Why Shoppers Abandon Their Carts
What really stops customers from completing a purchase? Owen Landon, CEO and Founder of Cart Convert, joins AdLab to discuss the most common reasons shoppers abandon checkout, why discounts aren't always the answer, and how brands can use customer conversations to improve conversions. Plus, LP's Karly Scott, Manager of Client Services, joins this week's Hot Headline to discuss ChatGPT's latest advertising measurement updates.
The skinny
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