532 - Will Sourcing Become Popular Soon? on Bourbon Community Roundtable 110
The idea of sourcing has been around a very long time but it's a new concept for some while it's old hat for some. Are we at the point where sourcing is more widely accepted? What's it going to take to overcome it? Knowing that we are going to see an abundance of available sources here real soon, will it become more popular? Or even maybe more popular than distilling your own?
Show Notes:
Introduction of the crew and warm-up music discussion
Insights on the changing bourbon landscape and consumer perceptions
Has the stigma around sourced whiskey faded
The importance of educating consumers on…
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