Bitcoin Treasury Dual Flywheel Explained: Beyond Strategy’s Playbook
What if corporate Bitcoin strategy is evolving beyond Strategy (MSTR)?
In this episode, we sit down with Scott Ellam, CEO of XCE Connecting Excellence Group, to break down a new model for Bitcoin treasury companies: the Dual Flywheel Strategy.
Instead of just raising capital to buy Bitcoin, XCE combines:
• A cash-flow generating executive recruitment business
• A Bitcoin treasury strategy• Bitcoin-denominated convertible bonds
• Performance-based share options tied to Bitcoin per share
This creates two compounding engines:
1️⃣ Operating revenue (Human Capital) flywheel
2️⃣ Bitcoin treasury…
The skinny
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