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How to run a leaner, meaner business with the DTC Guy, Nik Sharma
The world of direct-to-consumer brands is evolving rapidly. The question is no longer how to launch a brand, but how to scale one efficiently.
In today’s episode of The Modern Supply Chain, we sit down with Nik Sharma, founder and CEO of Sharma Brands and widely known as the “DTC Guy.” Nik shares how modern e-commerce brands are adapting to new realities around AI, lean teams, rising costs, and changing growth strategies.
In this episode, you’ll learn:
How successful DTC brands scale from $1M to $100M
Why performance marketing alone isn’t enough to grow in today’s market
How AI and lean teams…
The skinny
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