How your agency can increase retention and profitability by offering a fractional CMO as a service
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The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that:
John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and the challenges they face, especially regarding budget and focus. Jantsch's Duct Tape Marketing was his solution to the market's need for effective and straightforward marketing services. Over time, his approach evolved into licensing his methodology to…
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