Latest / The Scene Projects / Ross Thompson on Freshest Sounds, Podcasting Insights, and Music Journeys

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Ross Thompson on Freshest Sounds, Podcasting Insights, and Music Journeys · The Scene Projects

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  This program is part of the Scene Project Podcast Network.
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  Scene Project features interviews with independent musicians, comedians, and artists
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  from across the Midwest.
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  Become part of our community and support local art wherever you are.
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  Welcome in to a very exciting episode of the scene.
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  I'm your host, Bubba Starts, and with me today is Ross from the Freshest Sounds podcast.
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  Welcome to the show, buddy.
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  Well, thank you, mate.
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  And I said welcome now.
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  It's weird because I'm used to hosting as we've just said then, so thank you for taking time
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  out with your, you know, your busy schedule.
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  Obviously, I know that you're quite a busy man.
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  We've gone back and forth on messages, and, you know, you've alluded to me already that you're
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  quite busy.
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  So
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  But we're we're trying to be we're trying to be, and with your help, helping us with some of
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  the content on the backside, we're gonna be a lot busier.
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  And that's kind of what brought us together.
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  So I guess before we get too far into everything that we're working on right now, why
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  don't you give us a little bit of backstory on you and how the podcast came about?
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  Yeah.
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  So, basically, I wanted to start up my own radio station, and I was like, I wonder how
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  much it costs.
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  So I did a lot of research on, like, radio and how much it costs and everything.
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  And I was like, I don't have thousands of thousands of thousands of pounds sat under my
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  ass.
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  So I was like, sure there's an alternative.
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  You know, there's a a cheaper option or maybe a free option, and it came across podcasts on
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  Google.
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  So I was like, I've never heard of a podcast before.
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  I've never listened to one.
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  Never watched one.
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  I was never, you know, podcast motivated.
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  And this was over three three, maybe four years ago now.
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  And I came across podcasting, and then I did a bit of researching.
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  So I went on some some YouTube videos, just typed in podcast on YouTube, watched a few.
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  And then I was watching one particular podcast, and it's a a female called Amelia.
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  Now she interviews all the famous artists, and she was sat in the chicken shop with h
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  interviewing h.
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  So I was like, that's that's something quite interesting.
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  You know, I have a passion for music as has used them as well.
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  And I thought, well, I'm gonna do something similar, but put a bit of a twist on it.
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  So I want to, you know, promote up my music artist because, you know, when you're just
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  starting off in the music industry, it's hard, and I want to be that platform where people can
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  go to and go, here you go, here's my song, can you play it please?
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  Yep.
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  You know, no issue, and I'll I'll put it on there and, you know, they might get a follower,
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  they might get a new fan, they might get a new subscriber.
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  And so, yeah, that that that was me basically in a nutshell.
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  I just wanted to do something radio.
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  I couldn't do radio myself, stumbled across podcasting three years ago and just never
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  looked back.
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  I've I've got under different names, but now I'm Fresh It Sounds podcast.
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  I'm doing everything on my own.
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  So I'll like the networking, all the social media side of things, just everything on the
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  own.
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  I don't have a team behind me at all.
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  It's just me.
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  Well and I didn't have a team behind me till, like, a week ago, and now you've become part of
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  that team because I realize that my value and our hearts are in the same place, man.
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  It's funny because the way that we connected through another Facebook group is is I needed
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  someone to help me with some short form video content.
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  You know what?
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  I'm not a producer.
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  I am a musician.
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  I I am used to being behind, you know, in front of a camera, behind a microphone.
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  That's where I'm very comfortable.
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  But you're also doing a lot of podcast production on the backside of a lot of this
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  stuff, and that's where we kind of got together and started working together.
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  Do you wanna go ahead and talk about your production company a little and how you're
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  helping, you know, people like me to you know, you're not just helping, you know, artists and
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  musicians at this point, but you're helping other podcasters who are in our own right.
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  We're all creators.
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  Right?
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  Yeah.
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  So really, what you're doing is facilitating for creators and helping.
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  Go ahead and talk about RT productions, podcast productions, and give a plug there too.
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  So, basically, yeah, as you just alluded then, I do have my own social media page, which is
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  called RT podcast production.
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  I've just recently set that up.
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  I did have one called RT media production, and, you know, thought to myself, well, it's more
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  podcasts that I wanna focus on.
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  You know, I wanna have something a bit more bit more different because, you know, I've got a
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  passion for podcasts, and I know the struggles.
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  And I thought to myself, well, if I can help with the knowledge that I have, you know, three
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  years on and off, and it's just like people don't know the basic stuff, and I'm still
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  learning.
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  I'm not saying I'm the best at what I do.
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  You know?
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  I'm I'm still learning, and I've got a lot to learn still.
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  But with the knowledge that I know, I believe I can help other podcasters exceed and excel to a
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  more high standard and a high performance.
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  So, like, I'm just trying to think as an example.
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  So, obviously, like yourself, you you do quite quite a lot of it yourself, and you're just
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  like, well, instead of doing everything myself, it'd be alright if I could get someone in house
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  to do short form content.
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  And, obviously, me and you stumbled across each other, and I'm not helping you.
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  But people don't realize about, like, an intro and an outro, and I was trying to explain it to
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  someone who was like, so what is an intro?
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  So I was like so, basically, an intro is a music bed of up to, like, twenty seconds, and,
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  you know, it can be any type of music what's suitable for your podcast.
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  And you can be like, you are listening to the scene with Bubba and blah blah blah, but
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  there's a bit of a music bed behind it.
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  So it can be like violins playing or, like, you know, a bit of a drum drum kit or whatever you
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  want.
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  And then the same going on the outro.
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  The outro can just be, again, a twenty second interval of music just playing.
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  But before it, you can be like, right.
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  Thanks for tuning in, guys.
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  Hope to see you on the next one.
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  And then the music, as you've said your bit, the music can fade in and that fades out sort
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  of thing.
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  And it's just like, I didn't know that.
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  Do you know what I mean?
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  And it's it's amazing that people don't know certain little things, and it's like you need
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  to segment your podcast as well because if you just do a podcast where you're just talking
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  like one second, you're talking politics.
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  Next, you're talking about movies.
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  Then you're talking about games.
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  It's like, well, what the fuck are you supposed to be talking about?
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  Like, what what is your podcast about?
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  Do you know what I mean?
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  How busy is that hamster in your head, man?
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  Like it's well and I really stumbled into this.
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  So I've only been doing this podcast thing, since April, '20 '20 '4.
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  We kinda fell into it.
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  I think I released the first one actually.
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  It was the March, but I went to an award show.
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  I'm a member of what we call the Midwest Country Music Organization, and it's really you
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  know, it's like the CMAs, but four independent artists that are in my little geographical
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  area.
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  In the Midwest, I mean, I've talked about it.
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  I know you're in Manchester in The UK, and, you know, I'm I have a thousand people in my whole
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  town.
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  And then the next town over is only 300.
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  And then, you know, I have to go a half hour to get to a city of maybe 15,000 people.
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  I have to go two hours almost to get to a city of 200,000 people, and there's probably 200,000
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  people in a square mile outside of your door.
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  Right?
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  So we don't have a fan base that is we don't have a massive pool to go from.
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  Right?
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  So that kind of spreads us out geographically, but we have all of these small towns that
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  absolutely love their their person.
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  They know their, you know, the person they went to high school with or something that's a
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  performer, and they have that.
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  So, seven, eight years ago, a man named Paul Thomas, PT, we call him, he started this
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  Midwest Country music organization.
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  And I come into it last year, and it's it's fully fledged.
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  Their award show looks like TV, looks like the CMAs or something would be right, at least to
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  me, but it's 300 people that are all from these little, you know, these little towns that are
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  within five, six hours of me.
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  Well, I knew this coming in.
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  Well, there's gonna be a bunch of artists there.
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  I should bring the microphones, and maybe some of them will talk to me.
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  And I sat down the night before we have jam night.
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  I did 25 interviews, Ross.
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  And it was in that moment, right, that I was like, okay.
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  Your go getter attitude and the fact that, you know, what my life has just kinda made me a
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  good conversationalist, my experience in life and my humbleness with each that I bring to
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  each interaction, it makes me for a very good interviewer.
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  And it really just took off.
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  I've enjoyed doing it.
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  We have a a show called the songwriter showcase, which is, something that I've talked
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  with you about being more of a part of because that's where that's where my heart is because
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  that's where it is bringing out what, you know, Freshest Sounds really is.
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  Right?
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  We are putting your music out there, not just your story, but your story with your songs now
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  and clipping that up, and and that's I got three more of those booked right now going out
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  of town to different markets to go meet new artists.
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  Right?
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  And having all that video captured so I can bundle it up and send it across the ocean
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  through those, you know, through the Internet and get it to you so that you can do your part.
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  And then Yeah.
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  Yeah.
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  It's it's been great, man.
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  This last week has been incredible.
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  Getting to meet you, getting to meet I I mean, I booked seven seven or eight guests this week
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  out of that one Facebook group.
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  It's been incredible.
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  Yeah.
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  It it is amazing that what social media you can do and, you know, the connections that you can
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  make and just just by networking.
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  And it's like what you said, you know, don't be posting all the time and saying, oh, yeah.
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  This is me.
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  Hello.
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  Hello.
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  Hello.
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  Mia.
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  Mia.
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  Mia.
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  Don't be doing that.
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  Just get in the comments and, you know, you can be the ear for that voice, you know, and then
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  you can go, okay.
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  Well, this is what I can do for you.
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  Because I've listened well enough to you, so here's what I can do for you.
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  Do you know what I mean?
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  And this is a thing as well with podcasting and, you know, me and yourself.
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  And, obviously, we've spoke about this on the phone as well, and it's not just for people who
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  wanna talk about music or talk about true crime documentaries, you know, all the basic stuff
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  because businesses can get into podcasting as well.
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  And I think podcasting for businesses as well is the right, you know, the right direction to
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  advertise themselves and to, you know, get new clients and get the audience that they need.
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  Well and what I've said and what I keep trying to, relate to people is, like, podcasts aren't
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  about numbers.
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  It's not about downloads.
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  It's not about eyes on product and ears.
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  It's not radio.
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  Right?
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  In radio, that matters because it's such a, like, kind of in the background deal.
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  Right?
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  Podcast is about trust.
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  People that, you know, subscribe to your podcast, you've now become a part of their
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  life, a part of their routine.
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  And if you can get into that, well, then they're gonna I mean, not that they're, like,
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  culty, gonna follow you and do whatever you say, but they're gonna believe you.
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  When you say, hey.
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  Go use this product, you know, that's what it is.
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  So, yes, businesses are gonna start catching on.
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  They're like, oh, we can build that so that when they're ready to buy, they're not going
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  anywhere else.
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  And for guys like us, that's where we're gonna make money because these businesses deserve to
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  be charged full price.
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  Musicians and artists and people like us and the people that we hang out with, we're gonna
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  put them on for free because that's what we love to do.
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  But, you know, these businesses and that's where the money's gonna come into podcasting, I
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  think, in the next several years and why you and I are perfectly poised to set ourselves up
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  for careers of doing exactly the same stuff we've been doing for free.
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  You know, me for significantly shorter amount of time than you, but I'm sure you've just been
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  gathering all this knowledge over the last few years.
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  And then getting to turn around and sell it, you know, making webinars and things is kind of
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  that next step.
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  Right?
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  How do we sell it without having to sit down with someone and spend that time where it's
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  like, no.
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  Here's the link.
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  It's, you know, a hundred and $50 or whatever in pounds.
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  I you know, I don't even know what a pound is.
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  And, you know, education.
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  Yeah.
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  Education is the big thing right now because it's so, like, it's crazy because podcasts have
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  been around for, like, fifteen years, right, or longer.
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  And Mhmm.
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  But it's still a new medium, and it's still a new it's a new media now.
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  Now people are coming to it with a different you know, for me, I talk about intention a lot.
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  Our intention with the scene projects is we're trying to change people's lives.
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  That that's why we have programs like get better together, and that we are talking with,
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  we're just getting people's stories.
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  You don't have to be anybody.
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  You don't even have to have anything to sell.
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  Just come on and tell your story, and maybe that will help someone else, down the road.
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  You know?
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  A lot of, you know, a lot of my friends because of my life are drug addicts or, you know, or
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  former drug addicts or we are, you know, people that have been through traumatic instances,
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  myself being in prison.
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  Right?
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  Like, have things in our lives to share with a larger audience that might keep them from
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  making the same mistakes.
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  And for you and, you know, with RT podcast production is like, I'm trying to help you
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  shorten your learning curve.
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  Right?
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  I will give you the knowledge that I have, and we can make some kind of agreement with that,
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  you know, whether it's money or it's, you know, some kind of trade that I can give you the
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  knowledge that I have to make you more efficient, and to give you more of your time
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  back to you.
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  Or I can do it for you and charge you a boatload of money.
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  Yeah.
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  That's that's it at the end of the day.
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  And going back to when you mentioned also as well of, you know, businesses and with these
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  products and everything, you know, there's there's many ways that businesses could do all
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  this sort of stuff, and the most common one is that you see quite a lot is they get, like, an
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  influencer who's, like, quite popping on social media.
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  So they'll, like, probably message this influencer and be like, hey.
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  I've got this new mascara or something.
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  We'll give you, like, five of them for free or a box of 10 for free or whatever.
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  Can you just demonstrate putting it on and, you know, say, oh, it's it's really good.
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  It's it's an amazing product.
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  X, y, z.
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  Go buy, buy, buy.
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  And obviously, sales will just skyrocket and go just through the roof.
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  And I think that's
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  I didn't even think about that, but the tutorial stuff, a lot of influencers already
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  doing it on social media that don't have podcasts to do that.
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  Mhmm.
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  That they are leaving all that money on the table that they could be bringing in, you know,
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  doing the same thing they're doing but in a different media form.
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  Right?
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  Get yourself off of Instagram and TikTok and get onto YouTube.
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  What are you doing?
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  But that's it.
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  They they could poach these.
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  Say, for example, you're a female and you're into your, you know, your beauty products, you
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  could, like, poach these cosmetic companies and go, hey.
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  I'd I'd run my own podcast about beauty and, you know, I'd love to sample some of your
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  products and get them shown.
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  So if you can give me this, I'll give you this sort of thing.
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  You know what I mean?
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  And it's it's a bit of give and take.
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  You scratch mine back out, scratch yours because that's what I always believe in.
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  If you if you help me, I'll help you.
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  And it's always a catch 22 situation.
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  And, you know, like, obviously, myself, Angie, we've already spoke about all this and
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  everything.
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  And, you know, it's sorta like what we've said.
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  I help you.
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  You help me sort of thing.
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  And, yeah, that's that's it basically.
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  Yeah.
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  Yeah.
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  Rising tide.
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  You know?
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  A rising tide raises all ships, and and that's I'm not trying to be one of those ships.
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  I'm trying to be the tide.
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  Right?
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  And I think you are too.
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  That's the reason that freshest sounds, I'm sure, come about.
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  It's the reason that you were pulled to wanna start a radio station.
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  Now do you have music of your own as well, Ross?
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  I do.
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  Yeah.
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  So on YouTube, I'm called R.
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  T Productions.
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  So I just, like, make beats.
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  I use a a free software called Bandlabs.
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  So it's just
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  like Bandlab, dude.
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  I I love it.
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  Absolutely love it.
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  So I'm on I'm on there.
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  So I used to dabble quite a lot into that, and I've done a few collaborations with artists as
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  well.
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  Done a a few collaborations with Manchester Artists, people in America.
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  You know, it's it's really, really good.
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  And the the music scene, it's absolutely fantastic, and I I love it because it's just
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  people helping out other people as well.
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  Yeah.
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  You get the odd bit of beef and here and there, but, you know, it's just Internet trolls at the
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  end of the day.
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  We dealt with a couple of those recently too, haven't we?
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  But that's the thing about connecting.
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  You know?
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  What do they say?
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  There's, like, 4,000,000,000 people connected now, you know, through Facebook's users and all
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  of these social media platforms.
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  And, you know, we don't we don't even need probably a million fans to be successful in
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  what we're doing.
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  We're we're trying to get a pool, like, 10,000.
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  I had 10,000 people that were listening to our stuff all the time.
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  If I can't figure out how to monetize that audience, then I've been in the wrong business
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  my whole life.
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  Yeah.
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  For me, I feel very confident that I know exactly how to do that.
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  Right?
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  And that's a lot of what we've been working on.
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  You know, I saw we saw that Meta is, you know, doing some big bonuses right now for US based
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  things.
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  And instead of being like, oh, look what I get access to and and Ross, you know, you you don't
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  get it.
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  I'm like, hey, buddy.
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  I know this isn't available in The UK right now, but if you can help me, brother, let's
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  chop this up at the end.
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  And if they're throwing money at us, help me help me go get it.
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  You know?
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  And what a time to to show up with, you know, a 15 episodes in the can that are prepared to be
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  re released because nobody saw them anyway.
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  Yeah.
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  Then that's why I just that was my mission.
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  Last year was just like, get to a hundred episodes.
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  I don't care if anybody's watching.
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  I didn't invest any time in learning algorithms or any of that junk because it wasn't gonna
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  matter at the end of the day.
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  It wasn't going to matter one bit because, you know, for podcasters, until you hit that that
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  three figure, you know, mark, that hundred episode mark, nobody really cared.
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  You know?
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  And we were able to do that in less than six months.
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  You know, we are a content machine, and I got 70 interviews just waiting in a file right now
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  that I've been building out the process to, like, well, how do these all get out there?
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  And can I maintain doing the interviews that I need to do?
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  Where was I gonna pull all these people from?
• 21:18
  You know?
• 21:18
  There's only there's only 800,000 people in South Dakota, and and most of them don't wanna
• 21:24
  talk to me.
• 21:25
  So and that's yeah.
• 21:27
  You start networking on the Internet, and before you know it, your calendar is full for
• 21:31
  the next two months, and you're like, okay.
• 21:33
  Well, I need Ross's help to get this short form content done because I don't have time.
• 21:40
  Yeah.
• 21:41
  This is where I spend my life, Ross.
• 21:43
  A lot of the time when we're communicating, you know, this is this is where I'm sitting.
• 21:47
  I'm in my studio.
• 21:49
  I'm behind the computer.
• 21:50
  I'm in front of the camera, and we're just grinding it out.
• 21:53
  And, yeah, hopefully, we get to, put hire more people to do the podcast thing so we can get
• 22:00
  back to making music later this year?
• 22:03
  That's it.
• 22:04
  Well, for me, I'm just taking a step back from music because I'm focusing more on podcasting
• 22:10
  and podcast production.
• 22:13
  So, like, I've been working so I I helped a gentleman called I think it's called Colin.
• 22:22
  He's based in America as well, and his podcast is called two dads and a pod.
• 22:29
  So, obviously, it's it's a dad to dad chat and the struggles of mental health being a single
• 22:35
  father as well.
• 22:37
  And I thought it's got a strong message as well because I for once struggle with my my own
• 22:43
  mental health and I've just started doing mental health as well on my podcast because
• 22:48
  music and mental health tie in so well because a lot of music artists will be like, I wrote
• 22:53
  this song because I've been struggling with my own demons and everything, this and that, blah
• 22:57
  blah blah blah.
• 22:58
  So I thought to myself, well, you know, if it goes hand in hand together, why not open it up
• 23:05
  to mental health as well because I want to interview people who have struggled with mental
• 23:13
  health, who are struggling with mental health, or people who are in the mental health
• 23:18
  profession as well.
• 23:19
  So it could be like therapists, it could be anyone in the NHS, you know, and also as well I
• 23:28
  didn't know this, so obviously when they say, you know, it doesn't matter about your skin
• 23:35
  color and everything, it kinda does in the fact of black people, you know, with the sickle
• 23:43
  cells, they're more prone to get, like, these sickle cells than white people.
• 23:49
  And I never knew that there's, like, all these different things between white people and black
• 23:54
  people when they get poorly and everything.
• 23:56
  And it's like, wow.
• 23:59
  It just blew my mind because I was talking to this woman who deals, you know, with the NHS
• 24:05
  side of things, and she's a black lady herself.
• 24:08
  And I was like, wow.
• 24:09
  It it just opened up my eyes so, so much, and you you don't realize these sort of things.
• 24:14
  And, again, this is just from doing a podcast, and it it's amazing what you can learn, what
• 24:21
  you can find out just by doing a podcast.
• 24:23
  Again, if it's music, mental health, talking about true crime, or, you know, if you're a
• 24:29
  business podcaster as well, you learn so much, and, you know, it's true what they say.
• 24:36
  You you're never to to learn anything.
• 24:39
  And and we're gonna spend the rest of our lives learning because I'm not stopping this.
• 24:43
  Like, I can't stop this train.
• 24:45
  I love doing four interviews a day and getting to have four conversations with human beings
• 24:50
  all over the planet, different walks of life, you know, races, nationalities, all of it.
• 24:57
  You know?
• 24:57
  I spoke with a buddy, a new friend of mine who had just same heart as us, man.
• 25:02
  He used to have a radio show twenty years ago in Vegas.
• 25:05
  Shout out to West Coast.
• 25:06
  West Coast banging on Facebook.
• 25:09
  He he was doing he was doing podcasts before they were podcasts.
• 25:13
  Right?
• 25:13
  And putting on local artists and doing exactly what we do.
• 25:17
  And it was so cool to hear his story.
• 25:20
  And then as we're talking, he talks about, you know, how he ballooned up to five hundred
• 25:25
  pounds.
• 25:26
  And now he's he lost 360 pounds in the last couple of years getting his health right, and
• 25:31
  now he's back.
• 25:32
  He's supporting artists again.
• 25:33
  He's mentoring artists and doing all of it.
• 25:35
  And it's like, I woulda how did I meet this person?
• 25:38
  Like, you know, other than, you know, like, god or whatever you wanna call it, creator, source,
• 25:45
  fate, put us in this same group and allowed us to connect with one another.
• 25:51
  And, man, it it changed both of our lives.
• 25:54
  You know?
• 25:55
  Yeah.
• 25:56
  Incredible.
• 25:57
  Ross, I don't wanna keep you.
• 25:59
  I know it's getting later out there than it is here.
• 26:01
  I'm in the middle of my afternoon, so I got all the time in the world.
• 26:06
  But yeah.
• 26:07
  Well, I I'm sure you got work to do too.
• 26:10
  You're staying plenty busy, producing content, producing podcasts for people.
• 26:15
  I mean, this is just the start of a a beautiful relationship between you and I, but between our
• 26:21
  different fan bases as well and starting to mix what we're doing and and people getting to
• 26:26
  meet.
• 26:26
  I would love to take a trip over to The United Kingdom and come visit you and and see, you
• 26:33
  know, see these new areas, and it's becoming you know, I feel like a worldly traveler
• 26:37
  already, but I can't wait to I can't wait to cash in on this so that we can start to be face
• 26:43
  to face with one another.
• 26:45
  And anybody that wants to come visit me in South Dakota, which I'm sure that's a short
• 26:49
  list, we can make it happen.
• 26:53
  The, 1,000 people.
• 26:58
  Oh, Ross, why don't you go ahead and plug everything one more time before we let you go?
• 27:03
  So, yeah, obviously, I do my own podcast, which is Freshest Sounds podcast.
• 27:08
  It's on all social media platforms.
• 27:11
  Well, majority of the the big ones anyway.
• 27:14
  So Facebook, YouTube, Spotify, Instagram, TikTok.
• 27:19
  I've even done it on Twitch as well.
• 27:20
  I start I I do Twitch streams.
• 27:23
  So for the music artist who I've already previously been on, and, obviously, my podcast
• 27:30
  production, which is RT podcast production, it is on Facebook, Spotify not Spotify, Facebook,
• 27:39
  Instagram, and I have just opened up a YouTube channel as well.
• 27:43
  So I'm gonna be doing, like, little, you know, tutorials and everything on how to set up and
• 27:50
  everything.
• 27:51
  Obviously, I do I do normally charge for all that, but if you are looking just a little
• 27:56
  guide on how to do this, then I'm gonna leave it in there.
• 28:01
  So make sure you subscribe to it and everything.
• 28:03
  Show some support.
• 28:04
  Show some love as well.
• 28:05
  Obviously, Freshest Hounds podcast, you're not just supporting me, you're supporting all the
• 28:10
  other artists who I put onto there as well.
• 28:12
  And I'm looking to also do live shows as well.
• 28:17
  So I'm gonna get all these artists who have been onto the podcast, and I'm gonna set them
• 28:21
  up into venues around Manchester so they can perform live.
• 28:25
  And hopefully, I can start touring as well, bring these artists as well and start touring
• 28:31
  with them.
• 28:31
  So that's the big, big, big picture.
• 28:34
  Yeah, brother.
• 28:35
  Same here, man.
• 28:36
  World tours with our with all of our podcast buddies is what a life.
• 28:40
  That's it, mate.
• 28:43
  That's it.
• 28:43
  Well, Ross, thank you so much for being a part of the scene.
• 28:47
  Thank you for having me on.
• 28:48
  And, obviously, you know, I, hope to see more of your podcast as well and keep up your grind
• 28:55
  and everything.
• 28:56
  Smash out them interviews.
• 28:59
  And, yeah.
• 29:01
  I just hope you don't get sick of my face and not wanna work with me anymore.
• 29:06
  And, it's okay.
• 29:09
  Thanks for being part of the scene, brother.
• 29:12
  Alright.
• 29:12
  Thank you.
• 29:22
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• 29:26
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• 29:29
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• 29:32
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