Latest / Outspoken the Podcast / Tammy Hembrow’s Diabolical Pregnancy Prank

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Tammy Hembrow’s Diabolical Pregnancy Prank · Outspoken the Podcast

• 0:03
  Speaker 1: Hello and welcome to Outspoken.
• 0:05
  Speaker 2: It's your dose of the hottest.
• 0:06
  Speaker 1: Influencer and pop culture news twice a week. I'm Sophie Torber.
• 0:11
  Speaker 1: I'm Kate Torber. And I'm Amy Torber and coming up
• 0:14
  Speaker 1: on today's show, Tammy Hembrough's boyfriend's insensitive pregnancy prank and
• 0:19
  Speaker 1: long-time subscribers hit out at Zoe Ray's content. But first,
• 0:24
  Speaker 1: Georgia Richards has revealed she's returning to her barista job
• 0:27
  Speaker 1: six years after leaving to become a full-time influencer. The
• 0:31
  Speaker 1: 28-year-old admitted working alone from her apartment has taken a
• 0:35
  Speaker 1: toll on her mental health. Now, Soph, initially, Georgia wasn't
• 0:38
  Speaker 1: sure she wanted to open up about this to her audience.
• 0:41
  Speaker 2: Yeah, that's right.
• 0:42
  Speaker 1: In her recent YouTube video, she admitted that she felt
• 0:45
  Speaker 1: awkward talking about this new career pivot and was initially
• 0:49
  Speaker 1: unsure how she wanted.
• 0:50
  Speaker 2: To broach it with her audience.
• 0:52
  Speaker 1: She led into the announcement by vlogging herself waking up
• 0:56
  Speaker 1: at 4.44am and packing her lunch for the day and
• 0:59
  Speaker 1: then catching a tram. And as an avid viewer of
• 1:03
  Speaker 1: her content, I was like, where is she off to?
• 1:05
  Speaker 1: I was so confused. She then followed up with some
• 1:08
  Speaker 1: overlay of a new coffee shop. And I thought, oh yeah,
• 1:11
  Speaker 1: she's just there getting a drink. But no, it turns
• 1:13
  Speaker 1: out that she's working there. So after her shift, she
• 1:16
  Speaker 1: jumped into her car for a debrief with her followers
• 1:19
  Speaker 1: saying this.
• 1:20
  Speaker 3: I decided to get a second job. I've gotten a
• 1:22
  Speaker 3: barista front of house job at a cafe, which if
• 1:25
  Speaker 3: you've been around here for a long time, like a really,
• 1:28
  Speaker 3: really long time, I used to be a barista and
• 1:30
  Speaker 3: a manager of a cafe back. I quit in 2020
• 1:33
  Speaker 3: to do social media full time. And honestly, when I
• 1:35
  Speaker 3: did that, it was just kind of, exciting I didn't
• 1:38
  Speaker 3: love a lot of aspects of that I didn't love
• 1:40
  Speaker 3: being a manager and like being higher up and having
• 1:42
  Speaker 3: that much responsibility on my shoulders but the job itself
• 1:44
  Speaker 3: like working in hospitality I didn't hate but that was
• 1:47
  Speaker 3: smack bang in the middle of COVID so my shifts
• 1:49
  Speaker 3: were getting cut left right and center because obviously cafes
• 1:51
  Speaker 3: weren't allowed to be open and then in turn of
• 1:53
  Speaker 3: that everyone was sitting at home online because what else
• 1:56
  Speaker 3: were you going to do in lockdowns and so then
• 1:57
  Speaker 3: I started making more money off the internet and it
• 2:00
  Speaker 3: just kind of felt like the exciting thing to do
• 2:02
  Speaker 3: like the right thing to do I'd never like dreamed
• 2:04
  Speaker 3: of doing social media full-time but the fact that the
• 2:06
  Speaker 3: option was there and available to me. Like it felt
• 2:08
  Speaker 3: ridiculous to not take it.
• 2:10
  Speaker 1: I was really taken off guard by this announcement, but
• 2:13
  Speaker 1: I have to say I'm really happy for her. I
• 2:14
  Speaker 1: think that this is going to be the best thing
• 2:17
  Speaker 1: for her moving forward. She has seemed quite unhappy for
• 2:21
  Speaker 1: quite some time now because I've been watching her content
• 2:23
  Speaker 1: for a number of years. And You can just tell
• 2:26
  Speaker 1: that she's been sad. She doesn't seem fulfilled in this role.
• 2:30
  Speaker 4: That's the difficulty with monetizing a hobby. It goes from
• 2:33
  Speaker 4: something that you enjoy doing to something that seems like work.
• 2:36
  Speaker 4: And I mean, we can all sit back and watch
• 2:38
  Speaker 4: influencers vlogs and be like, oh, going to a nail
• 2:42
  Speaker 4: appointment seems like a big task or doing.
• 2:44
  Speaker 5: The grocery shopping. But that's what happens.
• 2:47
  Speaker 4: It's kind of like when people retire, these small things
• 2:50
  Speaker 4: become big deals. And I don't think that's particularly healthy
• 2:53
  Speaker 4: for someone that's in their late twenties.
• 2:56
  Speaker 2: It's because of the lack.
• 2:56
  Speaker 1: Of perspective because they've then gone into this new normal.
• 3:00
  Speaker 1: And I think what is incredibly difficult is when a
• 3:02
  Speaker 1: lot of influencers then surround themselves with influencer friends. So
• 3:06
  Speaker 1: then it's this echo chamber and it's just the norm
• 3:08
  Speaker 1: to be at home all day feeling yourself. And I
• 3:11
  Speaker 1: think that a lot of people look at influencers lives
• 3:13
  Speaker 1: and they think it's really glamorous, but the reality of
• 3:16
  Speaker 1: being at home all day, every day by yourself, it
• 3:19
  Speaker 1: would be incredibly lonely. And the fact that you are
• 3:21
  Speaker 1: just focusing on yourself the whole day, like I noticed
• 3:25
  Speaker 1: that This announcement from Georgia has coincided with her being
• 3:29
  Speaker 1: in a relationship for the last year with her girlfriend
• 3:31
  Speaker 1: who has a job outside of social media. And I
• 3:34
  Speaker 1: wonder what role she has played in this decision. I
• 3:37
  Speaker 1: would say that she has a bit to do with
• 3:39
  Speaker 1: it and wanting Georgia to be happier and something that
• 3:42
  Speaker 1: fulfills her more. Now, Georgia went on to admit that
• 3:45
  Speaker 1: she had spent years feeling guilty for not enjoying her
• 3:48
  Speaker 1: life as an influencer, particularly because she's aware of how
• 3:52
  Speaker 1: privileged she was to be in that position. And she
• 3:55
  Speaker 1: went on to admit that when it comes down to it,
• 3:57
  Speaker 1: she has spent years avoiding the reality that life as
• 4:00
  Speaker 1: an influencer simply doesn't suit her personality. Let's take a
• 4:04
  Speaker 1: listen to some of what she said.
• 4:06
  Speaker 3: But I also think when it comes down to it,
• 4:08
  Speaker 3: what I've been fighting and avoiding dealing with for years now,
• 4:12
  Speaker 3: I want to say, is I just don't think that
• 4:14
  Speaker 3: me personally, like my personality or my work style or
• 4:17
  Speaker 3: even just my mental health, really, I don't think that
• 4:19
  Speaker 3: I'm meant to just work for myself 100% of the
• 4:22
  Speaker 3: time alone in my apartment. I think I've just been
• 4:25
  Speaker 3: so depressed. sad for quite a long time and kind
• 4:28
  Speaker 3: of like suffocated in myself. I don't really know how
• 4:30
  Speaker 3: to explain it. Like maybe if you work for yourself,
• 4:33
  Speaker 3: maybe you can understand. I'm sure there's a lot of
• 4:34
  Speaker 3: people who love working from home, love being in their
• 4:37
  Speaker 3: own company 24 seven. I think I was driving myself
• 4:40
  Speaker 3: a little bit mental. I think I was.
• 4:42
  Speaker 4: This was so interesting to listen to because in the
• 4:45
  Speaker 4: last five or 10 years, the job of an influencer
• 4:49
  Speaker 4: is the peak job that you can have. Like if
• 4:51
  Speaker 4: you ask kids at school, what do you want to
• 4:53
  Speaker 4: do when you grow up?
• 4:54
  Speaker 5: They'll say, I want to be an influencer.
• 4:57
  Speaker 4: And the role of an influencer used to essentially be
• 5:00
  Speaker 4: like a celebrity. But now that the influencer market is
• 5:02
  Speaker 4: so saturated, A lot of influencers out there are hustling
• 5:06
  Speaker 4: just to create enough money that a nine to five
• 5:09
  Speaker 4: would give you. So I think it would be interesting
• 5:11
  Speaker 4: to see if that perspective change and not as many
• 5:14
  Speaker 4: people now want to become influencers as the reality of
• 5:17
  Speaker 4: it becomes clearer over the years as it develops.
• 5:21
  Speaker 1: I think it's really interesting to hear her saying that
• 5:23
  Speaker 1: she felt suffocated in herself because as we were discussing before,
• 5:28
  Speaker 1: The role of an influencer is very self-involved.
• 5:31
  Speaker 2: You're literally vlogging your whole life.
• 5:33
  Speaker 1: It's all about you. You're looking at yourself day to
• 5:36
  Speaker 1: day in a viewfinder. And I think it would be
• 5:39
  Speaker 1: incredibly tough for your mental health.
• 5:41
  Speaker 2: I'm sure she was.
• 5:42
  Speaker 1: Also worried that a lot of people would perceive this
• 5:44
  Speaker 1: as some sort of failure, that she was having to
• 5:46
  Speaker 1: return to this old job with a tail between her
• 5:49
  Speaker 1: legs because her influencer career is no longer lucrative. But
• 5:52
  Speaker 1: I personally don't think this has anything to do with money.
• 5:55
  Speaker 1: It has everything to do with happiness and mental health
• 5:57
  Speaker 1: because she pointed out that she's only doing two to
• 5:59
  Speaker 1: three shifts a week and it's really to get out
• 6:02
  Speaker 1: there talking to people.
• 6:03
  Speaker 4: Yeah, I don't think this has to do with money,
• 6:05
  Speaker 4: but in saying that, there has been a little bit
• 6:07
  Speaker 4: of a trend of influencers returning to nine to five.
• 6:10
  Speaker 4: So a couple of years ago, Jonathan Sauer, who was
• 6:13
  Speaker 4: the OG boyfriend of Sharni Grumman, He returned to his
• 6:16
  Speaker 4: work as an accountant. We saw Michael Finch do a
• 6:19
  Speaker 4: stint at a nursery that was in between his sort
• 6:22
  Speaker 4: of makeup career and him becoming a TikTok cook. And
• 6:26
  Speaker 4: there'll be heaps of other examples. I mean, Katia Milan
• 6:29
  Speaker 4: was complaining that she was even considering returning to a
• 6:32
  Speaker 4: nine to five because the influencer market is that saturated.
• 6:35
  Speaker 4: So I do think there are influencers who actually have
• 6:38
  Speaker 4: to return because.
• 6:39
  Speaker 5: They're just not making enough money anymore.
• 6:41
  Speaker 4: But I think, as you said, when it comes to Georgia,
• 6:44
  Speaker 4: it definitely seems like her mental health is pushing this decision.
• 6:48
  Speaker 1: I think the novelty of the job has just worn
• 6:50
  Speaker 1: off for her. And I wonder if this is going
• 6:51
  Speaker 1: to happen to a lot of young people because A
• 6:54
  Speaker 1: lot of young people are turning their side hustle as
• 6:57
  Speaker 1: an influencer into a full-time job. They then have no boundaries.
• 7:00
  Speaker 1: There's no one you have to answer to. There's no
• 7:02
  Speaker 1: strict deadlines. But what you find in that is you
• 7:05
  Speaker 1: have to be very self-motivated in order to make it work.
• 7:09
  Speaker 1: And I think that as she touched on, that's not
• 7:12
  Speaker 1: for everyone. Being self-employed isn't for everyone.
• 7:15
  Speaker 4: And particularly when it comes to influencing, the boundaries are
• 7:18
  Speaker 4: really blurred between your life, your work, and your identity.
• 7:22
  Speaker 4: That all becomes one. And it would be very overwhelming. Particularly,
• 7:27
  Speaker 4: it's like, well, what are you meant to film when
• 7:29
  Speaker 4: you don't have a lot going on? Because let's face it,
• 7:34
  Speaker 4: if all of us were left to our own devices
• 7:36
  Speaker 4: in our house, it would be quite overwhelming. You're like, well,
• 7:40
  Speaker 4: other than doing your regular grocery shop and your errands
• 7:44
  Speaker 4: and stuff, you'd really have to come up with some
• 7:47
  Speaker 4: sort of hobby that Or do volunteer work.
• 7:49
  Speaker 5: You'd have to have something to take time out of
• 7:52
  Speaker 5: your day.
• 7:52
  Speaker 2: But that's the thing.
• 7:53
  Speaker 1: A lot of these influencers have become removed from the
• 7:55
  Speaker 1: real world. And, you know, they may have friends who
• 7:59
  Speaker 1: are spending all day at work, so they can't catch
• 8:01
  Speaker 1: up with them.
• 8:01
  Speaker 2: They left to their own devices.
• 8:03
  Speaker 1: I mean, what I noticed in George's vlogs is that
• 8:06
  Speaker 1: doing some simple tasks like going to the grocery store
• 8:09
  Speaker 1: or even doing something enjoyable like scrapbooking, it seemed like
• 8:11
  Speaker 1: a huge inconvenience for her or something she had to
• 8:14
  Speaker 1: really talk herself into. And it's probably because her life
• 8:17
  Speaker 1: had become too easy. She admitted that in another vlog.
• 8:20
  Speaker 1: She said she really has to try and challenge herself
• 8:22
  Speaker 1: to do things because you don't have someone sitting there saying,
• 8:25
  Speaker 1: do it. By the way, I'm not trying to throw
• 8:27
  Speaker 1: any shade at her because I think that this would
• 8:28
  Speaker 1: happen to most people who found themselves in this position.
• 8:31
  Speaker 2: It'd be very hard to motivate yourself.
• 8:34
  Speaker 4: The irony is I think this is only going to
• 8:36
  Speaker 4: make Georgia Rich's channel better because I have to admit
• 8:38
  Speaker 4: she is one of my favorite YouTubers. But as you said, Sophie,
• 8:42
  Speaker 4: she has seemed quite sad And I think she's just
• 8:45
  Speaker 4: got into this monotony of sharing the same thing over
• 8:48
  Speaker 4: and over. But now that she's back at work and
• 8:50
  Speaker 4: doing something relatable, I think that's only going to strengthen
• 8:53
  Speaker 4: her personal brand and make people relate to her even more.
• 8:56
  Speaker 1: I reckon we're going to see her bestie Sophie Jane
• 8:58
  Speaker 1: Miller jumping ship soon and getting into naturopathy because... She
• 9:03
  Speaker 1: also spoke about how that would be her dream job
• 9:05
  Speaker 1: if she wasn't doing influencing. And I think that this
• 9:07
  Speaker 1: is just going to start a bit of momentum in
• 9:09
  Speaker 1: that friendship group.
• 9:10
  Speaker 4: I wonder how George is going to go working out
• 9:13
  Speaker 4: her travel around this new job, because obviously that is
• 9:16
  Speaker 4: one of the big advantages of being a YouTuber. You
• 9:19
  Speaker 4: can drop everything and go on big trips. And we've
• 9:22
  Speaker 4: seen her do that in the past. Her best friend,
• 9:24
  Speaker 4: Sophie Jane Miller, is also on a massive US trip
• 9:27
  Speaker 4: at the moment filming content.
• 9:29
  Speaker 1: Yeah, but she's just got a flexible cafe job. I
• 9:32
  Speaker 1: think that's why she's probably gone into a job like that.
• 9:34
  Speaker 1: It was interesting because she spoke about how it feels
• 9:36
  Speaker 1: so satisfying to finish a shift and know that she's
• 9:39
  Speaker 1: actually done a good job. Whereas when she's worked for herself,
• 9:42
  Speaker 1: she's so hard on herself and nothing ever seems to
• 9:45
  Speaker 1: be good enough.
• 9:46
  Speaker 4: It actually reminds me when I was made redundant during COVID.
• 9:49
  Speaker 4: So I think I had like three or four months off.
• 9:52
  Speaker 4: And when I returned to work, it wasn't a job
• 9:55
  Speaker 4: that I enjoyed at all, but there was something that
• 9:57
  Speaker 4: was unbeatable about that Friday night. feeling where you felt
• 10:01
  Speaker 4: like you earned the weekend.
• 10:03
  Speaker 1: As you touched on before though Kate I also think
• 10:05
  Speaker 1: that part of this move is because she realized that
• 10:07
  Speaker 1: being a full-time influencer isn't great for her content. I
• 10:10
  Speaker 1: mean She literally started her channel when she was working
• 10:14
  Speaker 1: long shifts as a barista and the manager of a
• 10:16
  Speaker 1: local cafe. And I think it was really that normality
• 10:20
  Speaker 1: and that relatability that made her audience fall in love
• 10:23
  Speaker 1: with her. She seemed like one of us, if that
• 10:25
  Speaker 1: makes sense. And I think her returning to this, you know,
• 10:28
  Speaker 1: in quotations, normal job is going to be really good
• 10:31
  Speaker 1: for her channel.
• 10:32
  Speaker 5: You see it happen all the time.
• 10:33
  Speaker 4: You You follow someone on TikTok or YouTube that.
• 10:37
  Speaker 5: Vlogs or shares about a particular niche.
• 10:40
  Speaker 4: So sometimes it might be their like nine to five
• 10:42
  Speaker 4: job and then they end up getting so big that
• 10:44
  Speaker 4: they leave the nine to five job. And it's kind
• 10:46
  Speaker 4: of like, well, why do I follow you anymore? You're
• 10:48
  Speaker 4: not interesting because you're not doing the thing that I
• 10:50
  Speaker 4: followed you for.
• 10:51
  Speaker 1: Yeah.
• 10:51
  Speaker 2: And then they seem out of touch.
• 10:53
  Speaker 1: I also wonder if this has something to do with
• 10:54
  Speaker 1: her age because In the previous video, she celebrated her
• 10:58
  Speaker 1: 28th birthday. And I've noticed that a number of her
• 11:01
  Speaker 1: influencer friends are either getting pregnant or they're getting married.
• 11:04
  Speaker 1: And maybe she realizes that they're not going to always
• 11:07
  Speaker 1: just be able to catch up during the day and
• 11:09
  Speaker 1: sort of fill that void. And if anything, if she
• 11:12
  Speaker 1: stays in this full-time influencer role, she's just going to
• 11:15
  Speaker 1: become more isolated.
• 11:16
  Speaker 4: Yeah, it definitely seems like she's experiencing burnout. And I
• 11:20
  Speaker 4: am really happy and proud of her for making this
• 11:23
  Speaker 4: step because it would have been hard to open up
• 11:25
  Speaker 4: to your audience and you're in this privileged position, you've
• 11:29
  Speaker 4: got a dream job that everyone wants, but.
• 11:30
  Speaker 5: Actually putting your hand up and saying, hey, this actually
• 11:33
  Speaker 5: isn't for me.
• 11:34
  Speaker 1: I love that her ego is not too big too,
• 11:35
  Speaker 1: that she's happy to work in a cafe.
• 11:38
  Speaker 5: Yeah.
• 11:38
  Speaker 4: I actually thought when she got in the car, I
• 11:41
  Speaker 4: wonder if any of the people know that she's got
• 11:44
  Speaker 4: this massive following, that she's a YouTuber or anyone that
• 11:47
  Speaker 4: comes into the cafe and is served by her because
• 11:49
  Speaker 4: she said she's at the bottom of the pecking order
• 11:51
  Speaker 4: at the moment and she's finding her feet there. If
• 11:54
  Speaker 4: I was her, I would be so paranoid Someone I
• 11:56
  Speaker 4: worked with was going to then go and watch the
• 11:59
  Speaker 4: video and see this little debrief in the car.
• 12:02
  Speaker 1: That would be my biggest fear, but I guess she's
• 12:04
  Speaker 1: been an influencer now for six years. She's probably gotten
• 12:07
  Speaker 1: over people going back and who know her and watching it.
• 12:10
  Speaker 1: Her followers were really supportive of the career change. So
• 12:13
  Speaker 1: underneath the YouTube video, one person wrote, yes, can take
• 12:16
  Speaker 1: the girl out of hospitality, but never the hospitality out
• 12:19
  Speaker 1: of the girl. You are glowing in this video and
• 12:22
  Speaker 1: your energy reminds me of your old school vids. Hope
• 12:25
  Speaker 1: you're enjoying the cafe. Whilst another said, congrats on the job.
• 12:28
  Speaker 1: I actually think it makes content more relatable for most people.
• 12:32
  Speaker 1: Whilst another said, really happy to hear about you taking
• 12:35
  Speaker 1: a step towards something that seems to make you feel
• 12:37
  Speaker 1: better and happier. It can be really scary, but ultimately
• 12:40
  Speaker 1: very rewarding. Forever rooting for you. If I could only
• 12:44
  Speaker 1: do one for the rest of my life, I would
• 12:47
  Speaker 1: choose weight training over Pilates any day of the week.
• 12:51
  Speaker 1: Tammy Hambro's boyfriend, Grayson Timoana, is under fire for pulling
• 12:55
  Speaker 1: an insensitive pregnancy prank. On Monday, the 23-year-old sent the
• 12:59
  Speaker 1: internet into a frenzy when he teased that his OG
• 13:02
  Speaker 1: influencer girlfriend was pregnant with her fourth child.
• 13:06
  Speaker 2: Kate, how did this all go down?
• 13:08
  Speaker 4: Well, the couple have been holidaying on the Great Barrier
• 13:11
  Speaker 4: Reef and been posting a lot of content from the trip.
• 13:14
  Speaker 4: And clearly, Grayson wasn't getting enough traction on his post,
• 13:18
  Speaker 4: so he decided to share a bit of a red
• 13:20
  Speaker 4: herring in a photo dump from his trip to generate
• 13:23
  Speaker 4: some attention. So amongst couple selfies and photos of boat
• 13:27
  Speaker 4: trips and helicopter rides, he included a photo of Tammy's
• 13:31
  Speaker 4: phone screen, which had a digital waiver form for an
• 13:34
  Speaker 4: ocean raft tour on it. Now in the photo, Tammy's
• 13:38
  Speaker 4: hand is seen pointing to the selected option, which said, yes,
• 13:42
  Speaker 4: first trimester, one to 13 weeks pregnant.
• 13:45
  Speaker 1: The joke about all of this is that This post
• 13:48
  Speaker 1: initially didn't get any traction either.
• 13:50
  Speaker 2: It seemed to be that.
• 13:51
  Speaker 1: This photo was buried too far deep in his photo
• 13:54
  Speaker 1: dump on TikTok and people aren't particularly interested in his life.
• 13:58
  Speaker 2: So no one was swiping through.
• 13:59
  Speaker 1: That was until influencer watchdog account Influencer Updates AU picked
• 14:04
  Speaker 1: up on the story and it started spreading like wildfire.
• 14:08
  Speaker 1: From there, mainstream media picked up on the story and
• 14:11
  Speaker 1: people started speculating whether Tammy was really pregnant or whether
• 14:15
  Speaker 1: this was just some gross prank.
• 14:17
  Speaker 4: Yeah, I mean, there were some fans that were excited
• 14:19
  Speaker 4: at the prospect of her being pregnant again, while others
• 14:22
  Speaker 4: were not so happy. One person wrote, this is something
• 14:25
  Speaker 4: that should never be joked about, while another said, absolutely diabolical.
• 14:29
  Speaker 4: Another person asked if it was pregnancy rage baiting, while
• 14:32
  Speaker 4: others suggested it was done in a bid to stay relevant.
• 14:35
  Speaker 1: Oh, I think that hit the nail on the head there. Yeah.
• 14:38
  Speaker 4: Now, amid the backlash, Grayson updated the title of the
• 14:42
  Speaker 4: photo dump, which originally said favorite song at the moment,
• 14:45
  Speaker 4: to fun waver joke.
• 14:48
  Speaker 1: I'm sorry, but I agree. This is absolutely diabolical behavior.
• 14:52
  Speaker 1: It is so attention seeking. I mean, this guy was
• 14:55
  Speaker 1: already a walking red flag. But to me, this just
• 14:58
  Speaker 1: makes it even worse that he's trying to drop these
• 15:02
  Speaker 1: fake pregnancy rumors just so that he can go off
• 15:04
  Speaker 1: on TikTok. Like, what the fuck? Look, I know he's
• 15:06
  Speaker 1: only 23. But surely over his time, he has seen
• 15:10
  Speaker 1: other influencers get in hot water over insensitive pranks like this.
• 15:14
  Speaker 1: It's like, this isn't something new. Other people have done
• 15:17
  Speaker 1: this before. Well, Tammy was obviously involved in it too, though,
• 15:19
  Speaker 1: because she was the one who filled out the form
• 15:22
  Speaker 1: on her phone and posed for said picture.
• 15:24
  Speaker 4: Well, another person who didn't see the fun side of
• 15:27
  Speaker 4: this joke was Tammy's former sister-in-law, Emma Zukowski.
• 15:30
  Speaker 1: So.
• 15:31
  Speaker 4: Under a post that we actually made about Grayson's admission,
• 15:35
  Speaker 4: she wrote, everyday people around the world are struggling with
• 15:38
  Speaker 4: IVF and conception, dealing with an incredibly emotional and difficult journey.
• 15:43
  Speaker 4: To turn something that affects so many people into a
• 15:45
  Speaker 4: joke purely for media attention says a lot about the
• 15:48
  Speaker 4: level of maturity of everyone involved.
• 15:51
  Speaker 5: Now, I could not agree more with Emma.
• 15:54
  Speaker 4: It's incredibly insensitive as we've touched upon, but especially when
• 15:57
  Speaker 4: you consider the that Matt Sikowsky has bravely opened up
• 16:01
  Speaker 4: in the past about his own infertility.
• 16:03
  Speaker 5: I know Tammy and Matt are no longer.
• 16:05
  Speaker 4: Together, but surely at the very least you would be
• 16:07
  Speaker 4: respectful enough not to make a pregnancy joke with your
• 16:10
  Speaker 4: new boyfriend, particularly when Tammy and Matt both spoke about
• 16:14
  Speaker 4: how they were investigating IVF options quite recently.
• 16:17
  Speaker 2: But everything they do is so attention-seeking.
• 16:20
  Speaker 5: Like, I'm not surprised by this.
• 16:21
  Speaker 4: To me, this is just another sign of Grayson's intentions.
• 16:24
  Speaker 4: I mean, he clearly is... chasing clout and attention. And
• 16:27
  Speaker 4: I don't know how Tammy can't see through it. It's
• 16:30
  Speaker 4: because she doesn't want to. She doesn't want to see
• 16:32
  Speaker 4: the reality of what's going on.
• 16:33
  Speaker 2: Exactly.
• 16:34
  Speaker 4: And I mean, her intentions are matching up with his
• 16:36
  Speaker 4: at the moment because she knows how to play her
• 16:39
  Speaker 4: followers and the media. As someone commented on our post,
• 16:42
  Speaker 4: she knows how to generate headlines like the Kardashians.
• 16:45
  Speaker 5: So maybe this is just her at the end of
• 16:47
  Speaker 5: the day.
• 16:48
  Speaker 1: This is the third time that Tammy has baited pregnancy
• 16:51
  Speaker 1: this year, because remember when she spoke about putting on
• 16:54
  Speaker 1: weight at the start of the year and people thought
• 16:56
  Speaker 1: she was dropping subtle clues because she had this special
• 16:59
  Speaker 1: doctor's appointment and she's going to reveal more. And then
• 17:02
  Speaker 1: around the time that she launched her relationship with Grayson
• 17:06
  Speaker 1: at a premiere, there was a video going viral where
• 17:10
  Speaker 1: she was in the background of her sister Amy's daily
• 17:12
  Speaker 1: vlog on TikTok saying, oh, something about being pregnant.
• 17:16
  Speaker 2: But then they were like, no, no, she wasn't saying
• 17:18
  Speaker 2: she was pregnant. She was saying her sister was pregnant, who,
• 17:20
  Speaker 2: side note, isn't pregnant.
• 17:22
  Speaker 4: And she also came out to the media recently in
• 17:24
  Speaker 4: an interview and said that she and Grayson had discussed
• 17:26
  Speaker 4: the prospect.
• 17:27
  Speaker 5: Of having a baby together.
• 17:29
  Speaker 1: It's so odd to me that they would do this
• 17:31
  Speaker 1: because her comment section on TikTok is always flooded by, oh,
• 17:34
  Speaker 1: is this the new baby daddy? Like it's become a
• 17:36
  Speaker 1: joke with her haters. And it's like they're just feeding
• 17:40
  Speaker 1: into it more. If anything, this sort of behaviour is,
• 17:43
  Speaker 1: feeds into those rumors a couple of weeks ago that
• 17:46
  Speaker 1: maybe things aren't financially great with Tammy Hembrough. That's why
• 17:50
  Speaker 1: she's having to go to the extent of pregnancy baiting
• 17:54
  Speaker 1: so that people tune back into her life. It didn't
• 17:57
  Speaker 1: work with the 23-year-old boyfriend. No one gives a shit
• 17:59
  Speaker 1: about him because he's clearly a clout chaser. But people
• 18:02
  Speaker 1: really seem to be interested in her being pregnant and
• 18:05
  Speaker 1: this whole storyline about how she's a mother. So maybe
• 18:08
  Speaker 1: she thinks this is good for business. It's good for
• 18:11
  Speaker 1: brand Tammy Hembrough because As we touched on a couple
• 18:13
  Speaker 1: of weeks ago, she's having to sell her house.
• 18:15
  Speaker 2: We don't know where she's going yet.
• 18:16
  Speaker 1: And that's what sparked these rumours that perhaps things aren't
• 18:20
  Speaker 1: financially good for her at the moment.
• 18:22
  Speaker 4: Was, of course, also off the back of her activewear
• 18:24
  Speaker 4: brand shutting down. It certainly is interesting timing when you
• 18:28
  Speaker 4: also consider the fact that Grayson's post was shared the
• 18:31
  Speaker 4: day after Tammy's ex and baby daddy, Rhys Hawkins... Todd
• 18:35
  Speaker 4: launched his new relationship with swimwear model Irene Aragi. So
• 18:39
  Speaker 4: Reese shared a photo with his new girlfriend in a
• 18:41
  Speaker 4: photo dump entitled Life Lately. Irene ended up resharing the
• 18:46
  Speaker 4: photo on her Instagram story and wrote, this man makes
• 18:48
  Speaker 4: me happy with a blue love heart. And this is
• 18:51
  Speaker 4: very on brand for Tammy because anytime Reese seems to
• 18:54
  Speaker 4: get a girlfriend or do something big, she then tries
• 18:58
  Speaker 4: to steer the attention back on herself. And the last
• 19:01
  Speaker 4: time Reese went public with a girlfriend was when he
• 19:03
  Speaker 4: hard launched fitness influencer Liv Kelly. And the announcement came
• 19:08
  Speaker 4: off the back of growing speculation that Reese and Tammy
• 19:11
  Speaker 4: had rekindled their romance following her divorce announcement. Funnily enough,
• 19:16
  Speaker 4: those rumors were sparked by Tammy herself after she shared
• 19:19
  Speaker 4: this family reunion TikTok, which featured Reese herself and their
• 19:24
  Speaker 4: two kids. She then went on to share a bunch
• 19:26
  Speaker 4: of other vision from her and Reese on different outings
• 19:30
  Speaker 4: with the kids. There was, of course, that infamous footage
• 19:33
  Speaker 4: on Snapchat of him drinking out of Matt Sikowsky's glass
• 19:37
  Speaker 4: on their porch as well.
• 19:38
  Speaker 1: The most wild thing is that they actually did go
• 19:42
  Speaker 1: on a date around that time. Tammy mentioned it on
• 19:45
  Speaker 1: her sister's podcast, and it seemed like Tammy was quite
• 19:49
  Speaker 1: keen to rekindle her relationship with Rhys. Again, I wonder
• 19:52
  Speaker 1: if that's because she knows it's good for brand Tammy
• 19:55
  Speaker 1: Hembrough or whether she genuinely wanted.
• 19:57
  Speaker 5: To be with him. Well, this has all been brewing
• 19:59
  Speaker 5: in the background.
• 20:00
  Speaker 4: Things appear to be getting serious with Matt Sikowsky and
• 20:03
  Speaker 4: his new girlfriend, Charlotte Lee Harvey. So just a couple
• 20:06
  Speaker 4: of weeks ago, the pair were papped kissing on the
• 20:09
  Speaker 4: streets of Melbourne after a breakfast date. Matt has since
• 20:12
  Speaker 4: come out on his podcast and said he did not
• 20:14
  Speaker 4: call the paps. He's denying it. And his case is
• 20:17
  Speaker 4: that he would never have called the paps because he
• 20:19
  Speaker 4: was wearing skinny jeans. He said, you'll know if he
• 20:22
  Speaker 4: calls the paps because he'll be wearing skinny Baggy jeans.
• 20:25
  Speaker 2: I don't know if I'm buying that.
• 20:26
  Speaker 1: I think he still did call the paps, particularly after
• 20:29
  Speaker 1: he did the tell-all with the Daily Mail. Clearly he
• 20:32
  Speaker 1: tipped them off. Maybe he means he didn't get paid
• 20:34
  Speaker 1: for it. Maybe he just told them he was going
• 20:36
  Speaker 1: to be there but didn't actually exchange money for the photos.
• 20:39
  Speaker 1: I actually thought what he said on his and Anna's
• 20:41
  Speaker 1: podcast was hilarious about the skinny jeans, but he's hardly
• 20:44
  Speaker 1: going to admit that he called the paps on himself.
• 20:47
  Speaker 5: Who would?
• 20:47
  Speaker 4: He's got to say something about it. It's good content.
• 20:50
  Speaker 2: You'd try and throw people off the scent, wouldn't you?
• 20:52
  Speaker 1: Yeah. Yeah.
• 20:53
  Speaker 4: Well, it's lovely because it seems like things are going
• 20:55
  Speaker 4: well between Matt and Charlotte because he's now rocking her
• 20:58
  Speaker 4: initial permanently on his wrist. Now, don't worry, it's not
• 21:02
  Speaker 4: a tattoo, but it's a soldered permanent bracelet by Sarah
• 21:05
  Speaker 4: and Sebastian. So he shared an Instagram story of him
• 21:09
  Speaker 4: getting a new gold bracelet soldered to his wrist. If
• 21:12
  Speaker 4: you zoomed in, you could see it was a tiny
• 21:15
  Speaker 4: C for Charlotte. And this is very significant. Because Matt
• 21:19
  Speaker 4: and Tammy got the same matching bracelets with each other's
• 21:22
  Speaker 4: initials on to celebrate their one-year relationship anniversary. And despite
• 21:27
  Speaker 4: breaking up in February 2025, it took Matt nine months
• 21:31
  Speaker 4: to replace the T on his bracelet with a Z
• 21:34
  Speaker 4: for Zukowski. Apparently, his friends and family kept asking him
• 21:37
  Speaker 4: when he was going to remove the bracelet and he
• 21:39
  Speaker 4: told them he was waiting for it to fall off.
• 21:42
  Speaker 4: And clearly, it was quite meaningful to him because he
• 21:45
  Speaker 4: spoke on his podcast about how it was the one
• 21:48
  Speaker 4: last thing that still connected him and Tammy and that
• 21:51
  Speaker 4: Tammy was still wearing hers. However, when the bracelet finally
• 21:55
  Speaker 4: snagged on something at work, he ended up replacing it.
• 21:58
  Speaker 4: And we spoke about it at the time, but he
• 22:00
  Speaker 4: got so emotional in store when they removed the tee
• 22:03
  Speaker 4: that he had to have a bit of counselling from
• 22:05
  Speaker 4: the retail worker who ended up DMing him later saying,
• 22:09
  Speaker 4: are you okay?
• 22:10
  Speaker 2: Look, who doesn't love a bit of Sarah and Sebastian?
• 22:12
  Speaker 1: I don't have an issue with him getting the same bracelet.
• 22:14
  Speaker 1: I'm just glad he hasn't got her initials on his ass.
• 22:16
  Speaker 1: I mean, I think that that's a good move.
• 22:18
  Speaker 5: Not yet, at least.
• 22:20
  Speaker 4: I don't know. I think I'd feel a little bit
• 22:21
  Speaker 4: funny about it, particularly if it was this really special
• 22:23
  Speaker 4: thing that you did with your ex-wife and then it's like, oh,
• 22:26
  Speaker 4: I'll just replace the letter and now I'll get yours
• 22:28
  Speaker 4: on there.
• 22:30
  Speaker 6: I am sorry to those of you that feel like
• 22:33
  Speaker 6: my content has changed, but I do just film the
• 22:36
  Speaker 6: days and the bits that I enjoy filming.
• 22:39
  Speaker 1: Zoe Ray admits she feels lost and confused about what
• 22:42
  Speaker 1: to share on YouTube. after her OG subscribers called her
• 22:46
  Speaker 1: out for no longer sharing relatable content. The longtime subscribers
• 22:50
  Speaker 1: hit out in the comment section, criticizing Molly Mae's sister
• 22:53
  Speaker 1: for constantly name-dropping products and sharing too many ads. Now, Soph,
• 22:58
  Speaker 1: before we get into the drama, can you bring listeners
• 23:01
  Speaker 1: up to speed on who Zoe is? Well, as you mentioned,
• 23:04
  Speaker 1: she is the older sister of UK mega-influencer Molly Mae Hagen.
• 23:08
  Speaker 1: Something that initially surprised me about Zoe is was that
• 23:12
  Speaker 1: she was part of the British army for five years.
• 23:14
  Speaker 1: So she joined the army when.
• 23:16
  Speaker 2: She was 22. It's where she met her husband, Danny.
• 23:20
  Speaker 1: And it was during her time in the army that
• 23:21
  Speaker 1: she decided to follow in Molly's footsteps and start up.
• 23:24
  Speaker 2: Her own YouTube channel. She didn't share that often on there.
• 23:28
  Speaker 1: It was just blogs here and there about her fitness
• 23:31
  Speaker 1: competitions that she would enter and just.
• 23:33
  Speaker 2: Her everyday life.
• 23:35
  Speaker 1: And I mean, it showed how starkly different her life
• 23:38
  Speaker 1: was to her sister. She lived in a very small apartment,
• 23:41
  Speaker 1: On the weekends, she and Danny would drive up to
• 23:43
  Speaker 1: the Lake District for camping trips and they would occasionally
• 23:46
  Speaker 1: film fitness competitions. And because Zoe often appeared in the
• 23:50
  Speaker 1: background of Molly's vlogs, people became curious about her life
• 23:53
  Speaker 1: and there was demand for her to start sharing more videos.
• 23:57
  Speaker 1: And she quickly started generating hundreds of thousands of views
• 24:00
  Speaker 1: on her channel. And with that, brand deals obviously started
• 24:03
  Speaker 1: rolling in too. Now in 2023, she decided to leave
• 24:07
  Speaker 1: the army to become a full-time content creator and She
• 24:10
  Speaker 1: now has 172,000 subscribers on YouTube and 704,000 on Instagram.
• 24:17
  Speaker 1: Her husband now has also left the army to start
• 24:20
  Speaker 1: up his own influencer career. So they offer now vlog together.
• 24:25
  Speaker 1: And I think what people really seem to love about
• 24:27
  Speaker 1: Zoe was her relatability and that she just seemed like
• 24:30
  Speaker 1: an ordinary girl.
• 24:32
  Speaker 2: I mean, a lot of brands wanted.
• 24:33
  Speaker 1: To work with her off the bat because she was
• 24:35
  Speaker 1: viewed as this more relatable Molly Mae. Yeah, she was
• 24:38
  Speaker 1: almost the more affordable Molly Mae for brands to work with.
• 24:41
  Speaker 2: I mean, it's crazy.
• 24:42
  Speaker 1: She will have a million followers on Instagram very shortly.
• 24:46
  Speaker 1: Like her follower count has grown substantially. And I think
• 24:49
  Speaker 1: a lot of it also comes down to the fact
• 24:51
  Speaker 1: that she appeared on Molly May's documentary.
• 24:54
  Speaker 5: So she gained a lot of followers then.
• 24:55
  Speaker 1: People fell in love with her on there because she
• 24:58
  Speaker 1: told it straight to Molly and she was not a
• 25:00
  Speaker 1: fan of Tommy Fury, which would be very awkward now
• 25:03
  Speaker 1: that they are back together. It's interesting because fast forward
• 25:06
  Speaker 1: now to 2026 and Zoe's life has vastly changed from
• 25:09
  Speaker 1: the army days.
• 25:10
  Speaker 2: She's a full-time influencer.
• 25:12
  Speaker 1: She and her husband recently built a brand new house
• 25:15
  Speaker 1: around Cheshire and she now shares a lot of day
• 25:18
  Speaker 1: in the life videos where she talks about her beauty
• 25:21
  Speaker 1: routine and She drops a lot of brands that she
• 25:23
  Speaker 1: works with.
• 25:24
  Speaker 2: She also goes.
• 25:25
  Speaker 1: On a lot of brand trips, one which she recently
• 25:27
  Speaker 1: enlisted a stylist for. I would say she's also become
• 25:31
  Speaker 1: one of those cozy influencers whose life looks very relaxing.
• 25:34
  Speaker 2: I know she's a favorite of yours, Amy.
• 25:36
  Speaker 1: Yeah, I love her content so much so that I
• 25:38
  Speaker 1: even find myself watching her husband Danny's videos, which are
• 25:42
  Speaker 1: just all about high rocks, like just to get like
• 25:44
  Speaker 1: a glimpse of her and a glimpse into their lifestyle.
• 25:47
  Speaker 1: But as someone who has followed her from day dot,
• 25:50
  Speaker 1: I have seen a real change in her content. It
• 25:53
  Speaker 1: used to be all about high rocks and all the challenges,
• 25:55
  Speaker 1: as you said, Soph. And now it is quite reminiscent
• 25:58
  Speaker 1: of Molly's, but I really enjoy it. If I was
• 26:00
  Speaker 1: Zoe's friend, aka her publicist, I would be saying that
• 26:05
  Speaker 1: they are the ultimate dinks. That's how I'd sell the
• 26:08
  Speaker 1: content because I sometimes sit and watch it. I'm like,
• 26:10
  Speaker 1: oh my God, their life looks so relaxing. Like they're
• 26:12
  Speaker 1: able to go on all of these trips. They have
• 26:14
  Speaker 1: their dog Otis. Like it's, I love that little insight
• 26:18
  Speaker 1: into it. Yeah. But I think people are just getting jealous.
• 26:21
  Speaker 1: Like this is, it's tall poppy syndrome at its finest.
• 26:24
  Speaker 1: Like they've moved into their new home. They now have
• 26:26
  Speaker 1: this enviable life and people are going, wait a sec.
• 26:29
  Speaker 1: Why do you get all of this? You're just like me.
• 26:31
  Speaker 1: And it's like, well, What did you expect? She's got
• 26:33
  Speaker 1: over 700,000 followers on Instagram. It was actually a recent
• 26:36
  Speaker 1: vlog of Zoe's that sparked all the drama. So at
• 26:39
  Speaker 1: the end of one of her videos, she apologized to
• 26:42
  Speaker 1: her audience for the lack of consistency on YouTube. So
• 26:45
  Speaker 1: she usually uploads videos every Sunday. She hadn't posted for
• 26:49
  Speaker 1: a couple of weeks. And she explained that she was in.
• 26:52
  Speaker 4: A bit of a YouTube rut and that she didn't
• 26:54
  Speaker 4: know what people wanted to see on her channel at
• 26:57
  Speaker 4: the moment. She also spoke about how she had a
• 26:59
  Speaker 4: lot of other work going on in the background and
• 27:01
  Speaker 4: that YouTube had taken a backseat, which She admitted it
• 27:04
  Speaker 4: wasn't like her as YouTube is usually her number one priority.
• 27:08
  Speaker 4: A lot of her OG subscribers saw this as an
• 27:10
  Speaker 4: open invitation to critique her channel. So one subscriber wrote,
• 27:15
  Speaker 4: I don't get as excited for your vlogs anymore as
• 27:17
  Speaker 4: every time I go on Instagram, it seems like every
• 27:20
  Speaker 4: post is an ad and it's such boring things as well.
• 27:22
  Speaker 4: Then brand trips and beauty content is not something we
• 27:25
  Speaker 4: all fell in love with and wanted to see as
• 27:28
  Speaker 4: everyone else is doing it. I understand earning money, but
• 27:30
  Speaker 4: you have such bigger potential than that. Also with your reach,
• 27:34
  Speaker 4: hoping for more fitness and not ads content again. Another
• 27:37
  Speaker 4: said your golden era of YouTubing that I was hooked
• 27:40
  Speaker 4: every week was when you lived in your old flat
• 27:42
  Speaker 4: and Danny lived away for six months while still in
• 27:44
  Speaker 4: the army and your vlogs would take us with you
• 27:47
  Speaker 4: around the supermarket buying your dinner in B & M,
• 27:50
  Speaker 4: showing us cooking dinner, showing your morning workouts, maybe doing
• 27:53
  Speaker 4: a few jobs around the house.
• 27:54
  Speaker 2: Perfect comfort viewing.
• 27:56
  Speaker 1: Yeah, so if you could just have your husband go
• 27:59
  Speaker 1: away again and not be as successful, that would be
• 28:02
  Speaker 1: fantastic for my Sunday night viewing.
• 28:03
  Speaker 5: And also move back to your old place.
• 28:05
  Speaker 2: That'd be great.
• 28:06
  Speaker 1: Well, another person said, to be honest, the brand slash
• 28:08
  Speaker 1: product name dropping constantly is so boring. and seems really superficial.
• 28:12
  Speaker 1: I saw in another comment, you said you weren't selling
• 28:14
  Speaker 1: anything in the video, but it seems like all you
• 28:16
  Speaker 1: do is talk about products that you've bought slash received.
• 28:19
  Speaker 1: Not everyone is looking to consume all the time, but
• 28:21
  Speaker 1: maybe that's just me. So it seems like a bit
• 28:24
  Speaker 1: of tall poppy syndrome is going on. People aren't pleased
• 28:27
  Speaker 1: that she's getting these massive brand deals. In saying that though,
• 28:30
  Speaker 1: I can kind of see where people are coming from.
• 28:33
  Speaker 1: There's nothing worse. And we touched upon this in the
• 28:35
  Speaker 1: Georgia Richards topic when your favorite influencer said, suddenly makes
• 28:39
  Speaker 1: it and then all they want to do is push.
• 28:41
  Speaker 5: Ads to you.
• 28:42
  Speaker 1: True.
• 28:43
  Speaker 4: The art of being a good influencer is having enough
• 28:46
  Speaker 4: organic content that you can then put an ad here
• 28:49
  Speaker 4: and there and it doesn't disrupt the connection that you
• 28:52
  Speaker 4: have with your audience.
• 28:53
  Speaker 1: Yeah, I get where you're coming from, Kate, because as
• 28:55
  Speaker 1: you said, I think the people really bought into her
• 28:58
  Speaker 1: old lifestyle and they liked the fact that she felt
• 29:00
  Speaker 1: like one of us. She wasn't as far removed as
• 29:04
  Speaker 1: her sister and Now, following the onslaught of comments, Zoe
• 29:07
  Speaker 1: addressed them in the following week's YouTube video. So she
• 29:10
  Speaker 1: said that she found the comments very upsetting as they
• 29:13
  Speaker 1: affirmed what she thought. And she felt like she had
• 29:16
  Speaker 1: been letting her longtime followers down because they're used to
• 29:20
  Speaker 1: seeing a particular type of content.
• 29:22
  Speaker 2: Let's take a listen to more of what she said.
• 29:23
  Speaker 6: I feel like I'm addressing an elephant in the room.
• 29:26
  Speaker 6: I'm not really. It's just something I just wanted to
• 29:28
  Speaker 6: get off my chest. And I am so aware that
• 29:30
  Speaker 6: my content over the years has definitely changed, um, I
• 29:34
  Speaker 6: guess I've changed, my circumstances have changed, my job has changed.
• 29:40
  Speaker 6: When I first started YouTube I was in the army,
• 29:42
  Speaker 6: I wasn't very happy. Danny and I lived an hour
• 29:45
  Speaker 6: away from the Lake District, we worked Monday to Friday
• 29:47
  Speaker 6: and then we had our weekends and we always used
• 29:49
  Speaker 6: the weekends to escape the garrison and army life so
• 29:53
  Speaker 6: we were off to the Lake District all the time
• 29:54
  Speaker 6: so it was very easy for me to film that
• 29:55
  Speaker 6: style of content. I miss it. I miss being obsessed
• 29:58
  Speaker 6: with fitness the way I used to be. So I
• 30:01
  Speaker 6: guess I'm just trying to find my way at the
• 30:03
  Speaker 6: minute and figure out what it is that I enjoy
• 30:07
  Speaker 6: and what it is that I like.
• 30:09
  Speaker 4: I know being an influencer is viewed as being a
• 30:11
  Speaker 4: bit of a cruisy job and you know you get
• 30:13
  Speaker 4: a lot of perks but the downside is pretty massive
• 30:18
  Speaker 4: when you consider that once you start becoming successful no
• 30:22
  Speaker 4: one wants to know about it and people just demand
• 30:25
  Speaker 4: that you continue to stay the same. It just seems
• 30:28
  Speaker 4: impossible because it's like in order to to actually make
• 30:32
  Speaker 4: influencing a full-time gig, you have to push ads. But
• 30:35
  Speaker 4: then people don't want that. So are we going to
• 30:38
  Speaker 4: see an influx of only part-time influencers? Because that's the
• 30:41
  Speaker 4: only way it seems like you're going to make your
• 30:43
  Speaker 4: audience happy these days.
• 30:45
  Speaker 1: What stands out to me is it's often the OG
• 30:48
  Speaker 1: subscribers or followers who are hardest on said influencer. Like
• 30:52
  Speaker 1: in the case of Zoe Ray, they feel like they
• 30:55
  Speaker 1: know her better than she knows herself. And they're telling her,
• 30:58
  Speaker 1: you've changed. This isn't really you. You really should enjoy
• 31:02
  Speaker 1: fitness more. Why are we seeing you enjoying beauty products?
• 31:06
  Speaker 1: When in reality, she's a multifaceted person. She has a
• 31:09
  Speaker 1: lot of different interests. And the difficult thing with a
• 31:12
  Speaker 1: lot of influencers who started their YouTube channels maybe a
• 31:15
  Speaker 1: decade ago is that you grow and change as a person.
• 31:17
  Speaker 1: I saw Smiley Citrus talking about this. She was really
• 31:20
  Speaker 1: worried when she had her son and she didn't want
• 31:22
  Speaker 1: her content to turn into like a mummy channel or
• 31:25
  Speaker 1: all about you know, her newborn. But unfortunately, when you
• 31:28
  Speaker 1: share about your life and you move through different stages,
• 31:30
  Speaker 1: your content is going to have to pivot and change
• 31:32
  Speaker 1: over time. You'll probably drop some followers and pick up
• 31:35
  Speaker 1: other followers. And Zoe said that it's quite interesting because
• 31:38
  Speaker 1: she always checks the analytics of her videos to see
• 31:41
  Speaker 1: which type of content performs well. And it's never the
• 31:44
  Speaker 1: fitness or camping content that does well. She said it's
• 31:47
  Speaker 1: her day in the life chatty content that she receives
• 31:50
  Speaker 1: mass views for.
• 31:52
  Speaker 2: So it does seem like.
• 31:53
  Speaker 1: It is a lot of her OGs who only followed
• 31:55
  Speaker 1: her for that particular genre of content who were.
• 31:58
  Speaker 2: Displeased about it.
• 31:59
  Speaker 1: Yeah, because most people who watch her content aren't probably
• 32:02
  Speaker 1: going to engage in the comment section and be like, oh,
• 32:04
  Speaker 1: you've done this fucking wrong. It's all the people, it's
• 32:06
  Speaker 1: the ride and dies, as you say, who are most critical. Yeah,
• 32:10
  Speaker 1: and that's because of the parasocial relationship they have.
• 32:12
  Speaker 4: So they actually think that they're friends and that they
• 32:15
  Speaker 4: have the right to be like, hang on, you've changed.
• 32:17
  Speaker 5: You used to be like this.
• 32:19
  Speaker 4: And often in friendships in your 20s, if someone changed
• 32:23
  Speaker 4: a lot, then you might just drift apart. And I
• 32:26
  Speaker 4: suppose that is kind of what happens with YouTubers. You
• 32:28
  Speaker 4: drift apart and then maybe they eventually get on the
• 32:32
  Speaker 4: same life stage as you and you enjoy following them again.
• 32:35
  Speaker 4: When you look at the psychology of it, it's quite
• 32:36
  Speaker 4: interesting because a lot of OG followers turn into an
• 32:40
  Speaker 4: influencer's biggest hater or troll because they follow this person
• 32:44
  Speaker 4: when at the time that person.
• 32:46
  Speaker 5: Reflected their life. So for a lot of these people.
• 32:49
  Speaker 1: Zoe working in a normal job in the army and
• 32:51
  Speaker 1: doing these fitness challenges, that represented them at that particular
• 32:54
  Speaker 1: point of their life.
• 32:55
  Speaker 2: And they felt like they could connect with her. But
• 32:57
  Speaker 2: now that she's moving.
• 32:58
  Speaker 1: Away from that, they get angry about it and they
• 33:02
  Speaker 1: now hate follow. And they think, oh, well, she thinks
• 33:04
  Speaker 1: she's better than us. She's become too confident. She's too
• 33:07
  Speaker 1: famous now.
• 33:08
  Speaker 2: And then they turn into trolls.
• 33:09
  Speaker 5: Yeah, it really is quite a vicious cycle.
• 33:12
  Speaker 1: Well, I think that is all we have time for today.
• 33:14
  Speaker 1: Thank you so much for joining us for this episode.
• 33:16
  Speaker 1: If you have enjoyed it, could you please make sure
• 33:18
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  Speaker 1: the traditional land of the Kaurna people of the Adelaide Plains.
• 33:48
  Speaker 1: We pay respect to elders past and present.