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20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.
AGENDA:
03:59 Biggest Growth Lessons from Pinterest
08:01 What is a Good vs a Bad Growth Hypothesis
11:11 Common Mistakes in Growth Strategies
14:57 Channel Fit: When You Have It & What To Do
25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine
30:08 How to Do SEO and Long-Term Growth Investments
33:22 Doubling Down on Successful Channels…
The skinny
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