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Choosing your niche (and communicating it to the market)
Some lawyers know, from the outset, what they want to practice in. Others accidentally find themselves in a certain area of law. James d'Apice, he tells Lawyers Weekly, allowed his area of practice to find him. Here, we explore how and why lawyers come to select their specialities and – once they've done so – how to communicate it to the world.
In this episode of The Lawyers Weekly Show, host Jerome Doraisamy welcomes back lawyer and Coffee and a Case Note founder James d'Apice to discuss how and why legal professionals end up in specialised practice areas, how he ended up in his speciality…
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