You Can't Be All Things to All People
Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.
In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.
We cover:
Why saying no is one of the healthiest business decisions you can make
How to stop feeling guilty about your rates or not taking insurance
Why having a waitlist isn’t a bad thing — it’s a sign your business is working
How to decide what (and who) you don’t want to serve
Why “niching down” actually expands your…
The skinny
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