Latest / Glovisor Podcast / How to Turn Your Passion Into a Million-Dollar Business | DJ Self Born [Ep 87]
Transcript
- Joe Abreu - GLOVISOR.com: I want to become a DJ and make a million dollars. Show me how to do that. Welcome to the Glovisor Podcast where we explore business growth, communication, and personal development through real conversations with people who make an impact. Our guest is to turn 30 years of experience into a million-dollar blueprint for entrepreneurs, working with Kanye West, touring with Wu Tang Clan. Building businesses and turning his hard-earned lessons into a system others can use. Now he's an author, producer, an entrepreneur, and co-founder of Virtual PsychiatricCare dot com. Glovisor welcomes DJ selfborn Gregg Davis. DJ Self Born: Hey, what's up man? Cute up cuto applause. What's up man? How are you? Yeah, yeah, yeah. Man, thank you for having me, bro. This is great. Joe Abreu - GLOVISOR.com: Great thanks. Looking forward to it. All right, Gregg. So let's it You're welcome. So Gregg, let's start it off. I want to find out. I I want to become a DJ and make a million dollars. Show me how to do that. DJ Self Born: So the first thing you do is you write a post and say, Send me a million dollars. You get Joe Abreu - GLOVISOR.com: Ha ha. DJ Self Born: you get a million people, send me a dollar. That's how you do it. No, it all starts with I believe, the mindset of what is your passion? Finding something that you love to do, not something that you could do. Something that you know, I like to say it's something that you can't not do. If you you know, whether you're being paid or not, it's just something that if you were locked in your room. We're the we're the locked in your room generation. So if you're just in your room instead of watching TV or playing Nintendo like we did or Atari, y what what is it that you're just compelled to do, you're drawn to. For some people it's, you know, comedy, you know, others it's drawing, being an artist. For me it happened to be tinkering with music. And so that tinkering, that's where the production comes in, where you're manipulating music and then you just find yourself always playing music, playing music, playing music. So for me, that's what it was. And I think it starts with you finding that yourself and then building from there on how s that's gonna allow you to measure how serious you're gonna be able to take it. And usually that passion will match up with a a level of seriousness. And so it goes from there. Joe Abreu - GLOVISOR.com: how old were you when you started tinkering with the music and then how old were you when it became a business? DJ Self Born: Right. So I was fifteen when I started. sophomore year high school. I so in the book I talk about really kicks off with the own your tools lesson, which at the end of each chapter I have a lesson. So I found out I really needed to own the tools when I had a screwed up haircut before eighth grade started. A neighborhood guy, neighborhood bully, my my sister in law's boyfriend, he cut my hair. He just he screwed my hair up. That put me in a mind frame of never letting anybody cut my hair again, which translated to not letting anybody else have control over whatever I was gonna be living, what I was gonna be dealing with. So I had to go to school and even the teachers laughed. It was bad. It was a whole bad experience. So starting with owning the tools was was really where going from tinkering and you gotta have tools to tinker with. So I'll compare it to being a mechanic. If you don't have tools or even a a handyman, carpenter, carpenter usually will start out as kind of like a handyman. If you don't have tools, what can you work on? So it at 15 started tinkering and by 16 I got paid for my first gig, which I wasn't even really expecting. But once that money gets handed to you for something that you had fun doing, a light bulb goes off. And so that's what what happened for me where I immediately said, no, I'm a professional. I had business cars by the time I was seventeen. You know, even, you know, I had buddies in the neighborhood making fun of me like this dude, like, what do you got a business car for? And so yeah, so fifteen tinkering, sixteen money in my hand, and seventeen, you know, I was pushing myself out in the in the public as a as a businessman with business cards. Joe Abreu - GLOVISOR.com: So now from that point, this is it, you're handing out your business cards, to the point where you're hanging out with these big names like Kanye West, Wu Tang Clan, how long did that take? DJ Self Born: So it's funny, so that Kanye wasn't even any effort. He grew up down the block from me. it's funny. Anybody watching this, you might have saw they did a a dedication where they named a street corner honorary name after his mother, Doctor Donda West. And so that's actually my block. That's the corner of where I grew up. And so that was a total coincidence of us growing up in proximity. But by the time we got to college, that's when we were mutually really getting into the the seriousness of of music business and then studying it and having mentors and and really just throwing our lives into it. So, you know, starting out with riding our bikes in the neighborhood and just getting cool, you know, with each other. to by the time we got up to I'd say we were at that point eighteen, nineteen and so yeah, it goes, you fifteen, sixteen, seventeen, and then by eighteen nineteen we were in in school and after classes and sometime missing a few classes, 'cause college you could do that easy. We we were just locked in at at following our mentor. So our mentors respectively were buddies. One was a DJ, his name was Twilight Tone, and the other was a producer named No ID. And these are really well known guys in in the industry. Even No ID just produced a whole album with Jay-Z not long ago, songs that you know you love that Jay-Z made that No ID is the producer of. So at that time they were really focused on an up-and-coming artist by the name of Common, which everybody knows him very well now. And and so it was really being in behind the scenes and and watching what they were doing, watching the mythology of of of of how they really just moved every day and it was locking in and just striving to get better and do better. And even at a higher level, we noticed that. It's like even if you did something good, how do you do it better? And so that the the Kanye connection really starts there and it and it blossomed up until the point then he moved to New York and then that's when I stayed in Chicago and really focused on Djang and You know, the Kanye story, the rest is history with that. With Wu Tang, so after really working hard at being great, doing great shows, I got a manager because I ended up forming a a rap group called the Outfitter, Chicago Outfitters. And our manager, his name was Domingo, he was actually very connected to Wu Tang clan. It even he ended up even managing a few of the artists, I believe. I think he's even still managing one now, one of the Wu Tang clan. Now and because of his connection with New York and Wu Tang, we set up a lot of tours. And so, you know, he just said, Hey, you know, I'm putting you on the road with, you know, Rayquan. It was Rayquan's first, well, not first, the first tour I did with him was with Rayquan. And he's like, Yeah, you're going on with these groups, you're gonna DJ for these different artists. And, you know, I ended up being kind of like the tour DJ and then hosting a different shows and and that was because I noticed what was going on and I say, hey, I want to do more, like put me out there. If you remember going to concerts, you would kind of come in and you would hear background music playing, and then the curtains would be closed and then the show would kind of start later on. Well, I saw that, and instead of rolling into town on tour and just staying at the hotel or a lot of a lot of guys like to go shopping before a show or just do whatever before showtime. I was like, no, I want to get to the venue early after sound check, do the sound check, but you know what? put me front center stage, open the curtain a little bit, and I'm gonna be the opening music. No, it's not any extra money or anything. It's just really getting that exposure and really getting used to being in front of that crowd, learning how to entertain the crowd. So that propelled me further as as far as being respected as a tour DJ. And so that's the Wu Tang connection. And then the second tour, which is a couple of years later, that was with Jiza and yeah, and you know, like I say, the rest is history with my tour career and then moving to Miami was shortly after that. Joe Abreu - GLOVISOR.com: Yeah, that sounds interesting, but but I want to go back to something that you had mentioned earlier. You and Kanye had mentors. And I think that sometimes people don't discuss the value of mentorship and how important that is. And these are big names. So how did you connect with your mentors? DJ Self Born: so Chicago it's it's a big city, but it's a small community. especially in the hip hop community early at that time. So Chicago's very much a city rooted in house music, rooted in soul music. And at the time when hip hop was really emerging as really the the the the big thing that it is, you know, even today, it was at the time you were kind of an outcast. You were kind of like it wasn't it wasn't the main stage thing. So everybody that was into hip hop and really gravitated towards it, we all knew each other. You you end up going to concerts and going to shows and a lot of parties and you you just being around each other. Now I may be minimizing the success I had and still have at networking. because it was, you know, meeting people. It as simple as saying, Hey what's up when you're in a room with somebody two or three times I'm compelled to meet you. If I see you twice, I'm really gonna I'm gonna say, Hey, I remember you, or you might remember me and you know, and just strike up conversations, which is a a heavy point that I like to make with a lot of these kind of interviews nowadays is don't underestimate a firm handshake and eye contact. Like really be able to lock in with the personal experience, the human experience when you're in a room with somebody. When you're in a room with people, don't just stay on your phone. That's something that really it it bugs me now. you you go to these networking events and everybody's networking like this on their phone. H it's like nobody's talking to each other. And Joe Abreu - GLOVISOR.com: Yeah. DJ Self Born: yeah, so that that was really it. It was really as simple as locking in, meeting as many people as you can and then really connecting that with being good. I I can admit I met a lot of people who came up to me or or commented to me. And I still rely on that today. With people say, Hey man, nice job or or okay, I see you or whatever. Or sometimes good networking is the other way. Hey I don't know about that. You might want to work on this or that. You know, it it works both ways. So it's not just a pat on the back. Sometimes it could be a slap in the face a little bit if you if if I could say it that way. Where sometimes you gotta get punched in the face with with truth to really lock in. And some great relationships I have right now with people who aren't afraid to say, hey, you might want to step it up. Joe Abreu - GLOVISOR.com: Now I'll have to agree with you that that networking is huge. It's extremely important to any business. but I think another point that you didn't highlight as much, but that you had mentioned, was going the extra mile, going the extra step and going onto the stage a little earlier and getting a little bit more notoriety. You could have just gone shopping and hang up with the guys. You could have done that. But instead, what DJ Self Born: Yes. Yes. Joe Abreu - GLOVISOR.com: did you do? You took it a step further. And now, I mean No matter what, even if you're like, I don't know this guy, but you're like, wow, I kind of value that. The guy's is working harder than everybody else. And he's here DJ Self Born: Yes. Joe Abreu - GLOVISOR.com: before everyone else. And that's that's huge, I think. DJ Self Born: Yes, yes. Joe Abreu - GLOVISOR.com: now your book that you wrote, is is it all of it based on the DJ business, or are all these nuggets that are in there also apply to other industries? DJ Self Born: So that's why I wrote it. All the nuggets apply to I like to think every industry. because you know, like I said, the first chapter ends with the lesson of you know, own the tools. And I believe you've gotta find out what those tools are based on what your industry is what what you're really going towards. So like I mentioned, you know, mechanic, carpenter, you know, you those are different kind of tools, but you still gotta own some tools to be able to at least start doing it. I love the phrasing, you don't have to be great to start, but you gotta start to be great. And so whatever it is, you gotta start. And if you start and you and you're repetitive you're being repetitive about the practice of something, you're gonna see the the tool that you need. It is gonna be a screwdriver, something there, or better, you know, from a screwdriver to a drill, you know, from a drill to a lane, you know, like depending on what it is. And I use those metaphorically. Like I I look at it like finding finding the tool is really gonna be based on your frustration of being in that room practicing. And the more you practice, the more you're gonna identify what's missing. And so Absolutely. I mean, that was the purpose of the book. The purpose of the book was to speak to anyone who has a passion or maybe trying to find the passion and finding some sort of common ground on how to accomplish a goal. So the million dollars is to catch someone's attention. Cause you know, I could have written a book saying, Hey, how I became successful as a DJ, but nobody wants to read that. Nobody cares about a title. That it feels pretty boring. But when you give a dollar amount, like, hey, yeah, I made a substantial amount of money in a short period of time by focusing in on these lessons. And so, you know, owning the tools, you know, going from you owning the infrastructure, building your own infrastructure, which today that would mean making your own content. You know, similar to what you're doing here right now. You're you're not relying on just posting or going live and then it's gone and it it's here and then it just flutters away and you don't even own that. You don't even have any of that. But you're taking a a a conscious effort into creating a structure that over time you're gonna look back and you're gonna have something built. And so really focusing on that where finding it. You gotta find what what you know those those routes are, what the tools are, but that common piece is what's in here, is that passion. Joe Abreu - GLOVISOR.com: So that's interesting because it I it does I agree that it does seem to match every other industry and it can help. Now, along the way, what else did you do? Because I mean I read off virtual psychiatric care.com. That is like so left field to what DJing is about. So tell us a little bit more about that. DJ Self Born: Over there. Yep, absolutely. So I met my wife, my beautiful wife. I met her in 2018. And by 2019, we moved in together, and she's an entrepreneur as well. And so being a psychiatric nurse practitioner, she had a small practice where you know the typical kind of psychiatric office, psychiatrist office where you come in, sit on the couch, talk about your problems. get medication management, get a little counseling. And and I noticed right away kind of that was it was cool. But then I was introduced to telehealth early. So, you know, back in the Skype days, if anybody remembers Skype and you know, before Zoom, the concept of telehealth, when I learned all about it and learned that that was something that was becoming something you could do because I also had to learn about HIPAA compliance early on. So once I learned about these pieces and how they kind of work together, it immediately was like bigger than a light bulb, it was like a lightning bolt of like, hey, you should take this tele to you know on a telehealth, solely telehealth, because you're gonna be able to reach so many more people and get a broader reach and you actually just be able to do better business, more business. And so mind you, I said 2019 and You know, she loved everything I was talking about and she loved what my approach was to business in general and how I I look to make everything common. I don't make I don't overcomplicate things. I feel like there's a common thread and something to be able to relate to in all industries to simplify it. And she was like, Okay, I'm gonna make you, you know, COO of as we start virtual psychiatric care, which her practice was Miami Psych Concierge was like a brick and mortar based. And so Going online, it was about building the website, it was about looking at what you had to do to be licensed in different states. Because pre telehealth, you pretty much, if you're a healthcare provider, you got a license in the state that you lived in, you saw whoever was in within, you know, let's say a twenty mile, thirty mile radius, and that was it. And you know, because the medical industry pays relatively well, you having your own practice, you you do good enough to take a vacation maybe once a year and eat at a decent restaurant, you know, but I I'm like, nah, that's not it. And she she agreed. She's on the same page. And so started building the website about December 2019. And if you know anything about healthcare, you can't just pop up and make a website and then just launch it. Takes about three three months. So estimated three months plus one month of a to work out the bugs and and do a lot of trial sessions and You know, just work out everything. And so the goal and the plan was to launch April first, twenty twenty. And if we all remember what happened March twelfth, between twelfth and march seventeenth of twenty twenty, the world shut down. And so if there was ever a time that I was proven right, even greater than what just the the idea I had about being able to reach more people and all of that, the whole world found out right away because there was no option. You couldn't go get your medication. So that was like a big thing, which, you know, I'm sure you saw in the news, it was something we really dealt with. And so at the same time of launching that website, it became so much more serious because on the other side, on the DJ side, there was no DJ for we didn't DJ, we did there were no parties for at least a year, even to two years, depending on where you were in the country, because each state was kind of different. And so that allowed me to focus and actually apply. everything that I learned and taught myself from marketing, from using Photoshop, to design designing mailers to you know the verbiage to you know I spent six months answering every phone call so that I could get caught up to understand just how people are approaching just the medical industry and and not only just understanding how that business would work but because we were in such a unique time in 2020 it really gave me the opportunity to experience that human connection part, right? And so how finding out what applies and what doesn't apply. And I was really surprised like that the things that I learned building a DJ business totally were applicable. Not just applicable, but it made the business soar. And so, you know, right now we're approaching forty states. The goal is gonna be fifty. but it's really hard again if all you guys out there to know anything about HIPAA compliance and know about licensure and all of that. It's it it's a tough road, it's a lot of paperwork, but it was totally transferable, even to my surprise, which then led to being able to write the book with confidence. Joe Abreu - GLOVISOR.com: it just confirms absolutely everything that you wrote in the book because you've done it. You've been there. In not only one industry, DJ Self Born: Yep. Yep. Joe Abreu - GLOVISOR.com: in two industries. So that really confirms it. So, you know, one of the things that I wanted to mention about that when I work with people, they're always complaining or telling me, my God, all these compliance issues, all these licensure issues. And I used to be that, you know, the same way because, you know, we worked with EPA and we worked in an environmental business. And what I realized is that I like the requirements of licensure and compliance. Because the DJ Self Born: Yes. Joe Abreu - GLOVISOR.com: more difficult it is, the harder it is for my competition to get in and stay in. And yeah, DJ Self Born: Yes, greater barrier entry. Yes. Joe Abreu - GLOVISOR.com: you know, and that's one of the things. So now if you can, I would say embrace it versus shy away from it. Now, if you're not good at record keeping, you're not great at following the steps, that might not be the business for you. DJ Self Born: Yeah, absolutely. Joe Abreu - GLOVISOR.com: now what are you doing now? I mean, I are you splitting your time between these two ventures? Are you still actively DJing? And then when you do DJ, is it locally or are you traveling the world? DJ Self Born: So I'm traveling, so I'm doing everything. So splitting the time with the the business during the day. fortunately, virtual psychiatric care dot com, once a lot of these things are set into place, you really because providers are kind of almost like their own businesses and and owners in their own right. So once recruiting the the right providers, depending on each state and and having the structure really done, it it doesn't fully run on autopilot, but my wife being a provider as well as the CEO, there's a lot of stuff that I'm able to do kind of after the fact. So seeing that the the provider seeing the patient, that's just that's a loop that just it it fits itself. And what I found is a lot of the work that goes into that is from helping your provider really get acclimated to solely looking at telehealth and then actually getting them to be more comfortable with multiple states, being licensed in multiple states and kind of doing that work as opposed to before just having that one license. So i it's been great, you know, the first couple of years, yeah, it was a lot of work. But at this point it's really fixing any problems, anything that kinda any hiccups along the way that will come across the the table and really thinking about new ways to market. So that's the a lot of the work right now is about thinking about new places and new ways to market as there's so many more, so much more competitors. because from twenty twenty till now, I mean we've got better help talks about I'm not gonna advertise with other people. Guys, but you got so much so many competitors now. And it's about all right, where where are we marketing, you know, there was Google ads and now you got meta, now you got social media, you got YouTube, you got so many more avenues. So it's like constantly thinking about that stuff is really where a lot of my time for that goes. On the DJ side, I'm absolutely spending traveling. I was telling you I was just in Orlando last week for the DJ summit. they were honoring me, gave me a table to sell the book and that was really great. 'Cause it allowed me to realize how many people outside of Florida are really paying attention to, you know, what I've got going on and and what I've built online. And then I'm DJing at hotels, I'm DJing at a lot of choice places. So I started to throw more of my own events because I owned a bar for a while on South Beach. And so I turned that bar into a pop-up. that's like a reunion party. So, you know, it's not something that's done regularly and I kind of just pop up with the idea for that whenever I really kinda feel like it or feel like it's it's time. But the real focus with the DJ now, DJing now is focusing on being a vendor at hotels and resorts. And that's a big piece also that makes that million dollars a reality. So instead of you just going out there trying to book gigs, it does it starts with having that paperwork in order because hotels don't just hire a random DJ and then they pay them two hundred dollars out of the register. You know, you gotta have your LLC in order. really allows you to walk into a lot of these businesses and they look at you differently and talk to you as a business as a stead of instead of as a person. focusing on the resorts, which is why I actually moved to Miami, because it's the greatest density of places where you can actually DJ and actually make a business out of it. And so yeah, so you know now I'm being a lot more choosy with with the gigs and the places that I spend and and how I do it because I locked in also early in my career when I moved to Miami. I made a decision that I was only gonna DJ 70s, 80s, and 90s. Now what that translates to is pretty much old school music. Anything older than I like to say anything older than Kanye, which that marker, his first album, was like 2003, 2004. So anything that's like pre-2000s is really my wheelhouse and and I make it known. Like I I don't advertise or just put myself out there as just kind of like your regular DJ. Anybody that hires me, any of my my fans, anybody that comes out, they know what they're getting. And so it's it's really appealing to a crowd that'd be about thirty five and up, really even closer to like forty and up, and being very specific with that. So that's that's where it is on the DJ side. Joe Abreu - GLOVISOR.com: You know you're lane for sure. DJ Self Born: yeah. Joe Abreu - GLOVISOR.com: Now, if one of our listeners wants to be a DJ and aside from picking up your book, what would be the first DJ Self Born: Mm-hmm. Joe Abreu - GLOVISOR.com: step? DJ Self Born: First step would be really making sure that you are tapped into the music you like. The music you like is really gonna be your best route at being a DJ. And it doesn't even matter what it is. I don't care if it's country, I don't care if it's folk music, you know. It could be either you know, chamber music. I don't have a passion for it, you're gonna be able to find a way to really stand out because if you love it, there's an audience out there that loves it. That's something I do like about the internet, that there's an audience for everything, no matter what it is, no matter how weird it might seem, no matter, you know, how niche, you're gonna be able to find a group of people that are into what you're into. And then from there, you're gonna be able to practice a lot more. And a lot get better a lot easier because it's something you're really into. So I would say locking in on at specifically as a DJ, lock in to know exactly what music you're really, really into, which therefore will be the music you really want to put out into the world better and in a different way. And then study the people that you you can find that are already doing that, that that are already performing that kind of music. And whether that's artists or DJs or both, you know, lock into just the whole community of it. and and really know it backwards and forward. Joe Abreu - GLOVISOR.com: Now we're gonna squeeze out another golden nugget from you. Is there another takeaway that our listeners should remember from this conversation? DJ Self Born: Another takeaway. Don't be afraid to walk into the room. Get off of the computer. If and and maybe you want to let's say maybe you want to DJ in London. I'll just pick somewhere and you're you're in the United States. Walk into a place that's in your area to practice. that human connection of how you're talking to somebody, how are you entering the room? Are you shaking hands? Is it a firm handshake? Do you have eye contact? All of those things, it may sound crazy, but it actually translates the same way to accomplishing that connection with the person 'cause you're not gonna get hired without a connection to somebody. And and whether that's, you know, people get upset about nepotism But that's like the greatest form of of having a relationship with somebody. So you're never gonna get a job all the way down to the lowest level of the person might be into seeing what they see you do online. And as soon as they meet you, that becomes the determining factor. If they like your personality, you pretty much are gonna be able to get any kind of gig you want or be be hired by anybody that really is going to be into you personally. So it's like don't be afraid to embrace that. Like and and not just not being afraid, go towards it. I think we're getting back into an era where we're seeing so much AI slop, we're seeing so much perfection online, but the real experience is nowhere near what's presented on that screen. So reach out to less people but make the relationships and the value of those interactions greater. So instead of trying to reach a hundred people, maybe you'll reach 10. And in instead of trying to close 10 people, maybe you'll close one. But that one relationship can mean so much more in long-term relationships. I've got so many great business relationships from interactions that I thought didn't mean anything and it meant everything to that other person. So don't underestimate when you do meet those people. You might meet a janitor, you might specifically as a DJ, you might meet a bar back and you don't realize that that bar back is gonna be a manager somewhere in the future. And he'll remember, he or she'll remember that interaction you had, good or bad, when you didn't have to. when society might look at you as up here and they might look at them as down there. But that matters so much of like I said, how you shake the hand, how you're talking to them. You know, I've stopped and went to a store for someone. Like you you're at the studio and and then you ask, hey, does anybody want anything? And there's an assistant producer. it's a real story, assistant producer that I befriended. I can't even really remember the interaction, but he reminds me to this day how cool I was. He's a Grammy Award-winning producer, and and engineer now, because he was a he was an assistant engineer, not just a producer. And I can't even fully remember the interaction, but he brings it up a lot of like, dude, you were super cool and all of that. And this is somebody that some would consider is higher than me, you know, on the food chain. And so never, never judge what that food chain could be, treat everybody the same. same and you know just have a great personality work on your personality Joe Abreu - GLOVISOR.com: Quality versus quantity. DJ Self Born: Exactly. Joe Abreu - GLOVISOR.com: Good point. Where can people connect with you? find out more about your work and continue this conversation. DJ Self Born: So you can find me everywhere at DJ Self Born. So the book is available on Amazon. I have a thriving YouTube series, my whole page, DJ Self Born. Once you search Self Born, you're gonna find me everywhere. And that's all on the social media platforms. And it's pretty consistent because I'm constantly posting my mixes once a week. I do a series called Penthouse Blends and showcasing the the skyline of Miami and giving people that are outside of the world. warm weather, a little taste of what it could be like if you came down here for vacation or move down here. So find me everywhere at DJ Selfborn or just DJ Self Born and even if you're on Amazon, just self-born and you'll see me. You'll see the book. It'll pop right up. Joe Abreu - GLOVISOR.com: You're making people jealous. Now, DJ Self Born: Hey. Joe Abreu - GLOVISOR.com: one quick last question. How did you come up with the name DJ self born? DJ Self Born: Okay. So before Self Born it was DJ Gregg D, which in Chicago, because it's a a house focused city, a lot of the house DJs, especially the legends, they had a name. They they just chose their name, it might be the first initial and their last name, or the first name, last initial, or just their full name, like a Terry Hunter, you know. and in hip hop, Nobody really does that. It's not really so much a thing. Hip hop was such my passion in the beginning before it grew to just all genres. And it shifted from genre specific to era specific. So I play everything from 80s, rock, your reggae music, like everything, but it's older, right? So thinking about what's gonna make you you, what's gonna create your success. the passion, everything that I talked about, you notice I always go here. I go here with it. So nobody else is gonna be able to give you your identity. Nobody else is gonna be able to give you your success. So it has to be self-born. So your name is supposed to reflect who you are and who you are is supposed to be reflected in your name. And so I was always self driven, self motivated, self self self. It it always was coming up and I'm like, you know what? DJ self born it it already is the icebreaker. It paints the picture. for anyone kind of wondering and they usually want me to elaborate on not what does it mean but like why and I like that because if you think about a lot of DJ names or a lot of names in general you say well what the hell does that mean? And then they'll say, well why? My only question is really why, but not like what does that mean? So it already causes people I see to think when they meet me or hear my name. And it's a lot more memorable. I've I've really found out my name is really, really memorable to people because even I've had jokes they're like so you just don't have a mom, huh? So just to hell with your mother. Like it's like it's it's like funny. I got friends that say it a little more crass than that, like, so just screw your mom, huh? It's like, no, you know, it's all about the passion. I love my mom, you know. But yeah, it it's about starting from within here and and and building that passion from within. And so I had to embody that name. Joe Abreu - GLOVISOR.com: I'm glad I asked. So, Gregg, thank you so much for joining us today and for all of the value you've shared. DJ Self Born: Man, thanks for having me, bro. This is great. I'm ready to come back. Joe Abreu - GLOVISOR.com: Awesome. Thanks everyone for listening. If this episode inspired you, make sure you share it with someone who needs it. 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