How FNBO built Bend, an in-house credit card as a service offering with Marc Butterfield

Tearsheet Podcast: Exploring Financial Services Together · Dec 5, 2022 · 26m

Whenever I’ve spoken about transformation of traditional banks, I pointed to Goldman Sachs building Marcus, its new mainstreet brand. But look around the industry and there aren’t a lot of good stories of digital transformation. Even Goldman is trying, but it isn’t clear that Marcus is working financially, even though it has attracted a lot of deposits. That’s why stories about a traditional institution evolving into something new are compelling – it’s just really hard to do. Marc Butterfied heads innovation for the First National Bank of Omaha. And he and his team recently launched Bend, a…