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Client Retention for Salon Owners: Spot Drifting Regulars Before They Ghost You
Marcy runs a three-chair salon in Green Bay and tracked 240 active clients out of a paper appointment book and her own memory — until a standing color client quietly disappeared for six months. We rebuild her system from scratch.
In this episode:
The grocery-store balayage moment that exposed a six-month-gone regular
Why client loss isn't a cliff — it's a drift from 5 weeks to 7 to 10 to gone
Auditing the cracks: paper book, personal texts, Instagram DMs, and Square all holding pieces of the same client
Step 1: get every active client (last 9 months) into one platform with just two fields —…
The skinny
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