Latest / Becker’s Healthcare Podcast / Jason Shenefield on Making Rural Healthcare More Affordable and Embracing AI
Transcript
- 0:02- The strategic agenda facing hospital and health system
- 0:04- leaders right now is not a short list.
- 0:07- Growth in a consolidating market, sustainable margins in
- 0:09- a reimbursement environment that rarely moves in your
- 0:12- favor,
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- 0:20- Eker's fourteenth annual CEO CFO roundtable brings together
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- 0:58- This is Scott Becker with the Beckers Healthcare
- 1:01- Podcast.
- 1:02- We're thrilled today to be joined by a
- 1:04- brilliant leader.
- 1:06- We're joined today by somebody who's had a
- 1:07- fantastic
- 1:08- career of leadership in health care, the CEO
- 1:12- of Phelps Health. We're joined today by Jason
- 1:15- Shenafield.
- 1:16- Jason,
- 1:17- can you take a moment,
- 1:19- and I've gotta check one thing on timing
- 1:21- here.
- 1:23- So here is the first question.
- 1:25- We're we're gonna we're gonna we're gonna focus
- 1:27- mostly on Trenton Healthcare.
- 1:29- We're gonna focus a lot on what you're
- 1:31- most focused on and leadership.
- 1:34- But I have to ask you,
- 1:36- when you were in Carbondale
- 1:38- Mhmm. Had they already outlawed the Halloween party
- 1:41- that Southern Illinois University was famous for, or
- 1:45- was the Halloween party still going when you
- 1:47- were there?
- 1:48- Well, I'm sorry I don't have a great
- 1:50- answer to that because when I attended,
- 1:52- Southern Illinois
- 1:53- and my diploma's from Carbondale, I actually did
- 1:56- it when I was in the military. So
- 1:57- they,
- 1:59- brought professors up to Great Lakes, Illinois,
- 2:02- and I did all my education on the
- 2:04- weekends. It was,
- 2:06- Saturdays and Sundays for
- 2:08- several weekends, for a few years. So I
- 2:10- I've actually never been to the campus.
- 2:13- So I don't I don't know about the
- 2:14- Halloween party.
- 2:16- That is remarkable. So talk a little bit
- 2:18- about that because
- 2:20- managing going to school while being in the
- 2:22- military,
- 2:23- you were at Great Lakes in North Chicago
- 2:25- here? Yes. Yes.
- 2:27- Congratulations
- 2:28- and and fantastic, and thank you for your
- 2:31- service. Remarkable.
- 2:32- What was it like? We'll get back to
- 2:34- Phelps in a moment. A great system. Be
- 2:37- before I get into, like, what it was
- 2:39- like being in the military and going to
- 2:41- college and pursuing a bachelor's in health care
- 2:43- management.
- 2:44- Then you did an MBA in it later.
- 2:45- So you're a lifelong learner. I love that.
- 2:48- Tell us a little bit about Phelps Health
- 2:51- in Missouri and about yourself. And then I
- 2:52- do wanna talk to you about this unbelievable
- 2:55- life of being in the military
- 2:56- and studying at the same time in what
- 2:58- you did. Sure.
- 2:59- Yeah. So Phelps Health, we're
- 3:02- a rural hospital,
- 3:03- licensed for 240 beds in Rolla, Missouri.
- 3:06- We serve a six county region with about,
- 3:10- about a 180,000
- 3:11- lives that we that we take care of.
- 3:13- And
- 3:14- we have a medical group, with about a
- 3:16- 130
- 3:17- employed physicians and providers,
- 3:19- you know, very,
- 3:21- robust services,
- 3:23- you know, from gastroenterology,
- 3:24- neurology, orthopedics,
- 3:26- general surgery.
- 3:27- I hate to leave any out. We have
- 3:29- a fantastic cancer program.
- 3:31- Just started a neuro spine program this year.
- 3:35- So we're we're in an area that, you
- 3:37- know, we're growing. We provide a lot of
- 3:39- robust services, but we're in a rural area,
- 3:41- which I love. It's kind of at my
- 3:43- core. I grew up in a in rural
- 3:44- Iowa, and and, you know, that's
- 3:47- taking care of people in in the rural
- 3:48- part of America is very important to me.
- 3:51- And talk about some of the challenges in
- 3:53- rural America
- 3:55- in terms of how is population? Is population
- 3:58- stable in your area? Is business stable in
- 4:00- your area? And then what does it look
- 4:02- like being able to field enough doctors
- 4:05- and nurses to take care of people?
- 4:07- Yeah. So I think, you know, we have
- 4:09- we have some growth,
- 4:11- both population and economic. I think, you know,
- 4:14- where we're located in Rolla,
- 4:15- Phelps Health has grown a lot. We have,
- 4:18- Missouri University,
- 4:20- Missouri S and T University here.
- 4:23- And, you know, that adds to to growth
- 4:25- in population economic
- 4:27- development. So, I mean, we're seeing good growth
- 4:30- economically,
- 4:31- which is important for recruiting.
- 4:34- You know, it it is challenging to
- 4:37- recruit physicians to rural areas. But I think
- 4:39- when they come here, they realize that, you
- 4:41- know, yes, it's smaller than a big metropolitan
- 4:43- area, but it offers a lot of amenities.
- 4:45- And I think,
- 4:47- as a community partner, I'm involved in a
- 4:49- lot of the economic development,
- 4:51- discussions and activities. And, you know, I think
- 4:54- it's important that we keep
- 4:55- growing,
- 4:57- sustainably so that we can attract, you know,
- 4:59- the talent that we need here.
- 5:02- That's fantastic. And what are some of the
- 5:04- things
- 5:05- well, let me ask the question about leadership
- 5:07- being a lifelong learner, being in the military
- 5:10- with going to college. I mean,
- 5:13- I I have a law school classmate from
- 5:16- of mine
- 5:18- who started a community college, then went to
- 5:20- college, then went to Harvard with me.
- 5:22- You started at College of Lake County, which
- 5:24- I've been to several times and very familiar
- 5:26- with in our area, a great place.
- 5:29- I mean, how proud must you be of
- 5:31- the evolution
- 5:32- of leadership that you've undertaken throughout your career
- 5:35- to military,
- 5:36- community college, to finishing a college degree well
- 5:39- in the military,
- 5:41- and then going on to be this incredible
- 5:44- leader of a health system.
- 5:46- Any advice that comes out of that? And
- 5:48- and I can't ask you how proud you
- 5:50- are because it's an impossible question to answer,
- 5:52- but
- 5:53- you gotta be quite proud of yourself. It's
- 5:55- an incredible story
- 5:58- and and and growth.
- 5:59- But any advice on being a lifelong learner,
- 6:01- nurturing that drive in people, finding that passion?
- 6:04- Any thoughts?
- 6:06- Yeah. I mean, I think, you know, honestly,
- 6:07- I was talking to someone just a week
- 6:09- or so ago about my military experience. And
- 6:11- I think
- 6:12- I think what really helped was, you know,
- 6:15- in my early twenties, I was I was
- 6:16- experiencing leadership opportunities and roles in the military.
- 6:20- And
- 6:21- so, you know, going to college,
- 6:23- taking on early leadership roles, learning from that,
- 6:26- failing you know, having failures, and and, you
- 6:28- know, what can you do better from that.
- 6:30- So I think
- 6:32- I think young people,
- 6:33- who aspire to to be in leadership or
- 6:35- those that are in leadership and wanting to
- 6:37- grow, I think it's it's
- 6:40- grasping any opportunities that come your way. You
- 6:43- know, work to do your best at it.
- 6:44- Don't be afraid to fail, but but make
- 6:46- sure you learn from it.
- 6:48- And I think that's that kinda sums up
- 6:50- my my whole career, really. I mean, it's
- 6:53- I've done a lot of different things and,
- 6:56- you know, really just tried to learn as
- 6:58- much as I could along the way, whether
- 6:59- it was in the work or academically through
- 7:03- through formal education.
- 7:05- It it really, really impressive. Congratulations.
- 7:08- To talk for a second about as you
- 7:10- look into 2027,
- 7:13- what are you most focused on and excited
- 7:15- about?
- 7:17- Well, I think, you know, looking ahead, one
- 7:19- of the things that that I'm really excited
- 7:20- about is is we're really
- 7:22- we're really trying to figure out how to
- 7:24- make health care more affordable in our community.
- 7:26- And one of the ways we're doing that
- 7:28- is we're we're really embarking on a direct
- 7:30- to employer
- 7:32- strategy, which we've been we've been going down
- 7:34- probably about the last two years, but
- 7:37- offering a a direct
- 7:39- to employer health plan to businesses in the
- 7:41- community,
- 7:42- you know, looking at
- 7:44- plans that really,
- 7:46- have low to no co pays,
- 7:50- looking at plans that have low low to
- 7:52- no deductibles. I think most of them are
- 7:54- around $500 deductibles.
- 7:57- And our goal is is to save employers
- 7:59- on their health care spend by giving them
- 8:01- really good pricing,
- 8:03- and then also helping the individuals have low
- 8:05- out of pocket costs so that they're not
- 8:07- deterred from doing preventative care or wellness care.
- 8:11- And so I think that, you know, we're
- 8:13- we're doing that. We've we've worked with another
- 8:15- health system on a Medicare Advantage Plan.
- 8:18- And then we're also going to be launching
- 8:19- a a PBM or pharmacy benefit manager
- 8:23- program,
- 8:24- by the end of the year that'll really
- 8:26- get launched into 2027.
- 8:28- So a lot of those areas where it's
- 8:30- just,
- 8:31- the cost of care, we're trying to find
- 8:33- out find ways of how do we insert
- 8:34- ourselves
- 8:36- and
- 8:37- make care more affordable.
- 8:40- Thank you. And and and and and talk
- 8:42- about
- 8:43- where are things looking at in terms
- 8:46- of patient experience, consumer experience,
- 8:49- and are you using any digital tools, anything
- 8:52- that you love so far
- 8:54- that you're using to enhance that, or is
- 8:56- it more around people and care coordination?
- 8:58- How are you thinking about patient and consumer
- 9:00- experience in your area?
- 9:02- I think you gotta think about all of
- 9:03- it. I mean, we we are using tools.
- 9:05- We're using AI,
- 9:07- you know, in our clinical settings. We we've
- 9:09- been using ambient listening now for a little
- 9:12- over a year, in our physician clinics.
- 9:15- We're we are looking at expanding that into,
- 9:18- the nursing roles, so on the inpatient area.
- 9:22- But, you know, that does tie directly to
- 9:24- the patient experience because if
- 9:27- they're able to actually just have a conversation
- 9:29- and their documentation is picked up through that,
- 9:32- the patients feel like they're actually being listened
- 9:34- to, that they're being heard. They feel like
- 9:36- they're actually getting more time, because it's it's
- 9:39- an engaged
- 9:41- discussion versus,
- 9:42- you know, some questions and then turning around
- 9:44- and documenting a computer. So I think ambient
- 9:47- listening has been
- 9:48- a a big thing for us.
- 9:51- Being on Epic, Epic is investing a lot
- 9:54- of AI technology throughout its system. And so,
- 9:57- we watch and see what they're doing and
- 9:59- and look at how that would help in
- 10:01- our community and in our setting and, adopt
- 10:04- those things as they come along. So I
- 10:05- think AI is just it's it's gonna really
- 10:08- transform the way that we do things.
- 10:11- Thank you. And besides are are you ever
- 10:13- surprised at how quickly ambient listening became a
- 10:16- need to have type of thing?
- 10:18- Yeah. I mean, it's you know, I felt
- 10:20- you know, I I think when I first
- 10:22- heard about it, it was almost,
- 10:24- three or four years ago at the EPIC
- 10:26- user group meeting.
- 10:27- And, you know, at the time, everyone's excited,
- 10:30- but it took us a couple years to
- 10:31- really get the buy in and and to
- 10:33- get to where we were ready to go
- 10:35- with it. But I will say,
- 10:37- once we introduced it and we had physicians,
- 10:39- using it and we got feedback from patients,
- 10:42- everyone really bought into it. And and now,
- 10:45- you know, when I talk to my peers,
- 10:48- you know, around the state, almost everyone's using
- 10:50- it, Whether it's, you know, the Epic, you
- 10:52- know, version or whatever
- 10:54- their health record is,
- 10:56- almost everyone's using it. So it is it
- 10:58- is amazing how quickly it's caught on, and
- 11:00- it's almost just the common
- 11:03- common tool now.
- 11:05- Right. Amazing. Is there anything else that you
- 11:07- see in the AI world
- 11:09- that is
- 11:10- likely to be
- 11:13- a need to have in the next couple
- 11:14- years? Like, ambient listen became a need to
- 11:16- have. There's some predictive analytics tools that feel
- 11:19- like that.
- 11:20- Are there evolutions that you're watching that you
- 11:23- see as, hey. This is the next thing
- 11:24- we're gonna have to have. It's not like
- 11:26- an option. We're gonna have to have it.
- 11:28- Well, I think if you look at,
- 11:31- really on the the business administrative side, I
- 11:33- think looking at using it for payer contracts,
- 11:36- supply contracts,
- 11:38- to really make sure that you're you're paying
- 11:40- for and you're purchasing,
- 11:42- at your
- 11:44- agreed upon rates, making sure that you're getting,
- 11:46- you know, the best deal.
- 11:48- So I think, you know, administratively, it's gonna
- 11:50- have a huge,
- 11:51- advantage.
- 11:52- I also know that a lot of the
- 11:53- people that will be using it to to
- 11:55- check and balance are gonna be also using
- 11:57- it as well.
- 11:58- So I think it's it's gonna be interesting
- 12:00- to see how on on both sides
- 12:02- it's being used, but
- 12:04- hopefully in the middle, it it achieves
- 12:07- positive for, ultimately, for the patients,
- 12:10- you know, that we can keep costs down
- 12:12- and and
- 12:13- manage it better through using AI.
- 12:16- One more question. If you were to look
- 12:18- at the biggest challenge that you're currently facing,
- 12:22- and and does that be unique to Phelps
- 12:24- Health, what do you think of as the
- 12:26- most
- 12:27- challenging thing that you're following right now or
- 12:30- facing?
- 12:31- Well, I think it's it's really following, you
- 12:33- know, legislation,
- 12:35- both federal and state level. And and, you
- 12:37- know,
- 12:38- I think, you know, prior authorizations,
- 12:40- I think three forty b,
- 12:42- you know, there's been some good work done
- 12:43- in the in the past year, especially at
- 12:46- the state level on on those two items.
- 12:48- But I I know that there's a lot
- 12:50- of attention,
- 12:51- at the federal level,
- 12:53- you know, and and it's it's where we're
- 12:55- probably you know, health care is at the
- 12:57- biggest, hospitals are probably at the biggest battle
- 13:00- with insurers and pharmaceutical companies on, you know,
- 13:03- keeping those programs in place, especially three forty
- 13:07- b,
- 13:07- but also trying to just look at decreasing
- 13:09- the administrative burden of prior authorizations and and
- 13:12- the cost that that incurs on the health
- 13:14- system. So I think it's it's watching the
- 13:17- outside things that you can't totally control, but
- 13:19- hopefully you can help influence.
- 13:22- Thank you so much. I I love that.
- 13:25- Jason,
- 13:26- what a remarkable career in leadership.
- 13:30- Just fantastic. I think you've been at Phelps
- 13:33- now ten, almost twelve years. What a remarkable
- 13:36- run-in leadership.
- 13:38- Congratulations.
- 13:39- Thank you so much for joining us today
- 13:41- in the Becker's healthcare podcast. We look forward
- 13:42- to seeing you in Chicago.
- 13:44- But but what a pleasure to visit with
- 13:45- you. Thank you so much for joining us.
- 13:47- I appreciate it. Yep. Nice talking with you.
- 13:49- And what a remarkable career. Thank you, sir.
- 13:52- Thank you, Scott.