Latest / The Foundr Podcast with Nathan Chan
590: (Solo) Why You Need to Do Things That Don’t Scale
When you’re just starting out, the fastest way to grow isn’t automation, ads, or scaling systems — it’s doing things that don’t scale.
In this episode, I share why the most successful founders — from billion-dollar startups to small ecommerce brands — all begin by leaning into the unscalable. From replying personally to every email, to sending hundreds of Instagram DMs, to handwriting thank-you cards for early customers, these strategies create the kind of emotional connection that big brands can’t compete with.
Here’s what you’ll take away: • Why doing things that don’t scale is your biggest…
The skinny
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