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63. Ethical Selling Wins: Listening, Calibration, and Human Connection with Sue Barrett
Is Sue Barrett successful today because she is sophisticated, or because she is a little bit scrappy? In this episode of Scrappy But Successful, Jack Tompkins sits down with the founder and CEO of Barrett Consulting Group and the Selling Better movement, one of Australia's most distinctive voices on ethical, human-centered sales, who has trained over 50,000 professionals across five continents.
Sue takes us from school holidays in her father's timber business, where she learned not to be intimidated by skeptical builders, to landing her first $10,000 sale in her first week in business. Along…
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