Why Most Marketing Fails and How Performance Marketing Actually Drives Revenue | Stephanie Curtis
Why does so much marketing activity fail to generate real revenue? In this episode of the Business Roundtable Podcast, host David Carr sits down with Stephanie Curtis, founder of Pace Creative and an experienced fractional Chief Marketing Officer, to unpack why many businesses struggle to see ROI from marketing — and how performance-driven strategy changes everything.
Stephanie brings nearly two decades of experience working with highly technical, regulated, and complex B2B organizations, including Fortune 500 companies and seven- and eight-figure manufacturing, engineering, and industrial…
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