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E275 - John Gordon from Incentive Games
On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by John Gordon, Founder & CEO of Incentive Games, for a deep dive into free-to-play gaming, behavioral science, and why engagement—not acquisition—is becoming the most valuable currency in modern iGaming.
Hear them discuss:
00:00 – John’s background in chemical engineering and how an analytical mindset shaped his approach to gaming and product design
02:30 – Buying and running a fifth-division football club in Cyprus and the surprising parallels between sports ownership and gaming
05:00 – The origins of Incentive…
The skinny
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