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Transcript

Episode 101 - AI for Online Coaches: Analyze Calls, Improve Programs, and Grow Your Email List · Business & Marketing Strategies for Online Entrepreneurs | Email List & Leads Growth | Organic Strategies | Create Online Business Success!

• 0:00
  SPEAKER_00: What if I told you that I have a silent business partner who never gets tired, never misses nuance in a coaching call, and helps me get better every single week?
• 0:10
  SPEAKER_00: And no, it's not another OBM or VA.
• 0:14
  SPEAKER_00: It's AI.
• 0:15
  SPEAKER_00: And today I'm pulling back the curtain on exactly how I use Chat GPT and my coaching call transcripts to sharpen my coaching, strengthen my programs, create better content, and even improve my launches.
• 0:29
  SPEAKER_00: I shared this information in a few groups that I'm in, and people were saying their minds were blown.
• 0:34
  SPEAKER_00: So I'm excited to tell you about it too.
• 0:38
  SPEAKER_00: Ready to grow your online business without losing your mind?
• 0:41
  SPEAKER_00: You're in the right spot, my friend.
• 0:42
  SPEAKER_00: Welcome to Create Your Online Business Success.
• 0:45
  SPEAKER_00: I'm your host, Tracy Beavers, and this show is all about practical strategies, creative ideas, and sanity saving solutions that you can use right now.
• 0:55
  SPEAKER_00: Let's crank up the dial on your business growth and make it fun.
• 0:58
  SPEAKER_00: Let's create your online business success.
• 1:02
  SPEAKER_00: So, why have I started using AI to dive deeper into my work as a coach?
• 1:07
  SPEAKER_00: Primarily because I care deeply about my students' results, and I know you care deeply about your students' results too.
• 1:14
  SPEAKER_00: Inside my business visibility made easy eight-week group coaching accelerator, I am using AI to help me be a better leader.
• 1:22
  SPEAKER_00: Inside my BVME alumni mastermind, inside all of my elite one-to-one private coaching calls with my clients, even on information or discovery calls, and even on all the calls I had for my recent launch.
• 1:38
  SPEAKER_00: I just don't want, I don't want to just show up.
• 1:40
  SPEAKER_00: I want to evolve.
• 1:42
  SPEAKER_00: I want to be the best coach I can be because that's what you're paying me for when you hire me.
• 1:47
  SPEAKER_00: And I know you feel this way too.
• 1:49
  SPEAKER_00: And here's what I realized: when you coach live, you're thinking fast, you're holding space, you're listening, you're guiding.
• 1:58
  SPEAKER_00: But later, you forget half the brilliance you brought to the room and you forget the gaps.
• 2:04
  SPEAKER_00: And especially this was hard for me when I was trying to take handwritten notes.
• 2:09
  SPEAKER_00: I cannot believe I started this business before AI.
• 2:12
  SPEAKER_00: What?
• 2:13
  SPEAKER_00: How did I do this back in the Stone Age, right?
• 2:16
  SPEAKER_00: So that's when I decided to start using Fathom to grab transcripts of every single call that I have.
• 2:22
  SPEAKER_00: And I used the free version of Fathom.
• 2:24
  SPEAKER_00: And then, um, but you can use any AI note taker that you want.
• 2:28
  SPEAKER_00: There's different ones out there.
• 2:29
  SPEAKER_00: I just chose Fathom because my friends were using it and they said it was easy.
• 2:32
  SPEAKER_00: I love easy, you know that.
• 2:34
  SPEAKER_00: So the transcript in Fathom is the gold.
• 2:37
  SPEAKER_00: It organizes the checklist of action items that my one-to-one clients need to focus on each week, which saves me a ton of time.
• 2:46
  SPEAKER_00: And honestly, the way it writes the checklist is way more clear and concise than the way I was doing it.
• 2:52
  SPEAKER_00: When I switched to this method, I was a little nervous because I had some one-to-one clients that have been with me for a long time.
• 2:57
  SPEAKER_00: And I told them, I said, okay, I'm going to start using the transcript from Fathom from our call to help me create your checklist of action items that I give you after every call.
• 3:08
  SPEAKER_00: Let me know if you hate this new format.
• 3:10
  SPEAKER_00: Well, they all agreed, thankfully, that it was, that it helped me be more clear and concise, which felt great because I always want to serve my ideal clients in the best way.
• 3:23
  SPEAKER_00: So, what is my step-by-step process?
• 3:25
  SPEAKER_00: So here's exactly what I do.
• 3:26
  SPEAKER_00: So you get on Zoom or to record your call, whether it's with your students, a group coaching program, your mastermind, your elite one-to-one clients, even an info discovery call.
• 3:37
  SPEAKER_00: Then I download the transcript from Fathom.
• 3:40
  SPEAKER_00: That's it.
• 3:40
  SPEAKER_00: No fancy setup is required.
• 3:42
  SPEAKER_00: Then I literally copy that transcript over into ChatGPT.
• 3:47
  SPEAKER_00: So inside ChatGPT, I use the paid version now, but for a long time I use the free version.
• 3:52
  SPEAKER_00: I have a project set up for each of the things I'm going to use these calls for.
• 3:57
  SPEAKER_00: So I have a project set up for Susie Smith, who may be my elite one-to-one client.
• 4:02
  SPEAKER_00: She has her own project.
• 4:03
  SPEAKER_00: I have a project set up for my business visibility made easy student group coaching accelerator.
• 4:09
  SPEAKER_00: I have a project set up for my business visibility made easy alumni mastermind.
• 4:13
  SPEAKER_00: So after each call, I copy the transcript into that project and then I prompt ChatGPT to analyze it for me.
• 4:22
  SPEAKER_00: Now my prompt at the beginning was not a traditional prompt, you know, that people are writing out and making fancy.
• 4:27
  SPEAKER_00: It was more of, hey, analyze this for me and how many different ways can you analyze it?
• 4:31
  SPEAKER_00: So over time, this is what I've come up with.
• 4:34
  SPEAKER_00: I want it to tell me what did I do well as a coach?
• 4:37
  SPEAKER_00: What was the vibe of the whole call?
• 4:40
  SPEAKER_00: Where could I have been cleaner or clearer?
• 4:43
  SPEAKER_00: Sorry, where could I have been clearer, stronger, or maybe even more direct?
• 4:50
  SPEAKER_00: What are the blind spots or gaps that this client or student may have that they can't see?
• 4:56
  SPEAKER_00: And also maybe that I didn't see because we're not perfect.
• 5:00
  SPEAKER_00: What objections or fears might be underneath what the student or client is saying?
• 5:06
  SPEAKER_00: That's big.
• 5:07
  SPEAKER_00: And what did I need that I what it what did um what did I need to have that I may have missed?
• 5:15
  SPEAKER_00: What did they need from me that I may have missed?
• 5:17
  SPEAKER_00: How could I coach them more powerfully next time based on their personality and the way they do their business?
• 5:24
  SPEAKER_00: Because every client is different.
• 5:26
  SPEAKER_00: I've got some clients that are absolute action takers.
• 5:29
  SPEAKER_00: They dive in with both feet, they say, okay, give me the rope, those action steps, and they're just executing.
• 5:35
  SPEAKER_00: I have other clients that like to spend time processing first and thinking through things first before they make a decision.
• 5:42
  SPEAKER_00: So I need to know how to navigate those different personalities.
• 5:46
  SPEAKER_00: And then I love asking it for different themes that could come out of that call.
• 5:52
  SPEAKER_00: So I will take it this a step further and I'll ask ChatGPT, hey, give me, based on this call, give me two or three great lead magnet ideas that I could use because the people on this call, you guys know, are my ideal audience.
• 6:06
  SPEAKER_00: And what better way to craft a to craft an offer, whether it's free or paid, but except to have it based on um what the audience wants, right?
• 6:16
  SPEAKER_00: I mean, like that's a gold mine of information.
• 6:18
  SPEAKER_00: Also, I ask it, okay, give me two or three podcast topics that I could talk about on my podcast or on my YouTube channel.
• 6:25
  SPEAKER_00: And what about a training inside my program?
• 6:28
  SPEAKER_00: Is there a framework that I could create from this that would benefit everybody that are in my programs?
• 6:34
  SPEAKER_00: And then here's a fun thing that it did on its own.
• 6:36
  SPEAKER_00: It asked me if I wanted some coaching sound bites.
• 6:39
  SPEAKER_00: And I thought, I don't really know what it means, but say I'll just say yes.
• 6:43
  SPEAKER_00: Well, this was really fun.
• 6:44
  SPEAKER_00: It pulled sound bites from my coaching, just little small snippets of words that I could use in as a quote graphic to quote myself if I wanted to on social media.
• 6:56
  SPEAKER_00: How fun is that?
• 6:58
  SPEAKER_00: So instead of quoting other people, you can make a quote graphic of something that you said and you shared on your coaching caller in your program.
• 7:04
  SPEAKER_00: And so we want it to be specific.
• 7:07
  SPEAKER_00: I want Chat GPT to be specific with me.
• 7:09
  SPEAKER_00: I want it to be strategic with me.
• 7:11
  SPEAKER_00: I want it to think like a high-level business coach analyzing performance, my performance as a coach, and also the performance and the words and actions and thoughts of my students and clients.
• 7:23
  SPEAKER_00: That's the prompt.
• 7:25
  SPEAKER_00: And then I read it and I take notes.
• 7:27
  SPEAKER_00: And sometimes this thing calls me out.
• 7:31
  SPEAKER_00: But in the best way.
• 7:32
  SPEAKER_00: Like it doesn't feel great for chat GPD to say, well, this is what feels great is when it says, This is what you did really well.
• 7:40
  SPEAKER_00: What doesn't feel so great is like this is what you could have improved on.
• 7:43
  SPEAKER_00: And I'm like, ah, but it's making me a better coach and a better leader.
• 7:47
  SPEAKER_00: So what has it done for me?
• 7:48
  SPEAKER_00: What has it done for my coaching and why should you consider this?
• 7:51
  SPEAKER_00: You as my coaching got sharper.
• 7:54
  SPEAKER_00: It shows me where I softened something that needed to be more direct, where I might have overexplained, where I might have missed an emotional cue when, for example, I'm trying to figure out why one of my clients is not is is creating the DMs but not sending them.
• 8:16
  SPEAKER_00: Chat GPT helped me uncover there's some fear there.
• 8:19
  SPEAKER_00: And I was like, oh, I totally missed that part.
• 8:22
  SPEAKER_00: I just thought maybe she didn't know what to say.
• 8:25
  SPEAKER_00: Well, it was a combination of she didn't know what to say.
• 8:27
  SPEAKER_00: But when I solved that for her, she just had this fear coming up of even getting into the DMs.
• 8:33
  SPEAKER_00: It also helps me see where I could have simplified something.
• 8:38
  SPEAKER_00: And it also helps me see patterns across students, across the whole program, across the whole mastermind.
• 8:46
  SPEAKER_00: And that's huge.
• 8:48
  SPEAKER_00: I see the students' gaps way faster, like when they say, uh, sometimes a student will say, I just need more visibility.
• 8:55
  SPEAKER_00: Well, the transcript reveals that fear of rejection, that inconsistent execution, the avoidance that they have, the confusion around the messaging.
• 9:05
  SPEAKER_00: And it helps me zoom out to really see what's happening.
• 9:09
  SPEAKER_00: Because I think sometimes we are so close to things that it's hard for us to see what's really going on.
• 9:14
  SPEAKER_00: And that makes my next session with them stronger.
• 9:18
  SPEAKER_00: And as I talked about, it feeds my content machine.
• 9:21
  SPEAKER_00: This part I did not see coming at all.
• 9:23
  SPEAKER_00: Giving me podcast ideas, giving me lead magnet ideas, giving me quote graphics, giving me email ideas, a social media post that I can use to describe what my client was struggling with on our call, obviously not using their real name, and how we worked through that struggle and the solutions I provided and the outcome so I can showcase my coaching with a real case study on social media.
• 9:48
  SPEAKER_00: So I'll ask it, I'll take it a step further, that transcript, and I'll say, thank you so much for all this information.
• 9:53
  SPEAKER_00: Could you write me a social media post that describes the struggle my student was having or client and what we worked through on the call so that I can showcase my skills on social media?
• 10:06
  SPEAKER_00: Um, because the the real questions that your clients ask, those are the questions your audience is thinking too, just like we talked about.
• 10:14
  SPEAKER_00: This is a gold mine of actual information.
• 10:18
  SPEAKER_00: Instead of having to go out and do traditional market research where we had to go interview people to find out what they wanted, I've got it right here.
• 10:26
  SPEAKER_00: And this is how I know I can make content that lands.
• 10:29
  SPEAKER_00: Now, what it did for me in my launches really blew my mind.
• 10:32
  SPEAKER_00: So during my last launch of Business Visibility Made Easy, you guys know that's my eight-week group coaching accelerator, where I teach you how to build an organic visibility ecosystem that consistently drives traffic to your email list and attracts those high-paying clients.
• 10:50
  SPEAKER_00: So you do not have to be online 24-7 and you do not have to buy ads.
• 10:54
  SPEAKER_00: So after in this launch, um, I was delivering live masterclasses.
• 10:59
  SPEAKER_00: I teach a masterclass and then I pitched the program.
• 11:02
  SPEAKER_00: After every masterclass, I took the transcript of it, put it into chat in a specific project for this live masterclass round, and I asked it to analyze it.
• 11:12
  SPEAKER_00: So in masterclass two, if we had more conversions that time and more people bought live, I was asking it to compare masterclass two to master class one.
• 11:23
  SPEAKER_00: What made masterclass two such a such a higher converter than master class one?
• 11:27
  SPEAKER_00: Well, by the time I did four live masterclasses, I was getting really good at this.
• 11:31
  SPEAKER_00: And masterclass four converted the best.
• 11:34
  SPEAKER_00: So I did that.
• 11:35
  SPEAKER_00: And then also I would take the chat from every masterclass and I would put it into Chat GPT.
• 11:40
  SPEAKER_00: It told me the warmest leads in the room by name.
• 11:43
  SPEAKER_00: It told me the questions they asked, it summarized all of it for me so that I could send a DM or a follow-up email that was related to them and what they said in the live masterclass, not just a generic copy and paste that I was sending to everybody, but for them.
• 12:00
  SPEAKER_00: And then when they would reply back to my email or my DM, it helped me analyze what was going on and come up with a much more thoughtful DM or email to then reply back with to slowly move them through to going to a short Zoom call with me to talk about the program or not.
• 12:20
  SPEAKER_00: It was helping me move them to a heck no or a heck yes faster, which is what we want.
• 12:25
  SPEAKER_00: We want people to decide.
• 12:26
  SPEAKER_00: I want you to be a heck yes or a heck no, right?
• 12:30
  SPEAKER_00: So, and then for my QA calls, I mentioned that for my students.
• 12:35
  SPEAKER_00: I'm using it that way.
• 12:36
  SPEAKER_00: So it's just so, it was such great research for for my launches.
• 12:40
  SPEAKER_00: I couldn't believe it.
• 12:42
  SPEAKER_00: And it showed because it showed me the objections that were that kept surf surfacing throughout the launch.
• 12:47
  SPEAKER_00: Um, was it time?
• 12:48
  SPEAKER_00: Was it really time?
• 12:49
  SPEAKER_00: Was it really money?
• 12:50
  SPEAKER_00: You know, those are the ones we always hear.
• 12:52
  SPEAKER_00: But it helped me see that sometimes it was just fear.
• 12:55
  SPEAKER_00: Sometimes it felt like they were saying no, but they really weren't saying no.
• 12:58
  SPEAKER_00: They were just saying, I need more information.
• 13:01
  SPEAKER_00: And it helped me see the language that they were using and what were they actually afraid of?
• 13:06
  SPEAKER_00: And so I used this to refine the sales page copy, to refine the checkout messaging, to refine everything.
• 13:14
  SPEAKER_00: And the nurture emails that we were sending during launch got so many more open rates and click-through rates because they were built on real words from these real conversations.
• 13:25
  SPEAKER_00: I wasn't guessing anymore.
• 13:27
  SPEAKER_00: So, one thing I want to be clear about though is this is not replacing me.
• 13:31
  SPEAKER_00: A AI does not replace my discernment, my true leadership, my intuition, but it is a really incredible mirror.
• 13:41
  SPEAKER_00: So if you're serious about becoming a better coach, strengthening your program, improving those conversions, and creating smarter content, I want you to consider doing this in your business because I know all of those things are important to you too, just as they are to me.
• 13:55
  SPEAKER_00: So if you run group group programs like I do, you have one-to-one coaching, or maybe you host live trainings for my free live QA, Ask Me Anything trainings that I do once a month, I analyze the call with Chat GPT in a project for that live QA.
• 14:12
  SPEAKER_00: And again, it helps me see what was really going on in the room and what I can effectively say as a follow-up to all the sweet people that joined me on that call.
• 14:20
  SPEAKER_00: If you do discovery calls for people to decide whether or not they're gonna join your program or hire you one-to-one, if you run launches like I do, you're sitting on content and data gold.
• 14:31
  SPEAKER_00: I do not want you to waste it.
• 14:33
  SPEAKER_00: I want you to analyze, get it analyzed.
• 14:34
  SPEAKER_00: I want you to refine from it, build from it.
• 14:38
  SPEAKER_00: This is how you and I are gonna get better faster and convert people into buyers or not faster.
• 14:45
  SPEAKER_00: All right, my friend, I would love to know what you hear, what you how you feel about this video and this episode for my podcast.
• 14:52
  SPEAKER_00: Send me a message and share it with a friend who needs to hear it.
• 14:55
  SPEAKER_00: And remember, don't go it alone.
• 14:57
  SPEAKER_00: You hear me say this every single week.
• 14:59
  SPEAKER_00: Being an entrepreneur is freaking hard.
• 15:01
  SPEAKER_00: Some days everybody wants to buy what you're selling, and other days nobody can remember your name.
• 15:05
  SPEAKER_00: And if you feel like you're alone in that, you are not, my friend.
• 15:09
  SPEAKER_00: I want you to come join a community of support.
• 15:11
  SPEAKER_00: That is going to make all the difference for you.
• 15:13
  SPEAKER_00: My free Facebook group is open for you.
• 15:15
  SPEAKER_00: It's called Be a Confident Entrepreneur.
• 15:17
  SPEAKER_00: Get visible, grow your email list and your income.
• 15:20
  SPEAKER_00: You will find the link in the description notes and in the show notes for my podcast.
• 15:24
  SPEAKER_00: And come join us.
• 15:25
  SPEAKER_00: We have free networking sessions once a month.
• 15:27
  SPEAKER_00: I do free live QA's once a month.
• 15:29
  SPEAKER_00: Ask me anything on a specific topic.
• 15:32
  SPEAKER_00: They've been so much fun.
• 15:34
  SPEAKER_00: Have a great balance of the week and weekend.
• 15:36
  SPEAKER_00: And remember, when one of us rises, we all rise.
• 15:38
  SPEAKER_00: So that is why we have got to keep sharing each other on.
• 15:42
  SPEAKER_00: Hey, thanks for tuning in to create your online business success.
• 15:46
  SPEAKER_00: I hope you found today's episode packed with actionable tips and inspiration.
• 15:50
  SPEAKER_00: And listen, if you want to dive even deeper with me and connect with a community of like-minded entrepreneurs that totally get you and understand what you're building, then join us in my free Facebook group.
• 16:01
  SPEAKER_00: You get to promote your offers anytime, network with other entrepreneurs just like you, and possibly find some lucrative collaboration.
• 16:09
  SPEAKER_00: Just search for Be a Confident Entrepreneur, get visible, grow your email list and your income over in Facebook.
• 16:15
  SPEAKER_00: Or, if it's easier, just click the link in the show notes.
• 16:19
  SPEAKER_00: We cannot wait to welcome you in.
• 16:21
  SPEAKER_00: Let's stay connected so we can create your online business success together.