The Hidden Challenges of Combining Marketing and Sales | UNCAGED With Madelyn Sheldon
Madelyn Sheldon is the Global Chief Commercial Officer at UTR Sports.
At Amazon, Madelyn led brand and product marketing for Prime, Alexa, and Amazon Devices, helping grow Prime from 30 million to more than 125 million U.S. members, taking Echo and Alexa from a nascent category to a household name, and directing nearly $1 billion in global marketing investment.
She also led Super Bowl campaigns that ranked #1 on the USA Today Ad Meter and earned an Emmy nomination.
In her marketing and commercial leadership roles at Tonal and UTR Sports, Madelyn carried full P&L responsibility: growing…
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