Latest / Marketing in the Age of AI
🚀 AI-Powered PPC That Actually Performs: Predictive Modeling, ROAS Wins, and What DIY Misses 💰
Episode Overview:
In this Marketing in the Age of AI episode, Emanuel Rose welcomes back Lisa Raehsler (BigClick Co) to unpack the future of paid ads across Google, LinkedIn, Microsoft Ads, YouTube, and more. We dive into predictive performance modeling, smarter bidding, ROAS targets, attribution across long sales cycles, and why DIY PPC can cost more than it saves. Practical strategy, KPIs that matter, and how AI is reshaping campaign setup and optimization.
What You’ll Learn:
How predictive performance modeling helps platforms identify high-converting audiences before launch
Setting and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.