Latest / The Millionaire Dentist™ / When a Dentist Needs to Stand Up for Themselves
Transcript
- 0:03Hello everyone, Welcome to the Millionaire Dentist Podcast, brought to you by four
- 0:08Quadn's Advisory. On this podcast, we break down the world of dentistry,
- 0:12finances and business practices to help you become the millionaire dentists you deserve to be.
- 0:17Please be advised we do speak with an honest tongue and may not be
- 0:20safe for work. Hello and welcome. This is Casey Hires back at the
- 0:26Millionaire Dnist Podcast in studio with co host Jared Bridgeman. What hi, Casey,
- 0:30how are you Your Your sweater's giving me a seizure? How many colors
- 0:33do you have over there? Twelve? Listen, It's like Bill Cosby sweater
- 0:37before Bill Cosby went a style. It's a little bit like a Burton Ernie
- 0:40sweater. So all day people have been calling me Ernie. Yeah, that's
- 0:42probably a better uh fine muppet fan. So it all works out. What
- 0:47we've been up to. Uh, you know, I spent the weekend dragging
- 0:50the kids around doing sports things. I should say they dragged me around.
- 0:53One of the things I was very proud of. My son is six and
- 0:55he's doing soccer and he really worked hard to not score all the goals himself
- 0:59and help everybody. So he kind of stood up for his teammates, which
- 1:02was nice. Hashtag humble brag. Listen to you, listen, I'm excited
- 1:04for my kid to be successful since I'm here. Well, for the listeners
- 1:08out there, Jared doesn't really like sports, and you know he's just spurn
- 1:12At our early age, it was terrible. Yeah, that last kid picked.
- 1:15So now that his kids having all that stuff and this kid's out of
- 1:19the gate, phenomenal. You're embracing it though, you're kind of liking it.
- 1:23Yep, that's good. Yep. But he's helping out his teammates.
- 1:26I like it. What do you want to talk about the day power?
- 1:27I wanted to talk about, if you let me finish, I'd like to
- 1:30talk about standing up for yourself. Yeah, you like that? Still stand
- 1:34up for yourself. Don't let me bullyeve you right. Well, you know,
- 1:37we talk about a bunch of these different things. We've talked about some
- 1:40of them separately, but we've talked about how a lot of times practice owners
- 1:46are non confrontational. Now standing up for yourself doesn't actually, you know,
- 1:49have to mean a violent confrontation by any means. But there is something that
- 1:56needs to be said or done at times. It could be with patient,
- 2:00can be with an employee, could be standing up to ds os or insurance
- 2:04companies. That's kind of where I wanted to go. Let's just you know,
- 2:07shotgun it out there and get it all all going. Yeah, I
- 2:09think podcasts over be be courageous. Thanks, right, you're welcome. Done,
- 2:16No, you're right. So you know I want to talk to you.
- 2:19You know you're as a as our listeners know. You're always out and
- 2:23about commuting and talking with the common dentist out there. What are what's a
- 2:29major thing that you feel you just want to scream, stand up for yourself?
- 2:32What's what's a topic? I just shared this earlier today with a new
- 2:38hire, talking about how so often insurance adjustments can be a real challenge and
- 2:46a practice right to produce one six collect a million, six hundred thousand off
- 2:53the top. And I've talked to practice owners where we'll get into that and
- 2:58rather than address that issue, they've told the lie to themselves of yeah,
- 3:05but I'm helping people, right, And so it's it's almost one of those
- 3:08things that know they need to address it. It's they feel like they're helping
- 3:12people on one side, of the other side is there's nothing I can do
- 3:15about it kind of thing. Yeah, yeah, I think there's a lot
- 3:19of you know, employee wages insurance. Those are probably the top two casey.
- 3:23And then the situation of insurance is do you have any good examples of
- 3:27potential waste A dot could stand up for themselves. Yeah. I think having
- 3:30the courage to actually look at it and know where your true true fee schedule
- 3:36should be, what your true insurance adjustments are. We've talked about this before.
- 3:39Not cooking the books, don't bill expect to collect. Make sure you
- 3:43actually understand what your true insurance situation and adjustments are, because if you're cooking
- 3:49the books, it looks like you have six percent. No, you have
- 3:51twenty six percent. You're not putting it in the software. So really the
- 3:54first step is just understanding the situation and then looking at different metrics patients per
- 4:00day, PU production per day, how far you're booked out? Is there
- 4:03an opportunity to do something here? And it's how I always I want to
- 4:08recoin or resay your one of your favorite phrases, which is what's worse than
- 4:13having bad information what's worse than incomplete or incorrect matak making decisions using incomplete or
- 4:19incorrect data. And then to your point, if somebody is not sure what
- 4:23their true insurance adjustments are, how are you going to fix that? You're
- 4:26going to keep taking six figure haircuts every year because and again a lot of
- 4:31times it comes from they don't know what to do or how to change it.
- 4:34So it's easier to just say it's unchangeable. Yep. Then stand up
- 4:38for yourself, have it to have your team do a deep dive and understand
- 4:42it better. You said, like a number two kind of thing would be
- 4:44a lot of times employee wages are just employee situations in general. What are
- 4:48some good examples now wages I can obviously understand, which would be, you
- 4:51know, a long time or even a short term employee asking for more money
- 4:56and maybe trying to hold you hostage over that. What are some other situations
- 5:00where a doc may need to stand up to an employee. You know,
- 5:04we don't want any hostage situations. I mean, it can be culture.
- 5:09I mean there's a lot of times that they'll know there's an employee that really
- 5:12is a cancer, but they don't have the courage to do anything about it,
- 5:15right, And I feel like that's a common one and a lot of
- 5:18businesses too. There's always not always, but sometimes you'll get examples universal.
- 5:23I mean any organization anywhere where, right, and so really making sure you've
- 5:27identified and rectified what you want your culture to be and if somebody is not
- 5:30adhering to it, then what are those consequences? Again, it comes down
- 5:33to are you going to have an employee run your practice or are you going
- 5:38to take control have the courage to run your practice. Now that can trickle
- 5:42down too. Wages. That's a real touchy top topic because underwhelming staff and
- 5:48team are demanding more money or they walk because they know there's a demand and
- 5:51supply issue with good workers correct, And so that's a real big one.
- 5:58I've heard some horror stories before about maybe a new dog buying a practice and
- 6:01keeping some of the older staff, and how that can be an issue too.
- 6:04It's it's the boogeyman, right, So new practice and old staff and
- 6:10there you go back to junior high and you're worried nobody's gonna dance with you,
- 6:15nobody's gonna like you. And I didn't have to worry about it.
- 6:16They just didn't. That explains so much, but ultimately not wanting to change
- 6:23too much and so then putting up with too much. Now there's pace to
- 6:28everything. We say that all the time. So you have to have strategy
- 6:31and good advice and good implementation of that strategy. But there are a lot
- 6:36of times where the old staff they're trying to run the show and almost work
- 6:40against the new practice owner. And this could even be in year two or
- 6:44three sometimes because they have their their habits and their traditions and they that they
- 6:48think are better even if they're not. Yeah, a lot of employees overvalue
- 6:55their place, and it's incredible how many people we talk to. They go,
- 6:58I finally had the courage to part ways with an office manager or an
- 7:02assistant or two hygienists, and I didn't get how that can be scary.
- 7:08Absolutely, I'm not discounting it. But ultimately, while we're talking about having
- 7:12the courage to stand up to it, to do the right thing, and
- 7:15then it was never as bad as they thought it was going to be in
- 7:17their head. Ultimately they were able to move forward and then that gain or
- 7:20benefit was so much better. Well, because if you're seeing as a pushover
- 7:25in your own business, in your own practice. Your other employees will see
- 7:28that and we'll potentially take advantage of it as well. Yeah, I mean
- 7:30we don't. We're not practice management with like leadership, but a lot of
- 7:34the things that we help our clients with they then become better leaders. And
- 7:38then they also have a team that we can fall on that sword, yep,
- 7:43and help give that advice. But ultimately, when people have the courage
- 7:46to do the right things, and normally it just comes down to doing the
- 7:48right thing, the thing you know, and you're pity your stomach that you
- 7:50need to do. If you do it, typically you're better off because of
- 7:55it versus the tail wagging the dog. And then all you do is complain
- 7:59about your team, your staff or even like patients. I mean there's some
- 8:01patients that I've heard a lot of these stories where they'll come in and they'll
- 8:05try to get discounts or free dentistry or complain or threat and that they're gonna
- 8:09do, you know, put a bad review out there. Again, you
- 8:13have to have strategy around when that happens, not if because it's gonna probably
- 8:18happen. Also to ask about patients next, I like that you brought up
- 8:20the threat of a bad Yelp review, which I don't. It's not as
- 8:26big of as a deal as some people played out to being as You're at
- 8:28restaurant, I think, but one of the ones, this is an episode
- 8:33from quite some time ago, we had talked about making patients accountable MM and
- 8:39I think that's where also standing up, standing up for yourself could could come
- 8:43into play. Yeah, we've got some people. I love it. They
- 8:45have like their go to couple practices that they say, you know what,
- 8:48I really feel you're a better fit for Doc so and so down the road,
- 8:52and I'm gonna I'm gonna go ahead and let them know that you'll be
- 8:54contacting them, and we're gonna go ahead and close out your client file.
- 8:58And you say it really nice. Basically you're saying f off, right,
- 9:01but you're saying it in a professional way. And again, having all these
- 9:05systems in place that when these things happen, what are you going to do?
- 9:09Because if you don't have a plan, and if you don't have a
- 9:11team, and you don't have any courage, you're going to be frustrated.
- 9:13Dentistry is not going to be what you thought it was going to be you're
- 9:16going to be paying. Patients are going to be walking all over you,
- 9:20Your staff and team's going to be walking all over you. The insurance companies
- 9:22are going to be walking all over you. And then you go to your
- 9:26study club and just bitch and moan about how dentistry is terrible. Right,
- 9:28right, It's not terrible. It's beautiful. It's a beautiful thing. But
- 9:31yeah, if you're not doing any of these right, I can see how
- 9:35that's definitely a pain. Well, it starts to add up. I mean,
- 9:39as a practice owner, you're getting it from all angles and you're grinding,
- 9:43you're working every day. You're also producing an incredible amount of dentistry.
- 9:46That's the Yeah, that's the Then you get worn down to become that smooth
- 9:50stone. Well, and then we talked about standing up the DSOs. Yep,
- 9:54again, there's a place for them, and we're not poopooing them.
- 9:58I'm gonna I mean too much. But sometimes the corporate dentistry ds O route,
- 10:03they come in with the check and the practice owner doesn't feel like they
- 10:07have any other options. Right, the wave that in front of your face
- 10:09and then yeah, jump and if you can get your practice and house in
- 10:13order. Then you can also can always say no to them, but to
- 10:16stand up to them and feel good about it versus oh, I don't want
- 10:18to upset them because this might be my only way out to sell my practice,
- 10:22you know. I mean just courage in general. Some people have it
- 10:26more than others, and some are too courageous and do dumb stuff. So
- 10:28again that that word is a sliding scale. But the PGA Golf tournament in
- 10:33Valhalla and Louisville is this is this weekend, and took my nine year old
- 10:37and my dad to the to the practice round, just a nice gentleman and
- 10:43a scholar. But there was this area where all the players kind of funneled
- 10:46in and out, and there was a kid area for autographs and it was
- 10:50it was great, but there were some adults in there and they were just
- 10:52pushing. They're the ones that were trying to sell autographs. And my nine
- 10:56year old kind of forearms shivered one of them and kind of looked up at
- 11:01him with a look and they were like, oh, I'm sorry and moved
- 11:03And I was so proud of her because like innately, she has a little
- 11:05bit of that courage to do that, and then she got John Rahm's autograph,
- 11:11Justin Thomas's autograph, Tommy Fleetwood. You don't know who those people are,
- 11:16well listen, and I'm sure at the at the same time too,
- 11:20those golfers really appreciated that because they know these these adults are just trying to
- 11:24flip and make some money. Well, there's actually kids here who were appreciative
- 11:26and like their heroes. I don't know a ton of famous people, but
- 11:28I do know some people of notoriety, and they tell me the kids they
- 11:31love. But the adults they can't stand because they know they're probably just gonna
- 11:35sell the autograph or try to, you know, do something. But the
- 11:39kids, they flock to them, and they there were certainly a chuckle or
- 11:43two. Yes, that's right, that's right, Casey. We just had
- 11:48a really successful and great event down on a land actually two of them,
- 11:52going over the business side of dentistry. We are going to be visiting some
- 11:56other areas soon. We're going to be hitting Saint Louis for two different events
- 12:00as well as Kansas City, So check those out. Go to four Quadrantadvisor,
- 12:03dot com slaw and click on events. We were going to be hitting
- 12:07our hometown area of Indianapolis, visiting Evansville, Indiana as well. A lot
- 12:11of really really cool things coming up. I know we're going to be at
- 12:15the IDA. We're gonna be at the is the state we reside in the
- 12:18Indiana Dental Association meeting. We've you know a lot of our clients are are
- 12:24president's past presidents on the board are going to support that. Are we going
- 12:28out east too? I believe so. Hey, the only thing hotter is
- 12:31the Taylor Swift to are Other than that, it's uh, the four Quadrants
- 12:33a Millionaire Dentist to our Boom boom, Thank Casey. That's all the time
- 12:41we have today. Thank you to our guests for their insight and for sharing
- 12:43some really great information, and thank you to you the listener for tuning in.
- 12:48The Millionaire Dentist podcast is brought to you by Four Quadrants Advisory to see
- 12:50if they might be a good fit for you and your practice. Going over
- 12:54to four Quadrantsadvisory dot com and see why year after year they retain over ninety
- 12:58five percent other clients. Thank you again for joining us and we will see
- 13:01you next time.