The Structure That Makes Creative Chaos Productive

Leading From the Front! · Sep 3, 2026 · 27m · transcript

Every leader running a team of talented people hits the same wall, where too little structure creates chaos and too much kills the very work that team exists to produce.

My guest this episode is Victoria Wills, who spent 20 years building the operational and human side of creative organizations, rising from resource manager to partner at Rethink, one of Canada's most decorated independent agencies. She breaks down the Rethink Machine, the scheduled office-hours system built so creative directors could give direction without chasing their teams down, including how a resistant creative director…