Eric Sheinkop - Co-Founder and CEO - The Desire Company
Eric Sheinkop is a Chicago-based entrepreneur, author, and tech innovator known for disrupting legacy industries through expert-driven content and music technology. He is currently the Co-Founder and CEO of The Desire Company.
Launched in 2018 (originally as DesireList), The Desire Company is a content-as-a-service platform that replaces traditional "influencer marketing" with "expert marketing."
Mission: The company builds trust in e-commerce by providing video reviews, how-tos, and classes from vetted professionals—such as NFL trainers, celebrity stylists, and master mechanics—rather than…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.