• 38:29
  I
• 38:29
  think
• 38:29
  I
• 38:29
  am
• 38:30
  leaning
• 38:31
  over
• 38:31
  and
• 38:32
  out.
• 38:33
  I'm
• 38:33
  not
• 38:34
  leaning
• 38:34
  good
• 38:34
  buddy
• 38:35
  here.
• 38:37
  And
• 38:37
  this
• 38:38
  may
• 38:38
  just
• 38:38
  be
• 38:38
  a
• 38:38
  reaction
• 38:39
  to
• 38:39
  just
• 38:39
  reading
• 38:39
  the
• 38:40
  headline.
• 38:40
  Initially,
• 38:41
  it
• 38:41
  reminded
• 38:42
  me
• 38:42
  of
• 38:42
  a
• 38:42
  movie,
• 38:43
  an
• 38:43
  old
• 38:44
  Owen
• 38:44
  Wilson
• 38:45
  movie,
• 38:45
  I
• 38:45
  think.
• 38:46
  Idiocracy.
• 38:47
  Idiocity
• 38:48
  or
• 38:48
  something
• 38:48
  like
• 38:49
  that.
• 38:49
  Okay.
• 38:49
  Oh,
• 38:50
  Idiocracy.
• 38:51
  The
• 38:51
  whole
• 38:51
  world
• 38:52
  right
• 38:52
  now
• 38:52
  will
• 38:52
  cost.
• 38:53
  I
• 38:53
  feel
• 38:53
  like
• 38:53
  that
• 38:53
  is
• 38:53
  a
• 38:54
  great
• 38:54
  example
• 38:54
  of
• 38:54
  what
• 38:55
  it
• 38:55
  should
• 38:55
  just
• 38:55
  be
• 38:55
  called.
• 38:56
  20,
• 38:56
  25.
• 38:57
  Yes,
• 38:57
  agreed.
• 38:58
  Okay.
• 38:58
  So.
• 38:59
  So
• 38:59
  in
• 38:59
  that
• 38:59
  movie,
• 38:59
  they
• 39:00
  walk
• 39:00
  into
• 39:00
  a
• 39:00
  Costco.
• 39:01
  I
• 39:01
  believe
• 39:01
  it's
• 39:02
  Costco.
• 39:03
  And.
• 39:03
  And
• 39:03
  there's
• 39:04
  a
• 39:04
  guy
• 39:04
  standing
• 39:04
  there
• 39:05
  say,
• 39:05
  welcome
• 39:05
  to
• 39:05
  Costco.
• 39:06
  I
• 39:06
  love
• 39:06
  you.
• 39:07
  And.
• 39:08
  And
• 39:08
  then
• 39:08
  the
• 39:08
  next
• 39:09
  guy
• 39:09
  comes
• 39:09
  in,
• 39:09
  welcome
• 39:10
  to
• 39:10
  Costco.
• 39:10
  I
• 39:11
  love
• 39:11
  you.
• 39:11
  And
• 39:11
  this
• 39:12
  just
• 39:12
  goes
• 39:12
  on
• 39:13
  and
• 39:13
  on
• 39:13
  and
• 39:13
  on.
• 39:14
  It
• 39:14
  just
• 39:15
  felt
• 39:15
  so
• 39:15
  contrived.
• 39:16
  You
• 39:17
  know,
• 39:17
  of
• 39:17
  course,
• 39:17
  they
• 39:17
  were
• 39:17
  over
• 39:18
  the
• 39:18
  top
• 39:18
  making
• 39:18
  the
• 39:18
  point,
• 39:19
  but
• 39:20
  I.
• 39:20
  Chris,
• 39:21
  I
• 39:21
  really
• 39:21
  like
• 39:21
  your
• 39:22
  point
• 39:22
  that
• 39:22
  I
• 39:22
  think
• 39:23
  it's
• 39:24
  this
• 39:24
  stuff
• 39:25
  that's,
• 39:25
  you
• 39:25
  know,
• 39:25
  you.
• 39:26
  You
• 39:26
  immerse
• 39:27
  in
• 39:27
  the
• 39:27
  culture,
• 39:27
  and
• 39:27
  you
• 39:28
  would
• 39:28
  just
• 39:28
  do
• 39:28
  it
• 39:28
  naturally
• 39:29
  if
• 39:29
  you
• 39:29
  have
• 39:29
  to
• 39:30
  police
• 39:30
  it.
• 39:31
  And,
• 39:32
  you
• 39:32
  know,
• 39:32
  while
• 39:33
  I
• 39:33
  have
• 39:33
  teenagers
• 39:34
  as
• 39:34
  well,
• 39:34
  so
• 39:34
  I.
• 39:34
  I'm
• 39:35
  very
• 39:35
  sympathetic
• 39:35
  to
• 39:35
  the.
• 39:37
  The
• 39:37
  specificity
• 39:37
  of
• 39:38
  instructions,
• 39:39
  but
• 39:39
  I
• 39:39
  think
• 39:39
  eventually
• 39:40
  they
• 39:40
  will
• 39:40
  learn
• 39:40
  and
• 39:41
  understand
• 39:41
  exactly
• 39:42
  how
• 39:42
  to
• 39:42
  operationalize
• 39:43
  this.
• 39:44
  My
• 39:44
  fear
• 39:44
  is
• 39:44
  that,
• 39:45
  you
• 39:45
  know,
• 39:45
  this.
• 39:46
  This.
• 39:46
  This
• 39:46
  foot
• 39:46
  measurement,
• 39:47
  you
• 39:48
  know,
• 39:48
  almost
• 39:48
  gives
• 39:49
  people
• 39:49
  a
• 39:49
  pass
• 39:49
  that.
• 39:50
  Let's
• 39:50
  not
• 39:50
  get,
• 39:50
  you
• 39:50
  know,
• 39:51
  within
• 39:51
  10ft
• 39:51
  of
• 39:51
  anybody.
• 39:52
  And
• 39:52
  then
• 39:52
  it
• 39:53
  just
• 39:53
  feels
• 39:53
  a
• 39:53
  little
• 39:53
  awkward.
• 39:54
  Oh,
• 39:54
  my
• 39:54
  God.
• 39:56
  I
• 39:56
  didn't
• 39:56
  even
• 39:56
  think
• 39:56
  about
• 39:57
  that
• 39:57
  part
• 39:57
  of
• 39:57
  it.
• 39:57
  Yeah,
• 39:58
  right.
• 39:59
  Oh,
• 39:59
  all
• 39:59
  right.
• 40:00
  Let's
• 40:00
  move
• 40:00
  on
• 40:00
  to
• 40:00
  headline
• 40:01
  number
• 40:01
  five.
• 40:01
  You
• 40:01
  guys.
• 40:02
  $
• 40:03
  General
• 40:03
  has
• 40:03
  named
• 40:04
  Travis
• 40:04
  Nixon
• 40:05
  as
• 40:05
  its
• 40:05
  senior
• 40:06
  Vice
• 40:06
  President
• 40:06
  of
• 40:06
  Artificial
• 40:07
  intelligence.
• 40:09
  According
• 40:09
  to
• 40:09
  Retail
• 40:09
  Dive,
• 40:10
  Nixon
• 40:10
  is
• 40:10
  tasked
• 40:11
  with
• 40:11
  leading
• 40:11
  Dollar
• 40:11
  General's
• 40:12
  quote,
• 40:13
  business
• 40:13
  process
• 40:14
  management
• 40:14
  initiatives,
• 40:15
  end
• 40:16
  quote.
• 40:16
  By
• 40:16
  using
• 40:17
  AI
• 40:17
  to
• 40:17
  promote
• 40:17
  optimization
• 40:18
  across
• 40:19
  areas
• 40:19
  such
• 40:19
  as
• 40:20
  supply
• 40:20
  chain,
• 40:20
  store
• 40:21
  operations
• 40:21
  and
• 40:21
  merchandising.
• 40:22
  Nixon
• 40:23
  most
• 40:23
  recently
• 40:23
  served
• 40:24
  as
• 40:24
  the
• 40:24
  head
• 40:24
  of
• 40:24
  AI
• 40:25
  for
• 40:25
  Dropbox's
• 40:26
  security
• 40:26
  division
• 40:26
  and
• 40:27
  previously
• 40:27
  held
• 40:27
  other
• 40:28
  leadership
• 40:28
  roles
• 40:29
  at
• 40:29
  Meta
• 40:29
  and
• 40:29
  Microsoft.
• 40:30
  Wakas
• 40:31
  how
• 40:31
  long
• 40:32
  before
• 40:33
  every
• 40:33
  retailer
• 40:34
  has
• 40:35
  a
• 40:35
  chief
• 40:35
  AI
• 40:35
  officer?
• 40:38
  So
• 40:39
  before
• 40:39
  I
• 40:39
  answer
• 40:39
  this
• 40:40
  AI
• 40:40
  question,
• 40:41
  I'd
• 40:41
  like
• 40:41
  to
• 40:41
  remind
• 40:42
  all
• 40:42
  of
• 40:43
  us
• 40:43
  about
• 40:44
  another
• 40:44
  trend.
• 40:44
  A
• 40:45
  few
• 40:45
  years
• 40:45
  ago,
• 40:45
  it
• 40:45
  was
• 40:45
  called
• 40:46
  the
• 40:46
  Chief
• 40:46
  Digital
• 40:46
  Officer,
• 40:47
  and
• 40:48
  a
• 40:49
  whole
• 40:49
  bunch
• 40:49
  of
• 40:49
  companies
• 40:50
  went
• 40:50
  out
• 40:50
  and
• 40:50
  there's
• 40:51
  some
• 40:51
  statistics
• 40:51
  about
• 40:51
  more
• 40:52
  than
• 40:52
  half
• 40:52
  the
• 40:52
  companies
• 40:53
  at
• 40:53
  one
• 40:53
  point
• 40:54
  had
• 40:55
  a
• 40:55
  Chief
• 40:55
  Digital
• 40:55
  officer.
• 40:57
  And
• 40:58
  now
• 40:58
  if
• 40:58
  you
• 40:59
  look
• 40:59
  back,
• 40:59
  you'll
• 41:00
  discover
• 41:00
  that
• 41:01
  very
• 41:01
  few
• 41:01
  companies
• 41:02
  have
• 41:02
  those
• 41:02
  roles
• 41:03
  left.
• 41:03
  And
• 41:03
  usually
• 41:04
  if
• 41:05
  either
• 41:05
  those
• 41:05
  roles
• 41:06
  are
• 41:06
  tacked
• 41:06
  onto
• 41:07
  somebody's
• 41:07
  other
• 41:07
  responsibility.
• 41:08
  So
• 41:08
  you'll
• 41:09
  be,
• 41:09
  you
• 41:09
  know,
• 41:09
  you're
• 41:10
  the
• 41:10
  chief
• 41:10
  merchant
• 41:10
  plus
• 41:11
  the
• 41:11
  chief
• 41:11
  Digital
• 41:11
  Officer
• 41:12
  or
• 41:12
  your
• 41:13
  CIO
• 41:14
  and
• 41:14
  the
• 41:14
  chief.
• 41:15
  So
• 41:15
  there's.
• 41:16
  So
• 41:16
  it's
• 41:16
  because
• 41:18
  the
• 41:18
  problem
• 41:19
  with
• 41:20
  these
• 41:20
  standalone
• 41:20
  roles
• 41:21
  is
• 41:21
  that
• 41:21
  these
• 41:22
  individuals
• 41:22
  are
• 41:23
  dependent
• 41:24
  on
• 41:24
  other
• 41:25
  executives,
• 41:26
  other
• 41:26
  business
• 41:26
  partners,
• 41:27
  to
• 41:27
  actually
• 41:28
  deliver
• 41:28
  on
• 41:29
  what
• 41:29
  they're
• 41:29
  promising.
• 41:30
  They
• 41:30
  don't
• 41:30
  own
• 41:31
  the
• 41:31
  infrastructure,
• 41:31
  they
• 41:32
  don't
• 41:32
  own
• 41:32
  the
• 41:32
  application,
• 41:33
  they
• 41:33
  don't
• 41:33
  own
• 41:33
  the
• 41:33
  store
• 41:34
  operations.
• 41:35
  So
• 41:35
  for
• 41:35
  each
• 41:36
  one
• 41:36
  of
• 41:36
  them
• 41:37
  to
• 41:37
  have
• 41:37
  an
• 41:37
  impact,
• 41:38
  they
• 41:38
  need
• 41:38
  to
• 41:38
  work
• 41:39
  with
• 41:39
  somebody
• 41:39
  else.
• 41:40
  And
• 41:40
  as
• 41:40
  they
• 41:41
  do
• 41:41
  that,
• 41:42
  they
• 41:42
  find
• 41:43
  that
• 41:43
  it's
• 41:43
  harder
• 41:43
  to
• 41:44
  do
• 41:44
  than
• 41:44
  before.
• 41:45
  There
• 41:46
  was
• 41:46
  a
• 41:46
  report
• 41:46
  that
• 41:47
  was
• 41:47
  published
• 41:47
  by,
• 41:48
  a
• 41:49
  few
• 41:49
  years
• 41:49
  ago,
• 41:50
  I
• 41:50
  want
• 41:50
  to
• 41:50
  say,
• 41:50
  by
• 41:51
  a
• 41:51
  World
• 41:51
  Economic
• 41:51
  Forum,
• 41:52
  and
• 41:53
  they
• 41:53
  took
• 41:54
  the
• 41:54
  CDO
• 41:55
  title
• 41:55
  and
• 41:55
  they
• 41:55
  said,
• 41:56
  okay,
• 41:57
  you
• 41:57
  know,
• 41:57
  by
• 41:57
  the
• 41:57
  way,
• 41:57
  the
• 41:58
  lifespan
• 41:59
  of
• 41:59
  a
• 41:59
  CDO
• 41:59
  was
• 41:59
  less
• 42:00
  than
• 42:00
  two
• 42:00
  years
• 42:00
  eventually.
• 42:02
  So
• 42:02
  they
• 42:03
  call
• 42:03
  it.
• 42:03
  So
• 42:04
  they
• 42:04
  start
• 42:04
  with
• 42:04
  the
• 42:05
  chief
• 42:05
  dazzling
• 42:05
  officer,
• 42:06
  then
• 42:06
  this
• 42:06
  person
• 42:07
  becomes
• 42:07
  a
• 42:07
  chief
• 42:08
  disconnected
• 42:09
  officer,
• 42:09
  then
• 42:09
  this
• 42:10
  person
• 42:10
  becomes
• 42:10
  a
• 42:11
  chief
• 42:11
  depressed
• 42:11
  officer,
• 42:12
  and
• 42:12
  then
• 42:12
  they
• 42:13
  exit
• 42:13
  the
• 42:13
  company.
• 42:14
  So
• 42:16
  I
• 42:16
  don't
• 42:16
  want
• 42:16
  to
• 42:16
  say
• 42:16
  that
• 42:16
  AI
• 42:17
  will
• 42:17
  go
• 42:18
  through
• 42:18
  the
• 42:18
  same
• 42:18
  cycle,
• 42:19
  but
• 42:19
  I
• 42:19
  think
• 42:19
  we
• 42:20
  have
• 42:20
  to
• 42:20
  be
• 42:20
  careful
• 42:21
  because
• 42:22
  AI
• 42:22
  will
• 42:22
  become
• 42:22
  part
• 42:23
  of
• 42:23
  the
• 42:23
  business.
• 42:24
  It
• 42:24
  has
• 42:25
  to
• 42:25
  be
• 42:25
  in
• 42:25
  the
• 42:25
  business.
• 42:26
  So
• 42:26
  everybody
• 42:27
  has
• 42:27
  to
• 42:27
  be
• 42:27
  aware
• 42:28
  of
• 42:28
  AI.
• 42:28
  Everybody
• 42:29
  has
• 42:29
  to
• 42:29
  be,
• 42:31
  you
• 42:31
  know,
• 42:32
  receptive
• 42:33
  to
• 42:33
  the
• 42:33
  technology
• 42:33
  ideas
• 42:34
  that
• 42:34
  are
• 42:34
  coming
• 42:34
  through
• 42:35
  it
• 42:35
  and
• 42:35
  sort
• 42:35
  of
• 42:35
  permeating
• 42:36
  the
• 42:36
  business.
• 42:37
  That's
• 42:37
  how
• 42:37
  this
• 42:37
  will
• 42:38
  last.
• 42:38
  I
• 42:38
  think
• 42:39
  we
• 42:39
  are
• 42:39
  going
• 42:40
  through
• 42:40
  a
• 42:40
  phase
• 42:40
  in
• 42:40
  which
• 42:40
  these
• 42:41
  roles
• 42:41
  will
• 42:41
  be
• 42:41
  effective.
• 42:42
  I
• 42:42
  think
• 42:42
  they'll
• 42:43
  raise
• 42:43
  awareness.
• 42:43
  I
• 42:44
  think
• 42:44
  they'll.
• 42:44
  And
• 42:45
  eventually
• 42:46
  these
• 42:46
  roles
• 42:47
  will
• 42:47
  get
• 42:47
  absorbed
• 42:48
  inside
• 42:48
  the
• 42:48
  organization.
• 42:49
  Your
• 42:50
  chief
• 42:50
  Merchant
• 42:50
  has
• 42:51
  to
• 42:51
  know
• 42:51
  how
• 42:52
  to
• 42:52
  plan
• 42:52
  using
• 42:52
  AI.
• 42:54
  You
• 42:54
  know,
• 42:55
  the
• 42:55
  merchandising
• 42:56
  planning
• 42:56
  has
• 42:56
  to
• 42:57
  be
• 42:57
  enabled
• 42:57
  by
• 42:57
  AI
• 42:58
  and
• 42:58
  the
• 42:58
  merchant
• 42:59
  who
• 42:59
  is
• 43:00
  responsible
• 43:00
  for
• 43:00
  it
• 43:00
  will
• 43:01
  do
• 43:01
  it
• 43:01
  naturally.
• 43:02
  So
• 43:03
  the
• 43:03
  standalone
• 43:04
  drone
• 43:04
  exists
• 43:05
  until
• 43:05
  it
• 43:05
  becomes,
• 43:06
  quote
• 43:06
  unquote,
• 43:06
  a
• 43:06
  transformation
• 43:07
  job.
• 43:07
  And
• 43:08
  at
• 43:08
  some
• 43:08
  point
• 43:08
  it
• 43:08
  goes
• 43:09
  away.
• 43:09
  So
• 43:09
  that's
• 43:10
  my
• 43:10
  sense
• 43:10
  that
• 43:10
  I
• 43:11
  think
• 43:11
  it'll
• 43:11
  be
• 43:12
  fashionable
• 43:13
  and
• 43:13
  effective
• 43:14
  for
• 43:14
  a
• 43:14
  period
• 43:14
  of
• 43:15
  time,
• 43:15
  but
• 43:15
  I
• 43:15
  don't
• 43:16
  see
• 43:16
  this
• 43:16
  lasting
• 43:16
  for
• 43:17
  more
• 43:17
  than
• 43:17
  five
• 43:17
  years.
• 43:18
  Yeah,
• 43:18
  that's
• 43:19
  a
• 43:19
  really
• 43:19
  interesting
• 43:19
  point
• 43:19
  of
• 43:20
  view.
• 43:20
  Akash.
• 43:20
  Chris,
• 43:21
  how
• 43:21
  do
• 43:21
  you
• 43:21
  feel
• 43:21
  about
• 43:22
  this?
• 43:22
  I
• 43:22
  mean,
• 43:22
  do
• 43:23
  you
• 43:23
  think
• 43:23
  that
• 43:24
  then
• 43:25
  should
• 43:25
  companies
• 43:25
  be
• 43:25
  hiring
• 43:26
  this
• 43:26
  role?
• 43:26
  Should
• 43:27
  they
• 43:27
  be
• 43:27
  using
• 43:27
  consultants
• 43:28
  to
• 43:28
  come
• 43:28
  in
• 43:28
  and
• 43:29
  be
• 43:29
  the
• 43:29
  chief
• 43:30
  AI
• 43:30
  officer
• 43:30
  to
• 43:31
  kind
• 43:31
  of
• 43:31
  embed
• 43:31
  what
• 43:32
  that
• 43:32
  those
• 43:33
  practices,
• 43:34
  those
• 43:34
  AI
• 43:34
  practices
• 43:35
  across
• 43:35
  the
• 43:36
  organization
• 43:36
  like
• 43:36
  Wakash
• 43:37
  is
• 43:37
  talking
• 43:38
  about?
• 43:39
  Well,
• 43:39
  and
• 43:40
  this
• 43:40
  is
• 43:40
  why
• 43:40
  I
• 43:40
  love
• 43:40
  doing
• 43:41
  this
• 43:41
  show,
• 43:41
  because
• 43:42
  I
• 43:42
  never
• 43:42
  know
• 43:43
  when
• 43:43
  I'm
• 43:43
  going
• 43:43
  to
• 43:43
  learn
• 43:44
  something
• 43:44
  that
• 43:44
  I've
• 43:44
  never,
• 43:45
  ever
• 43:45
  thought
• 43:45
  about.
• 43:45
  And
• 43:46
  Wakash
• 43:46
  just
• 43:47
  totally
• 43:47
  nailed
• 43:47
  it
• 43:47
  for
• 43:47
  me
• 43:48
  because
• 43:48
  he's
• 43:49
  100%
• 43:50
  right.
• 43:50
  And
• 43:50
  so
• 43:50
  if
• 43:50
  I
• 43:50
  ever
• 43:51
  get
• 43:51
  asked
• 43:51
  this
• 43:51
  question
• 43:51
  again,
• 43:52
  I'm
• 43:52
  going
• 43:52
  to
• 43:52
  say
• 43:52
  what
• 43:52
  he
• 43:52
  said
• 43:53
  that
• 43:53
  and
• 43:53
  what
• 43:53
  I
• 43:54
  think.
• 43:54
  And
• 43:54
  the
• 43:54
  reason
• 43:54
  I
• 43:54
  say
• 43:55
  that
• 43:55
  is
• 43:55
  I
• 43:55
  think
• 43:55
  Dollar
• 43:56
  General
• 43:56
  listening
• 43:57
  to
• 43:57
  Wakash
• 43:57
  is
• 43:57
  taking
• 43:58
  the
• 43:58
  right
• 43:58
  approach.
• 43:58
  They're
• 43:59
  making
• 43:59
  him
• 43:59
  an
• 43:59
  svp.
• 44:00
  They're
• 44:01
  not
• 44:01
  giving
• 44:01
  him
• 44:01
  the
• 44:01
  Chief
• 44:02
  officer
• 44:02
  title
• 44:03
  like
• 44:03
  we
• 44:03
  saw
• 44:03
  from
• 44:03
  Lululemon
• 44:04
  when
• 44:04
  we
• 44:04
  talked
• 44:04
  about
• 44:05
  Lululemon
• 44:05
  doing
• 44:05
  this
• 44:06
  a
• 44:06
  few
• 44:06
  months
• 44:06
  ago.
• 44:06
  Because
• 44:07
  he's
• 44:07
  right.
• 44:07
  They're
• 44:08
  going
• 44:08
  to
• 44:08
  be
• 44:08
  on
• 44:08
  an
• 44:08
  island.
• 44:09
  And
• 44:09
  you
• 44:09
  have
• 44:09
  to
• 44:10
  have
• 44:10
  the
• 44:10
  support
• 44:10
  of
• 44:10
  someone
• 44:11
  in
• 44:11
  that
• 44:11
  C
• 44:11
  suite
• 44:12
  that's
• 44:12
  overseeing
• 44:12
  you
• 44:13
  to
• 44:13
  help
• 44:13
  you
• 44:14
  get
• 44:14
  the
• 44:14
  work
• 44:14
  done
• 44:15
  that
• 44:15
  you
• 44:15
  need
• 44:15
  to
• 44:15
  get
• 44:15
  done
• 44:16
  to
• 44:16
  create
• 44:16
  the
• 44:16
  transformation
• 44:17
  in
• 44:17
  the
• 44:17
  organization
• 44:18
  that
• 44:18
  needs
• 44:18
  to
• 44:18
  happen.
• 44:19
  And
• 44:19
  so
• 44:19
  that's
• 44:20
  the
• 44:20
  right
• 44:20
  approach,
• 44:20
  and
• 44:20
  it's
• 44:21
  probably
• 44:21
  putting
• 44:21
  it
• 44:22
  in
• 44:22
  the
• 44:22
  hands.
• 44:23
  So
• 44:23
  the
• 44:23
  key
• 44:23
  thing
• 44:23
  to
• 44:24
  me
• 44:24
  is
• 44:24
  actually,
• 44:25
  who
• 44:25
  in
• 44:25
  the
• 44:25
  C
• 44:25
  suite
• 44:26
  deserves
• 44:27
  the
• 44:27
  responsibility
• 44:28
  for
• 44:28
  overseeing
• 44:29
  the
• 44:29
  AI
• 44:30
  and
• 44:30
  overseeing
• 44:31
  that
• 44:31
  person?
• 44:32
  That's
• 44:32
  the
• 44:33
  key
• 44:33
  question.
• 44:33
  And
• 44:33
  who's
• 44:34
  going
• 44:34
  to
• 44:34
  be
• 44:34
  the
• 44:34
  one
• 44:34
  most
• 44:35
  equipped
• 44:35
  to
• 44:35
  do
• 44:35
  that?
• 44:36
  And
• 44:36
  then
• 44:36
  you
• 44:36
  have
• 44:37
  to
• 44:37
  ask
• 44:37
  yourself,
• 44:37
  do
• 44:37
  I
• 44:37
  have
• 44:38
  that
• 44:38
  right
• 44:38
  person
• 44:38
  in
• 44:38
  my
• 44:39
  C
• 44:39
  suite?
• 44:39
  Because
• 44:40
  if
• 44:40
  I
• 44:40
  don't,
• 44:40
  then
• 44:40
  I
• 44:40
  probably
• 44:41
  need
• 44:41
  to
• 44:41
  make
• 44:41
  a
• 44:41
  change
• 44:42
  and
• 44:42
  still
• 44:42
  make
• 44:43
  a
• 44:43
  hire,
• 44:43
  too.
• 44:44
  So
• 44:44
  that's,
• 44:44
  that's
• 44:44
  the.
• 44:45
  And
• 44:45
  I've
• 44:45
  got.
• 44:45
  I
• 44:46
  thank
• 44:46
  you,
• 44:46
  Wakash,
• 44:46
  because
• 44:47
  I've
• 44:47
  never
• 44:47
  thought
• 44:47
  about
• 44:47
  that.
• 44:48
  And
• 44:48
  I
• 44:48
  think
• 44:48
  you're
• 44:48
  dead
• 44:49
  right.
• 44:49
  That's
• 44:49
  exactly
• 44:49
  the
• 44:50
  way
• 44:50
  you
• 44:50
  got
• 44:50
  to
• 44:50
  approach
• 44:50
  this.
• 44:50
  Otherwise
• 44:51
  you're
• 44:51
  going
• 44:51
  to
• 44:51
  see
• 44:52
  the
• 44:52
  situation
• 44:52
  like
• 44:52
  you
• 44:53
  described
• 44:53
  before.
• 44:53
  Yeah,
• 44:54
  Kelly,
• 44:54
  how,
• 44:54
  how
• 44:55
  do
• 44:55
  you
• 44:55
  Think
• 44:55
  about
• 44:55
  this.
• 44:56
  Yeah,
• 44:57
  I
• 44:57
  would
• 44:57
  really
• 44:57
  echo
• 44:58
  a
• 44:58
  lot
• 44:58
  of
• 44:58
  what
• 44:58
  Wakash
• 44:59
  shared.
• 44:59
  I
• 44:59
  think
• 45:01
  from
• 45:01
  a
• 45:01
  leadership
• 45:01
  standpoint,
• 45:03
  maybe
• 45:03
  there's
• 45:04
  a
• 45:04
  temporary
• 45:04
  period
• 45:05
  of
• 45:05
  CIAI
• 45:08
  titles
• 45:08
  popping
• 45:09
  up,
• 45:11
  but
• 45:11
  really
• 45:11
  what's
• 45:12
  going
• 45:12
  to
• 45:12
  be
• 45:12
  important
• 45:13
  is
• 45:14
  every
• 45:14
  functional
• 45:15
  area
• 45:15
  of
• 45:15
  the
• 45:16
  business
• 45:16
  needs
• 45:16
  to
• 45:17
  figure
• 45:17
  out
• 45:18
  how
• 45:18
  they
• 45:18
  can
• 45:19
  apply
• 45:19
  AI
• 45:20
  to
• 45:20
  their
• 45:20
  own
• 45:20
  space.
• 45:20
  Whether
• 45:21
  it's,
• 45:21
  you
• 45:21
  know,
• 45:22
  back
• 45:22
  office
• 45:22
  becoming
• 45:23
  more
• 45:23
  efficient,
• 45:24
  you
• 45:24
  know,
• 45:24
  there
• 45:24
  are
• 45:24
  just
• 45:25
  hundreds
• 45:25
  and
• 45:25
  hundreds
• 45:26
  of
• 45:26
  applications
• 45:27
  that
• 45:28
  can
• 45:28
  be
• 45:28
  used.
• 45:29
  And
• 45:29
  then
• 45:29
  of
• 45:29
  course
• 45:30
  there's
• 45:30
  the
• 45:30
  forward
• 45:30
  facing
• 45:31
  consumer
• 45:31
  end.
• 45:32
  So
• 45:32
  it
• 45:33
  needs
• 45:33
  to
• 45:33
  be
• 45:33
  embedded
• 45:34
  across
• 45:34
  the
• 45:34
  whole
• 45:34
  business.
• 45:35
  So
• 45:35
  maybe
• 45:36
  it's
• 45:36
  not
• 45:36
  even
• 45:36
  a
• 45:37
  C
• 45:38
  level
• 45:38
  role,
• 45:39
  but
• 45:39
  some
• 45:40
  kind
• 45:40
  of
• 45:41
  guiding
• 45:41
  principles
• 45:42
  how
• 45:42
  we
• 45:42
  think
• 45:43
  about
• 45:43
  AI.
• 45:44
  You
• 45:44
  know,
• 45:44
  educating
• 45:45
  organization
• 45:46
  on
• 45:46
  capabilities
• 45:48
  and
• 45:48
  even
• 45:48
  like
• 45:49
  letting
• 45:50
  SMEs
• 45:51
  arise
• 45:51
  in
• 45:52
  each
• 45:52
  of
• 45:52
  the
• 45:52
  different
• 45:52
  functional
• 45:53
  areas
• 45:53
  so
• 45:53
  they
• 45:53
  can
• 45:54
  figure
• 45:54
  out
• 45:54
  how
• 45:54
  to
• 45:54
  deploy
• 45:55
  within
• 45:55
  their
• 45:55
  teams
• 45:56
  more
• 45:57
  from
• 45:57
  just
• 45:57
  an
• 45:57
  operational
• 45:58
  standpoint
• 45:58
  will
• 45:59
  be
• 45:59
  really
• 45:59
  important
• 46:00
  in
• 46:00
  the
• 46:00
  next
• 46:00
  few
• 46:00
  years.
• 46:01
  But
• 46:02
  I,
• 46:02
  I
• 46:02
  don't
• 46:02
  see
• 46:03
  it
• 46:03
  becoming
• 46:03
  a
• 46:04
  long
• 46:05
  term
• 46:06
  leadership
• 46:06
  function
• 46:07
  because
• 46:07
  it,
• 46:08
  you
• 46:08
  know,
• 46:09
  it's
• 46:09
  even
• 46:09
  almost
• 46:10
  a
• 46:10
  channel
• 46:10
  at
• 46:11
  this
• 46:11
  point.
• 46:11
  So
• 46:11
  you,
• 46:12
  you
• 46:12
  don't
• 46:12
  have
• 46:12
  a
• 46:13
  separate
• 46:13
  Chief
• 46:14
  Retail
• 46:14
  Officer,
• 46:15
  chief
• 46:15
  ECOM
• 46:16
  Office
• 46:17
  AI
• 46:17
  Officer,
• 46:19
  and
• 46:19
  it
• 46:19
  needs
• 46:19
  to
• 46:19
  be
• 46:20
  integrated.
• 46:20
  When
• 46:21
  I
• 46:21
  look
• 46:21
  back
• 46:21
  at
• 46:21
  my
• 46:21
  career
• 46:22
  too,
• 46:22
  and
• 46:22
  I
• 46:22
  think
• 46:22
  about
• 46:22
  how,
• 46:23
  you
• 46:23
  know,
• 46:23
  retailers
• 46:24
  approach
• 46:24
  the
• 46:24
  E
• 46:24
  commerce
• 46:25
  transformation,
• 46:26
  to
• 46:26
  Wakasha's
• 46:27
  point,
• 46:27
  they
• 46:27
  siloed
• 46:28
  it
• 46:28
  off
• 46:29
  and
• 46:29
  had
• 46:29
  they
• 46:29
  instead
• 46:30
  said,
• 46:30
  okay,
• 46:31
  digital
• 46:31
  is
• 46:31
  now
• 46:31
  the
• 46:31
  responsibility
• 46:32
  of
• 46:32
  the
• 46:32
  chief
• 46:33
  merchant,
• 46:33
  would
• 46:33
  the
• 46:34
  industry
• 46:34
  have
• 46:34
  transformed
• 46:35
  faster
• 46:35
  if
• 46:36
  more
• 46:36
  people
• 46:36
  had
• 46:37
  taken
• 46:37
  that
• 46:37
  approach?
• 46:38
  My
• 46:38
  hunch
• 46:38
  is
• 46:39
  yes,
• 46:39
  they
• 46:39
  would.
• 46:40
  Exactly.
• 46:40
  Yeah.
• 46:41
  I
• 46:41
  mean,
• 46:41
  I
• 46:41
  think,
• 46:41
  I
• 46:42
  think
• 46:42
  it
• 46:42
  goes
• 46:42
  back
• 46:42
  to
• 46:42
  what
• 46:43
  we
• 46:43
  were
• 46:43
  talking
• 46:43
  about
• 46:44
  for
• 46:44
  me
• 46:44
  at
• 46:44
  least
• 46:45
  two
• 46:45
  weeks
• 46:45
  ago
• 46:46
  when
• 46:46
  all
• 46:46
  the
• 46:46
  layoffs
• 46:47
  happened.
• 46:47
  We
• 46:48
  have
• 46:48
  not
• 46:48
  done
• 46:49
  a
• 46:49
  restructuring
• 46:50
  yet
• 46:50
  at
• 46:50
  companies
• 46:51
  that
• 46:51
  resemble
• 46:52
  the
• 46:52
  impact
• 46:53
  that
• 46:53
  AI
• 46:53
  is
• 46:54
  having
• 46:54
  on
• 46:54
  how
• 46:55
  work
• 46:55
  is
• 46:55
  done
• 46:55
  and
• 46:56
  the
• 46:56
  right
• 46:57
  combination
• 46:58
  of
• 46:58
  leadership
• 46:58
  and
• 46:59
  teams
• 46:59
  that
• 46:59
  we
• 47:00
  need
• 47:00
  in
• 47:00
  order
• 47:00
  to
• 47:01
  support
• 47:01
  working
• 47:02
  in
• 47:02
  this
• 47:02
  way.
• 47:02
  And
• 47:02
  I,
• 47:03
  so
• 47:03
  I
• 47:03
  think
• 47:03
  whether
• 47:04
  that's
• 47:04
  an
• 47:04
  internal
• 47:05
  person
• 47:05
  or
• 47:06
  that's
• 47:06
  an
• 47:06
  external,
• 47:07
  you
• 47:07
  know,
• 47:07
  consulting
• 47:08
  group
• 47:08
  that
• 47:08
  is
• 47:08
  coming
• 47:09
  in,
• 47:09
  bringing
• 47:10
  your
• 47:10
  teams
• 47:10
  up
• 47:11
  to
• 47:11
  speed
• 47:11
  and
• 47:11
  educating
• 47:12
  them
• 47:12
  on
• 47:12
  how
• 47:13
  to
• 47:13
  deploy
• 47:13
  AI
• 47:14
  in
• 47:14
  their
• 47:14
  various
• 47:15
  areas.
• 47:15
  I
• 47:15
  think
• 47:15
  the
• 47:16
  most
• 47:16
  important
• 47:16
  qualifications
• 47:17
  of
• 47:17
  this
• 47:18
  person
• 47:18
  is
• 47:18
  going
• 47:19
  to
• 47:19
  be
• 47:19
  getting
• 47:20
  the
• 47:20
  teams
• 47:21
  to
• 47:21
  think
• 47:22
  together
• 47:22
  or
• 47:23
  creating
• 47:23
  like
• 47:23
  you're
• 47:24
  saying,
• 47:24
  Kelly,
• 47:24
  that
• 47:24
  a
• 47:25
  group
• 47:25
  of
• 47:25
  SMEs
• 47:26
  or
• 47:26
  even,
• 47:27
  you
• 47:27
  know,
• 47:27
  it
• 47:27
  goes
• 47:28
  back
• 47:28
  to
• 47:28
  the
• 47:28
  days
• 47:28
  of,
• 47:29
  of
• 47:29
  like
• 47:29
  what
• 47:29
  are
• 47:29
  these,
• 47:30
  these
• 47:30
  teams
• 47:31
  that
• 47:31
  are
• 47:31
  kind
• 47:31
  of
• 47:31
  trying
• 47:31
  to
• 47:32
  accomplish
• 47:33
  one
• 47:33
  task
• 47:33
  and
• 47:33
  who's
• 47:34
  the
• 47:34
  collective
• 47:34
  group
• 47:35
  of
• 47:35
  people
• 47:35
  who
• 47:35
  can
• 47:35
  help,
• 47:36
  help
• 47:36
  kind
• 47:36
  of
• 47:36
  set
• 47:37
  up
• 47:37
  a
• 47:37
  plan
• 47:37
  that
• 47:38
  doesn't
• 47:38
  break
• 47:38
  it
• 47:39
  down
• 47:39
  by
• 47:39
  silos.
• 47:39
  Like
• 47:40
  you're
• 47:40
  talking
• 47:40
  about
• 47:40
  Chris,
• 47:41
  and
• 47:41
  really
• 47:41
  is
• 47:41
  trying
• 47:41
  to
• 47:42
  think
• 47:42
  about
• 47:42
  how
• 47:43
  are
• 47:43
  we
• 47:43
  making
• 47:43
  decisions
• 47:44
  as
• 47:44
  an
• 47:44
  organization
• 47:45
  together
• 47:46
  using
• 47:46
  this
• 47:46
  technology
• 47:47
  that
• 47:47
  can
• 47:47
  continue
• 47:48
  to
• 47:48
  fuel
• 47:48
  the
• 47:49
  growth
• 47:49
  of
• 47:49
  our
• 47:49
  organization.
• 47:51
  And
• 47:51
  I
• 47:51
  think
• 47:51
  that's,
• 47:52
  that's
• 47:52
  something
• 47:52
  that
• 47:53
  a
• 47:53
  lot
• 47:53
  of
• 47:53
  the
• 47:53
  retailers
• 47:54
  right
• 47:54
  now
• 47:55
  are
• 47:56
  dealing
• 47:56
  with
• 47:56
  and
• 47:57
  I
• 47:57
  think
• 47:57
  are
• 47:57
  going
• 47:57
  to
• 47:57
  continue
• 47:58
  to,
• 47:58
  to
• 47:58
  make
• 47:58
  some,
• 47:59
  some
• 47:59
  missteps,
• 48:00
  make
• 48:00
  some
• 48:00
  mistakes.
• 48:01
  They're
• 48:01
  going
• 48:01
  to
• 48:01
  have
• 48:01
  to
• 48:01
  let
• 48:01
  people
• 48:02
  go
• 48:02
  and
• 48:02
  hire
• 48:02
  people
• 48:03
  back
• 48:03
  in
• 48:03
  order
• 48:03
  to
• 48:04
  kind
• 48:04
  of
• 48:04
  figure
• 48:04
  out
• 48:04
  what
• 48:04
  the
• 48:05
  right
• 48:05
  mix
• 48:05
  is,
• 48:05
  is
• 48:06
  to
• 48:06
  be
• 48:06
  successful
• 48:07
  here.
• 48:07
  All
• 48:08
  right,
• 48:08
  let's
• 48:08
  go
• 48:09
  into
• 48:09
  the
• 48:09
  lightning
• 48:10
  round.
• 48:11
  Question
• 48:11
  number
• 48:12
  one
• 48:12
  goes
• 48:12
  to
• 48:12
  you,
• 48:13
  Kelly.
• 48:13
  According
• 48:13
  to
• 48:14
  an
• 48:14
  Incogni
• 48:15
  survey,
• 48:16
  78
• 48:16
  of
• 48:17
  U.S.
• 48:17
  shoppers
• 48:17
  are
• 48:18
  ready
• 48:18
  to
• 48:18
  swap
• 48:18
  their
• 48:18
  personal
• 48:19
  information
• 48:19
  for
• 48:20
  perks
• 48:20
  this
• 48:20
  holiday
• 48:21
  season.
• 48:22
  Which
• 48:22
  retailer
• 48:23
  would
• 48:23
  you
• 48:23
  give
• 48:24
  all
• 48:24
  of
• 48:24
  your
• 48:24
  information
• 48:25
  to
• 48:25
  in
• 48:26
  exchange
• 48:26
  for
• 48:26
  a
• 48:27
  healthy
• 48:27
  discount
• 48:27
  this
• 48:28
  holiday,
• 48:28
  Kelly?
• 48:29
  I
• 48:29
  would
• 48:29
  have
• 48:29
  to
• 48:30
  go
• 48:30
  Ulta
• 48:30
  Beauty
• 48:31
  on
• 48:31
  this
• 48:31
  one.
• 48:32
  I
• 48:32
  have,
• 48:33
  have
• 48:33
  three
• 48:34
  sisters,
• 48:34
  a
• 48:35
  mom,
• 48:35
  a
• 48:36
  mother
• 48:36
  in
• 48:36
  law,
• 48:36
  a
• 48:37
  sister
• 48:37
  in
• 48:37
  law,
• 48:37
  and
• 48:37
  I'm
• 48:38
  in
• 48:38
  gift
• 48:38
  exchanges
• 48:39
  with
• 48:39
  like
• 48:39
  three
• 48:40
  groups
• 48:40
  of
• 48:40
  girls.
• 48:41
  So
• 48:41
  I
• 48:41
  have
• 48:41
  a
• 48:42
  lot
• 48:42
  of
• 48:42
  females
• 48:42
  to
• 48:43
  gift
• 48:43
  for
• 48:44
  and
• 48:44
  would
• 48:44
  love
• 48:44
  it.
• 48:45
  An
• 48:45
  all
• 48:45
  ticket
• 48:46
  discount.
• 48:47
  Oh
• 48:47
  my
• 48:47
  gosh.
• 48:47
  That's
• 48:48
  a
• 48:48
  great
• 48:48
  one.
• 48:49
  Just
• 48:49
  forever,
• 48:49
  like
• 48:50
  for
• 48:50
  and
• 48:50
  for
• 48:50
  a
• 48:51
  personal
• 48:51
  reason
• 48:53
  and
• 48:53
  for
• 48:53
  gifting.
• 48:54
  I
• 48:54
  love
• 48:54
  it.
• 48:55
  Oh,
• 48:55
  my
• 48:55
  God.
• 48:56
  Wow.
• 48:56
  How
• 48:56
  did
• 48:56
  your
• 48:56
  father
• 48:57
  survive
• 48:57
  high
• 48:57
  school?
• 48:58
  Oh
• 48:58
  my
• 48:58
  God.
• 48:58
  That
• 48:59
  would
• 48:59
  have
• 48:59
  been
• 48:59
  crazy.
• 48:59
  Wow.
• 49:00
  He
• 49:00
  coached
• 49:00
  rugby.
• 49:01
  He
• 49:01
  coached
• 49:02
  rugby.
• 49:02
  That's
• 49:03
  awesome.
• 49:03
  That's
• 49:03
  awesome.
• 49:03
  He
• 49:03
  had
• 49:04
  an
• 49:04
  outlet.
• 49:05
  Wow,
• 49:05
  that's
• 49:05
  great.
• 49:05
  Fair
• 49:06
  play
• 49:06
  to
• 49:06
  him.
• 49:06
  All
• 49:07
  right.
• 49:07
  Well,
• 49:07
  guys,
• 49:07
  I'm,
• 49:08
  I,
• 49:08
  I
• 49:08
  never
• 49:09
  know
• 49:09
  when
• 49:09
  I
• 49:09
  picked
• 49:09
  these
• 49:10
  questions,
• 49:10
  but
• 49:10
  it
• 49:10
  sounds
• 49:10
  like
• 49:11
  you
• 49:11
  might
• 49:11
  be
• 49:11
  a
• 49:11
  little
• 49:11
  bit
• 49:11
  of
• 49:11
  a
• 49:12
  movie
• 49:12
  guy,
• 49:12
  so
• 49:12
  I'm
• 49:12
  excited
• 49:13
  about
• 49:13
  this
• 49:13
  one.
• 49:13
  So
• 49:14
  Andy
• 49:14
  Garcia
• 49:15
  says
• 49:15
  he
• 49:15
  is
• 49:15
  reprising
• 49:16
  his
• 49:16
  role
• 49:16
  for
• 49:17
  Ocean's
• 49:17
  14.
• 49:18
  What
• 49:19
  is
• 49:19
  your
• 49:19
  favorite
• 49:20
  Andy
• 49:20
  Garcia
• 49:21
  film?
• 49:21
  I,
• 49:22
  I
• 49:22
  think
• 49:23
  it's
• 49:23
  an
• 49:23
  old
• 49:25
  one
• 49:25
  of
• 49:25
  his
• 49:25
  movies.
• 49:26
  I
• 49:26
  know
• 49:26
  he
• 49:26
  was
• 49:27
  in,
• 49:27
  in
• 49:27
  Godfather
• 49:28
  as
• 49:28
  well,
• 49:28
  but
• 49:29
  I
• 49:29
  don't
• 49:29
  like
• 49:29
  the
• 49:29
  Godfather
• 49:30
  role.
• 49:30
  But
• 49:31
  like,
• 49:31
  I'm
• 49:32
  an
• 49:32
  old,
• 49:32
  old
• 49:32
  time
• 49:32
  Godfather
• 49:33
  guy.
• 49:35
  There's
• 49:35
  a
• 49:36
  movie
• 49:36
  called
• 49:36
  Things
• 49:36
  to
• 49:37
  Do
• 49:37
  in
• 49:37
  Denver
• 49:37
  when
• 49:38
  youn're
• 49:38
  Dead.
• 49:38
  Yes,
• 49:39
  I
• 49:39
  just
• 49:39
  saw
• 49:39
  that.
• 49:40
  Yes,
• 49:41
  I
• 49:41
  really
• 49:42
  like
• 49:42
  that.
• 49:42
  It's
• 49:43
  a
• 49:43
  little
• 49:43
  odd
• 49:44
  choice,
• 49:44
  but
• 49:45
  you
• 49:45
  know,
• 49:45
  he's
• 49:45
  kind
• 49:46
  of
• 49:46
  like
• 49:46
  this
• 49:46
  gangster
• 49:47
  guy
• 49:47
  who's
• 49:47
  trying
• 49:48
  to
• 49:48
  mend
• 49:48
  his
• 49:48
  ways
• 49:49
  and.
• 49:50
  But
• 49:50
  it's,
• 49:50
  it's
• 49:50
  a
• 49:51
  great
• 49:51
  movie
• 49:51
  in
• 49:51
  my
• 49:51
  opinion.
• 49:52
  All
• 49:52
  right,
• 49:52
  great
• 49:53
  drop
• 49:53
  because
• 49:54
  you
• 49:54
  get
• 49:55
  question
• 49:55
  number
• 49:55
  three
• 49:56
  as
• 49:56
  well.
• 49:57
  According
• 49:57
  to
• 49:57
  an
• 49:57
  Ingenico
• 49:59
  study,
• 49:59
  middle
• 49:59
  aged
• 50:00
  men
• 50:00
  over
• 50:00
  40
• 50:00
  will
• 50:01
  be
• 50:01
  the
• 50:01
  biggest
• 50:01
  spenders
• 50:02
  this
• 50:02
  holiday.
• 50:03
  Where
• 50:04
  do
• 50:04
  you
• 50:04
  anticipate
• 50:05
  you
• 50:05
  will
• 50:05
  be
• 50:06
  Spending
• 50:06
  most
• 50:06
  of
• 50:06
  your
• 50:06
  holiday
• 50:07
  budget
• 50:07
  this
• 50:07
  year?
• 50:08
  My
• 50:08
  dishwasher
• 50:09
  broke
• 50:09
  yesterday.
• 50:13
  Neo.
• 50:13
  You're
• 50:14
  buying
• 50:14
  Neo.
• 50:15
  Yes.
• 50:16
  $20,000
• 50:18
  down
• 50:18
  the
• 50:18
  drain.
• 50:20
  There
• 50:20
  you
• 50:20
  go.
• 50:20
  So
• 50:20
  that
• 50:21
  is
• 50:21
  where
• 50:21
  I'm
• 50:21
  spending
• 50:22
  and
• 50:22
  my
• 50:22
  wife
• 50:22
  and
• 50:23
  I
• 50:23
  are
• 50:23
  arguing
• 50:23
  about,
• 50:24
  you
• 50:24
  know,
• 50:24
  she
• 50:24
  wants
• 50:25
  to
• 50:25
  buy
• 50:25
  another
• 50:25
  German
• 50:26
  one
• 50:26
  and
• 50:26
  I'm
• 50:26
  like,
• 50:26
  hey,
• 50:26
  the
• 50:27
  Korean
• 50:27
  seem
• 50:27
  like,
• 50:28
  nice.
• 50:28
  Why
• 50:29
  not?
• 50:30
  So
• 50:30
  we'll
• 50:31
  see,
• 50:32
  right?
• 50:32
  All
• 50:33
  right,
• 50:33
  last
• 50:34
  one.
• 50:34
  The
• 50:34
  Wall
• 50:34
  Street
• 50:34
  Journal,
• 50:35
  Kelly,
• 50:35
  reported
• 50:36
  on
• 50:36
  Monday
• 50:36
  that
• 50:36
  Italian
• 50:37
  made
• 50:37
  pasta
• 50:38
  could
• 50:38
  soon
• 50:39
  disappear
• 50:39
  from
• 50:40
  US
• 50:40
  Grocery
• 50:40
  store
• 50:41
  shelves.
• 50:41
  Yes.
• 50:41
  That
• 50:42
  is
• 50:42
  an
• 50:42
  actually
• 50:42
  reported
• 50:43
  headline,
• 50:43
  folks.
• 50:44
  Which
• 50:44
  type
• 50:44
  of
• 50:45
  pasta
• 50:45
  would
• 50:46
  you
• 50:46
  miss
• 50:46
  the
• 50:46
  most?
• 50:46
  Kelly,
• 50:47
  this
• 50:47
  one
• 50:48
  brings
• 50:48
  me
• 50:48
  a
• 50:48
  lot
• 50:49
  of
• 50:49
  sadness
• 50:50
  as
• 50:50
  a
• 50:51
  avid
• 50:51
  pasta
• 50:52
  eater.
• 50:53
  Okay.
• 50:54
  Brand
• 50:54
  wise,
• 50:54
  I
• 50:55
  would
• 50:55
  say
• 50:56
  the
• 50:56
  checko,
• 50:56
  which
• 50:56
  is
• 50:57
  those.
• 50:57
  The
• 50:57
  blue
• 50:58
  box.
• 50:58
  Yeah.
• 50:59
  From
• 51:00
  Italy.
• 51:01
  Noodle.
• 51:02
  Noodle
• 51:02
  wise,
• 51:04
  probably
• 51:04
  Rigatoni.
• 51:05
  I
• 51:05
  know
• 51:06
  there's
• 51:06
  American
• 51:06
  versions
• 51:07
  of
• 51:07
  rigatoni.
• 51:08
  Like
• 51:08
  you
• 51:08
  could
• 51:08
  get
• 51:08
  it
• 51:09
  from
• 51:09
  someone
• 51:10
  here,
• 51:10
  but
• 51:10
  it's
• 51:10
  so
• 51:11
  much
• 51:11
  better
• 51:11
  from
• 51:11
  the
• 51:12
  Italian
• 51:12
  brands.
• 51:13
  Rigatoni,
• 51:14
  that's
• 51:14
  a
• 51:14
  tough
• 51:15
  one.
• 51:15
  And
• 51:15
  what
• 51:15
  would
• 51:15
  you.
• 51:16
  What
• 51:16
  would
• 51:16
  you.
• 51:16
  What
• 51:16
  would
• 51:16
  you
• 51:17
  most
• 51:17
  not
• 51:17
  want
• 51:17
  to
• 51:17
  go
• 51:17
  away
• 51:18
  if
• 51:18
  you
• 51:18
  had
• 51:18
  to?
• 51:19
  Of
• 51:19
  all
• 51:19
  the
• 51:19
  pastas
• 51:20
  on
• 51:20
  the
• 51:20
  shelves.
• 51:20
  Oh,
• 51:21
  pappardelli.
• 51:22
  That's
• 51:22
  my
• 51:22
  favorite.
• 51:24
  Yeah.
• 51:24
  I
• 51:24
  feel
• 51:24
  like
• 51:25
  there
• 51:25
  are
• 51:26
  a
• 51:26
  few
• 51:26
  really
• 51:26
  great
• 51:27
  Italian.
• 51:27
  Italian
• 51:28
  manufacturers
• 51:29
  of
• 51:29
  specialty
• 51:30
  because
• 51:30
  it's
• 51:30
  not.
• 51:31
  It's
• 51:31
  probably
• 51:31
  break.
• 51:31
  The
• 51:32
  breakage
• 51:32
  and
• 51:33
  throwaway
• 51:34
  cost
• 51:34
  is
• 51:34
  probably
• 51:34
  through
• 51:35
  the
• 51:35
  roof
• 51:35
  because
• 51:35
  of
• 51:36
  that
• 51:36
  noodle.
• 51:37
  But.
• 51:37
  Yeah.
• 51:38
  Right.
• 51:38
  So
• 51:38
  good.
• 51:38
  Right?
• 51:39
  Right.
• 51:39
  Nice.
• 51:41
  Can't
• 51:41
  find
• 51:42
  it.
• 51:42
  Wow.
• 51:43
  I
• 51:43
  have
• 51:44
  not
• 51:44
  found
• 51:44
  it
• 51:44
  at
• 51:44
  a
• 51:44
  single
• 51:45
  grocery
• 51:45
  store
• 51:45
  near
• 51:46
  me,
• 51:46
  but
• 51:46
  I
• 51:46
  know
• 51:47
  that
• 51:47
  Checo
• 51:48
  has
• 51:48
  one.
• 51:49
  Oh,
• 51:49
  maybe.
• 51:49
  Maybe
• 51:50
  that's
• 51:50
  why.
• 51:51
  What's
• 51:51
  your
• 51:51
  favorite
• 51:51
  pasta
• 51:52
  before
• 51:52
  we,
• 51:53
  before
• 51:53
  we
• 51:53
  close
• 51:53
  it
• 51:53
  up.
• 51:53
  Up.
• 51:55
  I.
• 51:55
  I'm
• 51:56
  relatively
• 51:56
  simple
• 51:57
  on
• 51:57
  that
• 51:57
  one.
• 51:57
  I
• 51:57
  just
• 51:58
  like
• 51:58
  spaghetti.
• 51:59
  Spaghetti.
• 51:59
  Okay.
• 52:00
  And
• 52:00
  spaghetti.
• 52:01
  Spaghetti
• 52:01
  and
• 52:02
  meatballs
• 52:02
  I
• 52:02
  can
• 52:02
  have
• 52:02
  any
• 52:03
  day
• 52:04
  of
• 52:04
  the
• 52:04
  week.
• 52:05
  So
• 52:05
  just
• 52:06
  with
• 52:06
  the
• 52:06
  green
• 52:06
  sauce,
• 52:06
  not
• 52:07
  the
• 52:07
  red
• 52:07
  one.
• 52:07
  So.
• 52:08
  So
• 52:08
  that's.
• 52:08
  That's
• 52:09
  the
• 52:09
  only
• 52:09
  twist.
• 52:09
  Yeah.
• 52:10
  Yeah.
• 52:10
  All
• 52:10
  right.
• 52:10
  Spaghetti
• 52:11
  Andy
• 52:11
  Garcia
• 52:12
  and
• 52:12
  Korean
• 52:12
  dishwashers.
• 52:13
  That's
• 52:13
  what
• 52:13
  we
• 52:13
  learned
• 52:14
  about
• 52:14
  you
• 52:14
  today.
• 52:16
  All
• 52:16
  right.
• 52:16
  That's
• 52:17
  a
• 52:17
  trifecta.
• 52:18
  All
• 52:18
  right.
• 52:18
  Today's
• 52:18
  podcast
• 52:19
  was
• 52:19
  produced
• 52:20
  with
• 52:20
  the
• 52:20
  help
• 52:20
  and
• 52:20
  support
• 52:20
  of
• 52:21
  Ella
• 52:21
  Seward.
• 52:22
  Ella,
• 52:22
  come
• 52:22
  on
• 52:22
  in
• 52:22
  here
• 52:23
  and
• 52:23
  tell
• 52:23
  us
• 52:23
  which
• 52:24
  headline
• 52:24
  as
• 52:24
  our
• 52:25
  resident
• 52:25
  Gen
• 52:26
  Z,
• 52:26
  what
• 52:26
  today's
• 52:27
  show
• 52:27
  for
• 52:27
  you?
• 52:28
  Well,
• 52:28
  you
• 52:29
  guys
• 52:29
  this
• 52:29
  week
• 52:29
  had
• 52:29
  some
• 52:30
  really
• 52:30
  good
• 52:30
  headlines.
• 52:31
  It
• 52:31
  was
• 52:31
  really
• 52:31
  hard
• 52:32
  to
• 52:32
  pick
• 52:32
  just
• 52:32
  one.
• 52:33
  Kelly,
• 52:33
  your
• 52:33
  insights
• 52:34
  on
• 52:34
  Bath
• 52:34
  and
• 52:34
  Body
• 52:35
  almost
• 52:36
  convinced
• 52:36
  me
• 52:36
  to
• 52:36
  switch
• 52:36
  my
• 52:37
  answer,
• 52:37
  but
• 52:37
  I
• 52:37
  have
• 52:37
  to
• 52:37
  stick
• 52:38
  with
• 52:38
  the
• 52:38
  Adobe
• 52:39
  data
• 52:39
  and
• 52:40
  the
• 52:40
  Adobe
• 52:40
  insights.
• 52:41
  It
• 52:41
  was
• 52:41
  just
• 52:41
  really,
• 52:42
  really
• 52:42
  fascinating.
• 52:43
  ChatGPT
• 52:44
  has
• 52:44
  been
• 52:45
  like
• 52:45
  my
• 52:45
  best
• 52:45
  friend.
• 52:46
  We've
• 52:47
  been
• 52:47
  through
• 52:47
  so
• 52:47
  much
• 52:47
  together,
• 52:48
  but
• 52:48
  I
• 52:48
  feel
• 52:49
  like
• 52:49
  I
• 52:49
  owe
• 52:49
  it
• 52:49
  to
• 52:49
  Chat
• 52:50
  and
• 52:50
  AI
• 52:50
  to
• 52:51
  say
• 52:52
  that
• 52:52
  they
• 52:52
  won
• 52:52
  this
• 52:52
  week.
• 52:53
  Adobe
• 52:53
  Insights.
• 52:54
  Okay.
• 52:54
  Have
• 52:54
  you
• 52:54
  used
• 52:54
  it
• 52:54
  to
• 52:55
  shop?
• 52:55
  I'm
• 52:55
  curious,
• 52:55
  have
• 52:56
  you
• 52:56
  used.
• 52:56
  Have
• 52:56
  you,
• 52:56
  have
• 52:56
  you
• 52:57
  started
• 52:57
  shopping
• 52:57
  through
• 52:57
  ChatGPT
• 52:58
  yet?
• 52:59
  I
• 52:59
  don't
• 52:59
  know.
• 52:59
  I
• 52:59
  don't
• 52:59
  know
• 52:59
  if
• 52:59
  I've
• 53:00
  fully
• 53:00
  started
• 53:00
  shopping
• 53:01
  through
• 53:01
  AI
• 53:01
  knowingly,
• 53:02
  but
• 53:03
  of
• 53:03
  course,
• 53:03
  like,
• 53:04
  I'll
• 53:04
  be
• 53:04
  looking
• 53:04
  on
• 53:04
  Pinterest
• 53:05
  and
• 53:05
  looking
• 53:05
  up
• 53:05
  trendy
• 53:06
  outfit
• 53:06
  inspo,
• 53:06
  or
• 53:07
  I'm
• 53:08
  searching
• 53:08
  Google
• 53:08
  and
• 53:09
  that
• 53:09
  AI
• 53:09
  Gemini
• 53:10
  bot
• 53:10
  pops
• 53:11
  up
• 53:11
  and
• 53:11
  tells
• 53:11
  me
• 53:11
  to
• 53:11
  look
• 53:12
  at
• 53:12
  these
• 53:12
  boots,
• 53:12
  right?
• 53:13
  So
• 53:13
  of
• 53:13
  course
• 53:13
  I'm
• 53:14
  going
• 53:14
  to
• 53:14
  click
• 53:14
  on
• 53:14
  those
• 53:14
  and
• 53:14
  look
• 53:15
  at
• 53:15
  the
• 53:15
  reviews.
• 53:15
  But
• 53:16
  I
• 53:16
  think
• 53:17
  ChatGPT
• 53:17
  and
• 53:18
  AI,
• 53:18
  it's
• 53:19
  really
• 53:19
  become
• 53:19
  this,
• 53:20
  like,
• 53:20
  seamless,
• 53:20
  normal
• 53:21
  process.
• 53:21
  Like
• 53:21
  I'm
• 53:22
  in
• 53:22
  Target
• 53:23
  asking
• 53:24
  my
• 53:24
  chatgpt
• 53:24
  through
• 53:25
  my
• 53:25
  voice
• 53:25
  text
• 53:26
  what's
• 53:26
  in
• 53:26
  a
• 53:26
  pasta
• 53:27
  salad?
• 53:27
  Like,
• 53:27
  it's
• 53:27
  getting
• 53:28
  way
• 53:28
  too
• 53:28
  creepy
• 53:28
  and
• 53:29
  normal.
• 53:29
  So
• 53:29
  I
• 53:30
  can
• 53:30
  definitely
• 53:30
  see
• 53:30
  myself
• 53:30
  diving
• 53:31
  in,
• 53:32
  searching
• 53:32
  through
• 53:33
  AI
• 53:33
  in
• 53:33
  the
• 53:33
  future,
• 53:33
  for
• 53:33
  sure.
• 53:34
  I
• 53:34
  was
• 53:34
  going
• 53:34
  to
• 53:34
  say
• 53:34
  the
• 53:35
  Google
• 53:35
  listeners
• 53:35
  are
• 53:35
  going
• 53:36
  to
• 53:36
  love
• 53:36
  the
• 53:36
  Gemini
• 53:37
  drop
• 53:37
  in
• 53:37
  there
• 53:38
  and
• 53:38
  Google
• 53:38
  Shopping
• 53:39
  drop
• 53:39
  in
• 53:39
  there.
• 53:40
  That's
• 53:40
  good
• 53:40
  for
• 53:41
  them.
• 53:41
  Yeah,
• 53:42
  yeah,
• 53:42
  yeah.
• 53:42
  So,
• 53:43
  so
• 53:43
  basically
• 53:43
  you're
• 53:43
  like
• 53:44
  on
• 53:44
  the
• 53:44
  edge
• 53:44
  of
• 53:45
  adopting.
• 53:45
  You're
• 53:46
  not
• 53:46
  quite
• 53:46
  like
• 53:46
  Starbucks
• 53:47
  delivery
• 53:48
  usage
• 53:48
  yet
• 53:48
  like
• 53:49
  you
• 53:49
  were
• 53:49
  last
• 53:49
  week,
• 53:49
  but
• 53:50
  you're
• 53:50
  on
• 53:50
  the
• 53:50
  cusp
• 53:51
  of
• 53:51
  trying
• 53:51
  this
• 53:51
  out.
• 53:52
  That's
• 53:52
  what
• 53:52
  you're.
• 53:52
  That's
• 53:52
  what
• 53:53
  you're
• 53:53
  telling
• 53:53
  us,
• 53:53
  right,
• 53:53
  Ella?
• 53:54
  Yep,
• 53:54
  exactly.
• 53:55
  It's
• 53:55
  kind
• 53:55
  of
• 53:55
  woven
• 53:56
  into
• 53:56
  how
• 53:56
  I
• 53:56
  browse,
• 53:57
  like
• 53:57
  creeping
• 53:57
  in
• 53:58
  in
• 53:58
  a
• 53:58
  good
• 53:59
  way.
• 54:00
  So,
• 54:00
  yes,
• 54:00
  I
• 54:00
  can
• 54:01
  see
• 54:01
  myself
• 54:01
  using
• 54:02
  this
• 54:02
  in
• 54:02
  the
• 54:02
  future.
• 54:02
  Awesome.
• 54:03
  All
• 54:03
  right,
• 54:03
  well,
• 54:03
  that
• 54:04
  wraps
• 54:04
  us
• 54:04
  up.
• 54:04
  Happy
• 54:05
  birthday
• 54:05
  today
• 54:05
  to
• 54:05
  Anne
• 54:06
  Hathaway,
• 54:06
  Megan
• 54:07
  Mullally,
• 54:07
  and
• 54:07
  to
• 54:08
  the
• 54:08
  man
• 54:08
  my
• 54:08
  wife
• 54:08
  would
• 54:09
  leave
• 54:09
  me
• 54:09
  for
• 54:09
  if
• 54:10
  given
• 54:10
  the
• 54:10
  opportunity.
• 54:11
  And
• 54:11
  I
• 54:11
  would
• 54:11
  applaud
• 54:12
  her
• 54:13
  vociferously.
• 54:14
  Vociferously
• 54:15
  for
• 54:15
  doing
• 54:15
  so.
• 54:16
  Ryan
• 54:16
  Gosling.
• 54:17
  And
• 54:17
  remember,
• 54:18
  if
• 54:18
  you
• 54:18
  can
• 54:18
  only
• 54:18
  read
• 54:18
  or
• 54:19
  listen
• 54:19
  to
• 54:19
  one
• 54:19
  retail
• 54:20
  blog
• 54:20
  in
• 54:20
  the
• 54:20
  business,
• 54:20
  make
• 54:20
  it
• 54:21
  Omnitok,
• 54:21
  the
• 54:21
  only
• 54:21
  retail
• 54:22
  media
• 54:22
  outlet
• 54:22
  run
• 54:23
  by
• 54:23
  two
• 54:23
  former
• 54:23
  executives
• 54:24
  from
• 54:24
  a
• 54:24
  current
• 54:25
  top
• 54:25
  10
• 54:25
  US
• 54:26
  retailer.
• 54:26
  Our
• 54:26
  Fast
• 54:27
  Five
• 54:27
  podcast
• 54:27
  is
• 54:28
  the
• 54:28
  quickest,
• 54:28
  fastest
• 54:28
  rundown
• 54:29
  of
• 54:29
  all
• 54:29
  the
• 54:29
  week's
• 54:29
  top
• 54:29
  news
• 54:30
  and
• 54:30
  our
• 54:30
  daily
• 54:30
  newsletter,
• 54:31
  the
• 54:31
  Retail
• 54:31
  Daily
• 54:31
  Mail
• 54:32
  Minute,
• 54:32
  tells
• 54:32
  you
• 54:33
  all
• 54:33
  you
• 54:33
  need
• 54:33
  to
• 54:33
  know
• 54:33
  each
• 54:33
  day
• 54:34
  to
• 54:34
  stay
• 54:34
  on
• 54:34
  top
• 54:34
  of
• 54:34
  your
• 54:34
  game
• 54:35
  as
• 54:35
  a
• 54:35
  retail
• 54:35
  executive
• 54:36
  and
• 54:36
  also
• 54:36
  regularly
• 54:37
  features
• 54:37
  special
• 54:37
  content
• 54:38
  that
• 54:38
  is
• 54:38
  exclusive
• 54:39
  to
• 54:39
  us
• 54:39
  and
• 54:39
  that
• 54:39
  Ann
• 54:40
  and
• 54:40
  I
• 54:40
  take
• 54:40
  a
• 54:40
  lot
• 54:40
  of
• 54:40
  pride
• 54:41
  in
• 54:41
  doing
• 54:41
  just
• 54:41
  for
• 54:42
  you,
• 54:42
  Kelly.
• 54:43
  If
• 54:43
  people
• 54:43
  want
• 54:43
  to
• 54:43
  get
• 54:43
  in
• 54:43
  touch
• 54:44
  with
• 54:44
  either
• 54:44
  one
• 54:44
  of
• 54:45
  you,
• 54:45
  pick
• 54:45
  your
• 54:45
  brains.
• 54:47
  Get
• 54:47
  some
• 54:47
  consulting
• 54:47
  advice
• 54:48
  from
• 54:48
  the
• 54:48
  A
• 54:48
  and
• 54:48
  M
• 54:48
  Consumer
• 54:49
  and
• 54:49
  Retail
• 54:49
  Group.
• 54:49
  What's
• 54:49
  the
• 54:49
  best
• 54:50
  way
• 54:50
  for
• 54:50
  them
• 54:50
  to
• 54:50
  do
• 54:50
  that?
• 54:51
  Yeah,
• 54:51
  absolutely.
• 54:52
  Feel
• 54:52
  free
• 54:52
  to
• 54:53
  reach
• 54:53
  out
• 54:53
  to
• 54:53
  Waqas
• 54:54
  or
• 54:54
  I
• 54:54
  on
• 54:55
  LinkedIn.
• 54:55
  And
• 54:55
  if
• 54:55
  you
• 54:55
  want
• 54:56
  to
• 54:56
  get
• 54:56
  in
• 54:56
  touch
• 54:56
  with
• 54:57
  the
• 54:57
  consumer
• 54:57
  Consumer
• 54:57
  and
• 54:58
  Retail
• 54:58
  Group,
• 54:58
  you
• 54:59
  can
• 54:59
  find
• 54:59
  us
• 54:59
  at
• 55:00
  Alvarez
• 55:00
  and
• 55:00
  marcel.comcrg
• 55:03
  or
• 55:04
  on
• 55:04
  LinkedIn
• 55:05
  alvaroz
• 55:05
  en
• 55:06
  Marcel
• 55:06
  Consumer
• 55:07
  and
• 55:07
  Retail
• 55:07
  Group
• 55:07
  well,
• 55:08
  thanks.
• 55:08
  To
• 55:08
  both
• 55:08
  of
• 55:09
  you
• 55:09
  for
• 55:09
  guest
• 55:09
  hosting
• 55:10
  with
• 55:10
  us
• 55:10
  today.
• 55:10
  And
• 55:10
  thanks
• 55:11
  as
• 55:11
  always
• 55:11
  to
• 55:11
  all
• 55:11
  of
• 55:11
  you
• 55:12
  for
• 55:12
  listening
• 55:12
  in.
• 55:12
  And
• 55:12
  please
• 55:12
  remember
• 55:13
  to
• 55:13
  like
• 55:13
  and
• 55:13
  leave
• 55:13
  us
• 55:14
  a
• 55:14
  review
• 55:14
  wherever
• 55:14
  you
• 55:14
  happen
• 55:15
  to
• 55:15
  listen
• 55:15
  to
• 55:15
  your
• 55:15
  podcast
• 55:16
  or
• 55:16
  on
• 55:16
  YouTube.
• 55:17
  You
• 55:17
  can
• 55:17
  follow
• 55:17
  us
• 55:17
  today
• 55:17
  by
• 55:18
  simply
• 55:18
  going
• 55:18
  to
• 55:18
  YouTube.com
• 55:20
  omnitalk
• 55:21
  retail.
• 55:22
  So
• 55:22
  until
• 55:22
  next
• 55:23
  week,
• 55:23
  on
• 55:23
  behalf
• 55:23
  of
• 55:23
  our
• 55:23
  friends
• 55:24
  at
• 55:24
  the
• 55:24
  end,
• 55:24
  a
• 55:24
  Consumer
• 55:25
  and
• 55:25
  Retail
• 55:25
  Group
• 55:25
  and
• 55:26
  myself,
• 55:27
  producer
• 55:27
  Ella.
• 55:27
  As
• 55:28
  always,
• 55:28
  be
• 55:28
  careful
• 55:29
  out
• 55:29
  there.