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Intent-First Marketing: Search, Social and AI in a Connected World
Digital Marketing Today explores the latest shifts in digital marketing techniques and innovations, from SEO and EDMs to Google Ads, Meta advertising, and emerging AI-driven strategies. In this episode, we unpack why digital marketing is moving from a channel-first approach to an intent-first strategy. Instead of simply choosing platforms, brands are now asking where discovery really happens, how fast they can respond, and how every activity contributes to revenue. We look at how TikTok and Instagram are reshaping discovery, particularly for restaurant marketing and Gen Z audiences. The…
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