Making Ethical Coffee Buying Easy | COFFEE BREAK!

IT’S JUST COFFEE! · Mar 25, 2026 · 25m

What does ethical coffee buying look like in practice? This week’s Coffee Break aims to turn the complex concepts into actionable steps:

What questions should you ask importers? How can you use living income reference prices? And what’s the go on marketing ethically sourced coffee without greenwashing?

CHAPTERS !

00:00 Introduction to Ethical Coffee

00:01:56 Meet Colleen Anunu & Her Work

00:02:44 Direct Trade vs Fairtrade Explained

00:05:24 Why Transparency in Coffee Pricing Matters

00:08:17 Certifications, Trust, and Verifying Claims

00:10:09 Tools for Understanding Coffee Prices

00:13:11…