#46: Consistency doesn't require the volume of content you think it does

The Quietly Disruptive Business · May 19, 2026 · 9m

Post daily, do the reels, create carousels, add the hook, don't forget the call to action, and oh, if it doesn't work, you're just not doing it right. Does this sound familiar?

What if the problem was never you, but the advice?

That's what today's episode unpacks as consistency does matter, but somewhere along the way the benefit of staying visible and findable got translated into a very specific prescription that includes posting daily and a whole list of other rules, and that prescription has been mistaken for the benefit itself.

In this episode, you'll hear:

Why trying to follow the…