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Access Isn’t Authority: Finding the Real Decision-Maker

Episode 1 – Access Isn’t Authority: Finding the Real Decision-Maker

This episode opens a six-part series on negotiation management, focused on how decisions are actually made inside organizations — not how they appear on the surface.

In this first episode, we address one of the most common and costly mistakes in B2B sales: confusing access with authority.

You secured the meeting.

You are speaking with a senior stakeholder.

There is interest, even urgency.

But the person in the room is often not the one who controls the final decision.

In this episode, we break down:

Why visibility and…

The skinny

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