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The Ridiculously Ambitious History of the World's Fair, Part Two: Things Don't Always Work Out · Ridiculous History

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  Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to
• 0:27
  Speaker 1: the show, Ridiculous Historians. Thank you, as always so much
• 0:31
  Speaker 1: for tuning in. Let's hear it for the man, the myth,
• 0:33
  Speaker 1: the super producer, mister Max Williams.
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  Speaker 2: La la, There goes Max.
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  Speaker 3: He looks so fine with his amazing like you know,
• 0:47
  Speaker 3: like deep smoker voice today.
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  Speaker 1: Oh really, yeah, the weather's on top of all of us,
• 0:52
  Speaker 1: right yeah, And don't worry, Max is not taking up
• 0:55
  Speaker 1: a trendy smoking habit. Max. What does your shirts say?
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  Speaker 1: It's on that shirt?
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  Speaker 3: Oh oh oh, it's it's the newest shirt from my
• 1:05
  Speaker 3: Michigan blog, I follow and go blog. It says they
• 1:07
  Speaker 3: have to learn how to lose, which is what Khalil
• 1:10
  Speaker 3: Molling said to reporters on the field in Columbus a
• 1:14
  Speaker 3: couple couple of weeks back when Michigan pulled a massive
• 1:17
  Speaker 3: upset and Ohio States players response to losing the football
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  Speaker 3: game was We're going to assault those people and rip
• 1:25
  Speaker 3: their flag up and then get the flag stolen from us.
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  Speaker 3: And then it has the score of all four games
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  Speaker 3: in a row that they've lost because they don't know
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  Speaker 3: how to lose.
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  Speaker 2: And say you get for asking questions.
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  Speaker 1: Yeah, yeah, I was gonna say, look at us, Noel,
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  Speaker 1: furrowing our brows and nodding, meaningfly together as still we
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  Speaker 1: have very idea. That's mister Noel Brown. They called Noel.
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  Speaker 4: Burry the flag Brown. I'm giving myself that that nickname.
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  Speaker 2: That's good. Yeah, that's good.
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  Speaker 1: That's your super k for today. They called me Ben Bullen.
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  Speaker 1: In various parts of the world. We are journeying together
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  Speaker 1: through the concept that sounds wild when you first explain it.
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  Speaker 1: Like if an alien landed on the planet Earth and
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  Speaker 1: you said, how do I explain a world's fair? You
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  Speaker 1: would essentially have to say, what if all the nations
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  Speaker 1: of the world had a big science fair? And the
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  Speaker 1: alien would say, what is going on with you folks?
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  Speaker 4: What's the science fair? Is probably what the alien would say.
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  Speaker 4: For me to come up with a little more of
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  Speaker 4: a common language with the alien, maybe numbers.
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  Speaker 2: Maybe we'll first math, yeah.
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  Speaker 1: Math, yeah, the universal language. Also, it's crazy in such
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  Speaker 1: an unfair civilization that we call something a world's fair
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  Speaker 1: in the first place. Please check out episode one. Thanks
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  Speaker 1: to our research associate Wren, we learned about some of
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  Speaker 1: the winds in the affairs of world Fairs, and in
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  Speaker 1: this follow up episode we are going to learn about
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  Speaker 1: the times that, to Max's shirt, the World's Fair took
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  Speaker 1: a big swing and did lose.
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  Speaker 2: And then maybe a bit of a dive.
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  Speaker 4: We are starting today's episode in the fair city of
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  Speaker 4: Los Angeles, which, as we record this is dealing with
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  Speaker 4: horrific disasters related to wildfires there. And I know, Ben,
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  Speaker 4: you've been checking on some of your pals there and
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  Speaker 4: I have as well, and Max, I think you have too,
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  Speaker 4: And I think our hearts collectively go out to everyone
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  Speaker 4: that's dealing with loss of homes and property and livelihood,
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  Speaker 4: you know, during this really awful situation.
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  Speaker 1: Agreed and well said, we're keeping you in our thoughts.
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  Speaker 4: Not to put a damper on today's topic, but we
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  Speaker 4: just thought it was, you know, worth mentioning right up
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  Speaker 4: front here. So let us venture back to the golden
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  Speaker 4: age of Hollywood in the year of nineteen twenty three
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  Speaker 4: at the Motion Picture Exposition.
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  Speaker 1: Yes, Hollywood is, as ever experiencing a public relations crisis
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  Speaker 1: because the world of entertainment is often not as shiny
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  Speaker 1: as it may appear to the audience. For some context,
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  Speaker 1: we must remember a film director named William Desmond Taylor,
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  Speaker 1: most well known today for the adaptation of Tom Sawyer
• 4:35
  Speaker 1: by Mark Twain real name Samuel Clemens. Check out our
• 4:38
  Speaker 1: earlier episodes on Mark Twain. This guy, unfortunately was murdered
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  Speaker 1: in his bungalow and there are some pretty crazy rumors
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  Speaker 1: about what went down.
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  Speaker 4: Yeah, this is exactly the kind of stuff that our buddy,
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  Speaker 4: Jordan Runtog is super fascinated by.
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  Speaker 1: Oh, I can't wait for folks to meet Jordan.
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  Speaker 4: He is also another one of our fantastic new research
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  Speaker 4: associates for Ridiculous History and a podcaster in his own right.
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  Speaker 4: Check out his show TMI Too Much Information and also
• 5:09
  Speaker 4: Stone's Touring Party, which is the show that we did
• 5:11
  Speaker 4: together about the Rolling Stones exile on Main Street era.
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  Speaker 4: But he is fascinated with the dark side of Hollywood
• 5:18
  Speaker 4: and the kind of true crimey noir ish parts of
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  Speaker 4: that city's storied history, a lot of which is quite dark.
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  Speaker 4: And yes, Ben, you're right, rumor has it that he
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  Speaker 4: was William Desmond Taylor was having an affair with an
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  Speaker 4: underage person, an underage young woman named Mary Miles Minter.
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  Speaker 4: Her nightgown was found in his bedroom along with a
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  Speaker 4: love letter.
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  Speaker 2: But officially this case.
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  Speaker 1: Does you know, fall under the category of unsolved today unsolved? Yea.
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  Speaker 1: And then we have to go to Roscoe Arbuckle, better
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  Speaker 1: known as Fatty Arbuckle, who was in his day a
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  Speaker 1: pre eminent comedian. He was the kind of guy you
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  Speaker 1: would compare to Charlie Chaplin, who has his Charlie Chaplin,
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  Speaker 1: by the way, has his own dark backstory. Yeah.
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  Speaker 4: And if I'm not mistaken, we talked about both of
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  Speaker 4: these fellas on a joint episode with our pals at
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  Speaker 4: the Tossed Popcorn podcasts.
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  Speaker 1: Absolute legends, Yes, and neither toss Popcorn nor Ridiculous History
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  Speaker 1: has ever engaged in the unclean acts that we have
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  Speaker 1: to describe. We are ethically required to be honest. Fatty
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  Speaker 1: Arbuckle was charged with manslaughter after an actress died as
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  Speaker 1: a consequence of something that happened during his known drunken
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  Speaker 1: hotel ragers, all occurring during Prohibition. This is all what
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  Speaker 1: we're giving you here is the context in which the
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  Speaker 1: motion picture exposition occurs. So there's another piece to add
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  Speaker 1: to the fire here. Mabel Norman, another very well known
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  Speaker 1: person in the entertainment industry of the time, she ended
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  Speaker 1: up in the tabloids and the muckraker yellow press for
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  Speaker 1: a dangerous drug habit, and then she.
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  Speaker 2: You know, the media can be so.
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  Speaker 1: Brutal, you guys. She was also apparently perhaps having an
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  Speaker 1: affair with William Desmond Taylor. And then in a separate incident,
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  Speaker 1: her driver took her own gun and shot and not fatally,
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  Speaker 1: but shot and wounded an oil tycoon. So look, the public,
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  Speaker 1: like the theater going public, is increasingly having a moral
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  Speaker 1: panic about the creators of their favorite shows. Movie ticket
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  Speaker 1: sales are super down, local censorship boards and morality police
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  Speaker 1: are are trying to hold someone accountable. Yeah, this era
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  Speaker 1: would have been akin to what was you know, portrayed
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  Speaker 1: in the film La Confidential. Danny DeVito's character runs kind
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  Speaker 1: of a muck raking tabloid. I believe it's like hush
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  Speaker 1: hush maybe, or that was the motto, keep it on
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  Speaker 1: the hush hush. But this is you know, the early
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  Speaker 1: days of like paparazzi kind of feeding frenzy and certainly
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  Speaker 1: hasn't gotten any better. But you know, folks in those
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  Speaker 1: days would go to extreme lengths higher private detectives, you know,
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  Speaker 1: to bust a celebrity for something like this cocaine habit
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  Speaker 1: that Mabel Norman had, and it was really just.
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  Speaker 2: Kind of a dark time in the history of Hollywood.
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  Speaker 4: But to your point, Ben, this required maybe a bit
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  Speaker 4: of a pr effort on the part of the major
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  Speaker 4: film studios to sort of draw the attention away from
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  Speaker 4: some of these scandals that we're breaking and maybe uh
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  Speaker 4: reintroduce the public to the magic of the pictures.
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  Speaker 2: You know.
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  Speaker 1: Yeah, let's let's imagine one of those studio heads do
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  Speaker 1: tune in to our stuff. They don't want you to know.
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  Speaker 1: Series on the Dark Side of Hollywood, by the way,
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  Speaker 1: But imagine one of those studio heads, you know, chopping
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  Speaker 1: his cigar and slamming his fist and going, we need
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  Speaker 1: something wholesome, We need something wholesome. We'll lose in Oklahoma.
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  Speaker 1: So to your point, Noel, the major film studios banded together.
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  Speaker 1: They created something called the mpp DA motion Picture Producers
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  Speaker 1: and Distributors of America, and they created this organization to
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  Speaker 1: present what they called the Motion Picture Exposition in Los Angeles.
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  Speaker 1: And they said, all right, we're going to we're gonna
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  Speaker 1: make this legit. We're going to pitch to middle America
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  Speaker 1: as they called it, and we are going to pull
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  Speaker 1: in some government guys to help us out.
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  Speaker 4: And lets you be asking yourself, wait a minute, this
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  Speaker 4: doesn't sound like a World's fair, a world's expo, and
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  Speaker 4: you would be absolutely correct. But it really is akin
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  Speaker 4: and on the same scale as a World's fair, and
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  Speaker 4: a first of its kind for highlighting, you know, the
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  Speaker 4: entertainment industry in Hollywood.
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  Speaker 2: So we thought it was worth mentioning.
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  Speaker 1: Definitely an exposition and to the point of chasing credibility
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  Speaker 1: as as these folks were wont to do. The point
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  Speaker 1: I was making here is they pull in a Postmaster
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  Speaker 1: General named will Hayes to give them a patina of
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  Speaker 1: credibility and to make it seem a little bit less
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  Speaker 1: like a pr stunt.
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  Speaker 2: It was.
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  Speaker 1: It was trying to bring Holly Would the kind of
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  Speaker 1: wholesome culture that a lot of people thought Hollywood lacked.
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  Speaker 2: You know.
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  Speaker 1: They wanted highbrow art exhibits, they wanted middle brow kind
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  Speaker 1: of everyman entertainment like pageants, lectures on morality. So in
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  Speaker 1: a very real way, this attempt by America's entertainment industry
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  Speaker 1: echoes the earlier ideas from England when Prince Albert built
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  Speaker 1: a crystal palace to impress people with England and the
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  Speaker 1: idea of the Industrial Revolution. Hollywood tried to do the
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  Speaker 1: same thing with this Motion Picture Exposition. And just for
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  Speaker 1: another moment of clarification here, the Motion Picture Producers and
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  Speaker 1: Distributors of America, the MPPDA, didn't want to be directly
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  Speaker 1: linked to the world, to the World's Fair, to that
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  Speaker 1: governing body.
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  Speaker 2: Legally right.
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  Speaker 1: They very much wanted to capitalize on the kind of
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  Speaker 1: excitement and sort of match the kind of scale that
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  Speaker 1: the expo is known for. The like buying air jorbans
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  Speaker 1: on Timu Yeah, like transmorphers the movie Yeah yeah, or
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  Speaker 1: auto Gods. We could do this all day. Oh my gosh,
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  Speaker 1: I want so many more. I want so many more,
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  Speaker 1: Like slightly off brand products. Let's see instead of Apple. Wait,
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  Speaker 1: Snapple's already a thing. Moving on, these guys decide the
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  Speaker 1: exhibit they're holding will be a celebration, because again they're
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  Speaker 1: searching for legitimacy, and they say, what shall we celebrate,
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  Speaker 1: How do we connect with the zeitgeist? Well, it's the
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  Speaker 1: one hundredth headiverse of the Monroe Doctrine, which is where
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  Speaker 1: former President James Monroe decided he would fight against European
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  Speaker 1: interference in the Americas and the Caribbean. Yeah, that's pretty
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  Speaker 1: I don't know, it's a little it's a bit of
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  Speaker 1: a yeah.
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  Speaker 3: Yeah, it's like ground and not find out that's what
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  Speaker 3: it is, because everyone's like, okay, James, boy okay.
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  Speaker 1: Well, also, the Monroe doctrine, if I could just take
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  Speaker 1: a step here, the Monroe doctrine is cartoonishly hypocritical. Yeah,
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  Speaker 1: it's not great. Certainly, this is one hundred years right,
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  Speaker 1: This was one hundred years the so even by then
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  Speaker 1: history has sort of you know, shaken out.
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  Speaker 2: Maybe there are some issues with the Monroe doctrine.
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  Speaker 1: Yeah, the la exposition occurs in nineteen twenty three, when
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  Speaker 1: James Monroe was president. He first pitched the idea of
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  Speaker 1: the Monroe doctor were in eighteen twenty three. So it
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  Speaker 1: feels like they were looking for any sort of.
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  Speaker 2: Tye in a hook, as they call it.
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  Speaker 1: Yeah, and so that's what they did, the super relevant
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  Speaker 1: and super accessible statements of a dead president.
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  Speaker 4: And in another pretty Hollywood move, the MPPDA actually bribed
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  Speaker 4: Congress to mint the commemorative nineteen twenty three Monroe Doctrine
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  Speaker 4: centennial half dollar. They made seventy five thousand of these,
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  Speaker 4: but only twenty seven thousand of them were purchased ahead
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  Speaker 4: of opening day. That's like kind of an early like
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  Speaker 4: crypto scam almost right, It.
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  Speaker 1: Is like a puppet up. Oh my gosh, I didn't
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  Speaker 1: think about that, Nol. You nailed it to me. It
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  Speaker 1: calls to mind those late night TV commercials of old
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  Speaker 1: with a commemorative coin.
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  Speaker 4: One hundred percent, you know what I mean, target it
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  Speaker 4: at you know a lot of time older folks that
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  Speaker 4: would maybe be willing to pump their life savings into
• 15:05
  Speaker 4: these kind of things. Yeah, it almost reminds me of
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  Speaker 4: the pump and dumps camera just happened with the Haktua girl.
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  Speaker 4: Only twenty seven thousand were purchased and the rest of
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  Speaker 4: them were returned to circulation, which effectively made them worthless
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  Speaker 4: in terms of like their extra cachet right.
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  Speaker 1: Right right, because legally they would be a half dollar,
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  Speaker 1: they would be fifty cents, and they would have more
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  Speaker 1: value if they were exclusive. So when they all enter
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  Speaker 1: into the public sphere, the remaining hundreds of thousands of
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  Speaker 1: bribery coins celebrating the Monroe Doctrine, they do become less valuable.
• 15:52
  Speaker 1: You can buy one now for any fan of coinage.
• 15:56
  Speaker 1: You can buy one now for about seventy eight dollars
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  Speaker 1: and sixty three cents on Amazon. As Ren points out,
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  Speaker 1: they have rave reviews four point five out of five.
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  Speaker 4: Not bad, not bad. But this already doesn't particularly bode well.
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  Speaker 1: Yeah, they start exploring different names even before they open.
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  Speaker 1: They end up calling it the American Historical Review and
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  Speaker 1: Motion Picture Exposition. It opens on July second, nineteen twenty three.
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  Speaker 1: They had a thing. I've laughing because they one of
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  Speaker 1: their big tent attractions was supposed to be something they called,
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  Speaker 1: in a burst of creativity, the location.
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  Speaker 2: Ooh, that's very high hush. It's like the condition right. Yeah,
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  Speaker 2: it's vague and a little bit odd.
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  Speaker 1: It was an area of the grounds that twenty five
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  Speaker 1: film companies demonstrated the technology behind film production, displaying actual
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  Speaker 1: film sets and costumes for major motion pictures.
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  Speaker 4: The public would have very much been aware of the time. However,
• 17:10
  Speaker 4: the media were a lot more interested in the historical
• 17:12
  Speaker 4: exhibits that the exposition had to offer, including the opening
• 17:16
  Speaker 4: night tableau of Washington crossing the Della, where they were
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  Speaker 4: really leaning into the raw raw America.
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  Speaker 1: Of it, all right, because if you have a problem
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  Speaker 1: with our show, you have a problem with America. That's right,
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  Speaker 1: that's the implication they're going for.
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  Speaker 4: They had some other kind of dramatizations, Lincoln freeing the slaves,
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  Speaker 4: and of course, you know, a callback to maybe our
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  Speaker 4: Colombian exhibition, Columbus landing in the Americas.
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  Speaker 1: Crystal Baul Cologne is still very, very famous in that day,
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  Speaker 1: and I think perhaps today most well known for being
• 17:50
  Speaker 1: mentioned in an episode of The Sopranos.
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  Speaker 3: Yeah, but.
• 17:55
  Speaker 1: This is a Christopher Columbus and also maybe now a
• 17:59
  Speaker 1: little bit more known for being a bit of a
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  Speaker 1: war criminal. Yeah yeah, I agreed, absolute monster. The public, however,
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  Speaker 1: is not interested in what the studios are attempting to sell.
• 18:12
  Speaker 1: They They're like people who go to a fan convention.
• 18:17
  Speaker 1: Yeah we can go here a lecture. Yeah, we can
• 18:19
  Speaker 1: go here at Ted talk and learn about Washington crossing
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  Speaker 1: the Delaware, et cetera, et cetera. But we're really here
• 18:27
  Speaker 1: to party and meet our favorite celebrities. The problem is
• 18:34
  Speaker 1: the studios mess up. I'm just gonna be honest. They
• 18:44
  Speaker 1: did not get all the celebrities they wanted. They did
• 18:47
  Speaker 1: not anticipate the public demand. So at the very last minute,
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  Speaker 1: they pulled in a few actors, primarily based on the
• 18:59
  Speaker 1: incredibly strange studio contracts that all actors had. You know,
• 19:05
  Speaker 1: it's similar to like K pop today. You have a
• 19:08
  Speaker 1: governing body that can just tell you to jump around,
• 19:13
  Speaker 1: jump around.
• 19:14
  Speaker 2: Get out your seat, and check out the stuff I
• 19:15
  Speaker 2: don't want you.
• 19:16
  Speaker 1: An episode that we mentioned earlier, we go into a
• 19:17
  Speaker 1: lot of his contract stuff and how the big studios.
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  Speaker 4: Really had a stranglehold on a lot of their talent.
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  Speaker 4: But unfortunately, in this case, it would seem their stranglehold
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  Speaker 4: was not tight enough to get the top earners, the
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  Speaker 4: top performers to show up. And so at the end
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  Speaker 4: of the day, they had one final hail Mary that
• 19:33
  Speaker 4: were hoping was gonna, you know, get the butts in
• 19:36
  Speaker 4: the seats or the feet on the location, and it
• 19:39
  Speaker 4: was President Warren Jay Harding, Everyone's favorite president.
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  Speaker 2: I guess he was supposed to show up.
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  Speaker 1: He was scheduled to make an appearance at this event,
• 19:49
  Speaker 1: but in a continuing series of unfortunate events, he died
• 19:53
  Speaker 1: just before his scheduled appearance on August second, nineteen twenty three,
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  Speaker 1: of a heart attack. Yeah, and that Hail Mary being
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  Speaker 1: unsuccessful was really the the financial and optic nail in
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  Speaker 1: the coffin for the MPPDA. And this exposition that is
• 20:15
  Speaker 1: not legally associated with the World's Fair but is definitely
• 20:20
  Speaker 1: trying to make you think of the World's Fair. They
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  Speaker 1: were two hundred thousand dollars in debt as a result
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  Speaker 1: of this strange debacle. Could we get an inflation calculation
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  Speaker 1: and a dude, two hundred thousand dollars in nineteen twenty
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  Speaker 1: three money is the equivalent of drum roll, thank you
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  Speaker 1: max three million, six hundred and eighty nine thousand, nine
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  Speaker 1: hundred and seventy six dollars and sixty one cents in
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  Speaker 1: twenty twenty.
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  Speaker 4: Four sixty one centsage? Really is that insults injury? So yeah,
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  Speaker 4: I mean even that amount. We know movie flops today
• 21:07
  Speaker 4: lose way more than that, so it's still kind of
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  Speaker 4: a modest loss by today's standards, even when you figure
• 21:13
  Speaker 4: inflation into the mix. But not a good look. The
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  Speaker 4: whole thing came off as quite a flop.
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  Speaker 1: Yeah, And speaking of belly flops, we have to note
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  Speaker 1: that if you go to the governing body of the
• 21:28
  Speaker 1: World's Fair, the Bureau of International Expositions. You'll see that
• 21:33
  Speaker 1: they do not acknowledge this strange, ridiculous and doomed LA Exposition.
• 21:43
  Speaker 1: You will see other belly flops like the Louisiana World Exposition,
• 21:48
  Speaker 1: which is recognized by the governing body and happened happened
• 21:55
  Speaker 1: just before our ridiculous history cut off in chronology. Noel,
• 22:00
  Speaker 1: can you take us to nineteen eighty four?
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  Speaker 4: Well, travel with me too, the lovely city of New Orleans,
• 22:06
  Speaker 4: New Orleans, New Orleans.
• 22:08
  Speaker 1: Smell that you know, Smell that beignet, smell that coffee.
• 22:12
  Speaker 4: Smell that horse crap, the vomit and stale beer smell.
• 22:18
  Speaker 1: No. I love New Orleans, but it's got some sensory
• 22:21
  Speaker 1: overload opportunities, let's say it. One of my buddies, who
• 22:25
  Speaker 1: is not from the United States, was attempting to be
• 22:29
  Speaker 1: diplomatic with me, and she described New Orleans as quote
• 22:34
  Speaker 1: a very specific city. It very much does love it
• 22:38
  Speaker 1: or hate it. I've only been once and I very
• 22:40
  Speaker 1: much enjoyed myself.
• 22:42
  Speaker 4: Though since I've stopped drinking, I don't know if I
• 22:43
  Speaker 4: would enjoy it quite as much, but we'll see.
• 22:46
  Speaker 2: Who knows. I'd love to visit and try so.
• 22:48
  Speaker 4: As described by Time magazine writer Michael Demarest, the soul, spirit,
• 22:53
  Speaker 4: and stomach of the World's Fair is the city itself,
• 22:57
  Speaker 4: brooding and flamboyant, raucous and bane, devouts and dissolute.
• 23:02
  Speaker 2: That is good right.
• 23:03
  Speaker 1: The Fair stirs together the razmatazz of Marti Gras, the
• 23:07
  Speaker 1: harmony of New Orleans, elegant old buildings and French, Spanish, African, Italian, Irish, German, Creole.
• 23:13
  Speaker 2: Cajun, gumbo, gusto.
• 23:15
  Speaker 1: Those are all hyphenative, yes, sure are of its every day,
• 23:19
  Speaker 1: every night street life. Good on you, Michael Demerz, what
• 23:23
  Speaker 1: a turn I could turn a phrase. Very well done.
• 23:25
  Speaker 1: And having been to New Orleans, if you have the chance,
• 23:30
  Speaker 1: please go. I am also no longer a partier and
• 23:35
  Speaker 1: I love the place. The history is amazing, the culture
• 23:40
  Speaker 1: is different. Also side note nothing to do with the
• 23:43
  Speaker 1: World's Fair. You can buy a parade in New Orleans.
• 23:48
  Speaker 1: You can buy a personal parade. A lot of folks
• 23:51
  Speaker 1: don't know that it's super affordable. Just go nuts, you
• 23:56
  Speaker 1: know what I mean. Take the money you want to
• 23:57
  Speaker 1: spend at the bar and get yourself good squad with
• 24:01
  Speaker 1: a tuba.
• 24:03
  Speaker 2: I can't wait to go back. Yeah, I mean parades
• 24:05
  Speaker 2: are like life there in New Orleans.
• 24:08
  Speaker 4: If anyone's familiar with, you know, New Orleans funerals, I
• 24:11
  Speaker 4: mean there's a parade involved in that.
• 24:12
  Speaker 1: It really is just kind of ingrained in the culture
• 24:14
  Speaker 1: of that city. Yeah, we can't wait to go back.
• 24:18
  Speaker 1: We should also do a history of Marti Gras. That's cool.
• 24:22
  Speaker 1: We won't get too true detective with it. So the
• 24:26
  Speaker 1: Louisiana World Exposition takes place what we would call the
• 24:31
  Speaker 1: New Orleans metro area. The main location is the Warehouse District.
• 24:38
  Speaker 1: At this point, the Warehouse District is defunct. It's burned down.
• 24:44
  Speaker 1: You know, the city doesn't really care about it, and
• 24:47
  Speaker 1: they gentrify it. Let's be honest, they gentrify eighty four
• 24:52
  Speaker 1: acres or renovate, they would call it. At first, this
• 24:56
  Speaker 1: fair is defined by a garish color scheme. They got
• 24:59
  Speaker 1: a series of statues. There's a mermaid, they're alligators. And
• 25:04
  Speaker 1: then I know you'll love this nol. They have a
• 25:08
  Speaker 1: wacky collection of temporary facades veneers and they call this
• 25:15
  Speaker 1: together the Wonder Wall, which is why you know it
• 25:19
  Speaker 1: reminds us of Episode one where Chicago's World's Fair. The
• 25:24
  Speaker 1: Colombian one had a bunch of white plaster over things,
• 25:29
  Speaker 1: and they called it the White Cities. So now Louisiana
• 25:33
  Speaker 1: and New Orleans responds with the wonder Wall.
• 25:36
  Speaker 4: Yeah, after all this, maybe I don't know a hundred
• 25:39
  Speaker 4: of Oasis knew about this.
• 25:41
  Speaker 2: It's hard to say.
• 25:41
  Speaker 1: I'm sure. I'm sure Liam and nol spend a lot
• 25:45
  Speaker 1: of time on the lyrics.
• 25:46
  Speaker 2: Probably well, you know, I mean it's people like them.
• 25:51
  Speaker 2: It's kind of like them.
• 25:52
  Speaker 4: Yeah, for sure, they've got some bangers, no question about them.
• 25:55
  Speaker 4: I just never need to hear that song ever again.
• 25:58
  Speaker 4: But this was another example of kind of trying to
• 26:02
  Speaker 4: gussy up something that maybe was not as appealing otherwise,
• 26:07
  Speaker 4: sort of like trying to put a little bit of
• 26:09
  Speaker 4: a shiny veneer on what might be considered by visitors
• 26:14
  Speaker 4: as like a little bit more of a rundown kind
• 26:16
  Speaker 4: of Look.
• 26:17
  Speaker 1: It's rough, right, is it a hat on a hat?
• 26:21
  Speaker 1: Are we unnecessarily jushing up things? The fair had some
• 26:27
  Speaker 1: big ticket, big tent items. There was a three hundred
• 26:30
  Speaker 1: foot French gondola gondola that connected the Warehouse district to Algiers.
• 26:38
  Speaker 1: There was an example of the space shuttle, the Enterprise
• 26:42
  Speaker 1: not the cool one, the real one flown in on
• 26:45
  Speaker 1: the back of a seven forty seven. There was the
• 26:49
  Speaker 1: International Women's Pavilion. There were all these, again global exhibits,
• 26:54
  Speaker 1: thankfully nothing exploiting indigenous people. But there was an Italian village,
• 27:01
  Speaker 1: there was a German beer garden, and there was a
• 27:05
  Speaker 1: Louisiana swamp ride. By the way, fellow ridiculous historians, this
• 27:13
  Speaker 1: was unsuccessful. The exposition was a huge poop in the pants.
• 27:21
  Speaker 4: Yes, it was such a financial failure that many, many,
• 27:24
  Speaker 4: many years later, in nineteen ninety nine, Congress implemented twenty
• 27:28
  Speaker 4: two US Code two forty five to be international expositions,
• 27:33
  Speaker 4: which prevented the Department of State from using funds for
• 27:37
  Speaker 4: a United States pavilion or other major exhibit at a
• 27:40
  Speaker 4: World's Fair. Because this event was seen as such a
• 27:43
  Speaker 4: waste of tax payer money, that served as a precedent
• 27:46
  Speaker 4: to ultimately make sure something like this didn't happen again,
• 27:49
  Speaker 4: though it certainly took a while for them to get
• 27:50
  Speaker 4: to it.
• 27:51
  Speaker 1: But you know, I love justice, I love it. It
• 27:54
  Speaker 1: is peak ridiculous history. Uncle Sam lost so much money
• 27:59
  Speaker 1: that that we decided to make it illegal to lose
• 28:04
  Speaker 1: that money. That way again, that's how much money we lost.
• 28:10
  Speaker 1: The total cost of this exposition was about three hundred
• 28:15
  Speaker 1: and fifty million dollars at the time nineteen eighty four.
• 28:19
  Speaker 1: So uh Noel, if we could return to our inflation calculator,
• 28:24
  Speaker 1: I'm gonna set you up with a boop and then
• 28:27
  Speaker 1: let us know how much money America lost in twenty
• 28:32
  Speaker 1: twenty four and a dude spoop.
• 28:37
  Speaker 4: The total cost of the expedition was around three hundred
• 28:40
  Speaker 4: and fifty million dollars in nineteen eighty four, money which
• 28:44
  Speaker 4: today would be a whopping one billion, sixty two million,
• 28:51
  Speaker 4: seven hundred and seventy seven thousand, one hundred and eighty
• 28:55
  Speaker 4: nine dollars. Could have made three Avatar movies for that amount.
• 29:00
  Speaker 1: Right, and we have to wonder whether you could pay
• 29:03
  Speaker 1: part of that off an with a Monroe Doctrine centennial
• 29:08
  Speaker 1: half dollar. The news is still developing, so this is
• 29:15
  Speaker 1: a quagmire, right, this is a boondoggle. Attendance is forty
• 29:20
  Speaker 1: percent lower than they had hoped. The Louisiana World Exposition
• 29:25
  Speaker 1: is the only World's Fair in all of history to
• 29:30
  Speaker 1: declare bankruptcy while it was still happening. And it's a
• 29:34
  Speaker 1: sad story. You know, we're taking the piss a bit,
• 29:37
  Speaker 1: as our British friends like to say. But the exposition
• 29:41
  Speaker 1: was meant to do good things. It was meant to
• 29:44
  Speaker 1: revitalize the economy of the overall region. If you cast
• 29:49
  Speaker 1: your memory back there to the nineteen eighties in the Gulf,
• 29:55
  Speaker 1: you'll see that they were in dire straits, not the band.
• 29:59
  Speaker 1: They were situated in the Gulf of Mexico. There was
• 30:02
  Speaker 1: a lot of offshore drilling. Louisiana was even more heavily
• 30:08
  Speaker 1: dependent on the oil industry, and oil has often been
• 30:15
  Speaker 1: a geopolitical leverage point. In a very quick summation here,
• 30:21
  Speaker 1: we can tell you, as several of our fellow ridiculous
• 30:25
  Speaker 1: historians will recall, the United States and Iran sometimes don't
• 30:31
  Speaker 1: get along. So I wish I could say it wasn't so,
• 30:37
  Speaker 1: but that's the case.
• 30:38
  Speaker 2: No.
• 30:38
  Speaker 1: In nineteen seventy nine, in particular, President Carter, Jimmy Carter,
• 30:45
  Speaker 1: a fellow resident of Atlanta, God Bless, he embargoed oil.
• 30:51
  Speaker 2: Trade with the nation of Iran.
• 30:54
  Speaker 1: The US public panicked because they thought there would be
• 30:58
  Speaker 1: no oil, no gas for car The price skyrocketed, and
• 31:03
  Speaker 1: all of a sudden, Louisiana was in an economic bubble. However,
• 31:09
  Speaker 1: we know how bubbles work. First a bubble forms, and
• 31:13
  Speaker 1: then a bubble. The bubble burst in the nineteen eighties,
• 31:24
  Speaker 1: or in nineteen eighties, specifically, when Uncle Sam renewed ties
• 31:29
  Speaker 1: with the Middle Eastern nation of Rock so they could
• 31:33
  Speaker 1: still keep pulling in oil. Louisiana was left out in
• 31:39
  Speaker 1: the cold and a lot of people lost their jobs.
• 31:42
  Speaker 1: So the fair organizers would were hoping that the exposition
• 31:48
  Speaker 1: could bring tourism in, could somehow bring other industries right
• 31:53
  Speaker 1: that were not oil dependent. It didn't work out. I mean,
• 31:57
  Speaker 1: break it down for us man, what went?
• 32:00
  Speaker 2: Yeah.
• 32:00
  Speaker 4: By nineteen eighty four, the World's Fair structure had really
• 32:04
  Speaker 4: kind of become something very different from what it was
• 32:08
  Speaker 4: originally intended to be, which was, of course a showcase
• 32:13
  Speaker 4: of invention and innovation and progress. It seems to have
• 32:17
  Speaker 4: kind of devolved into a much more commercial state fair
• 32:22
  Speaker 4: kind of situation without that draw of new revolutionary technology being.
• 32:28
  Speaker 1: Right, where's our telephone, where's our tell? Where's our television? Right?
• 32:33
  Speaker 2: Our flying car?
• 32:34
  Speaker 1: Where's our Ferris Will? So this, yeah, this is an
• 32:38
  Speaker 1: excellent point there. The exposition occurs often in step with
• 32:47
  Speaker 1: the Olympics. So at this point, right, we talked about
• 32:51
  Speaker 1: the nineteen oh four stuff in a previous episode. The
• 32:55
  Speaker 1: Olympics in nineteen eighty four are taking some of the
• 32:58
  Speaker 1: public's front of my space from the exposition, and it's
• 33:03
  Speaker 1: taking money from sponsors. So imagine you're a big to
• 33:07
  Speaker 1: do kind of guy. Right, you have some money, but
• 33:11
  Speaker 1: not all the money. You can help fund the nineteen
• 33:15
  Speaker 1: eighty four Olympics, or you can help fund this exposition
• 33:20
  Speaker 1: in Louisiana. A lot of people decided to focus on
• 33:25
  Speaker 1: the Olympics. Now, we can't blame them, We're just telling
• 33:29
  Speaker 1: you what happened. There were a series of competing international events.
• 33:35
  Speaker 4: Yeah, and like we mentioned in the first episode, there's
• 33:37
  Speaker 4: a reason for the World's Fair not seeming to have
• 33:41
  Speaker 4: the same.
• 33:41
  Speaker 1: Prominence as the Olympics does today. And this may have
• 33:44
  Speaker 1: been the beginning of that back slack.
• 33:46
  Speaker 4: Actually, it probably began quite a bit before the nineteen
• 33:49
  Speaker 4: eighty four World's Fair.
• 33:50
  Speaker 2: This is sort of a good example of where it landed.
• 33:53
  Speaker 1: Yeah, and then adding on to the complication something we
• 33:57
  Speaker 1: mentioned in episode one of the World's Fairs, we were
• 34:01
  Speaker 1: talking about the wins, there was another big win in
• 34:05
  Speaker 1: Florida that also competed with Louisiana. It is disney World's
• 34:10
  Speaker 1: newest theme park, Epcot.
• 34:13
  Speaker 2: Oh ed.
• 34:13
  Speaker 1: Also, we should point out there was a recent World's
• 34:18
  Speaker 1: Fair in Knoxville, Tennessee, just two years before nineteen eighty four,
• 34:22
  Speaker 1: in nineteen eighty two. So like the World's Fair is
• 34:27
  Speaker 1: supposed to be for the world, people who were worlds
• 34:29
  Speaker 1: fared out a little bit yet it were I think
• 34:32
  Speaker 1: that's fair to say. And now you're thinking, I've been
• 34:35
  Speaker 1: to Knoxville, which is a great town. I'm required to
• 34:38
  Speaker 1: say that. No spoilers. And we also we have to
• 34:43
  Speaker 1: imagine the tourists, right, the people with money to travel,
• 34:49
  Speaker 1: money and time to travel. They're saying, we've been to America,
• 34:54
  Speaker 1: we visited Knoxville. What shall we return to Louisiana If
• 35:00
  Speaker 1: we go again to the Americas, we must.
• 35:04
  Speaker 4: Go to Epcot because it was built as a permanent
• 35:08
  Speaker 4: World's Fair. It's sort of that quintessential city of the
• 35:10
  Speaker 4: future kind of look with the what is it Spaceship Earth.
• 35:13
  Speaker 2: I love all of that. It's pretty cool even still today.
• 35:16
  Speaker 4: I've visited a couple of years ago and I had
• 35:19
  Speaker 4: a good old time, and it really is a neat attraction,
• 35:22
  Speaker 4: especially with all of the international areas, you know, and
• 35:26
  Speaker 4: the different cuisine and you know, sort of recreations of
• 35:29
  Speaker 4: all of these incredible architectural feats, you know, from everywhere
• 35:33
  Speaker 4: from China to South America, India and beyond. So what
• 35:38
  Speaker 4: do I need to go to Louisiana for when I
• 35:40
  Speaker 4: can just pop over to Epcot and then hit the
• 35:42
  Speaker 4: Magic Kingdom for you know, some tea cups and in
• 35:45
  Speaker 4: the photo off with Cinderella mister Toad's Wild Ride as
• 35:49
  Speaker 4: a banger.
• 35:50
  Speaker 1: Yes, yeah, I love Epcot, folks, I oh my gosh,
• 35:55
  Speaker 1: I'm such a fanboy for it. To top all of
• 35:58
  Speaker 1: this off the cop locations for this exhibition in New Orleans.
• 36:04
  Speaker 1: The federal government usually subsidizes these events, and Noel we
• 36:08
  Speaker 1: mentioned earlier that this was such a disaster that Uncle
• 36:15
  Speaker 1: Sam decided to make a law saying they will not
• 36:19
  Speaker 1: pay for these sorts of things. But even before stuff
• 36:23
  Speaker 1: was getting rolling, the US government had slashed its contribution
• 36:29
  Speaker 1: to the cause by ten million dollars. So the exposition
• 36:33
  Speaker 1: found itself over one hundred million US dollars in debt
• 36:40
  Speaker 1: by the day they closed. But I mean, look, not
• 36:45
  Speaker 1: everything's going to work. That's the spirit of the World's Fair, right,
• 36:49
  Speaker 1: It's a great drawing board, and the idea is, you know,
• 36:53
  Speaker 1: some things are going to be a television, some things
• 36:56
  Speaker 1: are going to be electro the smoking robot. Not everything's
• 36:59
  Speaker 1: going to.
• 37:00
  Speaker 4: And forgive me if I'm repeating this, but I just
• 37:02
  Speaker 4: think it's maybe it bears repeating. This was the only
• 37:05
  Speaker 4: Worldfair to ever actually declare bankruptcy while in progress.
• 37:10
  Speaker 1: M hmm, yeah, that's absolutely true. Now we've given you
• 37:14
  Speaker 1: two examples of when things went wrong, but we want
• 37:19
  Speaker 1: to be positive offens, so let's close on a positive note.
• 37:25
  Speaker 1: The United States has started submitting bids again. Enough time
• 37:31
  Speaker 1: has passed, Enough water under the bridge, so our buddies,
• 37:36
  Speaker 1: the country we live in has started started asking the
• 37:40
  Speaker 1: Bureau of International Expositions for another chance. You know what
• 37:45
  Speaker 1: I mean, take us back in les. Let's go get coffee.
• 37:49
  Speaker 1: They've submitted a bid to host what is called a
• 37:53
  Speaker 1: specialized expo. So you know how there are TED talks
• 37:56
  Speaker 1: and then there are ted X talks. Yeah, the spinoff
• 38:00
  Speaker 1: specialized Expo is kind of like the ted X to
• 38:04
  Speaker 1: the World's Fair TED Talk.
• 38:06
  Speaker 4: Yeah, And the theme under which they are taking these
• 38:09
  Speaker 4: submissions is healthy people, Healthy planet. Although the United States
• 38:14
  Speaker 4: ultimately did lose this bid to Serbia.
• 38:18
  Speaker 2: Serbia, I know, Serbia, you never see them coming.
• 38:21
  Speaker 4: Hopefully we may one day have a World's Fair in
• 38:25
  Speaker 4: the States again. And you know, something that occurs to
• 38:28
  Speaker 4: me now, Ben that we maybe didn't mention it, the
• 38:30
  Speaker 4: idea of this singular event for showcasing all of the
• 38:35
  Speaker 4: new tech and innovations or whatever. It makes sense that
• 38:38
  Speaker 4: it would be difficult to maintain that with all of
• 38:41
  Speaker 4: the fragmented little expos that take play. And I say little,
• 38:45
  Speaker 4: I mean you're huge things like CEES for example, or
• 38:48
  Speaker 4: G three, you know, for like video games. Every kind
• 38:50
  Speaker 4: of industry has their own World's Fair, you know that's
• 38:53
  Speaker 4: specifically surrounding a certain genre of innovation, So you just
• 38:58
  Speaker 4: can't really compete with that.
• 39:00
  Speaker 1: That's a great point because the current world expos tend to,
• 39:06
  Speaker 1: as a result, go broad right CESG three, They specialize
• 39:12
  Speaker 1: in certain things, just like the Defcon conference in.
• 39:15
  Speaker 2: Cases, which is a hacker kind of thing. Right, Well,
• 39:18
  Speaker 2: let's see me.
• 39:21
  Speaker 1: Internet enthusiasts, thank you, enth yeah, yeah, because I don't
• 39:27
  Speaker 1: want them to get us. So just in case, folks,
• 39:31
  Speaker 1: you want to learn more about World expos tell us
• 39:35
  Speaker 1: what you're doing later, because this year the World Exposition
• 39:40
  Speaker 1: will be held in Osaka, Japan. Going to our point
• 39:44
  Speaker 1: about keeping things broad, the theme of the idea here
• 39:48
  Speaker 1: NOL is designing future society for our lives. That's so broad.
• 39:56
  Speaker 2: What does that mean?
• 39:57
  Speaker 1: Designing future society for our lives? It's going to be
• 40:01
  Speaker 1: a banger. We're working with accounting right now to see
• 40:04
  Speaker 1: if we can take ridiculous history there. Just that's what
• 40:08
  Speaker 1: we call a big swing. Yeah, for sure, for sure.
• 40:11
  Speaker 4: And what would be a ridiculous history episode if we
• 40:13
  Speaker 4: didn't wrap up with a couple of related, unrelated adjacent
• 40:18
  Speaker 4: bits of tangents and trivia. Angus Young, you know, the
• 40:22
  Speaker 4: lead guitarist of the aussy rock band ac DC.
• 40:26
  Speaker 2: He's the guy that wears dresses like a little schoolboy.
• 40:29
  Speaker 2: You know what music? That is? The question?
• 40:31
  Speaker 4: Ben Well, he thinks, you know, music is shredding on
• 40:35
  Speaker 4: the electric guitar they apparently are. Angus himself proposed the
• 40:39
  Speaker 4: group's name after his sister in law pointed out that
• 40:42
  Speaker 4: the alternating current direct current symbol on her sewing machine
• 40:47
  Speaker 4: looked kind of cool, and so the band adopted that
• 40:50
  Speaker 4: name because they felt a symbolized the raw power of
• 40:53
  Speaker 4: rock that they hoped to bring across in their music.
• 40:58
  Speaker 1: Yeah. Man, there's so many there's so many interesting pathways
• 41:04
  Speaker 1: about like related to the World's Fair. Do you wanna
• 41:08
  Speaker 1: do you want to kick us one more callback before
• 41:11
  Speaker 1: we end the show.
• 41:12
  Speaker 4: Yeah, we talked about that kind of really dark period
• 41:16
  Speaker 4: in the Golden Age of Hollywood causing the producers of
• 41:19
  Speaker 4: motion pictures to band together to create some kind of distraction.
• 41:23
  Speaker 4: We mentioned William Desmond Taylor being murdered in his bungalow.
• 41:30
  Speaker 2: Well.
• 41:31
  Speaker 4: Mary Miles Mintor, who I believe was his mistress, confessed
• 41:36
  Speaker 4: in her unpublished autobiography that she and her mother were
• 41:41
  Speaker 4: at William Desmond Taylor's bungalow the night he was murdered,
• 41:44
  Speaker 4: and another Hollywood player, King Vedoor, known for films such
• 41:48
  Speaker 4: as Warren Peace with Audrey Hepburn and Henry Fonda, claims
• 41:52
  Speaker 4: Mentor once admitted that her kind of helicopter mother, a
• 41:57
  Speaker 4: bit of a control freak, was actually the one who
• 42:00
  Speaker 4: pulled the trigger when she came across her daughter and
• 42:04
  Speaker 4: Taylor perhaps engaged in some hanky panky there in his home.
• 42:10
  Speaker 1: And lest we leave you on a negative note, We'll
• 42:14
  Speaker 1: give you just just a couple more fun facts about
• 42:18
  Speaker 1: the expo occurring in October of twenty twenty five. Nol,
• 42:24
  Speaker 1: you know how we lost to Serbia? Osaka won the
• 42:28
  Speaker 1: new one here, I know, I know Serbia. The countries
• 42:33
  Speaker 1: that the countries that Japan went against were Azerbaijan and Russia.
• 42:40
  Speaker 1: The Azerbaijani theme was developing human capital, building a better future.
• 42:45
  Speaker 1: The Russian pitch was changing the world innovations, better life
• 42:50
  Speaker 1: for future generations. I gotta tell you, I hope we
• 42:56
  Speaker 1: can convince accounting to take us to OSA. Wouldn't that
• 43:00
  Speaker 1: be cool? How do we pull that off? Like you're
• 43:02
  Speaker 1: a people person, can you make that happen for us?
• 43:05
  Speaker 1: I'll see if I could put my people person powers
• 43:07
  Speaker 1: to good use. Oh I love that alliteration, dude. Okay,
• 43:11
  Speaker 1: So when you talk to Accounting Noel, please and thank
• 43:13
  Speaker 1: you in advance. Tell them we're not just going to
• 43:17
  Speaker 1: explore designing future society for our lives. Tell them also
• 43:23
  Speaker 1: the sub themes of the Next World Expo are saving lives,
• 43:28
  Speaker 1: empowering lives, and connecting lives. And then if they're still
• 43:33
  Speaker 1: on the fence about it, bro toss them one of
• 43:35
  Speaker 1: those Monroe coins.
• 43:37
  Speaker 2: Indeed, exactly, that's a great call.
• 43:41
  Speaker 4: Huge thanks to our incredible research associate Extraordinaire Wren Jones.
• 43:46
  Speaker 4: Huge thanks to super producer Extraordinaire Max von Williams.
• 43:50
  Speaker 1: Yes, big, big thanks to you, Research associate renfest Hope
• 43:54
  Speaker 1: you like the sobri quet, the monoka, the nickname. Big
• 43:58
  Speaker 1: big thanks of course to our pal mister Max Williams,
• 44:02
  Speaker 1: as well as his biological brother Alex Dijuano Williams, who
• 44:07
  Speaker 1: composed this slap and bop. Who else, who else? Who else?
• 44:10
  Speaker 2: Oh, you know the usual.
• 44:12
  Speaker 1: Christ Frasciotis needs, Jeff codes Here, a Spara, Jonathan Strickland,
• 44:15
  Speaker 1: the Quizitor, a j Bahamas, Jacobs the Puzzler, Rachel Big
• 44:20
  Speaker 1: Spinach Lands, everybody who has gone to a world exposition,
• 44:26
  Speaker 1: and everyone who is tuning in to join us on
• 44:31
  Speaker 1: the show today. Perhaps most importantly, mister nol Brown.
• 44:36
  Speaker 2: You as well, Ben. We'll see you next time. Folks.
• 44:47
  Speaker 4: For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,
• 44:50
  Speaker 4: or wherever you listen to your favorite shows.