Latest / No Days Off with Brian Gubernick
906. Obsolete Yourself Before Someone Else Does: Gwynne Shotwell's Rule for Staying Ahead
Brian discusses a line from SpaceX President Gwynne Shotwell at the 2026 All-In Summit: if you don't make your own products obsolete, someone else will do it for you. SpaceX is building the rocket that will replace Falcon 9, the very rocket that made the company, while that rocket is still winning. Brian unpacks why the thing that makes you money today is often the thing that leaves you most exposed, and why some of the most famous companies in history thrived or collapsed on this one decision. Brian also discusses why this matters even more for service businesses, where the "product" is your…
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