Ep. 2699 Italian Wine in America: Reaching Consumers Through Experience, Travel & Storytelling with Susan Kostrzewa | Masterclass US Wine Market
Welcome to Episode 2699 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald sits down with the award-winning wine journalist and consultant Susan Kostrzewa.
Key Takeaways:
Explore current consumption behaviors in the American wine market and why opportunities still exist despite the overall decline in wine consumption.
Understand how experiential in-person events, trade fairs, and wine travel create stronger emotional connections between consumers and Italian wine brands.
How to reach American consumers with creative outreach regardless of your marketing budget or winery size…
The skinny
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