Big Dance, Bigger Business: The New Economics Powering March Madness
March Madness is a case study in how premium sports rights stand to be repackaged and monetized in an increasingly fragmented TV-and-streaming ecosystem. This "MediaTalk" episode highlights the long-running CBS and TNT Sports partnership as an unusually durable co-rights model — one that blends broadcast reach with cable affiliate economics and modern streaming distribution. With the looming possibility of Paramount Skydance and Warner Bros. Discovery becoming corporate teammates, the episode explores what consolidation could mean for rights strategy, brand architecture and platform…
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