Latest / The Licensing Exchange
From Bartender to Global Licensing Executive: Ted Larkins, SVP of Licensing at Octane 5, on Data, Relationships, and the "Get To" Mindset
Ted Larkins, Senior Vice President of Global Licensing at Octane 5, joins David Schnider and Greg Pan to trace his three-decade journey in licensing—from an accidental introduction to James Dean merchandise in 1989 to overseeing brands like Teletubbies, Space Invaders, and Mega Man.
In this episode, we cover:
The Origin Story: How a bartender in Osaka went from moving James Dean t-shirts to representing Paramount, Sony, MGM, and DreamWorks across Asia for 30 years
The Anime Wave: Why younger demographics are gravitating toward anime properties, and how Japanese brands are redefining the US…
The skinny
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