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Clare Kitching: Make My Business Grow, How Can I Do This?

Most organisations now claim to be adopting artificial intelligence. Far fewer can describe what they are actually adopting it into. I speak with Clare Kitching, founder of Cambiq Consulting—formerly of McKinsey, QuantumBlack, and Treasury Wine Estates—about what responsible AI leadership actually requires in this country, at this moment.

Clare's argument is organisational rather than technological: governance cannot exist as a paper exercise; shadow AI persists because employees do not know whether policies exist; and the genuinely strategic question—how do I grow my business—is precisely…

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