EP 48: Matt Sarro: Commercial Real Estate Grit

Open The Gate · May 7, 2026 · 1h 9m · transcript

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We sit down with multifamily broker Matt Sorrow to talk about the real work behind apartment deals, from early career training to the long sales cycles that test your patience. Along the way, we get honest about market headwinds in multifamily and the constant trade-offs between business growth and family time.

• breaking into commercial real estate through entry-level training and repetition

• building a broker database through title data, research tools and relentless follow-up

• why cold calling still works and how humor can lower resistance

• what it feels like to win a…