What Wicked 2 Can Teach You About Branding, Spin & Reputation Control

The Brandinc PR Podcast · Nov 29, 2025 · 9m

Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business…