Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted from Desktop Software to Cloud Subscription
In 2013, Adobe made a radical decision: stop selling its flagship Creative Suite as a perpetual license and shift entirely to a cloud subscription model. At the time, the stock dropped nine percent and critics called it a gamble. But within a decade, Adobe's market cap grew from fifteen billion to over two hundred billion dollars. In this episode, Lucas and Luna explore how the company navigated the transition, why they bet the business on recurring revenue, and what other companies can learn from one of the most successful pivots in tech history.
#Adobe #CreativeCloud #SaaS…
The skinny
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